全球運(yùn)動(dòng)鞋市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4李寧阿迪達(dá)斯莆田

INDUSTRIES

&

MARKETSAthletic

Footwear:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue91215161922252627AverageRevenue

per

CapitaSustainableFootwearShareVolumeAverageVolumeper

CapitaPriceper

UnitBrandShareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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management10sectors190+geographicalentities1,000+markets400+reportsFind

out

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on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Athletic

Footwearmarket

is

a

fast

growing

marketOverview:

SummarySummaryFollowing

the

Sneakers

segment,

theAthleticFootwear

segment

is

projected

tosee

thesecond-largest

increase

inrevenue

numbers

between

2022

and2027.Althoughthesegment

accounted

for

thelowest

revenue

numbers

intheFootwear

market

in2022,

itis

expected

togrow

with

theincreasingimplementation

ofthelatest

technologies

and

materials.

Additionally,ariseinathleticfootwear

purchases

canbeobserved

following

thehitof

theCOVID-19pandemic.

Thisupward

trend

canbeattributedtoanincreased

interest

insports.TheAthleticFootwear

segment

focuses

on

designswith

materials

other

thanpolyester.

Not

only

ishavingfootwear

madefrom

knittechnology

or

lightweight,breathable,

and

durablefabricsof

importance

toconsumers,

but

italsohasapositive

impacton

theenvironment.

Assuch,key

playersinthemarket

areaimingtomakethemanufacturingprocess

assustainableaspossible

inorder

toproduce

environmentally-friendly

shoes.5Sources:Market

Insights

2023Athletic

Footwear

is

an

important

part

of

the

Footwear

marketOverview:

Market

DefinitionMarket

definitionDefinition:offlinedistributionchannel

covers

allpurchases

instationary

stores,

bytelesales,or

via

mailorder

(e.g.,printcatalogs).TheAthleticFootwear

segment

includesshoes

specifically

designed

for

sportspurposes

(e.g.,soccer,

tennis,basketball,etc.).

Thedefinition

isbased

on

theHarmonized

System

ofinternational

trade(specifically

theHS

codes

640219

and640319)

which

includeonly

functionalsportsshoes

andexcludes

snow-skifootwear

aswell

as

skating

boots.

Most

so-called

"athleisure"

footwear

orsneakers,

i.e.

everyday

footwear

with

anathleticappearance,

are

excluded

fromthisdefinition

and

canbefoundintheSneakers

segment.AdditionalInformation:Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perunit(perpair),sustainablefootwear

share,andsaleschannels

data.Theonlinedistribution

channelrefers

tothepurchaseofphysicalgoods

from

adigital

marketplace.

Inother

words,

thepurchaseisconducted

viatheinternet,beitonadesktop

PC,

tablet,or

smartphone.

The6Sources:Market

Insights

2023Athletic

Footwear

accounted

for

13.33%

of

the

Footwearmarket

revenue

in2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeIn2023,

the

revenue

inthe

AthleticFootwear

segment

worldwide

amountstoUS$52.98bn.Thissegment

includes:Thissegment

excludes:Itisprojected

thatthemarket

will

experience

anannualgrowth

rateof

4.15%(CAGR2023-2028).?Functionalathleticfootwear

(e.g.

fortennis,basketball,soccer,

runningetc.)?"Athleisure"

footwear

(everydayshoes

with

athleticdesign)Among

allcountries,

UnitedStates

generates

thehighestrevenue,

withUS$14,900.00m

in2023.?Work

and

safety

shoes?SkibootsInterms

ofper

capita

revenue,

the

AthleticFootwear

segment

isprojected

togenerate

US$6.90

perperson

in2023.By

2028,

the

volume

intheAthleticFootwear

segment

isexpected

toreach

0.47bnpairsunits.In2024,

the

AthleticFootwear

segment

isexpected

toexhibitavolume

growth

of1.8%.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersAthletic

Footwear

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.7%

from2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$64.9+2.7%(1)62.159.957.655.353.051.850.949.646.145.3201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

19.2

billion,

Americas

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+5.8%(1)+2.9%(1)26.322.719.2+3.3%(1)18.713.711.3+4.4%(1)+4.0%(1)1.71.30.40.52022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

14.5

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+2.9%(1)+6.5%(1)17.217.014.511.6+3.0%(1)+3.4%(1)+2.4%(1)3.12.62.31.90.91.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Athletic

Footwear

average

revenue

per

user

is

estimated

to

increase

at

a

CAGR(1)of

1.8%

from

2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+1.8%(1)8.17.87.67.47.17.06.96.86.76.16.12018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$19.1,

Americas

is

the

biggestmarketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+2.2%(1)21.7+3.1%(1)+3.3%(1)19.117.416.214.513.3+5.1%(1)5.6+1.9%(1)4.21.11.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$43.2,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+2.4%(1)+2.6%(1)49.843.843.237.4+3.5%(1)27.4+2.1%(1)22.3+6.4%(1)15.813.911.58.02022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Share

of

sustainable

Athletic

Footwear

is

estimated

to

increase

from

2018

to2026Market

Size:

GlobalSustainable

footwear

share

inpercent7.0076.405.9065432105.405.004.604.304.003.8020182019202020212022202320242025202615Sources:Market

Insights

2023Athletic

Footwear

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.7%

from2018

to

2028Market

Size:

GlobalVolume

inmillionpairs+0.7%(1)465.0460.7453.9446.8439.1432.9431.1422.1423.4402.6399.92018201920202021202220232024202520262027202816

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

172.8

million

pairs,

Asia

is

the

biggestmarket

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inmillionpairs+3.5%(1)211.9+0.2%(1)157.9172.8155.8+0.3%(1)75.476.6+0.4%(1)+1.1%(1)15.415.82.12.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

112.3

million

pairs,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inmillionpairs+4.4%(1)135.9+0.6%(1)116.7112.3104.8-0.3%(1)+0.2%(1)+0.1%(1)19.018.612.112.25.05.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Athletic

Footwear

volume

per

capita

are

estimated

to

decreasefrom

2018

to2028Market

Size:

GlobalVolume

percapita

inpairs0.060.060.060.060.060.060.060.060.060.0600.0550.0500.0450.0400.0350.0300.0250.0200.0150.0100.0050.0000.050.052018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Athletic

Footwear

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpairs0.18

0.170.160.170.160.150.100.150.150.150.090.150.090.150.090.150.090.150.090.140.120.100.12

0.110.100.090.100.100.090.080.080.060.040.080.080.040.080.040.080.040.080.040.080.040.080.040.080.040.050.040.040.010.030.010.02

0.010.010.010.010.010.010.010.010.010.00201820192020202120222023Asia20242025202620272028AfricaAmericasAustraliaEurope20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

0.3

pairs,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpairs0.380.400.350.370.340.340.310.340.280.340.270.330.330.260.330.260.330.260.330.260.350.30

0.330.290.170.250.190.260.140.190.110.200.150.100.050.000.150.080.150.090.140.080.140.080.140.080.140.090.140.090.100.090.070.070.080.070.070.070.070.070.070.070.060.0620182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Athletic

Footwear

price

per

unit

are

estimated

to

increasefrom2018

to

2028Market

Size:

GlobalPrice

perunit

inUS$139.6136.9134.014012010080131.2128.3125.1120.6114.5115.4112.4112.560402002018201920202021202220232024202520262027202822

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

has

the

biggestmarket

in

Athletic

Footwear

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perunit

inUS$214.7179.1209.7175.7140.722020018016014012010080204.5172.3199.4168.8193.9165.1188.4160.1179.8168.8151.3149.6123.0146.8112.3144.8115.7143.8123.9137.1114.3137.6134.5131.4127.9115.6102.3121.4118.8116.2113.6111.0108.4106.0104.1101.3106.1102.999.696.392.788.784.079.378.679.36076.640200201820192020202120222023Asia20242025202620272028AfricaAmericasAustraliaEurope23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

price

per

unit

of

US$183.6,

France

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

inUS$209.8186.7220206.7183.3203.5179.8200.2176.3196.8171.9192.1166.0200183.6154.9173.6180

166.2160161.2156.7130.9147.7124.9144.9122.6142.8119.3142.0120.1139.2117.8135.6117.2136.4115.4133.5117.5133.4113.3128.9110.814012010080118.9107.2106.92020108.5104.660402002018201920212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates24

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

Nike

had

the

highest

share

in

Athletic

FootwearFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Athletic

Footwearmarket

Footwear

online

revenue

share

reached

26.0%in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%24.0%100.0%28.0%100.0%26.0%100.0%27.0%100.0%29.0%100.0%31.0%100.0%31.0%100.0%32.0%17.0%17.0%83.0%201883.0%201976.0%202074.0%202273.0%202372.0%202171.0%202469.0%202569.0%202668.0%2027OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Athletic

Footwearmarket

mobile

revenue

share

reached

68.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%50.0%100.0%56.0%100.0%60.0%100.0%64.0%100.0%68.0%100.0%70.0%100.0%73.0%100.0%75.0%100.0%76.0%100.0%77.0%50.0%201844.0%201