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INDUSTRIES

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MARKETSMeatsubstitutesmarketintheU.S.CHAPTER

01GlobalmarketoverviewMarketrevenueofplant-basedmeatworldwidefrom2018to2028(inbillionU.S.dollars)Globalmeatsubstitutesmarketrevenue2018-20281816141210816.7815.3713.9912.7111.3810.158.967.796.635.3864204.66201820192020202120222023202420252026202720283Description:In2023,themarketvalueofplant-basedmeatsubstitutesworldwidewasestimatedtobeworth10.15billionU.S.dollars.Thisfigureisestimatedtosteadilyincreaseoverthecomingyearsandreachroughly16.78billionin2028.MeatsubstitutesMeatsubstitutesareplant-basedproductsthattrytoemulatemeatproductsintaste,texture,smell,andappearance.Thesealternativesexistinahighvarietyofforms,likethediversityofmeatproductstheyareimitating.Plant-basedproductshave[...]

ReadmoreNote(s):Worldwide;2018to2023Source(s):ConsumerMarketInsightsRevenuegrowthofthemeatsubstitutesmarketworldwidefrom2019to2028Revenuegrowthofmeatsubstitutesworldwide2019-202825%23.08%23%21%19%17.55%17%15%13%11%9%15.51%15.01%13.35%12.07%11.71%10.1%20269.85%20279.15%20287%5%20192020202120222023202420254Description:Theglobalrevenuechangeinthe'MeatSubstitutes'segmentofthefoodmarketwasforecasttocontinuouslydecreasebetween2023and2028byintotal4.2percentagepoints.Aftertheeighthconsecutivedecreasingyear,theindicatorisestimatedtoreach9.15percentandthereforeanewminimumin2028.ReadmoreNote(s):Worldwide;2019to2028Source(s):ConsumerMarketInsightsMeatsubstituterevenueinNorthAmericafrom2018to2028,bycountry(inmillionU.Sdollars)MeatsubstituterevenueinNorthAmerica2018-2028,bycountryUnitedStatesCanadaMexico3,5003,0002,5002,0001,5001,0005000201820192020202120222023202420252026202720285Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallregions.Fromtheselectedregions,therankingbyrevenueinthe'MeatSubstitutes'segmentofthefoodmarketisforecasttobeleadbytheUnitedStateswith3.1billionU.S.dollars.Incontrast,therankingistrailedbyMexicowith353.85millionU.S.dollars,recordingadifferenceof2.8billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Canada,Mexico,UnitedStates;2018to2028Source(s):ConsumerMarketInsightsWorldwidemeatsubstituterevenuein2023,bycountry(inmillionU.Sdollars)Meatsubstituterevenueworldwide2023,bycountryRevenueinmillionU.S.dollars1,00005001,5002,0002,500ChinaUnitedStatesUnitedKingdomRussia2,134.471,809.84978.5676.12661.5GermanyNetherlandsJapan322.52303.3IndonesiaCanadaMexicoSwitzerlandItaly275.81263.91231.52222.88196.53182.02Brazil6Description:Chinaisleadingtherankingbyrevenueinthe'MeatSubstitutes'segmentofthefoodmarket,recording2.1billionU.S.dollars.FollowingcloselybehindistheUnitedStateswith1.8billionU.S.dollars,whileAustraliaistrailingtherankingwith69.26millionU.S.dollars,resultinginadifferenceof2.1billionU.S.dollarstotherankingleader,China.Findotherinsightsconcerningsimilarmarketsandsegments,suchasarankingofsubsegmentsinVietnamregardingout-of-homerevenueinthe[...]

ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRegionalbreakdownoftheestimatednumberofplant-basedmeatpost-processingfacilitiesworldwidein2022Numberofplant-basedmeatpost-processingfacilitiesworldwidein2022,byregion70586050403020100492313EuropeNorthAmericaAPACRestoftheworld7Description:For2022,theestimatedglobalnumberofpost-processingfacilitiesforplant-basedmeatwas143.Regionally,EuropeandNorthAmericahadthelargestshareofthesefacilities.

ReadmoreNote(s):Worldwide;2022Source(s):TheGoodFoodInstituteCHAPTER

02U.S.marketValueoftheplant-basedfoodsmarketintheUnitedStatesfrom2018to2022(inbillionU.S.dollars)Dollarsalesofplant-basedfoodsmarketU.S.2018-2022987687.46.95.44.8543210201820192020202120229Description:Inthe52weeksendingJanuary1,2023,salesofplant-basedfoodsintheUnitedStateswerevaluedatapproximately8billionU.S.dollars.Themarketwasvaluedatabout4.8billionU.S.dollarsin2018.

ReadmoreNote(s):UnitedStates;52weeksendingJanuary1,2023Source(s):Circana;PBFA;SPINS;TheGoodFoodInstituteSalesvaluegrowthofplant-basedandtotalfoodretailintheUnitedStatesfrom2019to2022U.S.plant-basedvs.totalfoodretailsalesgrowth2019to2022201920202021202230%27%25%20%15%15%11.4%10%6.2%5%7%2.2%1.9%0%Plant-basedfoodTotalfoodretail10Description:Forthe52weeksendedinJanuary1,2023,salesofplant-basedfoodsincreasedbyapproximatelysevenpercentintheUnitedStateswhencomparedtothepreviousyear.Incomparison,totalU.S.foodretailshadasalesgrowthofonly1.9percentintheyearprior.Retailsalesgrowthin2020isananomalycomparedtoprioryearsduetoincreasedathomeconsumptioninthewakeoftheCOVID-19pandemic.

ReadmoreNote(s):UnitedStates;2019to2022*;*Eachyearreferstothefollowingtimeperiods:2019:52weeksendingDecember20192020:52weeksendingDecember27,20202021:52weeksendingDecember26,20212022:52weeksendingJanuary1,[...]

ReadmoreSource(s):Circana;PBFA;SPINS;TheGoodFoodInstituteSalesvalueoftheplant-basedfoodsmarketintheUnitedStatesin2022,bycategory(inmillionU.S.dollars)Dollarsalesofplant-basedfoodsmarketU.S.2022,bycategorySalesvalueinmillionU.S.dollars1,00005001,5002,0002,5003,000Milkalternatives2,800Meatalternatives1,400Creamer645MealsIcecreamandfrozennoveltyYogurt531437425ProteinliquidsandpowdersButter341311Ready-to-drinkbeveragesCheese239233Bars202185129Tofu,tempeh,andseitanCreamcheese,sourcream,andspreads11Description:In2021,milkalternativeshadthehighestsalesvalueintheplant-basedfoodmarketintheUnitedStates.Inthe52weeksendingDecember26thatyear,salesofmilkalternativeswerevaluedatapproximately2.8billionU.S.dollars.Meatalternativeswerevaluedat1.4billionU.S.dollars.Tofu,tempeh,andSeitanwerevaluedatnearly185millionU.S.dollars.Theyear-on-yeargrowthrateforplant-basedfoodsintheU.S.canbefoundhere.

ReadmoreNote(s):UnitedStates;52weeksendingJanuary1,2023Source(s):Circana;PBFA;SPINS;TheGoodFoodInstituteSalesvaluegrowthoftheplant-basedfoodsmarketintheUnitedStatesin2022,byleadingcategoryPlant-basedfoodsmarketdollarsalesgrowthU.S.2022,bycategorySalesvaluegrowth5%

10%-5%0%15%20%25%30%Creamer24%Ready-to-drinkbeverages17%Butter15%Eggs14%14%ProteinliquidsandpowdersBakedgoods13%13%BarsMilkCreamcheese,sourcream,andspreadsCondiments,dressings,andmayoYogurt9%7%6%5%Tofu,tempeh,andseitanMeals4%1%12Description:In2022,eggsubstituteshadthefourthhighestdollarsalesvaluegrowthintheplant-basedfoodmarketintheUnitedStates.Inthe52weeksendingJanuary1,2023,thedollarsalesvaluegrowthrateofeggsubstituteswasatapproximately14percent.Despitehavingoneofthefastestgrowthrate,eggsubstitutesstillhavethesecondlowestdollarssalesvalueinthemarketforplant-basedfoods.Meatalternativeshadaminorsalesvaluedropafterasignificantjumpof45percentin[...]

ReadmoreNote(s):UnitedStates;52weeksendingJanuary1,2023Source(s):IRI;PBFA;SPINS;TheGoodFoodInstituteRevenuegrowthofthemeatsubstitutesmarketintheUnitedStatesfrom2019to2028RevenuegrowthofmeatsubstitutesintheU.S.2019-202821%20.15%19.23%19%16.83%17%15%13%11%9%16%13.85%13.67%12.39%11.39%10.63%9.84%20287%5%20192020202120222023202420252026202713Description:Therevenuechangeinthe'MeatSubstitutes'segmentofthefoodmarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2023and2028byintotal6.2percentagepoints.Afterthesixthconsecutivedecreasingyear,theindicatorisestimatedtoreach9.84percentandthereforeanewminimumin2028.ReadmoreNote(s):UnitedStates;2019to2028Source(s):ConsumerMarketInsightsRevenuepercapitaofthemeatsubstitutesmarketintheUnitedStatesfrom2018to2028(inU.S.dollars)RevenuepercapitaofmeatsubstitutesintheU.S.2018-20281099.068.2987.546.876.0965.384.665432103.93.292.912.512018201920202021202220232024202520262027202814Description:Theaveragerevenuepercapitainthe'MeatSubstitutes'segmentofthefoodmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2028byintotal3.7U.S.dollars(+68.77percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach9.06U.S.dollarsandthereforeanewpeakin2028.Notably,theaveragerevenuepercapitaofthe'MeatSubstitutes'segmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2028Source(s):ConsumerMarketInsightsAverageretailpriceofmilk,meat,andtheiralternativesintheUnitedStatesin2023Averagepriceofmilk,meat,andtheiralternativesintheUnitedStatesin202398.518765432104.240.970.64MilkMeatMeatalternativesMilkalternatives15Description:In2023,theaveragepriceofmilkwas0.64U.S.dollarsperunit.Milkalternativeswerepriced0.97U.S.dollars.ThedifferencebetweenthepriceofmeatanditsalternativesintheU.S.retailmarketwasevenhigherperunit.

ReadmoreNote(s):UnitedStates;52weeksendingJanuary14,2024;TotalU.S.multi-outletSource(s):Circana;FoodInstituteCHAPTER

03FoodservicePlant-basedmeatsubstitutesalesintheUnitedStatesin2022,bychannel(inmillionU.S.dollars)Plant-basedmeatalternativesalesintheUnitedStates2022,bychannel1,6001,4001,2001,0008001,400730600400200590E-commerceFoodserviceRetail17Description:In2022,salesofplant-basedmeatalternativesintheUnitedStatescameto730millionU.S.dollarsinthefoodservicesegment.Salesgeneratedonlineamountedto59millionU.S.dollars.

ReadmoreNote(s):UnitedStates;2022Source(s):Circana;TheGoodFoodInstituteDistributionofmeatalternativesalesinthefoodservicesegmentintheUnitedStatesin2022,bysubstitutetypeFoodservice:distributionofmeatalternativesalesintheU.S.in2022,bysubtypeOther*2Pork8Beef33Chicken11Grain/nut/veggie18Tofu2818Description:In2022,tofuproductsaccountedfor28percentofallplant-basedproteinsalesintheU.S.foodservicesegment.Beefsubstituteproductsaccountedforathirdofthemarket.ReadmoreNote(s):UnitedStates;2022Source(s):Circana;TheGoodFoodInstituteAveragemeatandmeatalternativepricesinthefoodservicesegmentintheUnitedStatesin2022,bymeattype(inU.S.dollarsperpound)U.S.:Averagemeatandmeatsubstitutepricesinfoodservicein2022,bymeattypePlant-basedproteinsAnimal-basedmeat8765432106.716.495.545.075.023.953.772.97TotalBeefPoultryPork19Description:In2022,theaveragepricedifferenceperpoundbetweenbeefandplant-basedalternativesinthefoodservicesegmentintheUnitedStatesamountedto1.69U.S.dollars.Plant-basedbeefalternativescostedmoreandwerepricedataround6.7U.S.dollarsperpound,comparedtothecostofbeefwhichwasaroundfiveU.S.dollarsperpound.Thisdisparityshowedacrosstheboard,withplant-basedalternativescostingmorethananimal-basedmeatinallcategories.?Howmanypeoplefollow[...]

ReadmoreNote(s):UnitedStates;2022Source(s):Circana;TheGoodFoodInstituteDistributionofmeatalternativesalesvolumeinthefoodservicesegmentintheUnitedStatesin2022,bylocationU.S.:Distributionofmeatalternativesalesinfoodservicein2022,bylocationRecreation4%Businessandindustry3%Lodging/casino4%Healthcare7%Quickservicerestaurants39%Other8%Education16%Full-servicerestaurants19%20Description:In2022,acombinedtotalofcloseto60percentofallsalesofmeatalternativesinthefoodservicesegmentweremadeinrestaurantsintheUnitedStates.Educationalfacilitiessoldabout16percentofmeatsubstitutesinthissegment.

ReadmoreNote(s):UnitedStates;2022Source(s):Circana;TheGoodFoodInstituteCHAPTER

04CompaniesandbrandsLeadingmeatsubstitutebrandsrankedbybrandawarenessintheUnitedStatesin2023Mostwell-knownmeatsubstitutebrandsintheUnitedStates2023Shareofrespondents20%0%10%30%40%50%MorningStarFarmsBeyondMeatImpossible56%54%49%Amy'sKitchenGardein41%41%Boca39%GardenGourmetTofurky36%33%MeatlessFarmLightlifeSweetEarthNaturalFoodFieldRoast30%29%29%27%Quorn25%22Description:MorningStarFarmsisthemostwell-knownmeatsubstitutesbrandintheU.S.,withabrandawarnessof56percent.Ourmeatsubstitutesbrandusagerankingshowsadifferentpicture,withAmy'sKitchenandBeyondMeathavingthehighestusageshareamongconsumerswhoknowtherespectivebrand.Amy'sKitchenalsohasthemostloyalmeatsubstitutebrandcustomers,followedbyatruehiddenchampion;84percentofLightlifecustomerssaytheywillconsumeproductsofthebrand[...]

ReadmoreNote(s):UnitedStates;July2023;1222respondents;18to64yearsSource(s):ConsumerInsightsWhenitcomestomeatsubstitutes,whichofthefollowingbrandsdoyoulike?PopularityofmeatsubstitutebrandsintheUnitedStatesin2022Shareofrespondents15%

20%0%5%10%25%30%35%40%BeyondMeatAmy'sKitchenImpossible41%40%36%36%MorningStarFarmsGardein34%Boca33%Daring30%GardenGourmetIdonotlikeanyofthesebrandsFieldRoast29%29%28%28%BeforethebutcherMeatlessFarmLightlife26%25%23Description:DuringasurveyinMarchof2022,respondentsfromtheUnitedStateswhoknewofthebrandsinquestion,statedthattheymostlikeBeyondMeat'smeatsubstituteproducts.Amy'sKitchenwasthesecondmostlikedbrand.Thetwobrandswerepickedby41and40percentofrespondents,respectively.ReadmoreNote(s):UnitedStates;18to28March,2022;1,241respondents;18-64years;(multi-pick)Base:respondentswhoknowtheindividualbrandSource(s):ConsumerInsightsSalesvalueoftheleadingfrozenmeatsubstitutebrandsintheUnitedStatesinmid-2023(inmillionsU.S.dollars)U.S.salesvalueoftheleadingfrozenmeatsubstitutebrands2023SalesvalueinmillionU.S.dollars05101520253035404550MorningstarFarmsBeyondMeatGardein4615.3814.8113.33ImpossibleDr.Praeger'sBoca5.913.733.64BeyondSteakPrivateLabelHilary's2.590.620.47Quorn24Description:ThisstatisticshowsthesalesvalueoftheleadingfrozenmeatsubstitutebrandsintheUnitedStatesinmid-2023.Forthe12weeksendedAugust13,2023,MorningstarFarmssoldapproximately46millionU.S.dollars'worthoffrozenmeatsubstitutesintheUnitedStates.Duringthatperiod,thetotalfrozenmeatsubstitutessegmentgeneratedsalesworthabout110millionU.S.dollars.ReadmoreNote(s):UnitedStates;12weeksendedAugust13,2023Source(s):Circana;Frozen&RefrigeratedBuyerUnitsalesoftheleadingfrozenmeatsubstitutebrandsintheUnitedStatesinmid-2023(inmillions)U.S.unitsalesoftheleadingfrozenmeatsubstitutebrands2023Salesinmillionunits4012356789MorningstarFarmsGardein8.522.5BeyondMeatImpossibleDr.Praeger'sBoca1.841.271.130.84PrivateLabelBeyondSteakHilary's0.560.520.120.1Quorn25Description:ThisstatisticshowstheunitsalesoftheleadingfrozenmeatsubstitutebrandsintheUnitedStatesinmid-2023.Forthe12weeksendedAugust13,2023,BeyondMeatsoldover1.84millionunitsoffrozenmeatsubstitutesintheUnitedStates.ReadmoreNote(s):UnitedStates;12weeksendedAugust13,2023Source(s):Circana;Frozen&RefrigeratedBuyerNetrevenueofBeyondMeat,Inc.worldwidefrom2016to2022(inmillionU.S.dollars)GlobalrevenueofBeyondMeat,Inc.2016-2022500450400350300250200150100464.7418.9406.8297.987.93201832.58201750016.182016201920202021202226Description:In2022,BeyondMeat,Inc.generatedapproximately418.9millionU.S.dollarsinrevenueworldwide.In2022,netrevenuehasgrownbyalmost121milliondollarscomparedtothe2019companyrevenue.ThenetrevenueofBeyondMeatamountedtoabout16.2millionU.S.dollarsin2016.ReadmoreNote(s):Worldwide;2016to2022;YearendedinDecember31Source(s):BeyondMeatBeyondMeatbrandawareness,usage,popularity,loyalty,andbuzzamongmeatsubstitutesusersintheUnitedStatesin2023BeyondMeatbrandprofileintheUnitedStates202371%70%60%50%40%30%20%10%0%37%37%33%28%BeyondMeatawarenessBeyondMeatpopularityBeyondMeatusageBeyondMeatloyaltyBeyondMeatbuzz27Description:HowhighisthebrandawarenessofBeyondMeatintheUnitedStates?Whenitcomestomeatsubstitutesusers,brandawarenessofBeyondMeatisat71percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisBeyondMeatintheUnitedStates?Intotal,37percentofU.S.meatsubstitutesuserssaytheylikeBeyondMeat.However,inactuality,amongthe[...]

ReadmoreNote(s):UnitedStates;July2023;690respondents;18to64years;respondentswhousemeatsubstitutesSource(s):ConsumerInsightsImpossiblebrandawareness,usage,popularity,loyalty,andbuzzamongmeatsubstitutesusersintheUnitedStatesin2023ImpossiblebrandprofileintheUnitedStates202364%60%50%40%30%30%30%20%10%0%24%23%ImpossibleawarenessImpossiblepopularityImpossibleusageImpossibleloyaltyImpossiblebuzz28Description:HowhighisthebrandawarenessofImpossibleintheUnitedStates?Whenitcomestomeatsubstitutesusers,brandawarenessofImpossibleisat64percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisImpossibleintheUnitedStates?Intotal,30percentofU.S.meatsubstitutesuserssaytheylikeImpossible.However,inactuality,amongthe64[...]

ReadmoreNote(s):UnitedStates;July2023;690respondents;18to64years;respondentswhousemeatsubstitutesSource(s):ConsumerInsightsMorningStarFarmsbrandawareness,usage,popularity,loyalty,andbuzzamongmeatsubstitutesusersintheUnitedStatesin2023MorningStarFarmsbrandprofileintheUnitedStates202371%70%60%50%40%30%20%10%0%36%32%26%22%MorningStarFarmsawareness

MorningStarFarmspopularityMorningStarFarmsusageMorningStarFarmsloyaltyMorningStarFarmsbuzz29Description:HowhighisthebrandawarenessofMorningStarFarmsintheUnitedStates?Whenitcomestomeatsubstitutesusers,brandawarenessofMorningStarFarmsisat71percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisMorningStarFarmsintheUnitedStates?Intotal,36percentofU.S.meatsubstitutesuserssaytheylikeMorningStarFarms.[...]

ReadmoreNote(s):UnitedStates;July2023;690respondents;18to64years;respondentswhousemeatsubstitutesSource(s):ConsumerInsightsAmy'sKitchenbrandawareness,usage,popularity,loyalty,andbuzzamongmeatsubstitutesusersintheUnitedStatesin2023Amy'sKitchenbrandprofileintheUnitedStates202359%60%50%40%30%20%10%0%28%28%25%24%Amy'sKitchenawarenessAmy'sKitchenpopularityAmy'sKitchenusageAmy'sKitchenloyaltyAmy'sKitchenbuzz30Description:HowhighisthebrandawarenessofAmy'sKitchenintheUnitedStates?Whenitcomestomeatsubstitutesusers,brandawarenessofAmy'sKitchenisat59percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisAmy'sKitchenintheUnitedStates?Intotal,28percentofU.S.meatsubstitutesuserssaytheylikeAmy'sKitchen.However,inactuality,among[...]ReadmoreNote(s):UnitedStates;July2023;690respondents;18to64years;respondentswhousemeatsubstitutesSource(s):ConsumerInsightsCHAPTER

05ConsumptionRegularlyconsumedgroceriesintheU.S.asofDecember2023RegularlyconsumedgroceriesintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%Fruitandvegetables65%EggsDairyproducts(milk,yogurt,cheese,etc.)MeatandsausagesBreadandbakeryproductsPasta61%58%56%55%55%54%53%PotatoesSnacksandpotatochipsRice49%Breakfastcereals47%IcecreamCandyandchocolateFishandseafood43%41%36%32Description:"Fruitandvegetables"and"Eggs"arethetoptwoanswersamongU.S.consumersinoursurveyonthesubjectof"Regularlyconsumedgroceries".ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsVolumeofthemeatsubstitutesmarketintheUnitedStatesfrom2018to2028(inmillionkilograms)VolumeofmeatsubstitutesintheU.S.2018-2028180160140120100166.72154.66142.6130.53118.47106.4194.3584.5680604020064.55202058.544.98201820192021202220232024202520262027202833Description:Thevolumeinthe'MeatSubstitutes'segmentofthefoodmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2028byintotal60.3thousandtons(+56.67percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach166.72thousandtonsandthereforeanewpeakin2028.Notably,thevolumeofthe'MeatSubstitutes'segmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2028Source(s):ConsumerMarketInsightsPer-capitaconsumptionofmeatsubstitutesintheUnitedStatesfrom2018to2028(inkilograms)Per-capitaconsumptionofmeatsubstitutesintheU.S.2018-20280.50.50.40.40.30.480.450.420.380.350.320.280.250.30.20.20.20.10.180.142018201920202021202220232024202520262027202834Description:Theaveragevolumepercapitainthe'MeatSubstitutes'segmentofthefoodmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2028byintotal0.2kilograms(+62.5percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach0.48kilogramsandthereforeanewpeakin2028.Notably,theaveragevolumepercapitaofthe'MeatSubstitutes'segmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2028Source(s):ConsumerMarketInsightsSalesvolumechangeofmeatsubstitutesintheUnitedStatesfrom2019to2028SalesvolumechangeofmeatsubstitutesintheU.S.2019-202835%30.99%30.04%30%25%20%15%10%5%12.78%202311.58%202211.33%202410.35%202010.18%20259.24%20268.46%20277.8%20282019202135Description:Thevolumechangeinthe'MeatSubstitutes'segmentofthefoodmarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2023and2028byintotalfivepercentagepoints.Afterthefifthconsecutivedecreasingyear,theindicatorisestimatedtoreach7.8percentandthereforeanewminimumin2028.ReadmoreNote(s):UnitedStates;2019to2028Source(s):ConsumerMarketInsightsConsumptionpatternsofplant-basedmeatalternativesintheU

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