美國(guó)智能耳機(jī)品牌zolo mojo用戶市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSSmart

speakers:

Zolo

Mojoowners

in

the

United

StatesConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofZolo

Mojo

owners

inthe

UnitedStates:who

theyare;

what

theylike;

what

they

think;

andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

toNumberof

respondents:benchmark

Zolo

Mojo

owners

inthe

UnitedStates(’’brandusers’’)

againstU.S.owners

of

smart

speakersingeneral

(’’category

users’’),

and

theoverall

U.S.onliner,

labelled

as’’all

respondents’’

inthe

charts.?

12,000+

forcountries

with

theextended

survey(including

theUnited

States)?

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey,

anFieldwork:international

survey

thatcovers

more

than15,000brandsacross

56

countries.?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsZolo

Mojo

ranks

outside

the

top

10

of

most

owned

smart

speaker

brands

in

theU.S.Management

summary:

brandusageand

competitionTop10

most

owned

smart

speakerbrandsintheU.S.Amazon

EchoGoogle

HomeAppleHomePodBose65%26%21%17%17%Google

NestSony11%JBL9%8%EufyGenieFabriq7%6%Lenovo4Notes:"Which

smartspeakerwith

an

integrated

virtualassistant

do

youown?’’;

Multi

Pick;Base:n=2660,

ownersofsmartspeakersSources:Consumer

Insights

Global

as

of

August

2023The

share

of

owners

of

smart

speakers

owning

Zolo

Mojo

stayed

the

same

sinceQ3

of

2021Management

summary:

brandusagetimelineTimeline

of

ownersof

smart

speakersowningZoloMojo3%2%2%2%2%2%2%2%2021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q25Notes:"Which

smartspeakerwith

an

integrated

virtualassistant

do

youown?’’;

Multi

Pick;Base:n=33

-66

Zolo

Mojo

owners,

n=1713

-

2660

ownersofsmartspeakersSources:Consumer

Insights

Global

as

of

August

2023Zolo

Mojo

owners

in

the

United

StatesManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsZolo

Mojo

ismore

popularamongMillennials

thanother

smart

speakerbrands.Success

and

career

advancement

arerelatively

important

to

Zolo

Mojoowners.Itstands

out

that61%

ofZolo

Mojoowners

say

thatelectronics

areastatussymbol

forthem.Zolo

Mojo

owners

accesstheinternetviaadesktop

PC

more

often

thantheaverage

smart

speaker

owner.Zolo

Mojo

ismore

popularamong

male

VIPsand

celebrities

arerelativelyowners

of

smart

speakers

than

femaleowners

of

smart

speakers.54%

ofZolo

Mojo

owners

areinnovators

Onsocial

media,

Zolo

Mojo

ownersprevalent

interests

of

Zolo

Mojo

owners.

or

early

adopters

ofnew

products.

interact

with

companies

more

oftenthan

other

owners

of

smart

speakers.Carsor

vehicles

are

relatively

popularhobbiesamong

Zolo

Mojo

owners.Arelatively

highshare

ofZolo

Mojoowners

thinkthatreligious

conflictsareissues

thatneed

tobeaddressed.Zolo

Mojo

hasalarger

share

ofownerswith

ahigh

income

than

other

smartspeaker

brands.Zolo

Mojo

owners

remember

seeing

adsinnewsletters

more

often

thanotherowners

of

smart

speakers.Zolo

Mojo

owners

aremore

likely

toliveincitiesandurbanareas

thanowners

ofsmart

speakers

ingeneral.6Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Zolo

Mojo

is

more

popular

among

Millennials

than

other

smart

speaker

brandsDemographic

profile:

generationsAgeof

consumersintheU.S.Brand

users14%66%16%4%Category

usersAllrespondents22%22%46%23%8%37%29%13%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

smartspeakerwith

an

integrated

virtualassistant

do

you

own?’’;

Multi

Pick;Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,

n=60072,

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023Zolo

Mojo

is

more

popular

among

male

ownersof

smart

speakers

than

femaleowners

of

smart

speakersDemographic

profile:

genderGenderofconsumersintheU.S.Brand

users71%29%Category

usersAllrespondents54%46%50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;

Multi

Pick;

Base:n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Zolo

Mojoowners

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationintheU.S.39%38%32%29%28%23%19%17%16%12%11%11%6%4%4%

3%4%3%0%

0%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;

Multi

Pick;Base:n=56,

Zolo

Mojoowners,

n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023Zolo

Mojo

has

a

larger

share

of

owners

with

a

high

income

than

other

smartspeaker

brandsDemographic

profile:

incomeShare

ofconsumersintheU.S.

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users76%9%15%Category

usersAllrespondents47%32%21%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

smartspeakerwith

an

integrated

virtualassistant

do

youown?’’;

Multi

Pick;

Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

ownersof

smart

speakers,

Zolo

Mojoowners

are

relativelylikely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersintheU.S.

live59%35%24%20%19%18%15%14%12%10%

10%9%9%8%7%7%7%5%5%4%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

smartspeakerwith

an

integrated

virtualassistant

do

youown?’’;

Multi

Pick;Base:n=56,

ZoloMojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023Zolo

Mojo

owners

are

more

likely

to

live

in

cities

and

urban

areasthan

owners

ofsmart

speakers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveintheU.S.36%30%27%23%23%22%19%17%16%15%12%12%11%10%8%7%7%6%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

smartspeakerwith

an

integratedvirtual

assistant

do

youown?’’;Multi

Pick;Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,

n=60072,

allrespondentsConsumer

Insights

Global

as

of

August

202313%

of

Zolo

Mojoowners

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersintheU.S.Brand

users13%12%11%84%85%4%3%4%Category

usersAllrespondents85%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

smartspeaker

with

an

integrated

virtual

assistant

do

youown?’’;Multi

Pick;

Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSuccess

and

career

advancement

are

relatively

important

to

Zolo

Mojo

ownersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersintheU.S.54%50%

51%48%45%37%42%41%39%39%36%29%30%

30%30%25%25%29%

29%25%23%23%21%12%17%16%14%14%13%12%TobesuccessfulSafety

andsecurityHavingagood

timeAhappyrelationshipMaking

myown

decisionsLearningnew

thingsAdvancingmy

careerSocial

justiceAnhonest

andrespectable

lifeTraditionsBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

smartspeakerwith

an

integratedvirtual

assistant

do

you

own?’’;

Multi

Pick;Base:

n=56,

Zolo

Mojoowners,n=2660,

ownersofsmartspeakers,

n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023VIPs

and

celebrities

are

relatively

prevalent

interests

of

Zolo

Mojo

ownersConsumer

lifestyle:

main

interestsTop10

interestsofZolo

Mojo

owners

inthe

U.S.57%57%56%51%54%52%52%50%50%50%48%

48%41%48%40%40%36%33%33%32%29%29%28%25%25%22%20%19%18%11%Finance&economyMovies,TVshows&musicTravelCareer

&educationHealth

&fitnessFamily

&parentingSportsVehicles

&mobilityFood

&diningVIPs&celebritiesBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

smartspeakerwith

an

integrated

virtualassistant

do

youown?’’;

Multi

Pick;Base:n=56,

Zolo

Mojoowners,n=2660,

ownersofsmartspeakers,

n=60072,

allrespondentsConsumer

Insights

Global

as

of

August

2023Cars

or

vehicles

are

relatively

popular

hobbies

among

Zolo

MojoownersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofZoloMojo

owners

intheU.S.64%57%54%54%52%50%50%50%48%44%45%41%40%38%38%33%33%33%31%29%28%28%26%26%25%24%24%19%19%19%Cooking/bakingCars/vehiclesTech

/computersVideo

gamingDIYandarts&craftsGardeningandplantsOutdooractivitiesTravelingSocializingDoing

sportsandfitnessBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;Multi

Pick;

Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

allrespondentsConsumer

Insights

Global

as

of

August

2023Zolo

Mojo

owners

are

more

likely

to

playcricket

than

other

owners

of

smartspeakersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofZolo

Mojo

ownersintheU.S.41%38%36%34%34%32%32%32%29%27%18%17%15%14%14%12%13%12%11%10%Golf9%10%9%9%9%8%8%7%5%4%AmericanFootball

/FlagFootballCricketDancingBadmintonFitness,aerobics,cardioBasketballCyclingSwimming/DivingBaseball/SoftballBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

smartspeakerwith

an

integrated

virtual

assistant

do

you

own?’’;

Multi

Pick;Base:

n=32,

Zolo

Mojo

owners,n=1190,

ownersofsmartspeakers,n=22143,

all

respondentsConsumer

Insights

Global

as

of

August

2023Zolo

Mojo

owners

are

more

likely

to

follow

athletics

(track

&

field)

than

otherowners

of

smart

speakersConsumer

lifestyle:

sports

followedTop10

sports

followed

byZoloMojo

ownersintheU.S.36%34%34%32%32%32%30%29%29%29%27%23%22%17%17%15%12%10%Golf9%8%8%7%6%6%7%5%5%4%4%3%Athletics(track&

field)IceHockeyAmericanfootballBasketballTennisSwimming/divingBaseballBoxingCyclingBrand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

smartspeakerwith

an

integrated

virtualassistant

do

youown?’’;

Multi

Pick;Base:n=28,

Zolo

Mojoowners,

n=948,

ownersofsmartspeakers,n=17395,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

consumer

electronics?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21Itstands

out

that

61%

of

Zolo

Mojoowners

say

that

electronics

are

a

statussymbol

for

themConsumer

attitudes:housing

&household

equipmentAgreementwithstatements

towards

housing

&householdequipment

inthe

U.S.66%64%61%57%56%55%55%50%48%44%35%35%35%29%21%Iwould

love

tocontrol

my

home

viasmartphone

or

voiceIbuynew

electronics,even

when

myoldmodel

stillworksElectronics

areastatussymbol

formeIcould

notlivewithoutmy

smartphoneIwant

thebestaudioandcinematicexperience

from

allmy

devicesBrand

usersCategory

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

smartspeakerwith

an

integrated

virtualassistant

do

youown?’’;Multi

Pick;Base:n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=10011,

allrespondentsConsumer

Insights

Global

as

of

August

202354%

of

Zolo

Mojoowners

are

innovators

or

early

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinthe

U.S.52%37%36%26%25%25%22%19%19%16%12%5%3%Innovators2%1%Early

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;Multi

Pick;Base:

n=56,

Zolo

Mojo

owners,n=2660,ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Zolo

Mojoowners

think

that

religious

conflicts

areissues

that

need

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

theUnitedStates

accordingto

Zolo

Mojo

owners52%52%50%46%

44%42%42%43%42%41%41%41%41%40%39%39%38%36%30%33%33%33%32%30%29%28%28%27%16%12%CrimeEducationEnvironmentEconomicsituationClimatechangeHealth

andsocial

securityReligiousconflictsUnemploymentFood

andwater

securityGovernmentdebtBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

smartspeakerwith

an

integrated

virtualassistant

do

you

own?’’;

Multi

Pick;Base:n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

ownersof

smart

speakers,

Zolo

Mojoowners

tend

to

havemore

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersintheU.S.Brand

users16%13%66%5%Category

usersAllrespondents23%25%28%41%10%21%34%17%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

smartspeakerwith

an

integratedvirtual

assistant

do

youown?’’;Multi

Pick;

Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsZolo

Mojo

owners

access

the

internet

via

a

desktop

PC

more

often

than

theaverage

smart

speaker

ownerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinthe

U.S.

use

regularly

toaccesstheinternet93%89%89%84%82%73%70%68%64%60%60%59%57%57%57%57%53%50%48%46%44%42%37%35%33%26%26%SmartphoneLaptopSmart

TVTabletDesktop

PCGaming

consoleAllrespondentsSmartwatchStreaming

device

Smart

speakersBrand

usersCategory

users27

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;Multi

Pick;

Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

Zolo

Mojo

owners

interact

with

companies

more

often

thanother

ownersof

smart

speakersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesintheU.S.

bytype66%64%61%61%59%59%57%56%43%55%54%42%53%

54%52%52%50%50%49%49%45%36%45%33%39%27%35%22%27%16%8%8%5%2%2%0%Postedpictures/videosSharedpostsbyother

usersFollowedpeopleFollowedcompaniesLiked

posts

Sentprivate

CommentedLikedcompanypostsPosted

texts/statusSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediabyotherusersmessageson

postsupdatespassivelyBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;Multi

Pick;Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023Zolo

Mojo

owners

tend

to

read

weekly

newspapers

more

often

than

ownersofsmart

speakers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersintheU.S.

havebeen

using

inthepast4weeks81%80%80%78%70%76%76%72%72%72%67%67%64%64%63%54%62%60%50%48%47%34%46%33%44%38%28%35%25%28%17%21%14%TVDigitalmusic

Digitalvideocontent

contentMovies

/cinemaRadioPodcastsDailyWeeklyMagazinesOnlinenewswebsitesOnlinemagazinesnewspapers

newspapersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;Multi

Pick;Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023Zolo

Mojo

owners

remember

seeing

adsin

newsletters

more

often

than

otherowners

of

smart

speakersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereZoloMojo

owners

inthe

U.S.

havecome

across

digital

advertisinginthepast4weeks61%55%55%54%54%52%50%50%48%48%46%45%44%42%41%39%38%37%34%34%29%28%27%23%22%20%17%14%11%11%MusicportalsOnlinestores

Search

engines

Video

portalsNewslettersSocial

mediaVideo

gamesEditorialwebsitesandappsWebsitesandappsof

brandsBlogs/forumsBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

smartspeakerwith

an

integrated

virtual

assistant

do

youown?’’;

Multi

Pick;

Base:

n=56,

Zolo

Mojo

owners,n=2660,

ownersofsmartspeakers,n=60072,

all

respondentsConsumer

Insights

Global

as

of

August

2023Zolo

Mojo

owners

remember

ads

they

saw

in

printed

daily

newspapers

moreoften

than

other

ownersof

smart

speakersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinthe

U.S.

havecome

across

non-digital

advertisinginthepast4weeks70%57%55%55%43%54%52%41%48%47%46%38%46%42%34%33%33%30%29%27%24%19%18%16%OnTVAtthemovies/cinemaInprinteddailynewspapersOnadvertisingspacesOntheradioInprintedmagazinesandjournalsBy

mailshot

/advertisingmailDirectly

inthestoreon

the

goBrand

usersCategory

usersAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

smartspeakerwith

an

integrated

virtualassistant

do