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DIGITAL

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TRENDSGenerativeartificialintelligence(AI)inbusinessCHAPTER

01OverviewMarketsizeandrevenuecomparisonforartificialintelligenceworldwidefrom2018to2030(inbillionU.S.dollars)ArtificialIntelligence(AI)marketsize/revenuecomparisons2018-2030IDC(February2021)Tractica(March2020)NextMoveStrategicConsulting(January2023)(October2023)2,0001,8001,6001,4001,2001,0008001,847.41,4151,068.7795.3511.3738.72030659.52029582.9445.9584.8554.3600420.4370.2327.5227.6305.9400281.4241.8207.970.9414324.38126108.420095.494.4151.2734.87202110.114.69201922.5902018202020222023202420252026202720283Description:Themarketforartificialintelligence(AI)isexpectedtoshowsignificantgrowthinthecomingdecade,accordingtoavarietyofsources.Accordingtodata,theAImarketsizeisprojectedtorisefrom241.8billionU.S.dollarsin2023toalmost740billionU.S.dollarsin2030,accountingforacompoundannualgrowthrateof17.3%.Meanwhile,accordingtoNextMoveStrategyConsulting,itsvalueofapproximately208billionU.S.dollarsin2023isexpectedtogrowninefoldby2030,[...]

ReadmoreNote(s):Worldwide;2018-2023Source(s):IDC;NextMoveStrategyConsulting;TracticaGenerativeartificialintelligence(AI)marketsizeworldwidefrom2020to2030(inbillionU.S.dollars)GlobalgenerativeAImarketsizefrom2020to2030250200150100206.95181.9156.85131.8110.0788.35202566.62202444.8950023.17202211.2520215.6720202023202620272028202920304Description:ThegenerativeAImarketisexpectedtogrowbyleapsandboundsbetween2023and2030.Itstoodatjustunder45billionU.S.dollarsattheendof2023,nearlydoublethesizeof2022.Thisgrowthofnearly20billionU.S.dollarsannuallyisexpectedtocontinueuntiltheendofthedecade.ReadmoreNote(s):Worldwide;August2023Source(s):Generativeartificialintelligence(AI)marketsizegrowthworldwidefrom2021to2030GrowthofthegenerativeAImarketgloballyfrom2021-2030106%98.27%100%80%60%40%20%0%93.77%48.39%32.61%202524.59%202619.74%202719.01%202815.97%202913.77%203020212022202320245Description:ThegenerativeAImarketisexpectedtogrowataconsistentrateofbetween10and20percentthroughthedecadeuntil2030,slowingasthedecadedrawstoaclose.Thisisfollowingastaggering100percentgrowthfrom2021through2023.

ReadmoreNote(s):Worldwide;August2023Source(s):Influenceofgenerativeartificialintelligence(AI)onworldwideproductivitygrowthfrom2022to2040(inCAGR)ImpactofgenerativeAIonproductivityworldwide2022-2040WithoutgenerativeAIAdditionalwithgenerativeAI3.5%3.0%0.6%2.5%2.0%1.5%1.0%0.5%0.0%2.6%Early0.1%0.1%Late6Description:GenerativeAIwillhaveamuchgreaterimpactonglobalproductivityifadaptedinearlyscenariosratherthanlaterscenarios.Thisisconsistentwiththeoverallrequirementtoshiftlabourhourstomoreeffectiveuseasautomationincreasesbetween2022and2040.ReadmoreNote(s):Worldwide;2023;47countriesaccountingfor80%ofworldemploymentSource(s):McKinsey&Company;OxfordEconomicsSizeofexplainableartificialintelligence(AI)marketworldwidefrom2022to2030(inbillionU.S.dollars)ExplainableAImarketrevenuesworldwide2022-2030302520151024.5820.3316.8113.8711.439.397.76.2852024*2025*2026*2027*2028*2029*2030*7Description:AccordingtoNMSC,theglobalexplainableartificialintelligence(XAI)marketwasvaluedatfive-point-onebillionU.S.dollarsin2022.By2030,themarketisforecasttohaveavalueofover24billionU.S.dollars.ReadmoreNote(s):Worldwide;2022;*Forecast.CAGR2020-2030:18.4%ReadmoreSource(s):NextMoveStrategyConsultingCHAPTER

02UseofgenerativeAIShareofprofessionalsusinggenerativeartificialintelligence(AI)inorganizationsworldwideasof2024,byfunctionandexpertiseGenerativeAIadoptioninglobalcompanies2024,byfunctionandexpertiseShareofrespondentsVeryhighexpertise0%

10%Highexpertise20%Someexpertise30%Littleexpertise40%

50%60%70%80%71%73%73%57%IT/cybersecurityMarketing,salesandcustomerserviceProdcutdevelopment/Research&DevelopmentStrategyandoperations38%22%50%34%16%14%57%28%26%62%61%63%64%47%10%9%37%37%Supplychain/manufacturingFinance21%14%13%5%6%7%29%28%Humanresources60%Legal,riskandcompliance10%9Description:Thefunctionsrelatedtoproductdevelopment,ITandcybersecurity,andmarketing,salesandcustomerservicearewheremostofthegenerativeAI(GenAI)adoptionisconcentratedinglobalorganizations.Theuseofthetechnologyisthehighestinhigherlevelsofexpertise.Over50percentand70percentoftherespondents,withrespectivelyhighexpertiseandveryhighexpertise,reporttobeusinggenerativeAIinalimitedorat-scaleimplementation.

ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondents;N(Veryhigh)=267;N(High)=1,003;N(Some)=1,273;N(Little)=274Source(s):DeloitteShareofprofessionalsusinggenerativeartificialintelligence(AI)inorganizationsworldwideasof2024,byfunctionGenerativeAIadoptioninglobalcompanies2024,byfunctionShareofrespondents0%5%10%15%20%25%30%35%40%45%50%IT/cybersecurityMarketing,salesandcustomerserviceProdcutdevelopment/Research&DevelopmentStrategyandoperations46%41%41%35%Supplychain/manufacturingFinance29%25%Humanresources23%Legal,riskandcompliance21%10Description:ThefunctionsrelatedtoITandcybersecurityarewheremostofthegenerativeAI(GenAI)adoptionisconcentratedinglobalorganizations.NearlyhalfofthesurveyedprofessionalsintheareaclaimtomakeuseofGenAIinalimitedorat-scaleimplementationintheircompanies.ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondentsSource(s):DeloitteShareofrespondentsusinggenerativeAIatworkoroutsideofworkin2023,byindustryShareofgenerativeAIuseatworkoroutsideworkworldwidein2023,byindustryShareofrespondentsRegularlyusedforworkHavetriedatleastonceRegularlyusedforworkandoutsideofworkNoexposureRegularlyusedoutsideofworkDon'tknow0204060801002120AdvancedindustriesBusiness,legal,andprofessionalConsumergoods/retail51116124741152157161371140264Energyandmaterials68155019143Financialservices81618414Healthcare,pharma,andmedicalproductsTechnology,media,andtelecom6101744157141919379311Description:MostpeopleinnearlyallindustriesaroundtheworldhavetriedagenerativeAItoolatleastoncein2023.ThoseworkinginretailandconsumergoodsindustrywerethelargestgroupofthosewhohadnoexposuretogenerativeAItools.Ingeneral,thoseintechnology,media,andtelecomwerefarlikeliertohaveusedgenerativeAItoolsatworkoroutsideofworkregularly.ThisisperhapsunsurprisingasthesefieldsarethemostlikelytoinvolvetheuseofgenerativeAIinbusinesspractices.

ReadmoreNote(s):Worldwide;11-21.April2023;1684respondentsSource(s):McKinsey&CompanyShareofrespondentsusinggenerativeAIatworkoroutsideofworkin2023,byregionShareofgenerativeAIuseatworkoroutsideworkworldwidein2023,byregionShareofrespondentsRegularlyusedforworkHavetriedatleastonceRegularlyusedforworkandoutsideofworkNoexposureRegularlyusedoutsideofworkDon'tknow020406080100120Asia-PacificDevelopingmarketsEurope4181936193911203423310914221145156GreaterChinaNorth-America1018463814361319312Description:MostrespondentsaroundtheworldhadtriedgenerativeAItoolsatleastoncein2023,thoughChinaandEuropeweresignificantlyhigherinthatregardthanotherregions.InfactGreaterChinahadthehighestoveralluse,withonly17percentneitherknowingorhavingnoexposuretogenerativeAI.DevelopingmarketshadtheleastinteractionwithgenerativeAIoverall,thoughtheywerethelikeliestonestouseitjustoutsideofwork.ReadmoreNote(s):Worldwide;11-21.April2023;1684respondentsSource(s):McKinsey&CompanyLeadingusecasesofgenerativeartificialintelligence(AI)invariouscountriesworldwidein2023MainusesofgenerativeAIinselectcountriesworldwide2023Writepersonalnotesoremails28%Forfun/messingaround38%Learningabouttopicsthatinterestme34%13Description:MostpeopleusedgenerativeAItosimplyhavefun,messingaroundwiththevarietyofpossibilitiessuchasimagegeneration,discussingwithchatbots,oraskingquestions.Fewpeopleusedittowritenotesandemails,butstillalmostathirdofrespondentsin2023.ReadmoreNote(s):Australia,India,UnitedKingdom,UnitedStates;2023;4,000respondentsSource(s):SalesforceResearchLeadingwaystoincreasetheusageofgenerativeartificialintelligence(AI)invariouscountriesworldwidein2023PathstoincreasetheuseofgenerativeAIinselectcountriesworldwidein202370%63%61%58%60%50%40%30%20%10%0%50%49%49%PeoplewouldusePeoplewouldusePeoplewouldusePeoplewouldusePeoplewouldusePeoplewouldusegenerativeAImoreifit

generativeAImoreiftheygenerativeAImoreifthey

generativeAImoreifwasmoresecureorsafe*

knewmoreaboutthe

knewhowtouseitbetter

companiesweremoregenerativeAImoreifit

generativeAImoreifitwasintegratedintowaseasiertousetechnologyoveralltransparentabouthow

technologytheyalreadytheywereusingit

use14Description:MostrespondentswereconcernedwithsecurityandsafetywhenusinggenerativeAIin2023.LessthanhalfofuserswantedgenerativeAItobemoreaccessableoreasiertouseforthemtoutilizeitmore.

ReadmoreNote(s):Australia,India,UnitedKingdom,UnitedStates;2023;4,000respondents;*Thesourceaddsthefollowinginformation:"i.e.,theinformationIputinwouldn'tbeusedelsewherewithoutmyknowledgeorconsent".ReadmoreSource(s):SalesforceResearchWayspeoplewouldbeinterestedinusinggenerativeartificialintelligence(AI)invariouscountriesworldwidein2023MaindesiredusesofgenerativeAIinselectcountriesworldwidein202380%75%75%70%60%50%40%30%20%10%0%65%WriteworkcommunicationsSynthesizemeetingnotesAutomatetasksatwork15Description:ThemostdesiredusecasesforgenerativeAIin2023weresimpletasksintheworkplace.Bothwritingcommunications,possiblyemails,andautomatingtaskswereadesiredusecasefor75percentofrespondents.

ReadmoreNote(s):Australia,India,UnitedKingdom,UnitedStates;2023;4,000respondentsSource(s):SalesforceResearchCHAPTER

03RisksinbusinessSelf-assessedpreparednessoforganizations'riskandgovernanceworldwidefortheadoptionofgenerativeartificialintelligence(AI)asof2024Preparednessofglobalcompanies'risk&governanceforgenerativeAIadoption2024Veryhighlyprepared7%Notprepared13%Highlyprepared18%Slightlyprepared28%Moderatelyprepared34%17Description:Organizationsworldwidemostlyselfassesstheirrisk&governanceasmoderatelypreparedinrelationtogenerativeAI(GenAI)adoption,accountingforabout34percentoftherespondents.Nearlyalltherespondentsclaimtobeatleastslightlyprepared,withonly13percentofthecompaniesclaimingnottobepreparedatall.ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondentsSource(s):DeloitteInitiativestakentomanageimplementationrisksofgenerativeartificialintelligence(AI)byorganizationsworldwideasof2024RiskmanagementinitiativestowardsgenerativeAIimplementationworldwide2024Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%47%46%MonitoringregulatoryrequirementsandensuringcomplianceEstablishingagovernanceframeworkfortheuseofgenerativeAItools/applicationsConductinginternalauditsandtestingongenerativeAItools/applicationsTrainingpractitionershowtorecognizeandmitigatepotentialrisksEnsuringahumanvalidatesallgenerativeAIcontent42%37%36%34%32%UsingaformalgrouporboardtoadviseongenerativeAI-relatedrisksKeepingaformalinventoryofallgenerativeAIimplementationsUsingoutsidevendorstoconductindependentauditsandtestingSingleexecutiveresponsibleformanaginggenerativeAI-relatedrisks26%21%18Description:OrganizationsworldwideclaimtoimplementatleastoneinitiativetomanagepossiblerisksfromtheimplementationofgenerativeAI(GenAI).Nearlyhalfofthecompanieslistedmonitoringregulatoryrequirementsandensuringcompliance,andestablishingagovernanceframeworkfortheuseofgenerativeAItoolsandapplications.EnsuringahumanvalidatesallGenAIcontentcameinfifth,witharound36percentoftherespondents.ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondentsSource(s):DeloitteGenerativeartificialintelligence(AI)relatedrisksthatorganizationsworldwideconsiderrelevantandareworkingtomitigatein2023RisksrelatedtogenerativeAIthatorganizationsconsiderrelevantgloballyin2023ShareofrespondentsOrganizationconsidersriskrelevant10%

20%

30%56%53%Organizationworkingtomitigaterisk40%

50%

60%

70%32%38%0%80%90%100%InaccuracyCybersecurityIntellectual-propertyinfringementRegulatorycomplianceExplainability46%45%39%39%34%31%29%4%6%5%25%28%18%20%Personal/individualprivacyWorkforce/labourdisplacementEquityandfairness13%16%16%OrganizationalreputationNationalsecurity14%11%11%10%PhysicalsafetyEnvironmentalimpactPoliticalstability2%Noneoftheabove

1%

8%19Description:MostorganizationconsiderinaccuracyingenerativeAIusageasthemainriskwhenusingthisnewformofAI.However,mostorganizationsaretakingstepstomitigaterisksfromcybersecurity,whichisonlyrankedasthesecondmostriskyuseofgenerativeAI.Mostcompanieswerenotworkingtomitigatepoliticalstability,environmental,ornationalsecurityrisksin2023,probablyconsideringthesefieldstobeoutsidetheremitofindividualbusinesses.ReadmoreNote(s):Worldwide;11stto21stApril,2023;1,684respondentsSource(s):McKinsey&CompanyPotentialimpactofgenerativeartificialintelligence(AI)onlegalsystemsgloballyin2023,bylevelofimpactExpectedeffectofgenerativeAIonthelegalindustryworldwidein2023,byimpactShareofrespondentsSomeimpact

Significantimpact60%No/Lowimpact40%Transformativeimpact80%0%20%100%120%TotalU.S.7%45%36%11%11%50%29%10%CanadaFranceUK6%6%5%43%37%14%11%39%43%46%38%11%20Description:CanadianlawyerswerethemostlikelyrespondentstoexpecttransformativeimpactfromincreaseduseofgenerativeAIinlawin2023.U.S.lawyersweretheleastlikelytoexpecttransformativechangebutincontrastwerethemostlikelytoexpectsomeimpactfromgenerativeAI.U.S.lawyerswerealsobyfarthelargestgroupofrespondentsthatexpectednochangeatall,atnearlytwicetherateofothercountries.

ReadmoreNote(s):Worldwide,Canada,France,UnitedKingdom,UnitedStates;2023;3,752respondentsSource(s):Voicebot.aiCHAPTER

04ImplementationandadoptionStageofgenerativeartificialintelligence(AI)implementationwithinbusinessesin2023StageofgenerativeAIimplementationwithinbusinesses2023Shareofrespondents0%

5%10%15%20%25%30%29%35%40%WeareinterestedandwillbeginideationforuseofgenerativeAI37%WeareideatingonusecasesandwillhaveprototypesforuseofgenerativeAIWehavecompletedprototypesforuseofgenerativeAIandplanontakingafewusecasestoproduction21%WehavealreadyputgenerativeAIusecasesinproductionandplanonexpandinguse12%WearenotplanningtousegenerativeAI1%22Description:MostrespondentshadmerelybeguntotestthewaterswithgenerativeAIinitiativeswithintheirorganizationsin2023.Thisisinalllikelihoodduetotheyoungageofthetechnologyandrapidincreasesinusearehighlyprobablyasitmaturesinthecomingyears.Justover10percentrespondedthattheyhadalreadyimplementedgenerativeAIwithinthebusiness,whilethevastmajoritywasonlyattheideastage.

ReadmoreNote(s):Worldwide;OctobertoNovember,2023;1,420respondents;ITprofessionalsacrossmultipleindustriesSource(s):ColemanParkesResearch;Dell;Rackspace;VMwareSelf-assessedpreparednessoforganizations'strategyworldwidefortheadoptionofgenerativeartificialintelligence(AI)asof2024Preparednessofglobalcompanies'strategyforgenerativeAIadoption2024Veryhighlyprepared8%Notprepared5%Slightlyprepared20%Highlyprepared26%Moderatelyprepared41%23Description:OrganizationsworldwidemostlyselfassesstheirstrategyasmoderatelypreparedinrelationtogenerativeAI(GenAI)adoption,accountingforabout41percentoftherespondents.Nearlyalltherespondentsclaimtobeatleastslightlyprepared,withonlyfivepercentofthecompaniesclaimingnottobepreparedatall.ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondentsSource(s):DeloitteWhichoftheseusecasesdoyouconsidermostusefulintermsofgenerativeAIinitiatives-nowandin2024?MostusefulusecasesofgenerativeAIinitiativeswithinbusinessesin2023and2024Shareofrespondents202410%Now0%20%30%30%40%50%60%58%70%SentimentanalysisCodedevelopment61%43%43%50%Analyticsinsightsgeneration(e.g.trendandanomalydetection)3Dmodels54%51%48%47%34%Productdevelopment39%Imagegeneration26%24%21%19%Texttospeech/SpeechtotextVoicegeneration36%33%31%SemanticGenerativeSearchAnalyticsinsightsummary25%24Description:SentimentanalysiswasthemostusefulusecaseofgenerativeAIamongbusinessesin2023perasurveyacrossmultipleindustries,althoughthiswasexpectedtoseeasignificantdropinusabilityby2024.Nootherusecasesawasmuchofashiftinusefulness,withtherestexpectedtomaintainasimilarusefulnessinbothyears.ReadmoreNote(s):Worldwide;OctobertoNovember,2023;1,420respondentsSource(s):ColemanParkesResearch;Dell;Rackspace;VMwareSelf-assessedpreparednessoforganizations'talentworldwidefortheadoptionofgenerativeartificialintelligence(AI)asof2024Preparednessofglobalcompanies'talentforgenerativeAIadoption2024Veryhighlyprepared5%Notprepared13%Highlyprepared17%Slightlyprepared28%Moderatelyprepared37%25Description:OrganizationsworldwidemostlyselfassesstheirtalentasmoderatelypreparedinrelationtogenerativeAI(GenAI)adoption,accountingforabout37percentoftherespondents.Nearlyalltherespondentsclaimtobeatleastslightlyprepared,withonly13percentofthecompaniesclaimingnottobepreparedatall.ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondentsSource(s):DeloitteSelf-assessedpreparednessofworldwideorganizations'technologyinfrastructurefortheadoptionofgenerativeartificialintelligence(AI)asof2024Preparednessofcompanies'technologyinfrastructureforgenerativeAIadoption2024Notprepared4%Veryhighlyprepared10%Slightlyprepared17%Highlyprepared30%Moderatelyprepared38%26Description:OrganizationsworldwidemostlyselfassesstheirtechnologyinfrastructureashighlyorveryhighlypreparedinrelationtogenerativeAI(GenAI)adoption,accountingforabout40percentoftherespondents.Nearlyalltherespondentsclaimtobeatleastslightlyprepared,withonlyfourpercentofthecompaniesclaimingnottobepreparedatall.ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondentsSource(s):DeloitteExpectedlevelofgenerativeartificialintelligence(AI)implementationwithinbusinessesinthenext12monthsasof2023LevelofgenerativeAIimplementationwithinbusinessesoverthenextyearasof2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%GenerativeAIwillbefullyintegratedwithinallprocessesGenerativeAIwillbeintegratedwithinsomeprocessesGenerativeAIwillbeusedsporadicallybysomeindividualsGenerativeAIwon'tbeusedatall21%45%32%2%27Description:GenerativeAIisexpectedtobeinsomestageofprocessintegrationwithinmostorganizationsoverthenext12monthspera2023survey.Justover20percentrespondedthatgenerativeAIwillbefullyintegratedinalltheirbusinessprocessesoverthecomingyear.ReadmoreNote(s):Worldwide;OctobertoNovember,2023;1,420respondents;ITprofessionalsacrossmultipleindustriesSource(s):ColemanParkesResearch;Dell;Rackspace;VMwareCHAPTER

05ImpactExpectedtimeforgenerativeartificialintelligence(AI)totransformglobalorganizationsasof2024ImpacttimeframeofGenerativeAIonorganizationsworldwide2024Never1%Beyondthreeyears20%Now14%Lessthanoneyear17%Onetothreeyears48%29Description:MostorganizationsworldwideclaimtoexpecttheircompaniestobetransformedduetoGenerativeAIwithinthenextthreeyears.About14percentofthoseexpectthistransformationtobeimmediate,whilenearlyhalfoftherespondentsdonotseeithappeningbeforeatleastoneyear.ReadmoreNote(s):Worldwide;October12toDecember5,2023;2835respondents;Firstwaveofquarterlysurveys;directortoC-suite-levelrespondentsSource(s):DeloittePotentialimpactofgenerativeartificialintelligence(AI)onproductivityworldwidein2023,bybusinessfunctions(inbillionU.S.dollars)PotentialgenerativeAIproductivityimpact2023,bybusinessfunctionAddedvalueinbillionU.S.dollarsHighLow60002004008001,0001,2001,400MarketingandsalesSoftwareengineeringCustomeroperationsSupplychainandoperationsProductR&DRiskandlegalStrategyandfinanceTalenandorganizationCorporateIT*30Description:Generativeartificialintelligence(AI)couldhaveasignificantimpactontheproductivityofvariousbusinessfunctions,accordingto63usecasesanalyzedin2023.Marketingandsalescouldbenefitthemost,withanaddedrangeofvaluebetween760and1,200billionU.S.dollars.Softwareengineeringcouldalsoseesimilarlyhighaddedvalues.ReadmoreNote(s):Worldwide;2023Source(s):Varioussources(ComparativeIndustryService,IHSMarkit,OxfordEconomics,McKinsey&Company)Potentialimpactofgenerativeartificialintelligence(AI)onindustryrevenuesworldwidein2023,byindustry(inbillionU.S.dollars)PotentialimpactofgenerativeAIonindustryrevenues2023,byindustryAddedrevenueinbillionU.S.dollarsHigh150Low200050100250300350400450500HightechRetail**BankingTravel,transport,andlogisticsAdvancedmanufacturing*ConsumerpackagedgoodsEnergyAdministrativeandprofessionalservicesHealthcareBasicmaterialsEducationRealestate31Description:Generativeartificialintelligence(AI)couldgeneratesignificantvaluewhendeployedacrossindustries,accordingto63usecasesanalyzedin2023.Basedontheseusecases,thehightechsectorcouldhavethehighestaddedrevenuethroughtheuseofgenerativeAI.Onanannualbasis,generativeAIcouldaddbetween240and460billionU.S.dollarstothehightechsector.Thisisequivalentto4.8-9.3percentoftheannualrevenueofthesector.Theretailsectorcouldalsoseesignificant[...]

ReadmoreNote(s):Worldwide;2023;*Includesaerospace,defense,andautomanufacturing.**Includingautoretail.ReadmoreSource(s):Varioussources(ComparativeIndustryService,IHSMarkit,OxfordEconomics,McKinsey&Company)Generativeartificialintelligence(AI)useimpactonemployeesnumbersinorganizationsgloballyin2023,bybusinessfunctionEffectofgenerativeAIadoptiononemployeenumbersinorganizationsworldwide2023ShareofrespondentsDecrease20Littleornochange40IncreaseDon'tknow06080100120Productand/orservicedevelopmentRisk30313537282015202512StrategyandcorporatefinanceMarketingandsalesManufacturing37391012333330171217404115HR11SupplychainmanagementServiceoperations45321412954231032Description:Mostrespondentsexpectedtheserviceoperationaspectofbusinesstomostlikelydecreaseinemployeesin2023.DecreasewaswidelyconsideredtobethemostlikelyaspectofgenerativeAIadoption,thoughlittleornochangewasalsoanexpectedoutcome.IncreaseinstaffneedsduetogenerativeaIadoptionwasconsiderablylowerthanexpectationsofdecreasedemployeelevels.

ReadmoreNote(s):Worldwide;11-21.April2023;1684respondentsSource(s):McKinsey&CompanyCHAPTER

06GenerativeAIinU.S.enterprisesMarketsizeofgenerativeartificialintelligence(AI)marketintheUnitedStatesfrom2020to2030(inU.S.dollarsbillion)GenerativeAImarketsizeintheUnitedStatesfrom2020-203070605065.7158.651.4844.3740302010037.3130.2523.216.1420239.084.412.32202020212022202420252026202720282029203034Description:ThegenerativeAImarketisexpectedtogrowfromahumble16billionU.S.dollarsin2023toover60billionU.S.dollarsin2030,morethanquadruplinginsize.ThisconsiderablegrowthinthemarketfollowstheemergenceofgenerativeAItoolssuchasChatGPTandMidjourneyintothepublicsphere,increasingawarenessandinterestinthefieldconsiderably.ReadmoreNote(s):UnitedStates;August2023Source(s):Marketgrowthofgenerativeartificialintelligence(AI)intheUnitedStatesfrom2020to2030GenerativeAImarketgrowthUnitedStates2020-2030106%100%89.6%77.72%80%60%40%20%0%43.73%30.43%202523.33%202618.92%202716.04%202813.82%202912.14%2030202120222

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