商務(wù)英語中級模擬試題三

商務(wù)英語中級模擬試題(3)

(1~7/共7題)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.■Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to??Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.?Youwill

needtousesomeoftheselettersmorethanonce.,Whichbusinessman(A,B,CorD)doeseach

statement(1-7)referto?

,Foreachstatement(1-7),markoneletter(A,B,CorD)onyourAnswerSheet.

?Youwillneedtousesomeoftheselettersmorethanonce.AJamesKing:ChiefExecutiveof

FentonsFinanceKingwasnominatedforthequalityofhisleadership,withthejudgesclaiming

thattheFentonsFinancebossisalmostreveredbyhisteam.Heiscreditedwithreinventing

FentonsFinance-revitalisingitscultureofinflexibility,removingoutdatedpre-mergerbarriers

andplayingabrillianttacticalgame.Heledeveryonetobelievehewasopposedtolargemergers

andthenjumpedontheWestcombeBankopportunityatjusttherightmoment.Historywillbe

thejudge,butfornowthemarketsconsiderKingtobeastar.BKeithNash:ChiefExecutiveof

HamleyzsSupermarketsNashtookoverasCEOwhenHamleyzssystemsanddistributionwereout

ofdateandthebrandbadlyneededfresheningup.Hebeganrefocusingthebrandatthehigher

qualityendofthefoodmarketandlaunchedseveralown-brandinitiativesforthehealth

conscious.Asaresult,thesharepricehasgoneupnearly80percent.Thisshouldbeextremely

satisfyingforNash,whohadlefttheretailerin1986,disappointedafterfailingtosecurethetop

job.CJorgeMarquez:ChairmanoftheKenwickGroupMarquezwasapopularchoiceforhis

achievementsatKenwick.Thejudgessayhehasbeencourageousinpushingthroughthe

appointmentofcontroversialorinexperiencedchiefexecutivestocompanieswithinthegroup,

andthensponsoringthemastheytransformedtheirbusinesses.Heoperatesasa'virtual'

chairman,withoutapermanentofficeinanyonecompany.HephoneshisCEOsregularly,and

severalofthemhaveacknowledgedthevitalcontributionhemakestotheireffectiveness.

Everyoneisimpressedathowhealsofindsthetimetobechairmanoftwootherlarge

companies.DRichardJenkins:FinanceDirectorofCentronAdvertisingLabouringintheshadow

ofahigh-profilebosscansometimesdrawattentionawayfromthefinancedirector;andthe

judgesconsidereditwashightimeJenkinsgotthatattention.TheCEOmaybethepublicfaceof

Centron,butJenkinsistheonewhomakesitrunsmoothly.Behindthescenes,heisconstantly

demonstratingthatbudgetsandforecastsarewhatisneededtomakeacompanysuccessful,

particularlynowthattheadvertisingmarkethasbeenhitbyrecession.Itislargelythankstohim

thatCentronisinmuchbettershapethanitsrivals.

第1題

Thisbusinessmanhassuccessfullytargetedadifferentgroupofconsumers.

第2題

Withcarefulforwardplanning,thisbusinessmanishelpingthecompanysurviveadifficultperiod.

第3題

Thecompanyisnowmoreopentochangebecauseofthisbusinessman'swayofthinking.

第4題

Thisbusinessmanhasmadeandimplementedcertaindecisionsdespiteoppositiontothem.

第5題

Thisbusinessmanhasachievedsomesuccessbymisleadingpeopleabouthisintentions.

第6題

Theabilitiesofthisbusinessmanwerepreviouslydoubtedbythecompanythatemployshim.

第7題

Thisbusinessmanisadmiredforhisabilitytomanageanumberofbusinessinterests.

下一題

(8~12/共5題)PARTTWO-Readthearticlebelowaboutbanks.?Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.?Foreachgap8—12,markoneletter(A—G)on

yourAnswerSheet.?Donotuseanylettermorethanonce.,Choosethebestsentencefrom

theoppositepagetofilleachofthegaps.

?Foreachgap(8-12),markoneletter(A-G)onyourAnswerSheet.

,Donotuseanylettermorethanonce.

Settingupanappraisalscheme

Appraisalscanbeawonderfulopportunityforyourstafftofocusontheirjobsandmakeplans

todeveloptheirunusedpotential.Theycanalsobeameansofgettingthebestoutofstaff,both

asindividuals,andasteammembers.So,ifyouhavedecidedthatanappraisalschemeshouldbe

setupinyourcompany,youneedtoestablishsomeformalproceduresandmakesomedecisions

beforeyoubegin.Evenifyourcompanyalreadyhasascheme,youneedtoconsiderwhatyou

wanttoachieveandhowyouaregoingtodothis.

Firstofall,youneedtodecideonyourkeyobjectivesandtherealpurposeofyourscheme.

1Aschemeshouldneverbeintroducedatatimeofredundancies,orsimplyforprofitor

competitiveedge,becausethiswillcreatefearandalienatestaff.Thenextstepistodecidehow

theschemecanmostsuccessfullybemanaged.Itisessentialthatallseniorstaffarecommitted

totheprocessandwillingtomakeapositivecontribution.

Thepersongivenresponsibilityfordesigningtheschemeandtheappraisalformsneedsto

haveknowledgeofallroleswithintheorganisation.Heorshemustalsobeawareofemployeesz

potentialneeds.2Itshouldbesomeonewhoistrustedandwhomstaffwillturntoifthey

areconcernedabouttheirappointedappraiserortheappraisalinterview.Thedesignofthe

schemeshouldindicatewhowillbeappraisingwhom.Thisneedsgreattactandsensitivity.First,

rememberthatnomanagercaneffectivelyappraisemorethansevenoreightpeople.Itisequally

importanttorememberthat,ifsignificantnumbersofstaffareappraisedbysomeonetheydislike,

orbyapersonwhosevaluestheydonotshare,thesuccessofyourschememaybethreatened.

3Sobearthisinmindfromthebeginningand,ifnecessary,establishanappealsprocedure.

Havingdecidedonyourpolicyandwhowillappraisewhichmembersofstaff,youneedto

communicatethisinthesimplestpossibleway.Avoidlengthydocuments-fewpeoplewillread

them.4Hostorganisationschooseaperson'slinemanagertobetheappraiser.Thiscanbe

seenasanopportunityorathreat,sobereadytoconsideralternativesifnecessary.Onceyou

haveestablishedtheappraisalprocess,makesurethatappraisalinterviewstakeplaceata

convenienttime,andideallyonneutralground.Itshouldbeborneinmindthatsomeappraisals

mayinvolvethedisclosureofconfidentialinformation.5Thesewillshowthedecisionsthat

weretakenduringtheinterviewandwillalsoindicateanynewperformancetargetsthathave

beenagreed.

AItisimportanttoselectamanagerwhocandealeffectivelywithanysuspicionsstaffmayhave

aboutappraisals.

BSuchameasurecanalsoreduceinsecurityandunitestaffinrecognisingthepositiveelements

ofappraisal.

CHavingevenonestaffmemberinsuchapositionmayaffecthowothersrespondtothe

process.

DIdeally,thisshouldbetoprovideasupportiveframeworkthataidsstaffdevelopment.

ESimplymakesurethatstaffknowwhowillappraisethemandwhy,andwhatformthe

interviewwilltake.

FItisthereforeimportanttodecidewhowillhaveaccesstowrittenrecordsoftheappraisal.

GTheycanalsobeameansofgettingthebestoutofstaff,bothasindividuals,andasteam

members.

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(13~18/共6題)PARTTHREE-Readthearticlebelowabouteffectsoftaxation,andthequestions

ontheoppositepage.?Foreachquestion13—18,markoneletter(A,B,C,orD)onyourAnswer

Sheetfortheansweryouchoose.,Foreachquestion(13-18),markoneletter(A,B,CorD)on

yourAnswerSheet.

SHEERGENIUS-ORAWASTEOFTIME?

Encourageyouroriginalthinkersandlivewiththeirstrangehabits,saysAlanWorthin

Ifoneofyourresearchstaffannouncedthathehadworkedoutawaytopropelavehicleona

cushionofair,wouldyoutellhimtoconcentrateonsomethingpractical,orsuggesttakingit

further?Ifamemberofyourdevelopmentteamaskedifshecouldcomeinlatebecauseshehad

herbestideasat3amwouldyouinsistthatsheisintheofficeat9amlikeeveryoneelse?

Currentbusinesswisdomisthatcompaniesneedcreative,innovativepeopletobeat

competitors.Therealityisthatcompanieshavealwaysneedednewideastosurviveandprogress,

butinthepasttheyweren'tparticularlygoodatencouragingthepeoplewhoproducedthem.

Originalthinkersdonztalwaysfiteasilyintotheframeworkofanorganisation.However,the

advicefrommanagingdirector,JohnSerranois,zGetridofthedullpeopleandencouragethe

unusualonesz.Essentially,hebelievesthatcompaniesneedtolearnhowtomanagetheiroriginal

thinkersinordertoensurethatthebusinessprofitsfromtheircontribution.Healsosays,

xOriginalthinkersoftenfinditdifficulttodrivechangewithintheorganisation,sotheyresign,

feelingangryanddisappointed.Itisessentialtoavoidthis/

zYoucan'trecogniseoriginalthinkersbythewaytheylook/saysIanFreeman.zAnapparently

ordinaryexteriorcanconcealaverycreativethinker/Hisconsultancy,IBTPersonnel,hasdevised

astructuredwaytoidentifyoriginalthinkers.zWedefineemployeesaschampions,free-wheelers,

bystandersandweaklinks,andmostoriginalthinkerscomeintothecategoryoffree-wheelers.

Theymaymissdeadlinesiftheybecomeinvolvedinsomethingmoreinteresting.Theyare

passionateandhighlymotivatedbuthavelittleornounderstandingofbusinessdirectionsand

systems/

HeadhunterGeorgeSolomonalsothinksoriginalthinkershavetheirdisadvantages.zTheymay

haveabadinfluencewithinanorganisation,especiallygiventhecurrentmanagementtrendfor

workinginteams.Theoriginalthinkersthem-selvesmaybeunawareofanyproblem,buthaving

themaroundcanbedisruptivetocolleagues,whohavetobeallowedtopointoutwhentheyare

beingdrivencrazybytheoriginalthinkers'behaviour/Yet,inhisopinion,thezdreamteamzin

anycreativeorganisationconsistsofabalancedmixtureoforiginalthinkersandmorepractical,

realisticpeople.

So,havingidentifiedyouroriginalthinkers,howdoyouhandlethem?Onewell-known

computergamescompanyhasaveryinventiveapproach.zWeencourageourgamesdesignersby

creatinganinformalworkingenvironment/saysdirectorLornaMarsh.ZAcompanycannot

punishrisk-takersffitwantstoencouragecreativity.Managementhastoprovidesupport,

coachingandadvice-andtaketheriskthatnewideasmaynotwork.Ourpeoplehaveflexible

workinghoursandoftenmakenocleardistinctionbetweentheirjobsandtheirhomelives/

Originalthinkersmayfitintothecultureof21stcenturyorganisations,butmoretraditional

organisationsmayhavetochangetheirapproach.BusinesspsychologistJeanRowbelievesthat

thefirststepistocheckthatoriginalthinkersareworththeeffort.zArethebenefitstheybring

worththeconfusiontheycause?Ifso,givethemwhattheywant,allowplentyofspace,butset

clearlimits.Givethemextremelydemandingtargets.Iftheyfalltomeetthem,thenthegameis

up.Butiftheysucceed,yourorganisationstandsonlytogain/

第13題

Itisimportantforacompanytoencourageoriginalthinkersbecause

A.thisallowsittopromoteinnovativeproducts.

B.thisenablesittostayaheadofitsrivals.

C.theyareveryflexibleabouttheirworkinghours.

D.theirtalentsareideallysuitedtothemarket.

第14題

JohnSerranothinksthatoriginalthinkersshouldbe

A.helpedtodevelopbetterpeoplemanagementskills.

B.askedtomanagechangewithintheorganisation.

C.supportedsotheycanperformwellforthecompany.

0.encouragedtofollowcompanyprocedures.

第15題

WhatdoesIanFreemansayaboutoriginalthinkers?

A.Theyareunenthusiasticandpoorlymotivated.

B.Theirworkstandardsareimpossiblyhigh.

C.Theirabilitiesarehardtorecognise.

D.Theylackawarenessofcommercialprocesses.

第16題

Whatproblemscanbeobservedwhenthereareoriginalthinkersintheworkforce?

A.Theymayhaveanegativeeffectonotherworkers,

B.Theydisliketheconceptofteamwork.

C.Theyrushtasksthroughtocompletion.

D.Theycannotworkwithlesscreativecolleagues.

第17題

Inwhatwayisthegamescompany'sapproachtooriginalthinkersspecial?

A.Itallowsthemtoworkfromhomewhenevertheywish.

B.ltusesdifferentformsofdisciplinaryactionforthem.

C.ltpromotesarelaxedatmosphereintheworkplace.

D.ltencouragesthemtoreducetherisksthattheytake.

第18題

Atraditionalorganisationwishingtoemployoriginalthinkersneedsto

A.providethemwithprojectstheyareinterestedin.

B.assesswhethertheircontributionmakesupforanyproblems.

C.haveaflexibleapproachifgoalsarenotalwaysachieved.

D.bepreparedtohandleanynegativefeedbackfromcolleagues.

上一題下一題

(19~33/共15題)PARTFOUR-Readthenewsbelow.-Choosethebestwordorphrasetofilleach

gapfromA,B,C,orDontheoppositepage.-Foreachquestion19—33,markoneletter(A,B,C,

orD)onyourAnswerSheet.,ChoosethebestwordtofilleachgapfromA,B,CorDonthe

oppositepage.

,Foreachquestion(19-33),markoneletter(A,B,CorD)onyourAnswerSheet.

WhoBenefitsMostfromCompanyTraining?

Accordingtorecentresearch,thebettereducatedandthehigherupthesocio-economicscale

youare,themorelikelyyouaretobeofferedworkplacetraining.And,incidentally,themore

likelyyouaretothenturn1theoffer,pleadingfamilyandpersonalcommitmentsor2

ofwork.Lessqualifiedstaff,ontheotherhand,areofferedfewertrainingopportunities,butare

moreeagerto3themup.Infact,peoplewithfewornoeducationalqualificationsare

threetimesmorelikelytoaccepttrainingwhenitisoffered.

Inthemajorityofcompanies,more4areallocatedtomanagementtrainingthanto

otherareas.Employers5theirbetterqualifiedstaffasmoreimportanttothebusiness,so

theypaythemaccordinglyandinvestmoreinthemin6oftraining.Thisis7bythe

factthatorganisationsaredependentonproperly8managersmakingtherightdecisions.

Butthis9maymeanthatcompaniesare10otherpartsoftheworkforcedown.

Theresearchersfoundagrowingdemandfortrainingamongthelower-skilled.Unfortunately

thisdemandisnotbeing11byemployers,eventhoughtherearestrongindicationsthat

companieswouldbenefitfromdoingso.Theyalsodiscoveredthat,despitethesubstantial12

betweenthetrainingprovidedformanagersandthatofferedtootherstaff,therewasstill

widespreadendorsementoftraining.

Forthepurposesoftheresearch,trainingwasdefinedasany13ofplannedinstruction

ortuitionprovidedbyanemployerwiththeaimofhelpingemployeesdotheirworkbetter.It

thereforeincludedawidevarietyofapproaches.On-the-jobandclassroomtraining14to

beusedequallybyemployers.Butlearningonthejob,whichinvolvedobservingacertain

procedureandthenpractisingit,waseasilythemostpopularmethodforallcategoriesof

employee.Whilemanyfeltthatlearningfromcolleagueswasbest,veryfew15theinternet

asaneffectivewaytotrain.

第19題

A.back

B.over

C.down

D.off

第20題

A.force

B.pressure

C.strain

D.load

第21題

A.pick

B.keep

C.take

D.put

第22題

A.means

B.reserves

C.finances

0.resources

第23題

A.imagine

B.regard

C.suppose

D.know

第24題

A.requirements

B.specifications

C.states

D.terms

第25題

A.allowed

B.approved

C.justified

0.accepted

第26題

A.understanding

B.intelligent

C.informed

0.knowledgeable

第27題

A.stress

B.emphasis

C.weight

0.strength

第28題

A.letting

B.cutting

C.breaking

0.setting

第29題

A.reached

B.achieved

C.gained

D.met

第30題

A.space

B.gap

C.hole

D.room

第31題

A.frame

B.structure

C.form

D.order

第32題

A.showed

B.appeared

C.demonstrated

0.presented

第33題

A.rated

B.thought

C.marked

D.believed

上一題下一題

(34~45/共12題)PARTFIVE-Readthetextbelow.-Inmostofthelines34—45thereisoneextra

word.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Some

lines,however,arecorrect.-Ifalineiscorrect,writeCORRECTonyourAnswerSheet.-Ifthere

isanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswerSheet.?In

mostofthelines(34-45)thereisoneextraword.Itiseithergrammaticallyincorrectordoesnot

fitinwiththemeaningofthetext.Somelines,however,arecorrect.

?Ifalineiscorrect,writeCORRECTonyourAnswerSheet.

?Ifthereisanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswer

Sheet.Getbetteratkeyboarding!Thereisasimplewaytowork

moreefficiently:improveyourkeyboard

skillsbylearningtotouchkeyboardthem.Ifyouareoneofthevastmajority

34ofsomepeoplewhokeyboardwithtwoorfourfingers,youmaybelievethat

35youarereasonablyefficient.Buttheaveragepersonseldomachievesmore

36thantwelvewordsbyaminutewhenusingthismethod,whiletouchkeyboarding

37canachieveupto120words,ifenablingyoutoworkalmostasquickly

38asyoucanthink.Whateverpositionyouholdinyourcompany,youare

39probablygivenresponsibleforansweringemailsorgeneratingdocuments,andit

40isquitelikelythatyouspendtoomuchtimedoingthis.Stopandconsiderhow

41farmuchmoreyoucoulddoinadayasaresultoftouchkeyboarding.Youwould

42beabletocreatesuchadocumentfasterthanyoucanwriteandas

43quicklyasyoucanthinkandfreeuptimetobemorethancreative.Moreover,

44youwouldsaveupthecostofafull-timesecretary,andnolongerhaveto

45waitforyourdocumentstobecreatedandeitherthenhavetoreturnthem

forcorrection.

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(1/1)WRITINGPART-ONE

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(1/1)PART-TWO

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(48~51/共4題)LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

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上一題下一題

(52~56/共5題)PART2

Play00:00...

Volume

,Foreachrecording,decidewhatthecompanyisreceivingitsawardfor.

,Writeoneletter(A-H)nexttothenumberoftherecording.

?Donotuseanylettermorethanonce.

?Afteryouhavelistenedonce,replaytherecordings.Ainnovationinpublicrelations

Bstaffinvolvementindecision-making

Cafter-salespolicy

Dproductimprovement

Eenvironmentalawareness

Fstafftraining

Gemployeebenefits

Hexportsuccess

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上一題下一題

(57~64/共8題)PART3

Play00:00...

Volume

?Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.

,Afteryouhavelistenedonce,replaytherecording.

第57題

RickyBlandcriticisesUKemployersfor

A.thetotalamountofmoneyspentontraining.

B.thewaytheyallocatebudgets.

C.thequalityofthetrainingprovided.

第58題

AccordingtoRickyBland,whyisitnecessarytoimprovetrainingintheUK?

A.toequalthequalityoftraininginothercountries

B.tosatisfythedemandfromworkers

C.toraiseproductivitylevels

第59題

WhatpointdoesRickyBlandmakeaboutthefast-foodindustry?

A.Itsattitudetostaffdevelopmentisoftenmisunderstood.

B.lthasdifficultyrecruitingsuitablestaff.

C.ltinvestsmoreintechnologythaninstaff.

第60題

BurgerHouseoffersitsstaff

A.traininginarangeofskills.

B.financialincentivestotaketrainingcourses.

C.aspecifiedtimeallowancefortraining.

第61題

RickyBlandclaimsthatfast-foodrestaurantsdifferfromexpensiveoneswithregardto

A.thedegreeofjobsatisfaction.

B.thequalityofthestaff.

C.theopportunitiesforpromotion.

第62題

RickyBlandexpectsthatpressureforimprovedtraininginfast-foodrestaurantswillcomefrom

A.jobapplicants.

B.managers.

C.customers.

第63題

RickyBlandbelievesthatthegovernmentshould

A.givecompaniesadditionalfinancialbenefitsforprovidingtraining.

B.setupbodiestoorganisesector-widetrainingschemes.

C.introducenewqualificationsforlow-skilledstaff.

第64題

RickyBlandexpectsthatthegovernmentwillsoon

A.giveeveryworkerafixedamountoftraining.

B.lookatthequalificationsthatcurrentlyexist.

C.providegrantsforcertaintypesoftraining.

上一題下一題

(1/1)SPEAKINGPART-1Theinterview—about3minutesInthisparttheinterlocutorasks

questionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand

expresspersonalopinions.

第65題

Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogive

informationaboutyourselfandexpresspersonalopinions.

上一題下一題

(l/l)PART-2/Minipresentations'—about6minutesInthispartofthetestyouareaskedtogive

ashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowand

thentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

第66題

Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochoose

oneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminute

toprepareyourideas.

圖片

上一題下一題

(l/l)PART-3Discussion—about5minutesInthispartofthetestyouaregivenadiscussion

topic.Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthen

about3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyoumore

questionsrelatedtothetopic.

第67題

Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolookatthetask

prompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscussthetopicwith

yourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelatedtothetopic.

Fortwocandidates

圖片

Forthreecandidates

圖片

Follow-onquestions

,Whatotherpreparationsmightthecompanyneedtomakefortheseminars?

,Howdoyouthinkstudentscanbenefitfromseminarslikethis?(Why?)

,Woulditbemoreusefulatthebeginningortheendofastudent'scoursetohaveadvicefrom

acompany?(Why?)

,Whatotherwaysdoyouthinkthereareforbusinessstudentstoprepareforwork?(Why?)

?Whatareasofbusinesswouldyouliketohavemoreexperienceof?(Why?)

,Whatadvantagesarethereforcompaniesofofferingworkexperiencetostudents?上一題交

卷

交卷

答題卡

答案及解析

(1~7/共7題)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.?Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to??Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.?Youwill

needtousesomeoftheselettersmorethanonce.,Whichbusinessman(A,B,CorD)doeseach

statement(1-7)referto?

?Foreachstatement(1-7),markoneletter(A,B,CorD)onyourAnswerSheet.

,Youwillneedtousesomeoftheselettersmorethanonce.AJamesKing:ChiefExecutiveof

FentonsFinanceKingwasnominatedforthequalityofhisleadership,withthejudgesclaiming

thattheFentonsFinancebossisalmostreveredbyhisteam.Heiscreditedwithreinventing

FentonsFinance-revitalisingitscultureofinflexibility,removingoutdatedpre-mergerbarriers

andplayingabrillianttacticalgame.Heledeveryonetobelievehewasopposedtolargemergers

andthenjumpedontheWestcombeBankopportunityatjusttherightmoment.Historywillbe

thejudge,butfornowthemarketsconsiderKingtobeastar.BKeithNash:ChiefExecutiveof

HamleyzsSupermarketsNashtookoverasCEOwhenHamleyzssystemsanddistributionwereout

ofdateandthebrandbadlyneededfresheningup.Hebeganrefocusingthebrandatthehigher

qualityendofthefoodmarketandlaunchedseveralown-brandinitiativesforthehealth

conscious.Asaresult,thesharepricehasgoneupnearly80percent.Thisshouldbeextremely

satisfyingforNash,whohadlefttheretailerin1986,disappointedafterfailingtosecurethetop

job.CJorgeMarquez:ChairmanoftheKenwickGroupMarquezwasapopularchoiceforhis

achievementsatKenwick.Thejudgessayhehasbeencourageousinpushingthroughthe

appointmentofcontroversialorinexperiencedchiefexecutivestocompanieswithinthegroup,

andthensponsoringthemastheytransformedtheirbusinesses.Heoperatesasa'virtual'

chairman,withoutapermanentofficeinanyonecompany.HephoneshisCEOsregularly,and

severalofthemhaveacknowledgedthevitalcontributionhemakestotheireffectiveness.

Everyoneisimpressedathowhealsofindsthetimetobechairmanoftwootherlarge

companies.DRichardJenkins:FinanceDirectorofCentronAdvertisingLabouringintheshadow

ofahigh-profilebosscansometimesdrawattentionawayfromthefinancedirector;andthe

judgesconsidereditwashightimeJenkinsgotthatattention.TheCEOmaybethepublicfaceof

Centron,butJenkinsistheonewhomakesitrunsmoothly.Behindthescenes,heisconstantly

demonstratingthatbudgetsandforecastsarewhatisneededtomakeacompanysuccessful,

particularlynowthattheadvertisingmarkethasbeenhitbyrecession.Itislargelythankstohim

thatCentronisinmuchbettershapethanitsrivals.

第1題

Thisbusinessmanhassuccessfullytargetedadifferentgroupofconsumers.

參考答案：B

詳細(xì)解答：

第2題

Withcarefulforwardplanning,thisbusinessmanishelpingthecompanysurviveadifficultperiod.

參考答案：D

詳細(xì)解答：

第3題

Thecompanyisnowmoreopentochangebecauseofthisbusinessman'swayofthinking.

參考答案：A

詳細(xì)解答：

第4題

Thisbusinessmanhasmadeandimplementedcertaindecisionsdespiteoppositiontothem.

參考答案：C

詳細(xì)解答：

第5題

Thisbusinessmanhasachievedsomesuccessbymisleadingpeopleabouthisintentions.

參考答案：A

詳細(xì)解答：

第6題

Theabilitiesofthisbusinessmanwerepreviouslydoubtedbythecompanythatemployshim.

參考答案：B

詳細(xì)解答：

第7題

Thisbusinessmanisadmiredforhisabilitytomanageanumberofbusinessinterests.

參考答案：c

詳細(xì)解答：

下一題

(8~12/共5題)PARTTWO-Readthearticlebelowaboutbanks.?Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.?Foreachgap8—12,markoneletter(A—G)on

yourAnswerShe