國際人才英語教程 高級 交易善后-案例2 就危機事件發(fā)表公關(guān)演講

目標(biāo)：就危機事件發(fā)表公關(guān)演講背景：你是某國際航空公司的公關(guān)經(jīng)理，你公司的一架航班由于發(fā)動機爆炸并撕裂機身，導(dǎo)致一人死亡，最終不得不緊急降落。任務(wù)：根據(jù)媒體相關(guān)評論報道，對事件進行公關(guān)演講并做出表態(tài)。使用建議：國際人才英語教程（高級）U6閱讀素材素材1：媒體對于事件的報道（1）SouthwestFlight1380wasabovesoutheasternPennsylvania,about20minutesintoitsjourney,whenithappened.Afanblade,spinningatthousandsofrevolutionsperminuteintheenginebeneaththeaircraft’sleftwing,brokeloose.Thetitaniumalloybladecareenedthroughtheturbineengineandprotectivecowlingwithdevastatingforce.ThecowlingcameapartandplummetedtowardBlueMarshLake,some5milesbelow.Withinseconds,apieceoftheenginehurtledintoawindowinRow14,whereJenniferRiordan,a43-year-oldwomanmakingherwayhometoAlbuquerque,NewMexico,wassitting.Thewindowpoppedoutofthefuselageentirely,partiallysuckingRiordanintotheturbulent,arcticairoutside.“Herarmsandherbodyweresucked…inthatdirection,frommyvantagepoint,”saidpassengerMartyMartinez,whowasinRow16.“Soyouseepeople,fromthebackoftheseat,holdingontoher,tryingtokeephercontained.”Theplane,boundforDallas,hadleftNewYork’sLaGuardiaAirportat10:27a.m.Tuesday.TheRev.TimothyBourman,sittingwithhiswifeneartheback,hadjustfinishedaSudokupuzzlewhenheheardthecommotionandsawitemsflyingoutRiordan’swindow.Theplanedroppedsuddenly.Hegrabbedhiswife’shand.Oxygenmasksfellfromtheceiling.Intheirpanic,manypassengersdonnedthemincorrectly.Photosshowtheirnosesprotrudingabovetheyellowcupsthatfunnelvitaloxygentopassengers’lungswhenanairplanecabindepressurizes.OtherpassengersignoredthemasksandrushedtoRiordan’said.Thepilottriedtocalmthecabin,butamidthescreams,theenginenoiseandthewhirlingoutsideair,passengersstruggledtohear,saidAmySerafini,whowasinRow15.Theplanerolledsharply,41degreestotheleft,beforepilotsquicklyrightedtheaircraft.Forthenext22minutes,the144passengersandfivecrewmemberswonderedifthiswastheend.Flightattendants,normallyparagonsofstabilitywhenaplanehitsrockyair,brokedownthemselves,someofthemcrying.“Everybodywasgoingcrazy,andyellingandscreaming,”Martinezsaid.“Weknewthatwewereinareallybadplace…I’mlike,‘We’reprobablynotgoingtomakeit.’”Martinez’scolleaguesatnexttohim,fixedonhisphone.WhenMartinezlookedcloser,henoticedhiscolleaguewassendingafinalgoodbyetohiswifeandunbornson.Martinezwascompelledtodothesame.Buthow?Hecouldn’tcallortext,herealized,sohebeganscramblingtoaccesstheonboardWi-Fitosayhisownfarewells.“SoIFacebookLive’dthewholething,andwasthensendingoutmessagestomymom,mydad,mysister—allmylovedonesbackhome,”hesaid.“Itwasabsolutelyaterrifyingexperience.”Bourmanalsothoughtofhisfamily,namelyhisthreedaughters.Hewantedtosendthemanote“fromthegrave,”somethingtoletthemknowtheirparentsalwayslovedthem.Bourmanneverputonhisoxygenmask.Afellowpassengercommentedonhismeasureddemeanor,butthereverendlatersaidhewasterrified.SeveralrowsinfrontofBourman,Riordan’sfellowpassengersstruggledtopullherbackfromtheholeinthefuselage.BlackcowboyhatsareoftenwornbyvillainsinoldWesterns,butinthiscaseaheroworeone.TimMcGinty,whoworksinfarmandranchrealestate,rushedtoRow14.“Somebodyscreamed,andwerealizedwhathadhappenedwhenthewindowwentoutandsoItriedandtriedandcouldn’t—Ijustcouldn’t—andthenAndrewcameoverjusttryingtogetherbackin,”hesaid.ThatwasAndrewNeedum,aCelina,Texas,firefighterwhowasflyingwithfivefamilymemberswhenhehearda“l(fā)oudpop.”Afterhelpinghiswife,parentsandchildreninRow8withtheiroxygenmasks,helookedtohiswifeforpermissiontohelpthefolksbehindhim.Shesilentlygrantedit.“Ifeltacallingtogetupanddosomething,”hewouldsaydayslater.McGintyandNeedumgotRiordanbackintotheplane,whereNeedumandanotherpassenger,retirednursePeggyPhillips,beganperformingCPR.“WewerestilldoingCPRwhentheplanelanded,”theformernursesaid.“Wemadeeveryeffortthatwecouldpossiblymaketosavethiswoman’slife.”Passengerstriedtoblocktheholewithjacketsandotheritems,buttheobjectswereswiftlysuckedoutintothewildblueyonder.“Itdidn’tfeellikeitwastryingtopullmeout.ItjustfeltlikewheneverIstuckanythingoutitwouldjustslammeback,”McGintysaid,describingtheforceoftheairrushingoutoftheplane.Manyontheflighttoldmediaoutletsthatafellowpassengerpressedhislowerbackintotheholeinanattempttoslowthecabin’sdepressurization.It’snotclearexactlywhothatwas,butBourmantoldCNNthatamanina“bigbrimhat”wasatrueherooftheepisode.“Hewaspullingsomebodyinandmakingsurenobodyelsewasgoingtogetpulledoutandhurt,”thereverendsaid.Aspassengersprayedandponderedtheirlastwordstolovedones,CaptainTammieJoShultsandFirstOfficerDarrenEllisorhadtheunenviabledutyoflandingthebiginjuredbird.They’dalreadypulledtheBoeing737outofafrighteningbank—thatwastheeasypart—butnowtheyhadtogetthetwin-enginejetdowntobreathingaltitude,about10,000feet.Usingthespeedbrakesatopthewings,thepilotsdroppedfromabout30,000feetto13,000feetinfiveminutes—arateofmorethanahalfmileperminute.Thoughpassengersdescribedaprecipitousdescentitwasactuallyprettytypical,accordingtotheNationalTransportationSafetyBoard,whichexplainedthatanemergencydescent“happensinafairlyrapidmanner.”O(jiān)neoftheNavy’sfirstfemalefighterpilots,Shultssoundedunflappableasshetoldairtrafficcontroltodirecthertothenearestairport.ArunwaywouldbeclearedinPhiladelphia,shewastold.Exhibitingthesamecalmwithwhichonemightorderasandwichatadelicounter,sheaskedthetowerifmedicalunitscouldmeettheplaneonthetarmac.“Injuredpassengers,OK,andisyourairplanephysicallyonfire?”theairtrafficcontrollerasked.“No,it’snotonfire,butpartofitismissing.Theysaidthere’saholeandthatsomeonewentout,”Shultsresponded.TheairtrafficcontrollerseemedtakenabackbutquicklyassuredShultshewouldhandleit.“Um,I’msorry,yousaidtherewasaholeandsomebodywentout?”heasked.“Southwest1380,itdoesn’tmatter—wewillworkitoutthere.”Shults’steadydemeanorservedherwellassheapproachedtherunwayatPhiladelphiaInternationalAirportwithoneremainingengine.Thepilotsbroughtitdownatroughly190mph,agooddealfasterthanthetypical155mphatwhichpilotsusuallyland737s.“Itdefinitelywasastablelanding,”KristopherJohnsontoldCNN.“Whenwefinallylandeditwasrelativelysmooth.Kindofatypicallanding.”Thepilotsbroughttheplanetoastoponthetarmac,whereitwasmetbyemergencyvehicles.Passengerswerejubilanttoreachthegroundsafelyandgaveeachotherhighfivesandhugs.Thepilotsemergedfromthecockpitandjoinedinthecelebration.“Webecamebestfriendswitheverybodyontheplane,”saidBourman,thepastor.CastingapalloverthecelebrationswasthewomaninRow14.Stillbloodyandunconscious,Riordanwasrushedtoanareahospital,wheredoctorsdeclaredherdeadofbluntimpacttraumatothehead,neckandtorso.Heremployer,WellsFargo,whereshehadledthebank’svolunteerservicessince2008,mournedthe“well-knownleaderwhowaslovedandrespected.”Thoughpassengerspraisedthepilotsforguidingtheplanetosafetyinacrisissituation,ShultsandEllisorbrushedofftheherotalk.“Weallfeelweweresimplydoingourjobs,”thepilotssaidinastatement.“Ourheartsareheavy.Onbehalfoftheentirecrew,weappreciatetheoutpouringofsupportfromthepublicandourcoworkersasweallreflectononefamily’sprofoundloss.”ItwasthefirstfatalaccidentinvolvingaUS-basedpassengerairlinesince2009.Ifnotfortheheroismondisplayinthecabinandthecockpit,itmighthavebeenworse.素材來源：/2018/04/22/us/southwest-1380-emergency-landing-moments/index.html素材2：媒體對于事件的報道（2）FederalinvestigatorssaidWednesdayanenginecrackcausedadeadlyblow-outonaSouthwestAirlinesjet.CBSNewshasalsolearnedthewomanwhowasnearlysuckedoutoftheplane'sbrokenwindowTuesdaywaswearingaseatbelt.Philadelphia’smedicalexaminersaidWednesdaythatJenniferRiordandiedofbluntimpacttraumatoherhead,neckandtorso.SpokesmanJamesGarrowofthePhiladelphiaDepartmentofPublicHealthsaidWednesdayeveningthatRiordan’sdeathwasruledaccidental.Investigatorsdescribea22-minuteflightofterrorastheSouthwest737’sleftengineblewoutatabout32,500,sendingtheplaneintoa40-degreebanktotheleft.TheNTSBbelievesmetalfatigueleadstoanenginefanbladebreakinginflight,rippingthroughtheengineandsendingdebrisintothewingandthroughacabinwindow,CBSNewstransportationcorrespondentKrisVanCleavereports.“Apieceoftheengine’scoverwasrippedoff,comingdown75milesfromthePhiladelphiaAirport,”saidNTSBchairandformer737pilotRobertSumwalt.Southwestsaysthe18-year-oldBoeing737wasinspectedjustthreedaysbeforetheaccid