topic 3 服裝-閱讀翻譯模塊-文章-拓展

UNIT4

Theywantatallermodel.文創(chuàng)產品：CreativeCulturalProductsThePalaceMuseumhasbeenmakingeffortstochangeitssolemnanddullimage.Oneofitsinitiativesisnewsouvenirsthatarefunandcute,andmarryhistoricalminutiaewithmodernsensibilitiesandtechnologies.Thecreativeculturalproducts,whicharesoldthroughthemuseum'sTaobaostore,havebecomeabighitwithnetizens.Tonamejustafew:

Beadedearbuds

朝珠耳機Themuch-talkedaboutbeadedearphones,pricedatRMB120,mimicthebeadswornbyofficialsattendingtheroyalcourtduringtheQingDynasty(1644-1911).Anetizensaidwearingitwhileworkinggivestheillusionthatyouyourselfareanemperorreviewingfilessubmittedbysubordinates.

這款朝珠耳機可謂賺足了口碑，標價在120元，其外觀仿照清代官員上朝時佩戴的珠串。網友戲稱，“戴上它聽歌寫東西的時候簡直像是批奏折！“Official'shatparasol

頂戴花翎官帽防曬傘ThesunumbrellaresemblestheheadgearwornbyQingministersservingtheimperialcourt.Whenunfolded,ithoversaboveone'sheadlikeanofficial'shattohilariouseffect.

這款遮陽傘依據清朝官員頂戴花翎設計，撐開后，酷似頭上戴著一頂官帽，效果令人捧腹。FaninscribedwiththewordsofEmperorYongzheng

雍正御筆折扇

ThesevencharactersinscribedonthefanaretakenfromaletterthatEmperorYongzhengwrotetoasubordinate,TianWenjing.Writteninplainlanguage-adeparturefromthehighaffectationexpectedofemperors-thecharactersread:"That'sthekindofguyIam."Thefanhasbeenpraisedforbeingbothimperialandimperious.

扇面所印七個大字，“朕就是這樣漢子“，源自雍正帝批田文鏡折。如此大白話，和人們印象中拿腔作調的帝王形象大相徑庭。這把折扇被評霸氣十足，盡顯傲嬌氣質。"Inthepast,theculturalproductsoftheForbiddenCitywerebasicallyreplicasofculturalrelics,whichwereunappealingtotheyoungergeneration",saidShanJixiang,directorofthePalaceMuseum.Inordertoreachnewcustomers,themuseummonitoredthetrendsonnewmediaandrecruitednewtalentinthisfield.Theideaistocommunicatewithpeople,toconnectinnovativemindsandculturalheritagewithpeople'spracticalneedsandtastes,andtopersuadevisitorsto"takethePalaceMuseumhome",accordingtoShan.

故宮博物院院長單霽翔稱，故宮過去的文創(chuàng)產品基本是簡單的文物復制品，對年輕人沒有吸引力。為了貼近新的消費人群，故宮開始追蹤新媒體的流行