全球移動(dòng)APP應(yīng)用市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

DIGITAL

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TRENDSMobileappusageCHAPTER

01OverviewNumberofmobileappdownloadsworldwidefrom2016to2023(inbillions)Annualnumberofglobalmobileappdownloads2016-2023300257255250230218204192.4520015010050140.68020162018201920202021202220234Description:Whilethenumberofdownloadskeptincreasingbetween2016to2022.However,in2023,theglobalappdownloadsstagnated,reaching257billiondownloadsandexperiencedonlyaonepercentyear-over-yearincrease.

ReadmoreNote(s):Worldwide;iOSAppStore,GooglePlayandthird-partyAndroidstorescombined.Downloadsarefirsttimedownloadsonly;re-installsandupdatesareexcludedSource(s):Data.aiNumberofmobileappdownloadsworldwidefrom2019to2027,bysegment(inmilliondownloads)Mobileappdownloadsworldwide2019-2027,bysegmentGamesProductivityFinancePhoto&VideoEducationTravelUtilitiesLifestyleSportsEntertainmentBusinessFood&DrinkSocialNetworkingHealth&FitnessNews&MagazinesMusicBooks&ReferenceShoppingWeatherNavigationMedical200,000180,000160,000140,000120,000100,00080,00060,00040,00020,00002019202020212022202320242025202620275Description:Theindicator'Downloads'isforecasttoexperiencesignificantgrowthinallsegmentsin2027.Thetrendobservedfrom2019to2027remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theGamessegmentachievesthehighestvalueof176.1billiondownloadsat2027.ReadmoreNote(s):Worldwide;2019to2027Source(s):DigitalMarketInsightsNumberofAppleAppStoreandGooglePlaymobileappdownloadsworldwidefrom3rdquarter2016to1stquarter2023(inbillions)NumberofiOSandGooglePlayappdownloadsasofQ12023AppleAppStoreGooglePlay40353025201510528.624.428.38.528.328.228

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'236Description:Inthefirstquarterof2023,usersdownloadedapproximately27billionappsfromGooglePlay.Incontrast,mobileapponlygeneratedroughly8.1billiondownloadsintheAppleAppStore.TheGooglePlayplatformhasalwaysmadeupthebulkofappdownloadsbuttheAppleAppStoreisstrongerintermsofrevenuegeneration.ReadmoreNote(s):Worldwide;Q32016toQ12023Source(s):MarketingCharts;SensorTower;Mobileappdownloadsworldwidefrom1sthalfof2019to1sthalfof2023(inbillions)Globalmobileappdownloads2019-2023908076.874.4706664.559.96050403020100H12019H12020H12021H12022H120237Description:Duringthefirsthalfof2023,globalusersgeneratedalmost77billiondownloadsofmobileapps.Thisrepresentsanincreaseofoverthreepercentcomparedtothecorrespondinghalfof2022whenusersworldwidedownloadedapproximately74.4billionmobileapps.ReadmoreNote(s):Worldwide;H12019toH12023;excludingthird-partyAndroidappstoresSource(s):BusinessofApps;Data.aiLeadingAndroidappsintheGooglePlayStoreworldwideinJune2023,bynumberofdownloads(inmillions)LeadingAndroidappsworldwide2023,bydownloadsNumberofdownloadsinmillions01020304050607080InstagramFacebook68.9238.52WhatsAppMessengermAst:MusicStatusVideoMakerFacebookLite29.5726.0224.7623.7723.7322.9121.55ViamakerTikTokInstagramLiteSnapchatTikTokLite17.55WhatsAppBusinessMeesho:OnlineShoppingAppSpotify:MusicandPodcasts16.2216.2116.118Description:InJune2023,Instagramwasthemost-downloadedappintheGooglePlayStoreworldwide,generatingalmost70milliondownloadsfromAndroidusers.Facebookwasthesecond-mostpopularappwithapproximately38.5milliondownloadsfromglobalusers.ReadmoreNote(s):Worldwide;June2023;basedondownloadstodevicesworldwideSource(s):AppTweakLeadingiPhoneappsintheAppleAppStoreworldwideinJune2023,bynumberofdownloads(inmillions)LeadingiPhoneappsworldwide2023,bydownloadsNumberofdownloadsinmillions01234567GoogleCapCut-EditordevídeoICOCA6.366.165.23ChatGPT4.65TikTok4.12WhatsAppMessengerYouTube3.913.663.54InstagramGoogleChromeTikTok-GlobalVideoCommunityTelegramMessengerNetflix2.692.632.422.362.29Gmail9Description:InJune2023,searchengineGooglewasthemost-downloadedappforiPhoneintheAppleAppStoreworldwide.Theappgeneratedaround6.36milliondownloadsfromiPhoneusers.CapCutwasthesecond-mostpopularappwithapproximately6.16milliondownloadsfromglobalusersintheexaminedmonth.ReadmoreNote(s):Worldwide;June2023;iPhoneappsonly,excludingiPadappsSource(s):AppTweakMobileappdownloadincreaseinselectedcategoriesworldwidein1sthalfof2022and1sthalfof2023(inbillions)Globalmobileappdownloadincreaseinselectedcategories2022-2023H12022H120231.26%1.4%1.2%1.0%0.8%0.6%0.4%0.2%0.0%1.24%1.2%1.16%1.09%1.05%1.04%0.98%0.89%0.89%EducationEntertainmentHealth&FitnessPhoto&VideoSocial10Description:Duringthefirsthalfof2023,globaleducationappusersgeneratedapproximately1.2percentdownloadsmorethanduringthecorrespondinghalfoftheyearin2022.Entertainmentappssawanincreaseindownloadsofaround1.05percent,whilehealthandfitnessappsexperiencedanincreaseinglobaldownloadsofoveraround1.26percent.ReadmoreNote(s):Worldwide;H12022andH12023;excludingthird-partyAndroidappstoresSource(s):Data.aiLargestmobileappmarketsworldwidein2ndquarter2022and2ndquarter2023,bydownloads(inbillions)Leadingglobalmarketsformobileappdownloads2022-2023Q22022Q220232.01.81.61.41.21.00.80.60.40.20.01.861.821.71.630.390.40.320.30.270.25UnitedStatesChinaJapanUnitedkingdomRussia11Description:Duringthesecondquarterof2023,theUnitedStatesandChinamaintainedtheirleadingpositionsasthelargestappmarkets,with1.82billiondownloadsand1.63billiondownloads,respectively.Despitetheirranking,thetwomainappmarketsexperiencedadecreaseindownloadscomparedtothesecondquarterof2022.Incomparison,mobileappdownloadsinJapanandRussiaexperiencedanincreaseofapproximatelyonepercentandfivepercent,respectively.

ReadmoreNote(s):Worldwide;Q22022andQ22023;*ForecastReadmoreSource(s):SensorTowerCHAPTER

02MarketmetricsRevenueofmobileappsworldwide2019-2027,bysegment(inmillionU.S.dollars)Mobileapprevenueworldwide2019-2027,bysegmentGamesBooks&Reference

EducationSports

Food&Drink800,000SocialNetworkingEntertainmentLifestyleWeatherShoppingProductivityFinanceMusicHealth&FitnessMedicalPhoto&VideoUtilitiesNavigationNews&MagazinesBusinessTravel700,000600,000500,000400,000300,000200,000100,000020192020202120222023202420252026202713Description:Overthelasttwoobservations,theindicator'RevenueBySegment'isforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforall21differentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentGames,whichhasthehighestvalueof249.9billionU.S.dollars.ReadmoreNote(s):Worldwide;2019to2027Source(s):DigitalMarketInsightsAverageconsumerspendonmobileappspersmartphoneasof3rdquarter2023(inU.S.dollars)Quarterlyconsumerspendonmobileappsperuser2019-202365.295.315.315.035.035.054.954.864.8854.644.484.174.114.043.943210Q1'19Q2'19Q3'19Q1'20Q2'20Q3'20Q1'21Q2'21Q3'21Q1'22Q2'22Q3'22Q1'23Q2'23Q3'2314Description:Asofthethirdquarterof2023,theaverageconsumerspendonmobileappspersmartphonewasofapproximately5.05U.S.dollars,upbyfourpercentfromthe4.86U.S.dollarsspendonaveragebyglobalusersduringthethirdquarterof2022.Betweenthefirstandthethirdquarterof2022,consumerspendonmobileappsexperiencedadownwardtrendwithsmallfluctuations.ReadmoreNote(s):Worldwide;Q12019toQ32023;spendperhandset,notperuniqueuser;excludingappsdownloadedfromthird-partyAndroidstoresSource(s):DataReportal;Meltwater;WeAreSocialTotalvalueofglobalconsumerspendonmobileappsasof4thquarter2023(inbillionU.S.dollars)QuarterlymobileappconsumerspendonmobileappsQ4202380707069.968.764.66050403020100343433.733.833.933333232.4282722.62323.422Q1'19

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Q4'2315Description:Inthemostrecentquarter,thetotalvalueofglobalconsumerspendonmobileappsamountedto70billionU.S.dollars,upbyalmosttwopercentcomparedtothecorrespondingquarterin2022.Between2019and2021,consumerspendonmobileappshasexperiencedaconstantincrease.In2023,thetotalconsumerspendonmobileappswasofapproximately171billionU.S.dollars.ReadmoreNote(s):Worldwide;Q12019toQ42023;acrossallplatformsSource(s):DataReportal;Meltwater;WeAreSocialMobileappconsumerspendingworldwidefrom1sthalfof2019to1sthalfof2023(inbillionU.S.dollars)Globalappconsumerspendinginfirsthalf2019-202380706067.565.964.150.25044.8403020100H12019H12020H12021H12022H1202316Description:Duringthefirsthalfof2023,globalusersspentapproximately67.5billionU.S.dollarsonmobileapps,appsubscriptions,andin-apppurchases.Thisrepresentsanincreaseofoverfivepercentcomparedtothecorrespondinghalfof2022whenusersworldwidespentapproximately64.1billionU.S.dollarsonmobileapps.In2022,themobilemarketecosystemexperiencedslower-growingtrendsduetounstabledigitalmarketconditions.

ReadmoreNote(s):Worldwide;H12019toH12023;excludingthird-partyAndroidappstoresSource(s):BusinessofApps;Data.aiLeadingiPhoneappsintheAppleAppStoreworldwideinJune2023,byrevenue(inmillionU.S.dollars)LeadingiPhoneappsworldwide2023,byrevenueRevenueinmillionU.S.dollars150

200050100250300350400DouYinTikTokPiccomaHonorofKingsTencentVideoRobloxHonkai:StarRailMax:StreamHBO,TV,&MoviesIqiyiHonkai:StarRailLINEDisney+17Description:InJune2023,ByteDance-developedsocialvideoappsDouYinandTikTokweretop-grossingiPhoneappsintheAppleAppStoreworldwide,generatingroughly372millionU.S.dollarsand324millionU.S.dollarsinrevenues.JapanesecomicreadingappPiccomacameinthird,withover228.3millionU.S.dollarsinrevenues.HonorofKingsrankedfourth,generatingapproximately165.75millionU.S.dollarsinrevenuesfromiPhoneusers.

ReadmoreNote(s):Worldwide;June2023;iPhoneappsonly,excludingiPadappsSource(s):AppTweakLeadingAndroidappsintheGooglePlayStoreworldwideinJune2023,byrevenue(inmillionU.S.dollars)LeadingAndroidappsworldwide2023,byrevenueRevenueinmillionU.S.dollars30010204050607080Disney+Max:StreamHBO,TV,&MoviesTikTok70.5950.7338.09GoogleOne27.3425.225.08PeacockTV:StreamTV&MoviesTwitch:LiveGameStreamingCrunchyroll22.19Bumble:DatingApp&FriendsTinderDatingapp.MeetPeopleParamount+|PeakStreamingGloboplay:filmes,sériese+HBOMax:StreamTV&MoviesPandora-Music&Podcasts19.0817.7915.2213.419.879.518Description:InJune2023,Disney+generatedapproximately70.6millionU.S.dollarsinglobalrevenuesthroughtheGooglePlayStore.Withover50.7millionU.S.dollars,HBOMaxrankedsecond,whileTikTokrankedthirdwitharound38millionU.S.dollarsinrevenuesfromAndroidusersworldwide.Themajorityofhigh-grossingappsinthemeasuredmonthweregamingapps.ReadmoreNote(s):Worldwide;June2023;totalrevenueinGooglePlayStoreSource(s):AppTweakWorldwideconsumerspendingonmobileappsfrom2016to2023(inbillionU.S.dollars)Globalmobileappconsumerspending2016-202318016014012010080170171167143601201014020082.157.72016201720182019202020212022202319Description:In2023,grossconsumermobileappspendingamountedto171billionU.S.dollars,upfromthe170billionU.S.dollarsin2022.ConsumerappstorespendingwasstronglyimpactedbytheCOVID-19pandemicin2020and2021,butspendingtrendsareslowlynormalizingafterafteratwo-yearsboostinappusageandengagement.Additionally,apossiblerecessioninseveralkeyglobalmarketscouldimpactusers'spendingbehaviorfurther.

ReadmoreNote(s):Worldwide;2016to2023Source(s):Data.ai;TechCrunchNumberofmobileappandgamespublishersworldwidereachingonebillionU.S.dollarsincumulativerevenuesfrom2013to2023Globalapp&gamesreachingonebillionU.S.dollarsincumulativerevenues2013-2023AppsGames3025201510518191919116710743222221102013201420152016201720182019202020212022202320Description:In2023,sevenmobileapppublishersandalmost20mobilegamingapppublishersgeneratingonebillionU.S.dollarsincumulativerevenues.Approximately10appsreachedtheonebilliondollarsmilestonein2021,astaggeringincreasecomparedto2020,whenonlytwoappsgeneratedonebillionU.S.dollarsincumulativerevenues.Overall,mobilegamingpublishershavebeenachievingtheresultmoreoftenthanmobileapppublishers.

ReadmoreNote(s):Worldwide;2013to2023;spendingincludesiOSandGooglePlaycombinedSource(s):Data.aiIn-appadvertisingspendingworldwidein2023,byindustry(inbillionU.S.dollars)In-appadvertisingspendingworldwide2023,byindustrySpendinginbillionU.S.dollars600204080100120140SocialnetworkingGames126.291.34Shopping29.5EntertainmentNews&magazinesMusic21.3511.038.15Books&referenceEducation4.373.212.982.06Photo&videoUtilitiesFood&drinkLifestyleProductivity21.761.5521Description:In2023,gamesattractedanin-appadvertisingspendingofmorethan91billionU.S.dollarsonaglobalscale.Theindustrywiththehighestin-appadexpenditurewassocialnetworks,withover126billiondollars.

ReadmoreNote(s):WorldwideSource(s):MarketInsightsCHAPTER

03AppusageandengagementLeadingsmartphoneusersactivitiesworldwidefromJuly2022toJune2023Mostpopularsmartphoneactivitiesforglobalusers2022-2023Unweightedaverageofsmartphoneusers20%

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40%0%10%50%60%70%80%ChattingorsendingmessagesE-mailing74.7%70.95%OnlinebankingListeningtomusicWatchingvideos62.9%61.7%61.1%SearchingforproductsBuyingproducts56.7%56.6%54.55%52.3%UploadingvideosorphotosReadingnewspagesMakinginternetcallsUsingonlinemap/navigationservicesWatchingmovies/seriesComparingprices47.45%46.7%44.85%43.3%23Description:AccordingtoasurveyofsmartphoneusersconductedbetweenJuly2022andJune2023inselectedcountriesworldwide,anaverageof75percentofsmartphoneusersreportedusingtheirsmartphonetochatandsendmessages,whilearoundsevenin10reportedsendinge-mails.Accessingtheironlinebankingwasthethirdmostpopularactivityonaverageforglobalrespondents,whilearound62percentofrespondentsreportedlisteningtomusicontheirmobiledevices.Watching[...]

ReadmoreNote(s):Worldwide;July2022toJune2023;18-64years;unweightedaverage,respondentswhouseasmartphoneSource(s):ConsumerInsightsSmartphoneuseractivitiesinselectedcountriesworldwidefromJuly2022toJune2023Smartphoneactivitiesinselectedcountries2023AustraliaAustria70%78%65%53%52%56%53%49%56%39%39%31%42%Brazil84%72%66%71%78%68%65%58%56%71%48%60%52%Canada75%73%63%60%60%54%49%51%39%41%47%37%39%China67%35%45%60%63%49%60%57%43%45%46%60%33%France75%72%60%56%56%53%53%44%44%63%29%40%42%Finland75%86%77%62%60%60%52%52%71%36%50%40%48%ChattingorsendingmessagesE-mailing54%73%36%66%28%24%59%26%40%66%25%38%52%OnlinebankingListeningtomusicWatchingvideosSearchingforproductsBuyingproductsUploadingvideosorphotosReadingnewspagesMakinginternetcallsUsingonlinemap/navigationservicesWatchingmovies/seriesComparingprices24Description:AccordingtoasurveyofsmartphoneusersconductedbetweenJuly2022andJune2023,chattingorsendingmessageswasoneofthemostcommonactivitiesonmobileinseveralmarkets,with77percentofusersintheUnitedKingdom(UK)aswellas71percentofusersintheUnitedStatesreportingtousetheirsmartphonetoexchangemessages.Watchingvideosonmobilewasalsoamongthemostcommonactivities,witheightin10respondentsinBrazilreportingtoconsumevideo[...]

ReadmoreNote(s):Worldwide;July2022toJune2023;18-64years;respondentswhouseasmartphoneSource(s):ConsumerInsightsCumulativenumberofhoursspentusingappsworldwidefrom2020to2023(inbillions)Cumulativeglobalhoursspentonmobileapps2020-2023Hoursspentinbillions100246812141618202020212022202325/statistics/1446684/cumulative-time-spent-on-appsIn2023,mobileusersworldwidespentalmost16billionhoursusingmobileapps,upby24.5percentcomparedto2022.Between2020and2023,thetimespentusingandengagingwithmobileappsexperiencedaconstantincreaseamongglobalusers.ReadmoreNote(s):Worldwide;2020to2023;AndroidphonesonlySource(s):Data.aiMobileappretentionrateworldwidein1stquarter2023,bycategoryGlobalappretentionrateQ12023,bycategoryAll

apps26%17%13%10%7%Gaming28%19%13%9%Fintech22%17%14%11%9%E-commerce20%Lifestyle25%Food

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drinkTravel17%12%9%Day114%9%8%7%5%4%Day314%18%Day711%15%Day14Day28Day309%12%7%6%7%11%5%6%6%9%6%10%5%26Description:Inthefirstquarterof2023,lifestyleapps,whichincludeddatingappsandhealthapps,hadthehighestretentionrateafter30daysfromtheinitialinstallation.Incomparison,foodanddrinkappsreportedaretentionrateofaroundfourpercentafteronemonthfromtheinitialdownload.Amongallappcategoriesanalyzed,globalretentionafterthreedaysfrominstallpresentedarateof17percent.ReadmoreNote(s):Worldwide;Q12022andQ12023;comparisonofaverageofdailyinstallsSource(s):adjustMobileappretentionrateafteronedayfrominstallin1stquarter2022and1stquarter2023,bycategoryGlobalappretentionrateonedayafterinstallQ12022andQ12023,bycategoryQ12022Q1202325%35%30%25%20%15%10%5%29%28%24%23%22%20%20%17%15%14%12%8%7%0%GamingFintechE-commerceLifestyleFoodanddrinkTravelSocial27Description:Inthefirstquarterof2023,retentionafteronedayfrominstallofappsinthegamingandfintechcategoriesexperiencedadecrease.Incomparison,foodanddrinkappsexperiencedanincreaseinretentionduringthefirstquarterof2023,witharetentionrateofaround14percentinthelastexaminedquarter.ReadmoreNote(s):Worldwide;Q12022andQ12023;comparisonofaverageofdailyinstallsSource(s):adjustCHAPTER

04SocialmediaappsLeadingsocialmediaappsintheGooglePlayStoreworldwideinSeptember2022,bynumberofdownloads(inmillions)LeadingAndroidsocialmediaappsworldwide2022,bydownloadsNumberofdownloadsinmillions051015202530TikTokInstagram23.9621.17Facebook14.22FacebookLite11.34Twitter6.866.245.6TikTokNowBeReal.Yourfriendsforreal.TikTokLite5.545.52BigoLive-LiveStreamingAppNGL:anonymousq&a4.2229Description:InSeptember2022,TikTokwasthemostdownloadedsocialmediaappforAndroidusersworldwide,withalmost24milliondownloadsintheexaminedmonth.SocialandphotosharingappInstagramrankedsecond,generatingover21milliondownloadsfromglobalusers,whilesocialmediagiantFacebookrankedthirdwithapproximately14.22downloadsontheGooglePlayStore.ReadmoreNote(s):Worldwide;September2022;basedondownloadstodevicesworldwideSource(s):AirnowLeadingsocialmediaappsworldwidein2022,bydownloads(inmillions)Mostdownloadedsocialmediaappsworldwide2022Numberofdownloadsinmillions0100200300400500600InstagramWhatsAppTelegramFacebookMessengerTwitter547424310298210159151FacebookLiteDiscord1059691WeChatBeReal30Description:In2022,Instagramwastheworld'sleadingsocialmediaapp,with547milliondownloadsWhatsApprankedsecondwith424milliondownloads,whileTelegramsurpassedtheremainingmobileversionsofMeta-ownedsocialmediaplatformsFacebookandMessenger.NewcomerBeReal,aphoto-sharingsocialmediaapplaunchedin2020,enteredtherankingintenthpositionwithover90millionglobaldownloadsduringtheexaminedyear.ReadmoreNote(s):Worldwide;2022Source(s):ApptopiaSelectedsocialmediaappsdownloadsworldwidefromJanuary2020toApril2023(inbillions)Selectedsocialvideoandphotoappglobaldownloads2020-20233.02.52.01.51.02.720.50.090.0BeRealInstagramTikTok31Description:BetweenJanuary2020toApril2023,socialvideoappTikTokgeneratedapproximately2.7billiondownloadsfromusersworldwide.Incomparison,Meta-poweredappInstagramgeneratedaroundtwobilliondownloads.PhotoappBeReal,whichlaunchedinJanuary2020,generatedlessthan100milliondownloadsintheexaminedperiod.ReadmoreNote(s):Worldwide;January1,2020toApril20,2023Source(s):SensorTowerMostusedsocialmediaplatformsamongGenZandinternetusersworldwideasofSeptember2023SocialmediaplatformusageforGenZandglobalusers202318-24Generalpopulation120%100%80%60%40%20%0%97%96%79%72%69%56%55%52%51%50%45%44%44%37%35%33%31%26%24%21%20%16%15%5%LinkedIn

Nextdoor4%1%BerealYouTubeTikTokInstagramRedditSnapchat

FacebookTwitterDiscordPinterestTwitch32Description:AsofSeptember2023,YouTubeasthemostpopularsocialmediaplatformforglobalusers,with97percentofrespondentsreportingtousethepopularvideoplatform.YouTubewasalsothemostpopularsocialmediaamongGenZusers,with96percentofrespondentsinthisagegroupreportingtohaveusedthevideoplatformasoftheexaminedperiod.Facebook'susagekeptsteadyamongamongthegeneraldigitalpopulation,witharoundeightin10reportingtohaveusedthe[...]

ReadmoreNote(s):Worldwide;18to24ofSeptember,2023Source(s):comScoreAveragetimespentperdayonselectsocialmediaplatformsintheUnitedStatesin2023(inminutes)U.S.usersdailyengagementwithleadingsocialmediaplatforms20236053.848.75040302010034.133.130.93024.1TikTokYouTube*TwitterInstagramFacebookSnapchatReddit33Description:AccordingtoasurveyconductedinJune2023,adultsintheUnitedStatesspentmoretimeperdayonTikTokthanonanyotherleadingsocialmediaplatform.Overall,respondentsreportedspendinganaverageof53.8minutesperdayonthesocialvideoapp.YouTubeandTwitterrankedsecondandthird,eachwithanaverageof48minutesand34minutesspentontheplatformsperday,respectively.ReadmoreNote(s):UnitedStates;2023;18yearsandolder;*IincludesalltimespentwatchingvideoonYouTubeviaanydeviceReadmoreSource(s):eMarketerChangeinsocialmediaadvertisingspendingworldwidefrom2019to2028,bydeviceSocialmediaadspendingworldwidegrowth2019-2028,bydeviceSocialMediaAdvertisingMobileSocialMediaAdvertisingDesktop45%40%35%30%25%20%15%10%5%0%-5%201920202021202220232024202520262027202834Description:In2028,theadspendinggrowthisforecasttosignificantlydecreaseinallsegmentscomparedtotheprevioustimepoint.Concerningthetwoselectedsegments,thesegmentSocialMediaAdvertisingMobilehasthelargestadspendinggrowthwith3.53percent.Contrastingly,SocialMediaAdvertisingDesktopisrankedlast,with2.89percent.Theirdifference,comparedtoSocialMediaAdvertisingMobile,liesat0.64percentagepoints.ReadmoreNote(s):Worldwide;2019to2028Source(s):DigitalMarketInsightsCHAPTER

05MobilemessagingandcommunicationMostpopularmessengerappsworldwideinJanuary2024,bymonthlydownloads(inmillions)Mostpopularmessengerappsworldwide2024,bydownloadsMonthlydownloadsinmillions0102030405060WhatsAppMessengerSnapchat51.1941.6Telegram36.7WhatsAppBusinessMessenger27.8621.31WeChat6.66RakutenViberMessengerQQ3.543.283.062.92LINESignalPrivateMessenger36Description:InJanuary2023,mobileinstantchatandWhatsAppwasthemostdownloadedmobilemessengerappworldwide,withover51milliondownloads.MobilecommunicationandsocialappSnapchatrankedsecondwithapproximately41milliondownloads,whilechatandcommunicationappTelegramrankedthirdwithapproximately36.7milliondownloads.ReadmoreNote(s):Worldwide;January2024;AppleAppStoreandGooglePlayStoreSource(s):AppMagicMostpopularglobalmobilemessengerappsasofJanuary2024,basedonnumberofmonthlyactiveusers(inmillions)Mostpopularglobalmobilemessagingapps2024Monthlyactiveusersinmillions05001,0001,5002,0002,0002,500WhatsApp*Weixin/WeChatFacebookMessengerTelegram1,336979800Snapchat750QQ55837Description:AsofJanuary2023,twobillionuserswereaccessingtheWhatsAppmessengeronamonthlybasis.Theapp`sreachisusagepenetrationisparticularlystronginmarketsoutsideoftheUnitedStatesanditisoneofthemostpopularmobilesocialappsworldwide.WeChatamassedover1.3billionusers,andFacebookMessengeramassedaround980millionusersworldwide.

ReadmoreNote(s):Worldwide;January2024;*Havenotpublishedupdatedusersnumbersinthepast12months.ReadmoreSource(s):DataReportal;Meltwater;Varioussources(Companydata);WeAreSocialShareof