全球市場(chǎng)百寶書(shū)-日本-TikTok for Business

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40???????????????????????GDP???,???????????????10??????????????????????2018-2022?????????????????+17.5%?YoY??$2,6?7??5????20182019202020212022208.78218.05221.47?????????????239.39258.964Source:?World

Bank

2021??????????????????????????????????????????????????????????????????????????

GDP?????????????????????????????????????????????模???????????????????????????????????????????????????????????????贈(zèng)?夠???????????????????????????????????????4%?????????

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?2017)5Source:?Wikipedia;?ResearchGate;?GCCSTAT

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World

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Bank

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2021????

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2016

2017

2018

2019

2020

2021

2022???????????????2022????????????????告?????????????????????

30%??????2022???????????????????2022?????????????976.643.5%????737.259225.4%5.2%4.8%4.2%??96.577.8??/???????????????????????????12Source:?NIKKEI?Advertising?Research?Institute;?Dentsu,?Statista?2022???????????????????社?????????????????告???????????????????????????????????????????????????????90%+???????35%40%30%33%?YoY社?????????????33%??????????????34%?YoY15%18%19%12%?????????2020202334%?YoY2020-2023

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Inc

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36%?????????????????????????????????????????????36%32%30%27%24%21%2017

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207

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178

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??????????2019-2022????????????????51.638.72019202223Source:?PR?Times;

Research

and

Markets;

Japan?Online?Game?Association?Gaming????????????????????????????????????????????????????????????1.47h???74%70%45%36%34%(-0.21h?YoY)65%45%????????????24%31%???????????1.12h(-0.14h?YoY)????紙PC??????

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14.7%?????????

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B2C??????????務(wù)?????????????????????13Rakuten?Ichiba

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2022???????????????????????????

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6.9%?????????

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354??????????????????紙????

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ITmedia

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346?????2020??????????????????告2021??????????????????????????????????????

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??????????????????????????????????????????務(wù)?????????????????34633933232431329120062020202532Source:?EuromonitorBeauty?????????????????????????????????????????????????????????????????????????????????????????????????????????group$29.9?(13%)(12%)??group$27.5?3%6%17%??????17%??group$16.6?36%(7%)????????????12%????4,263????350???

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https://www.meti.go.jp/policy/it_policy/statistics/outlook/210730_new_hokokusho.pdf??

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https://www.meti.go.jp/policy/it_policy/statistics/outlook/210730_new_hokokusho.pdf????????100%??????????????

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Internal

Data

2021

;

Macromill

TIkTok

user

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Macromill

TikTok

user

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2021

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research

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2021;

Macromill

TikTok

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Macromill

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Macromill

TikTok

user

survey

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Macromill

TikTok

user

survey

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