全球軟飲料市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSSoft

Drinks:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor3031MarketDefinitionKeyTakeawaysMarket

NumbersWorldwide9152025RegionalcomparisonCountry-level

comparisonFurtherMarketAnalysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/3CHAPTER

01Overview?

Market

definition?

Key

takeawaysThe

Soft

Drinks

market

is

a

fast

growing

marketOverview:

SummarySummarySoftdrinksarethebiggestpillaron

which

thebusinessof

non-alcoholic

drinksrests.

Thebiggest

players

inthefield–

CocaColaandPepsiCo–

are,

attheircore,soft

drinkmanufacturers.

Business-wise,

the

segment

ischaracterized

bymultinationalbrandplayers

thatmainly

focuson

product

development

andmarketing

and

byregional

bottlers

thatlicense

theirbrandsfordistributioninselected

areas.

Strategically,theindustryhaswitnessed

bothatrendtowardsstreamlining

operations

as

well

asahunt

fornovel

products

which

could

fillaniche.5Sources:Market

Insights

2023Soft

Drinks

remain

a

pillar

of

the

Non-Alcoholic

Drinks

industryOverview:

Market

DefinitionMarket

definitionThesegment

SoftDrinkscovers

varieties

of

prepared

water-based

beverages

towhich

flavoring

additives(sugaror

sweeteners,

aromas

etc.)

havebeen

added.These

includecola

drinksandlemonades,

but

alsoenergy

drinks,fruitnectarsandsoftdrinkswithfruitjuicecontent,aswell

asvalue-added

or

flavored

water.Coca-Cola

Corporation,

PepsiCo,Suntory,Red

Bull

and

Keurig

DrPepper.Themarket

forNon-Alcoholic

Drinksisstructured

into

retailsales

forathomeconsumption

and

on-premise

or

foodservice

sales

forout-of-home

consumption.Theat-home

market,

alsocalled

off-trade

market,covers

all

retailsalesviasuper-andhypermarkets,

convenience

stores

or

similar

saleschannels.

Theout-of-homemarket,

alsocalled

on-trade

market,

away-from-home

market

or

HORECAencompasses

allsales

to

hotels,

restaurants,catering,cafés,

barsandsimilarhospitalityservice

establishments.

Both

the

at-home

and

theout-of-home

marketarevalued

atretailselling

prices

including

allsales

and

consumption

taxes.Coffee

and

tea-based

drinksarenot

included.TheSoftDrinkssegment

isstructured

into

3subsegments:CarbonatedSoftDrinksdenote

allartificially

sweetened

and

carbonatedNon-Alcoholic

Drinks.Non-Carbonated

Soft

Drinkscontainsnon-alcoholic

liquidrefreshment

beveragesthatare

notartificially

carbonated.TheEnergy

&

SportsDrinkssegment

includes

energy

drinksand

sportsdrinks,providingfunctionalbenefits

suchasmental

and

physical

stimulation.Themost

important

brandmanufacturersintheSoftDrinkscategory

are

the6Sources:Market

Insights

2023Soft

Drinks

accounted

for

58.89%

of

the

Non-Alcoholic

Drinks

market

revenue

in2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheSoftDrinkssegment

amountstoUS$0.85tn

in2023.

Themarket

isexpected

togrow

annuallyby4.15%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$328.10bnin2023).?Carbonated

SoftDrinks(Cola,?Hot

DrinksLemonade

etc.)?Powdered

drink

mixes

and

syrups(e.g.

Post-Mix

Drinks)Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$111.20

aregenerated

in2023.?Non-Carbonated

SoftDrinks(nectars,value-added

or

flavouredwater

etc.)By

2027,

44%

ofspendingand13%

ofvolume

consumption

intheSoftDrinkssegment

will

beattributabletoout-of-home

consumption

(e.g.,inbarsandrestaurants).?Energy

&SportsDrinksIntheSoft

Drinkssegment,

volume

is

expected

toamountto348.20bn

Lby2027.TheSoftDrinkssegment

isexpected

toshow

avolume

growth

of

2.0%

in2024.Theaverage

volume

perperson

intheSoft

Drinkssegment

isexpected

to

amountto42.91L

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

Numbers?

Worldwide?

Regional

comparison?

Country-comparisonSoft

Drinks

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

3.2%

from2014to

2027Market

size:

Worldwide

(1/6)Revenue

forecast

inbillionUS$997.6232.51,003.2+3.2%(1)953.7220.9910.0208.6854.4193.2240.2762.1171.4751.8729.2153.2713.1145.8688.1138.5663.5124.5658.0131.2658.4140.9643.4125.3164.4340.1339.5324.0308.4289.1257.3239.2245.8253.5216.6228.8212.2217.7223.6425.02026423.42027408.82025393.02024372.12023322.52014309.12016320.72017328.02018330.22019333.92021333.32022306.02015293.92020CarbonatedSoftDrinksNon-Carbonated

Soft

DrinksEnergy

&SportsDrinks9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Soft

Drinks

average

revenue

per

capita

are

estimated

to

increase

at

a

CAGR(1)

of1.4%

from2014

to

2027Market

size:

Worldwide

(2/6)Averagerevenue

percapita

inUS$126.5629.50126.2230.23+2.2%(1)122.0128.26117.4326.92111.2325.1699.67100.1122.5298.6120.7297.4319.9294.7417.7795.0219.1391.8618.3190.8317.6888.1618.8721.7943.1442.7241.4539.8037.6330.9232.6933.2433.6133.8031.6029.9530.3929.9450.71202452.30202553.92202653.27202748.44202346.05201444.29201744.82201844.65201944.27202143.20201543.16201643.79202239.352020CarbonatedSoftDrinksNon-Carbonated

Soft

DrinksEnergy

&SportsDrinks10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Soft

Drinks

volume

are

estimated

to

increase

at

a

CAGR(1)

of

1.3%

from

2014

to2027Market

size:

Worldwide

(3/6)Volume

forecast

inbillionliters+1.3%(1)347.429.7348.230.5342.129.1336.328.3329.627.6326.226.6322.425.4317.024.7311.724.1309.724.7311.225.9305.523.4300.722.9295.422.3121.4121.9119.3116.9108.8110.5113.8105.5102.194.398.0104.8106.490.4188.22019189.12021188.32023193.82025196.32026195.72027182.62014183.52015184.12016185.52017186.92018180.22020178.92022191.12024CarbonatedSoftDrinksNon-Carbonated

Soft

DrinksEnergy

&SportsDrinks11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Soft

Drinks

volume

per

capita

are

estimated

to

increase

from

2014

to

2027Market

size:

Worldwide

(4/6)Volume

percapita

forecast

in

liter3026.125.913.325.713.725.614.125.514.425.514.725.114.724.915.424.715.124.815.324.615.324.514.824.114.023.514.025201510512.93.23.33.43.53.73.73.83.83.33.43.33.43.63.2020142015201620172018201920202021202220232024202520262027CarbonatedSoftDrinksNon-Carbonated

Soft

DrinksEnergy

&SportsDrinks12Sources:Market

Insights

2023Soft

Drinks

price

per

unit

are

estimated

to

increase

from

2014

to

2027Market

size:

Worldwide

(5/6)Price

perunit

forecast

inUS$7.87.97.68765432107.47.06.66.26.05.95.85.75.65.65.52.82.22.82.22.72.12.62.12.52.02.41.82.41.92.31.72.21.72.21.72.31.82.31.82.31.82.11.620142015201620172018201920202021202220232024202520262027Energy

&SportsDrinksNon-Carbonated

Soft

DrinksCarbonatedSoftDrinks13Sources:Market

Insights

2023In

2022,

Coca

Cola

had

the

highest

share

in

Soft

DrinksMarket

size:

Worldwide

(6/6)Brand

share

in

202214Sources:Market

Insights

2023With

revenue

of

US$

368.4

billion,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Insights:Regional

comparison

(1/5)Revenue

forecast

inbillionUS$+4.3%(1)455.5368.4+6.2%(1)+5.2%(1)234.2186.4+12.4%(1)106.7173.02022145.0+4.8%(1)59.620.316.1202220272022202720222027202720222027EuropeAfricaAmericasAsiaAustralia&Oceania15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

390.9,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Insights:Regional

comparison

(2/5)Averagerevenue

percapita

inUS$+3.6%(1)466.5+3.6%(1)438.3390.9366.6+5.2%(1)219.7170.7+9.8%(1)+5.5%(1)77.648.650.538.52022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

119.2

billion

liters,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Insights:Regional

comparison

(3/5)Volume

forecast

inbillionliters+0.2%(1)119.2

120.4+3.3%(1)109.693.0+1.8%(1)+6.1%(1)60.555.353.940.0+0.5%(1)3.83.92022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Soft

Drinks

volume

per

capita

in

2027Market

Insights:Regional

comparison

(4/5)Volume

percapita

forecast

in

liter150

141.0106.4139.0136.2133.5131.4129.1125.3121.3121.0119.8119.1118.691.565.1118.4115.8105.175.6103.875.1102.375.1100.775.399.375.596.974.995.672.293.871.292.871.991.972.590.973.010088.871.376.55038.623.339.223.637.622.936.422.528.019.835.021.926.018.933.221.132.620.724.718.131.121.030.820.023.029.620.417.3020142015201620172018201920202021202220232024202520262027AsiaAfricaEuropeAustralia&OceaniaAmericas18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Soft

Drinks

price

per

unit

in

2027Market

Insights:Regional

comparison

(5/5)Price

perunit

forecast

inUS$5.35.55.04.54.03.53.02.52.01.55.24.94.74.54.34.13.92.63.83.13.83.13.73.03.63.63.53.52.93.53.43.32.63.32.83.12.62.92.32.92.41.82.82.42.72.32.62.22.62.21.72.52.12.02.11.92.11.82.01.71.91.62.21.61.91.61.61.31.71.61.61.0

1.50.51.51.41.41.31.31.31.30.020142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

297.5

billion,

the

United

States

is

the

biggestmarketamong

selected

countries

in

2022Market

Insights:Country-level

comparison

(1/5)Revenue

forecast

inbillionUS$+4.3%(1)367.9297.5+8.7%(1)+4.2%(1)+4.8%(1)+3.6%(1)56.537.240.433.032.325.513.516.12022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$889,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Insights:Country-level

comparison

(2/5)Averagerevenue

percapita

inUS$+3.8%(1)1,069.0888.5+3.8%(1)579.6+5.0%(1)388.0481.1+3.3%(1)242.0304.2+8.5%(1)205.438.425.520222027202220272022202720222027Germany20222027ChinaUnited

StatesUnited

KingdomFrance21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

64.0

billion

liters,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Insights:Country-level

comparison

(3/5)Volume

forecast

inbillionliters-0.6%(1)64.062.2+5.0%(1)+0.5%(1)19.5+0.7%(1)15.3+0.9%(1)9.49.78.79.04.24.42022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

191.2

liters,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Insights:Country-level

comparison

(4/5)Volume

percapita

forecast

in

liter218.0215.9212.3210.8209.022020018016014012010080205.6203.7193.8194.2191.2189.4186.4183.7180.7154.6151.8149.5130.7147.5129.6146.5128.5145.4127.5144.3127.4139.4124.6134.5118.9134.3119.2134.0119.3133.5119.3132.3

131.6129.1115.8127.2112.282.881.179.577.976.575.471.468.39.369.011.268.768.468.266.063.8604010.612.012.213.38.59.410.511.6205.46.06.87.6020142015201620172018201920202021202220232024202520262027ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market

Insights

2023With

price

per

unit

of

US$4.6,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Insights:Country-level

comparison

(5/5)Price

perunit

forecast

inUS$5.94.55.965432105.64.35.44.25.04.04.73.84.44.34.23.34.13.44.03.54.03.23.93.23.93.43.83.73.73.43.63.33.53.23.53.13.43.13.43.03.22.72.92.42.92.42.82.42.72.32.62.22.52.12.52.12.42.32.92.92.82.72.52.42.12.02.01.91.91.91.920142015201620172018201920202021202220232024202520262027ChinaGermanyFranceUnitedKingdomUnitedStates24Sources:Market

Insights

2023Inthe

Soft

Drinks

market,

Online

Revenue

share

reached

7.0%

in

2022FurtherMarket

AnalysisSoft

DrinksOnline

Revenue

Share100.0%2.0%100.0%3.0%100.0%3.0%100.0%5.0%100.0%6.0%100.0%7.0%100.0%8.0%100.0%9.0%100.0%10.0%100.0%11.0%100.0%12.0%98.0%97.0%97.0%95.0%94.0%93.0%92.0%91.0%202490.0%202589.0%202688.0%20272017201820192020202120222023OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

Soft

Drinks

market,

Online

Mobile

Revenue

Share

reached

48.0%

in

2022FurtherMarket

AnalysisMobile/Desktop

Online

share100.0%100.0%100.0%42.0%100.0%43.0%100.0%45.0%100.0%48.0%100.0%51.0%100.0%53.0%100.0%55.0%100.0%57.0%100.0%59.0%38.0%40.0%62.0%201760.0%201858.0%201957.0%202055.0%202152.0%202249.0%47.0%202445.0%202543.0%202641.0%20272023Desktop

Revenue

ShareMobile

Revenue

Share26Sources:Market

Insights

2023Inthe

Soft

Drinks

market,Out-of-Home

Revenue‘s

share

reached

43.0%

in

2022FurtherMarket

AnalysisAt-Home

andOut-of-Home

RevenueShare100.0%46.0%100.0%46.0%100.0%47.0%100.0%48.0%100.0%48.0%100.0%48.0%100.0%41.0%100.0%41.0%100.0%43.0%100.0%45.0%100.0%46.0%100.0%46.0%100.0%46.0%100.0%44.0%59.0%202059.0%202157.0%202256.0%202754.0%201454.0%201553.0%201655.0%202354.0%202454.0%202554.0%202652.0%201752.0%201852.0%2019At-Home

Revenue

ShareOut-of-Home

Revenue

Share27Sources:Market

Insights

2023Inthe

Soft

Drinks

market,

Drinks

Out-of-Home

Volume

‘s

share

reached

12.0%in

2022Further