芬蘭智能家居品牌ikea trådfri用戶市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSSmart

home:

Ikea

Tr?dfriowners

in

FinlandConsumer

InsightsSeptember2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofIkeaTr?dfri

owners

inFinland:who

theyare;

whatthey

like;

what

theythink;and

how

toreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

toRegion:

56countriesbenchmark

Ikea

Tr?dfriowners

inFinland(’’brandusers’’)

againstFinnishowners

of

smart

home

devicesingeneral

(’’category

users’’),

and

theoverall

Finnishonliner,

labelled

as’’all

respondents’’

inthe

charts.Numberof

respondents:?

12,000+

forcountries

with

theextended

survey(including

Finland)?

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

September

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsWith

a

user

share

of

11%,

Ikea

Tr?dfri

is

one

of

the

top

5

smart

home

brands

inFinlandManagement

summary:

brandusageand

competitionTop10

most

owned

smart

home

brandsin

FinlandSamsungPhilips28%26%Google

HomeTP-Link23%13%Ikea

Tr?dfriVerisure11%11%Logitech10%AssaAbloyAirThingsABB8%6%5%4Notes:"Which

ofthese

providers

do

youownSmartHome

devices

from?’’;

Multi

Pick;

Base:

n=564,

ownersofsmarthome

devicesSources:Consumer

Insights

Global

as

of

September

2023The

share

of

owners

of

smart

home

devices

owning

Ikea

Tr?dfri

grew

by3percentage

points

since

Q4

of

2021Management

summary:

brandusagetimelineTimeline

of

ownersof

smart

homedevicesowningIkeaTr?dfri11%9%9%9%9%9%8%2021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q25Notes:"Which

ofthese

providers

do

youownSmartHome

devices

from?’’;

Multi

Pick;

Base:

n=37

-

61

Ikea

Tr?dfriowners,n=443

-

564

ownersofsmarthome

devicesSources:Consumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

owners

in

FinlandManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsIkea

Tr?dfri

ismore

popularamongMillennials

thanother

smart

homebrands.Anhonest

and

respectable

lifeis

lessItstands

out

that46%

ofIkea

Tr?dfriimportant

to

Ikea

Tr?dfri

owners

thanto

owners

thinkthatsmart

appliancesinIkea

Tr?dfri

owners

access

theinternetviaastreaming

device

more

often

thantheaverage

smart

home

device

owner.other

owners

of

smart

home

devices.theirhome

canhelp

themsavemoney.Ikea

Tr?dfri

ismore

popularamongmale

owners

of

smart

home

devicesthan

female

owners

of

smart

homedevices.Science

andtechnology

are

relativelyprevalent

interests

of

Ikea

Tr?dfriowners.36%

ofIkeaTr?dfri

owners

areinnovators

or

early

adopters

ofnewproducts.Onsocial

media,

Ikea

Tr?dfriownersinteract

with

companies

more

oftenthan

other

owners

of

smart

homedevices.Tech

or

computers

arerelativelyIkea

Tr?dfri

hasalarger

shareof

owners

popularhobbiesamong

Ikea

Tr?dfriArelatively

highshare

ofIkea

Tr?dfriowners

thinkthattheenvironment

isanissuethatneedstobeaddressed.Ikea

Tr?dfri

owners

remember

seeingadson

blogs

and

forums

more

oftenthan

other

owners

of

smart

homedevices.with

ahigh

income

than

other

smarthome

brands.owners.Ikea

Tr?dfri

owners

aremore

likely

toliveinlarge

citiesthan

owners

ofsmarthome

devices

in

general.6Sources:Consumer

Insights

Global

as

of

September

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Ikea

Tr?dfri

is

more

popular

among

Millennials

than

other

smart

home

brandsDemographic

profile:

generationsAgeof

consumersinFinlandBrand

users21%23%21%43%30%7%Category

usersAllrespondents35%33%9%33%33%13%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providersdo

youownSmartHome

devices

from?’’;

Multi

Pick;Base:n=61,

IkeaTr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsSources:Consumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

is

more

popular

among

male

owners

of

smart

home

devices

thanfemale

ownersof

smart

home

devicesDemographic

profile:

genderGenderofconsumersinFinlandBrand

users79%21%Category

usersAllrespondents51%49%49%51%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

do

youown

SmartHomedevices

from?’’;

Multi

Pick;Base:

n=61,

IkeaTr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsSources:Consumer

Insights

Global

as

of

September

202359%

of

Ikea

Tr?dfri

owners

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinFinland34%34%32%28%26%20%20%16%16%15%13%13%6%

6%5%3%3%2%

2%2%

2%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

do

youownSmartHome

devices

from?’’;

Multi

Pick;

Base:

n=61,

IkeaTr?dfriowners,

n=564,

ownersofsmarthome

devices,n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

has

a

larger

share

of

owners

with

a

high

income

than

other

smarthome

brandsDemographic

profile:

incomeShare

ofconsumersinFinlandinthehigh,

middle,

and

lowthirdsof

monthlyhouseholdgrossincomeBrand

users59%24%17%Category

usersAllrespondents38%33%29%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

do

youownSmartHome

devicesfrom?’’;

Multi

Pick;Base:

n=61,

IkeaTr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023Compared

to

other

ownersof

smart

home

devices,

Ikea

Tr?dfri

owners

arerelatively

likely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinFinland

live41%32%32%30%30%26%26%23%10%10%8%8%5%

5%5%3%2%

2%Other2%0%

0%Multi-SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenTwo

or

moregenerationalfamilyrelated

adults

household

typesBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

do

youownSmartHome

devices

from?’’;

Multi

Pick;

Base:

n=61,

IkeaTr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

owners

are

more

likely

to

live

in

large

cities

than

ownersof

smarthome

devices

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinFinland48%43%43%32%31%31%19%18%18%7%7%3%Rural

communitySmall

townMedium-sized

townLarge

cityBrand

usersCategory

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providersdo

you

ownSmartHome

devices

from?’’;

Multi

Pick;Base:n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

allrespondentsConsumer

Insights

Global

as

of

September

202310%

of

Ikea

Tr?dfri

owners

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinFinlandBrand

users10%7%80%10%Category

usersAllrespondents78%15%7%79%14%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

do

youown

SmartHome

devices

from?’’;

Multi

Pick;Base:

n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedAn

honest

and

respectable

life

is

less

important

to

Ikea

Tr?dfri

owners

than

toother

ownersof

smart

home

devicesConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinFinland59%56%57%56%53%48%43%41%36%

38%33%31%

28%26%31%31%

27%26%21%23%23%20%14%13%13%12%

12%12%9%8%AhappyrelationshipSafety

andsecurityMaking

myown

decisionsHavingagood

timeAnhonest

andrespectable

lifeLearningnew

thingsSocial

justiceTraditionsTobesuccessfulAdvancingmy

careerBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providersdo

youownSmartHome

devices

from?’’;

Multi

Pick;Base:n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023Science

and

technology

are

relatively

prevalent

interests

of

Ikea

Tr?dfri

ownersConsumer

lifestyle:

main

interestsTop10

interestsofIkeaTr?dfri

ownersinFinland66%62%60%57%51%

50%46%46%

46%46%

46%43%36%40%39%

34%39%38%38%36%36%33%33%33%33%30%30%29%26%24%Science

&technologyMovies,TVshows&musicFinance&economyFood

&diningHistoryPolitics&societyandcurrentworld

eventsVehicles

&mobilityTravelFamily

&parentingHealth

&fitnessBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

do

youownSmartHome

devices

from?’’;

Multi

Pick;

Base:

n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

allrespondentsConsumer

Insights

Global

as

of

September

2023Tech

or

computers

are

relatively

popular

hobbies

among

Ikea

Tr?dfri

ownersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofIkeaTr?dfri

ownersinFinland51%48%46%42%43%42%

42%42%40%38%34%35%36%35%34%34%

31%30%34%33%33%33%31%28%25%23%23%21%21%19%Tech

/computersReadingVideo

gamingCooking/bakingCars/vehiclesSocializingTravelingOutdooractivitiesPetsBoard

games/cardgamesBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

do

youown

SmartHomedevices

from?’’;

Multi

Pick;Base:

n=61,

IkeaTr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

allrespondentsConsumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

owners

are

more

likely

to

play

American

football

than

other

ownersof

smart

home

devicesConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofIkeaTr?dfri

owners

inFinland79%61%61%59%42%28%28%26%24%21%21%20%18%18%16%16%16%16%14%13%13%9%9%8%8%8%8%5%Basketball3%1%Fitness,aerobics,cardioCyclingHikingRunning/JoggingSwimming/DivingBadmintonDancingAmericanFootball

/Yoga

/PilatesFlagFootballBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providersdo

youownSmartHome

devices

from?’’;

Multi

Pick;Base:n=24,

Ikea

Tr?dfriowners,n=818,

ownersofsmarthomedevices,

n=6173,

all

respondentsConsumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

owners

are

more

likely

to

follow

basketball

than

the

average

onlinerConsumer

lifestyle:

sports

followedTop10

sports

followed

byIkeaTr?dfriowners

inFinland73%49%50%33%26%25%20%20%20%18%17%17%15%14%15%11%9%8%8%8%7%7%7%7%6%5%Boxing4%2%2%1%AthleticsIceHockeySoccerBasketballGymnasticsMixedMotorsportsField

hockeyTennis(track&

field)Martial

ArtsBrand

usersCategory

users

Allrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

do

youown

SmartHome

devices

from?’’;

Multi

Pick;

Base:

n=20,

IkeaTr?dfriowners,

n=550,

ownersofsmarthome

devices,

n=4010,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

smart

home?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21Itstands

out

that

46%

of

Ikea

Tr?dfri

owners

think

that

smart

appliances

in

theirhome

can

help

them

save

moneyConsumer

attitudes:housing

&household

equipmentAgreementwithstatements

towards

housing

&householdequipment

inFinland49%48%46%44%44%38%37%30%27%26%25%26%24%21%20%Home

safety

isespecially

Smart

appliancesandMaking

myhomeIt’stoo

expensive

toconvert

my

homeinto

aSmart

HomeIamworried

thatpeople

canspy

onmethroughmy

devicesimportant

to

me

devices

inmy

home

can

environmentally

friendlyhelp

me

save

moneyBrand

usersisimportant

tomeCategory

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

do

youown

Smart

Home

devices

from?’’;

Multi

Pick;

Base:

n=61,

IkeaTr?dfriowners,

n=564,

ownersofsmarthome

devices,

n=2029,

allrespondentsConsumer

Insights

Global

as

of

September

202336%

of

Ikea

Tr?dfri

owners

are

innovators

or

early

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinFinland37%36%33%33%33%28%25%23%20%10%8%8%3%1%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providersdo

youown

SmartHome

devices

from?’’;

Multi

Pick;Base:n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023A

relatively

high

share

of

Ikea

Tr?dfri

owners

think

that

the

environment

is

anissue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Finland

according

toIkeaTr?dfri

owners67%66%57%56%49%48%

49%43%45%44%43%42%

43%36%35%33%34%

34%40%31%39%38%38%36%34%34%33%33%30%29%Rising

prices/inflation/cost

of

livingEconomicsituationHealth

andsocial

securityEducationGovernmentdebtEnvironment

UnemploymentDefense

&foreign

affairsImmigrationCrimeBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providersdo

youownSmartHome

devices

from?’’;

Multi

Pick;Base:n=61,Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023Compared

to

other

ownersof

smart

home

devices,

Ikea

Tr?dfri

owners

tend

tohave

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinFinlandBrand

users21%18%44%28%16%Category

usersAllrespondents19%28%24%24%21%28%27%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

do

youownSmartHome

devices

from?’’;

Multi

Pick;Base:n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsIkea

Tr?dfri

ownersaccess

the

internet

via

a

streaming

device

more

often

thanthe

average

smart

home

device

ownerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinFinland

useregularlytoaccess

the

internet94%93%90%73%71%69%62%61%56%56%54%49%47%48%45%43%37%37%36%31%31%30%29%27%24%9%7%SmartphoneLaptopTabletSmart

TVStreaming

deviceCategory

usersSmartwatchGaming

consoleDesktop

PCSmart

speakersBrand

usersAllrespondents27

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

providers

do

youown

SmartHomedevices

from?’’;

Multi

Pick;Base:

n=61,

IkeaTr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023On

social

media,

Ikea

Tr?dfri

owners

interact

with

companies

more

often

thanother

ownersof

smart

home

devicesMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinFinland

bytype66%66%66%65%64%62%49%47%51%49%

49%

43%48%46%44%41%37%34%38%

36%30%38%32%29%33%23%25%20%12%10%8%9%7%6%5%0%Liked

posts

SentprivateFollowedpeoplePostedpictures/videosCommentedon

postsLikedcompanypostsPosted

texts/statusFollowedcompaniesSharedpostsbyother

usersSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediabyotherusersmessagesupdatespassivelyBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providersdo

youown

SmartHome

devices

from?’’;

Multi

Pick;Base:n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

owners

tend

to

read

daily

newspapers

less

often

than

owners

ofsmart

home

devices

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinFinland

havebeen

usinginthepast4weeks84%83%82%78%75%71%69%

70%60%69%69%69%62%57%58%54%54%45%49%35%45%37%41%

40%39%37%

37%

37%Magazines33%26%22%24%

23%DigitalvideocontentTVOnlinenewswebsitesRadioMovies

/cinemaDigitalmusiccontentOnlinemagazinesPodcastsWeeklyDailynewspapers

newspapersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providersdo

youown

SmartHome

devices

from?’’;

Multi

Pick;Base:n=35,

Ikea

Tr?dfriowners,n=809,

ownersofsmarthome

devices,n=6096,

all

respondentsConsumer

Insights

Global

as

of

September

2023Ikea

Tr?dfri

owners

remember

seeing

ads

on

blogs

and

forums

more

often

thanother

ownersof

smart

home

devicesMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereIkeaTr?dfri

ownersinFinland

have

come

across

digital

advertisinginthepast4weeks64%51%54%54%52%51%51%50%48%46%43%43%42%41%39%38%35%34%34%31%27%32%31%29%28%28%26%21%18%16%Video

portalsOnlinestores

Search

engines

Social

mediaEditorialwebsitesandappsNewslettersVideo

gamesOtherappsBlogs/forumsWebsitesandappsof

brandsBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

do

youown

SmartHomedevices

from?’’;

Multi

Pick;

Base:n=61,

Ikea

Tr?dfriowners,n=564,

ownersofsmarthome

devices,

n=12177,

all

respondentsConsumer

Insights

Global

as

of

September

202357%

of

Ikea

Tr?dfri

owners

remember

ads

they

saw

directly

in

the

storeMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinFinland

havecome

across

non-digital

advertisinginthepast4weeks57%54%46%52%

52%49%

49%46%44%43%42%40%

40%38%34%34%34%32%33%28%27%26%17%15%Directly

inthestoreOnadvertisingspacesOntheradioOnTVInprinteddailynewspapersAtthemovies

By

mailshot

/Inprintedmagazinesandjournals/cinemaadvertisingmailon

the

goBrand

usersCategory

usersAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

do

youown

Smart