臺灣移動互聯(lián)網(wǎng)應用市場前景及投資研究報告-培訓課件外文版2024.4

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TRENDSMobileappsinTaiwanCHAPTER

01OverviewMobileinternetuserpenetrationrateinselectedregionsin2022Mobileinternetpenetrationrateworldwide2022Shareofpopulation0%10%20%30%40%50%60%70%80%90%100%110%BahrainUnitedArabEmiratesKuwait97.87%95.85%95.17%93.95%NewZealandSingaporeCanadaBruneiDarussalamJapan93.74%93.59%93.07%92.68%92.6%DenmarkUnitedKingdomSouthKoreaGCC92.26%92.07%92.06%91.61%Norway3Description:In2022,itwasfoundthat93.6percentofthepopulationinCanadaweremobileinternetusers.Bahrainrankedfirstwithamobileinternetpenetrationofapproximately98percent,followedbytheUnitedArabEmirateswithamobileinternetpenetrationrateofcloseto95.8percent.Kuwaitwasrankedthirdwith95percentmobileinternetusagepenetration.TheUAEandKuwaitalsorankamongthecountrieswiththefastestaveragemobileinternetspeedworldwide.

ReadmoreNote(s):Worldwide;2022;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedeviceSource(s):ShareofmobilephoneownershipintheAsia-Pacificregionin2022,bycountryandtypeShareofmobilephoneownershipAPAC2022,bycountryandtypeAnymobilephoneSmartphoneNon-smartphonemobilephone120%100%80%60%40%20%0%IndonesiaPhilippines

Vietnam

Thailand

MalaysiaSouthKoreaJapan

HongKong

IndiaTaiwan

Singapore

ChinaAustraliaNewZealand4Description:Accordingtoasurveyfrom2022,99.4percentofrespondentsinIndonesiaownedmobilephonesthatweresmartphones.OversevenpercentoftherespondentsinMalaysiaalsoownedfeaturephones.Incomparison,13.8percentofrespondentsinVietnamownedfeaturephones.ReadmoreNote(s):Asia,APAC;Q32022Source(s):DataReportal;GWI;Hootsuite;WeAreSocialSmartphonepenetrationrateinTaiwanfrom2018to2022withaforecastuntil2027SmartphonepenetrationrateinTaiwan2018-2027100%90%92.9%93.4%93.7%92.1%91%89.3%86.8%82.2%77.2%80%70%60%50%40%30%20%10%0%67.3%201820192020202120222023*2024*2025*2026*2027*5/statistics/1258288/taiwan-smartphone-penetration-rateThisstatisticdisplaysthesmartphonepenetrationrateinTaiwanfrom2018to2022withprojectionsupto2027.In2022,thesmartphonepenetrationrateinTaiwanwasaround89.3percentandthesharewasexpectedtogrowupto93.7percentby2027.ReadmoreNote(s):Taiwan;2018to2022;*Forecast.Shareofindividualsofanyagewhouseasmartphoneatleastoncepermonth.ReadmoreSource(s):NumberofsmartphoneusersinTaiwan2018-2029(inmillions)NumberofsmartphoneusersinTaiwan2018-20292520.7120.8320.4820.4420.5820.2720.0220.1319.8920.0919.6719.33201510502018201920202021202220232024202520262027202820296Description:ThenumberofsmartphoneusersinTaiwanwasforecasttocontinuouslyincreasebetween2024and2029byintotal0.7millionusers(+3.48percent).Aftertheseventhconsecutiveincreasingyear,thesmartphoneuserbaseisestimatedtoreach20.83millionusersandthereforeanewpeakin2029.ReadmoreNote(s):Taiwan;2018to2029;Individualsofanyagewhoownatleastonesmartphoneandusethesmartphone(s)atleastoncepermonth.Source(s):DigitalMarketInsightsLeadingmarketsbasedonmobileappsconsumerspendingin2022(inmillionU.S.dollars)Globalmobileappconsumerspending2022,byregionSpendinginmillionU.S.dollars60,000

80,000

100,000020,00040,000120,000140,000160,000180,000WorldwideChina167,09058,070UnitedStatesJapan42,192.217,772.8SouthKoreaUnitedKingdomGermanyTaiwan6,287.53,819.13,7083,603.72,680.12,390.22,136CanadaAustraliaFranceBrazilHongKong1,370.11,287.77Description:In2022,Chinawastheleadingmarketformobileapps,withusersinthecountrygeneratingapproximately58billionU.S.dollarsinappspending.TheUnitedStatesrankedsecond,withusersspendingmorethan42billionU.S.dollarsonappsduringthelastexaminedyear.In2022,globalconsumerspendingonmobileappsamountedto167billionU.S.dollars,downfrom170billionU.S.dollarsin2021.ReadmoreNote(s):Worldwide;2022Source(s):Data.aiNumberofdownloadsandamountofannualconsumerexpenditureofmobileappsinTaiwanin2021and2023MobileappdownloadsandconsumerspendinTaiwan2021-2023202177220226883.62023721.34.08Numberofmobileappdownloads(inmillions)Annualconsumerspendonmobileappsandin-apppurchases(inbillionU.S.dollars)3.128Description:In2023,mobileappdownloadswereestimatedtoincreaseby4.08percentto721.3millionsinTaiwan.Thedemocraticislandishometoover21.5millioninternetuserswhospendanaverageofsevenhours14minutesperdayontheinternet.

ReadmoreNote(s):Taiwan;JanuarytoDecember2023Source(s):Data.ai;DataReportal;Kepios;WeAreSocialCHAPTER

02MajorapppublishersLeadingapppublishersinTaiwaninFebruary2024,bynumberofdownloads(inmillions)LeadingapppublishersinTaiwan2024,bynumberofdownloadsAppdownloadsinmillions600,000

800,0000200,000400,0001,000,0001,200,0001,400,0001,600,0001,512,757GoogleLLC(U.S.)Instagram(U.S.)636,965AZURGames(cyprus)497,654432,195SupersonicStudiosLTD(Israel)TaiwanLottery(Taiwan)MicrosoftCorporation(U.S.)SayGames(cyprus)412,769402,249379,994LINECorporation(Japan)CoupangCorp(SouthKorea)VOODOO(France)358,388355,447316,89010Description:InFebruary2024,GooglewastheleadingapppublishersinTaiwanwiththehighestnumberofdownloadsfromitsmobileappsatnearly1.5millioninstallations.Inthatmonth,threeoutofthetoptenmostdownloadedapppublisherswerefromtheUnitedStates.ReadmoreNote(s):Taiwan;February2024;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicLeadingapppublishersinTaiwaninFebruary2024,byrevenue(inmillionU.Sdollars)LeadingapppublishersinTaiwan2024,byrevenueApprevenueinmillionU.S.dollars012345678NCSOFT(SouthKorea)GarenaInternationalPrivateLimited(Singapore)LongECorporation(China)7.314.874.86CognospherePte.Ltd.(China)XDEntertainmentPteLtd(China)JoyNetGames(China)4.74.674.55WaninGames(Taiwan)4.24.04GoogleLLC(U.S.)GamaniaDigitalEntertainmentCo.,Ltd.(Taiwan)FirstFun3.333.1911Description:InFebruary2024,theleadingvideogamecompanyNCSOFTfromSouthKoreawasthehighest-earningmobileapppublisherinTaiwan,generatingaround7.31millionU.S.dollarsofin-apppurchaserevenues.Inthatmonth,twooutofthetenhighest-grossingpublisherswerelocalbrandsinTaiwan.ReadmoreNote(s):Taiwan;February2024;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicLeadingapppublishersfromTaiwanbasedonglobaldownloadsin2023(inmillions)MostpopularTaiwan-basedapppublishersbasedondownloads2023Downloadsinmillions05101520253035PerfectMobileCorp.CyberlinkCorp31.7421.9420.99JoymasterPuzzleGameStudioInternationalGamesSystemCo.,Ltd.MixerBoxInc.13.8610.359.819.148.81CardinalBlueGogolookAIOStudioAlfredSystemsInc.7.8FufafaTechnologyLtdCo.5.4812Description:In2023,PerfectMobilewastheleadingTaiwan-basedapppublisherreaching31.7millionappdownloadsworldwide.Thecompanyspecializesinphotoandvideoeditingapps,suchasYouCam.ThesecondplacebelongedtoCyberlinkCorpwitharound20billionappinstallations.ReadmoreNote(s):Taiwan;2023Source(s):AppMagicGlobalapprevenueofmobileapppublishersfromTaiwanin2023(inmillionU.Sdollars)Highest-earningmobileapppublishersfromTaiwan2023ApprevenueinmillionU.S.dollars0102030405060708090InternationalGamesSystemCo.,Ltd.WaninGames78.6370.23SialiaGames58.13GamaniaDigitalEntertainmentCoLtdARCPlayLtdCo.53.0435.3933.7133.38GamesofaInc.17LiveInc.YileTechonologyCo.,Ltd.GameBeans28.3427.9827.72X-LegendEntertainmentCo.,Ltd.13/statistics/1274875/major-app-publishers-from-taiwan-by-global-revenueIn2023,InternationalGamesSystemwastheleadingTaiwan-basedapppublisher,earningapproximately78.6millionU.S.dollarsofin-apppurchaserevenueworldwide.WaninGamesrankedsecondwitharevenueofaround70millionU.S.dollars.

ReadmoreNote(s):Worldwide,Taiwan;2023;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicCHAPTER

03AppdevelopmentandmonetizationShareofAndroidgameandnon-gameappsreleasedbypublishersfromTaiwanasofFebruary6,2024GamefocusofAndroidapppublishersfromTaiwan2024Gameapps16%Non-gameapps84%15Description:Taiwaneseapppublishersareslightlymorefocusedondevelopinggamescomparedtotheirglobalcounterparts.AsofFebruary6,2024,16percentofAndroidapplicationsreleasedbypublishersbasedinTaiwanweregames,comparedtotheglobalaverageof13percent.ReadmoreNote(s):Taiwan;asofFebruary6,2024;GooglePlayStoreonlySource(s):42mattersLeadingAndroidapppermissionsemployedbyapppublishersfromTaiwanasofFebruary6,2024MostcommonapppermissionsusedbyTaiwanpublishers2024Shareofapps40%0%10%20%30%50%60%70%80%90%100%95%InternetaccessNetworkinformationaccessPhonesleepmodepreventionWriteexternalstorageReadexternalstoragePushnotification87%71%59%50%49%Installreferrer40%40%WIFIinformationaccessVibration38%Cameraaccess37%16Description:Taiwaneseapppublisherstendtoincorporateapppermissionsmodestly.AsofFebruary6,2024,lessthan72percentofdetectedAndroidappsbyTaiwanesepublishersutilizedpermissionssuchasphonesleepmodeprevention,externalstoragereading,andpushnotifications.Accesstointernetandnetworkinformationwerethemostcommonlyusedwhilecameraaccessaccountedforonly37percent.ReadmoreNote(s):Taiwan;asofFebruary6,2024;GooglePlayStoreonlySource(s):42mattersLeadingsoftwaredevelopmentkits(SDKs)employedbyAndroidapppublishersfromTaiwanasofFebruary6,2024MostpopularSDKsamongTaiwanAndroidapppublishers2024Shareofapps0%10%20%30%40%50%60%70%80%90%100%94%AndroidSupportLibraryV4GoogleFirebase66%KotlinOkHttp45%44%43%41%FirebaseCloudMessaginggsonFirebaseCrashlyticsFabricGoogleAdsAdMobGoogleAdsAdMobMediationAdaptersZXing31%31%30%30%17Description:AndroidSupportLibraryV4wasthemostusedsoftwaredevelopmentkit(SDK)amongtheAndroidapppublishersfromTaiwan.AsofFebruary6,2024,theSDKwasintegratedinaround94percentofappsreleasedbysuchpublishers.GoogleFirebasewasthesecondbelovedSDK(66percent)whereasGoogleAdsAdMobandGoogleAdsAdMobMediationAdapterswerelesscommonlyused(about30percent).

ReadmoreNote(s):Taiwan;asofFebruary6,2024Source(s):42mattersMajorAndroidappmonetizationstrategiesamongpublishersfromTaiwanasofFebruary6,2024Taiwanapppublishers'monetizationmodels202435%29%30%25%20%15%10%5%11%8%0%MobileadvertisingIn-apppurchasesPaidapps18Description:AsofFebruary6,2024,about29percentofAndroidapplicationsreleasedbypublishersinTaiwanmonetizedbyads,comparedtotheglobalaverageof31percent.Itisworthnotingthatjust11percentofAndroidappsreleasedbyTaiwanesepublishersreliedonin-apppurchasesformonetization.ReadmoreNote(s):Taiwan;asofFebruary6,2024Source(s):42mattersCHAPTER

04Non-gameappsLeadingmobilenon-gameappsinTaiwaninFebruary2024,basedonnumberofdownloadsMostdownloadedfreenon-gameappsinTaiwan2024Numberofdownloads050,000100,000150,000200,000250,000300,000350,000400,000450,000500,000486,027550,000ThreadsTaiwanLotteryCoupangPlay412,769355,338TikTok188,575178,146McDonald'sYouBike155,057Instagram148,702143,695ChatGPTXiaohongshu134,023133,477Shopee:9.9SuperShoppingDay20Description:InFebruary2024,ThreadslaunchedbytheInstagramrankedfirstamongfreenon-gameappsinTaiwanwitharound486,027downloads.TheshortvideoappTikTokalsomadeitintothelistwithover188,500installations.

ReadmoreNote(s):Taiwan;February2024Source(s):AppMagicLeadingmobilenon-gameappsinTaiwaninFebruary2024,basedonmonthlyrevenue(inU.S.dollars)Highest-earningnon-gameappsinTaiwan2024MonthlyrevenueinU.S.dollars1,500,0000500,0001,000,0002,000,0002,500,0003,000,0002,810,755TikTokLINE2,033,867YouTubeGoogleOneWePlayiQiyi1,729,7211,493,2661,289,637894,197775,252Disney+WEBTOONMeitu499,544472,690398,635Omi21Description:InFebruary2024,theshort-videoappTikTokwasthehighest-grossingnon-gameappinTaiwan,earningalmost2.8millionU.S.dollarsofrevenue.Othertopspotsintherankingweretakenbyserviceprovidersinmessaging,video,musicandstreamingmarkets.ReadmoreNote(s):Taiwan;February2024Source(s):AppMagicLeadingmobilenon-gameentertainmentappsinTaiwanin2023,basedonannualrevenue(inmillionU.S.dollars)Topgrossingnon-gameentertainmentappsinTaiwan2023AnnualrevenueinmillionU.S.dollars051015202530354045TikTokYouTubeWePlay39.128.6919.48iQIYI11.3810.32Disney+WEBTOONKKBOX6.185YouTubeMusic17LIVE4.743.593.41BigoLive22Description:In2023,TikTokwasthehighestgrossingnon-gameentertainmentappinTaiwan,rakinginalmost40millionU.S.dollarsofapprevenue.Theothertopspotsweretakenby?videoandmusicstreamingplatforms.

ReadmoreNote(s):Asia,Taiwan;2023;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicLeadingmobilesocialmediaappsinTaiwanin2023,basedonannualrevenue(inmillionU.S.dollars)TopgrossingsocialmediaappsinTaiwan2023AnnualrevenueinmillionU.S.dollars10

1505202530LINEOmi27.496.31Tinder4.464.414.27TanTanLANGLIVELet'sChat*Partying3.832.51Discord1.471.311.3DatingAppGoodnightJDDatingApp23Description:In2023,LINEwasthehighestgrossingsocialmediaappinTaiwan,generatingaround27.5millionU.S.dollarsofapprevenue.Halfofthetenhighest-earningsocialmediaappsinTaiwanwereonlinedatingplatforms.

ReadmoreNote(s):Taiwan,APAC;2023;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevices;*Refersto聊天吧.

ThefiguresareestimatesofdeveloperearningsfromIAP,anddonotincludeadrevenue,webshopspendorApple[...]

ReadmoreSource(s):AppMagicLeadingmobiledatingappsinTaiwanin2023,basedonannualrevenue(inmillionU.S.dollars)TopgrossingdatingappsinTaiwan2023AnnualrevenueinmillionU.S.dollars30124567OmiTinder6.314.464.41TanTanLet'sChat*JDDatingAppTalkmate3.831.31.020.870.72PairsGrindrCoffeeMeetsBagelFaceBar0.70.6224Description:In2023,OmiwasthehighestgrossingdatingappinTaiwanwitharound6.3millionU.S.dollarsofapprevenue.Tindertookthesecondplacewith4.5millionU.S.dollars,whileChinesedatinggiantTanTanfollowedonthethirdplace.ReadmoreNote(s):Asia,Taiwan;2023;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevices;*Refersto"聊天吧".

ThefiguresareestimatesofdeveloperearningsfromIAP,anddonotincludeadrevenue,webshopspendorApple[...]

ReadmoreSource(s):AppMagicCHAPTER

05GameappsLeadingmobilegameappsinTaiwanin2023,basedonnumberofdownloads(inmillions)MostdownloadedfreegameappsinTaiwan2023Numberofdownloads0.6

0.80.00.20.41.01.21.41.61.8BlockBlast!EggyParty1.571.42SuperWorld1.22MonsterHunterNowBaozouXiaoxiami*TheLittleDemonAsksSlimeLegion1.111.061.050.890.86RobloxGarenaRoV:RoVDaySurvivor!.io0.860.8626Description:BlockBlast!,ablockpuzzlegamedevelopedbyHungryStudiowastheleadingfreegameappinTaiwanwitharound1.6milliondownloadsin2023.EggyPartyfollowedasthesecond,witharound1.4millionappinstallations.Sixofthetoptenmostpopulargameswerenewreleasedtitles.ReadmoreNote(s):Taiwan;2023;*BaozouXiaoxiamirefersto'暴走小蝦米'inChinese.Thesourcedoesnotprovidethepublicationdate.Thereleasedatestatedhereisthedateofdataaccess.

ReadmoreSource(s):AppMagicLeadingmobilegameappsinTaiwanin2023,basedonannualrevenue(inmillionU.S.dollars)Best-sellingmobilegamesinTaiwan2023AnnualrevenueinmillionU.S.dollars0LineageW1020304050607069.9380XinStarsOnline64.97LineageM47.4GarenaRoV:RoVDayGenshinImpact-LanternRiteCelebrityFishing*808Online43.7332.5332.4428.6GoodLuck77727.66Honkai:StarRailCandyCrushSaga23.4221.8727Description:In2023,LineageW,amassivelymultiplayeronlinerole-playinggame(MMORPG)developedbyNCSoft,wasthehighest-grossinggameappinTaiwan,earningalmost70millionU.S.dollarsofannualrevenue.Thesecondplaceholder?XinStarsOnlinefellshortbyfivemillionU.S.dollars.Role-playingandcasinogamesoccupiedthemajorityofspotsintheten-best-sellingchart.ReadmoreNote(s):Taiwan;2023;*CelebrityFishingisStatista'stranslationof'明星捕魚'.

ThefiguresareestimatesofdeveloperearningsfromIAP,anddonotincludeadrevenue,webshopspendorAppleandGoogle’s30%cut.

Thesourcedoesnotprovide[...]

ReadmoreSource(s):AppMagicDownloadshareofmobilegamegenresinTaiwanin2ndquarter2023TopdownloadedmobilegamegenresinTaiwanQ22023Roleplaying20%Others27%Casual19%Adventure7%Puzzle16%Simulation11%28Description:Role-playinggameswerethemostdownloadedmobilegamegenreintheTaiwanesemarket.Duringthesecondquarterof2023,thegenrecontributedabout20percentofthemobilegaminginstallsinTaiwan.Casualgamestrailedbehindwith19percentofdownloadshare.ReadmoreNote(s):Taiwan;ApriltoJune2023Source(s):ZingFrontLeadingmobilecasualgameappsinTaiwanin2023,basedonannualrevenue(inmillionU.S.dollars)TopgrossingmobilecasualgamesinTaiwan2023AnnualrevenueinmillionU.S.dollars010203040506070XinStarsOnline*CelebrityFishing*808Online64.9732.4428.6GoodLuck777CandyCrushSagaShenlaiyeMahjong*ManganDahenCasinoCoinMaster27.6621.8720.8820.1117.716.4408OnlineHaoshenCasino1429Description:In2023,XinStarsOnline,acasinogamedevelopedbyWANINInternational,wasthehighestgrossingcasualgameappinTaiwan,earningalmost65millionU.S.dollarsofannualrevenue.AmongthetenbestsellingmobilecasualgamesinTaiwanthatyear,CandyCrushSagawastheonlynon-casinogame.ReadmoreNote(s):Taiwan;2023;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevices;*XinStarsOnlinerefersto星城

Online'inChinese,CelebrityFishingrefersto'明星捕魚',ShenlaiyeMahjongisourtranslationof'神來也麻將'[...]ReadmoreSource(s):AppMagicLeadingmobilepuzzlegameappsinTaiwanin2023,basedonannualrevenue(inmillionU.S.dollars)TopgrossingmobilepuzzlegamesinTaiwan2023AnnualrevenueinmillionU.S.dollars0510152025CandyCrushSagaGardenscapesHomescapes21.879.734.88RoyalMatch3.96LINEBubble23.11Fishdom2.271.621.220.880.86FatGooseGymPunBallMatchingtonMansionCandyCrushSodaSaga30/statistics/1450567/taiwan-top-grossing-puzzle-game-appsIn2023,King'sCandyCrushSagawasthehighestgrossingpuzzlegameappinTaiwan,earningalmost22millionU.S.dollarsofannualrevenue.Threetitlesoftheterritory'stenbest-sellingpuzzlegamesbelongedtotheRussiangamedeveloperPlayrix.ReadmoreNote(s):Taiwan;2023;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicLeadingmobilechildrengameappsinTaiwanin2023,basedonannualrevenue(inU.S.dollars)TopgrossingmobilekidgamesinTaiwan2023AnnualrevenueinU.S.dollars1,000,000

1,500,0000500,0002,000,0002,500,0003,000,0002,773,216LivlyIslandHappyFish+1,464,492DisneyMyLittleDollAquariumParty706,389497,657BabyPandaWorldTocaLifeWorld178,577110,61268,559PokekoroDrawingForKidsSagoMiniWorldPAWPatrolRescueWorld43,81637,06531,91831Description:In2023,CoconeCorporation'sLivlyIslandwasthehighestgrossingkidgameappinTaiwan,earning2.8millionU.S.dollarsofannualrevenue.TheJapanesegamestudioCoconeCorporationownedanothertwotitlesofthetenbestsellingmobilechildrengamesinTaiwan.ReadmoreNote(s):Taiwan;2023;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicCHAPTER

06AppusersAveragedailytimespentusingtheinternetonmobileforusersworldwidein2023,byregion(inhours.minutes)Dailytimespentonlineviamobileforusersworldwide2023,byregionTimespentonlineinhours.minutes01234567IndonesiaPhilippinesThailandArgentinaSaudiArabiaVietnam6.035.545.385.215.165.155.06malaysiaEgyptBrazil5.055.02Chile4.594.544.474.46UnitedArabEmiratesRussiaIndia33Description:In2023,internetusersinIndonesiaspentmorethansixhoursusingtheinternetontheirmobilephonesperday.UsersinthePhilippinesfollowed,withroughlyfivehoursand54minutesofdailyonlineactivitiesonmobile,whileThailandrankedthird.Intheexaminedperiod,Switzerlandregisteredthelowestnumberofdailyhoursspentonlineonmobilephonesamongtheexaminedregions,withusersinthecountryspendinganaverageoftwohoursand21minutesperdayusingthe[...]

ReadmoreNote(s):Worldwide;2023;14-64years;mobilephonesonlySource(s):Data.ai;DataReportal;Meltwater;WeAreSocialShareofpeoplehavingconcernsaboutdatamisuseontheinternetin56countries&territoriesworldwide,asofFebruary2024Peopleconcernedaboutdatamisuseoninternetinselectedcountriesworldwide2024Shareofrespondents0%10%20%30%40%50%60%LithuaniaSpain64%57%TaiwanDominicanRepublicChile52%51%50%49%48%48%47%46%45%SouthKoreaColombiaTurkeyPortugalMexicoArgentinaMalaysia45%45%Peru34Description:Whenitcomestothepeopleconcernedaboutdatamisuseoninternetinselectedcountriesworldwide,Lithuaniaranksthehighestinthislist.64percentofconsumerinLithuaniasharethisattitude.FollowinginthesecondplaceisSpain,whilePakistancanbefoundatthebottomoftheranking.ReadmoreNote(s):Worldwide;JanuarytoDecember2023;455to10,045respondentspercountry;18-64yearsSource(s):ConsumerInsightsShareofinternetuserswhorecentlydownloadednon-gameapplicationsinTaiwanin2022,byagegroupPrevalenceofappdownloadsamonginternetusersinTaiwan2022,byagegroupShareofrespondents30%0%10%20%40%50%60%70%12to19yearsold20to29yearsold30to39yearsold40to49yearsold50to59yearsold60to64yearsoldOver64yearsold55.7%55.6%64.5%44.2%30.4%18.3%15.4%35Description:AsurveyonthedigitaluseinTaiwanreleasedin2023foundthatabout43percentofthesurveyedinternetusershaddownloadedatleastonesoftwareorapplicationwithintherecentthreemonthsbeforethesurvey.Respondentsfrom20to29yearsoldwerethemostactivegroup(64.5percent)whereasthoseagedover60yearshadtheleastresponserate(lessthan20percent).