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INDUSTRIES
&
MARKETSCigars:
market
data
&
analysisMarket
Insights
reportOctober
2023Table
of
ContentsOverviewAppendixSummary567ProductOverviewAuthor2728MarketDefinitionKey
TakeawaysMarket
NumbersRevenue9121518212425Average
Revenue
per
CapitaAverage
Volume
per
CapitaVolumePrice
per
UnitOnline
Revenue
ShareMobile/Desktop
Split2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGain
a
better
understanding
ofmarkets
across
190+
geographical
entities
–
ona
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and/or
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1,000+
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management10190+geographicalentities1,000+400+Find
out
more
on:https://www.sectorsmarketsreportsGo
toMarketInsightscom/outlook/3CHAPTER
1OverviewThe
Cigars
market
is
often
considered
a
niche
marketOverview:
SummarySummaryThe
Cigars
segment
(including
cigarillos)
constitutesa
niche
segmentin
theTobacco
Products
market,
which,
in
recent
years,
has
nevertheless
attractedsignificant
attention
as
a
potential
growth
driver.has
increased,
reaching
5%
in
2022.
Similarly,
in
Canada,
the
number
has
risenfrom
2%
in
2019
to
3%
in
2022.The
sector
has
witnessed
several
product
launches
in
the
past
few
years,
whichare
also
expected
to
drive
the
market.
In
May
2022,
international
corporationHabanos
S.A.
put
the
Premium
Cohiba
Limited
Edition
cigar
on
the
market.Moreover,
boutique
cigarmaker
HVC
Cigars
launched
a
new
line
of
cigars
in
mid-2022,
known
as
Selección
No.
1.One
of
the
main
reasons
for
thisis
the
fact
that
cigars
are
finally
gainingpopularity
among
younger
consumersin
manycountries,
reversing
a
decades-long
downward
trend.In
theGlobal
Consumer
Survey
conductedin
early
2022,
11%
ofindividuals
in
the
U.S.
in
the
age
group
of
20–29
and
16%
in
the
age
group
of
30–39
reported
to
have
smoked
cigars
at
least
occasionally,
compared
to
9%
in
2019.Imperial
Brands,
Swedish
Match,
Scandinavian
Tobacco
Group,
Eastern
Co
SAE,Habanos
S.A.,
and
Altria
Group
are
among
the
leading
players
in
this
segment.Furthermore,
over
the
years,
the
number
of
women
smoking
cigars
has
alsoincreased
in
many
parts
of
the
world,
which
has
hada
positive
impact
on
themarket.In
the2019
edition
of
theGlobal
Consumer
Survey,
3%
offemalerespondentsin
the
U.S.
stated
that
they
occasionally
smoked
cigars;
this
share5Sources:Market
Insights
2023Players
like
Altadis
and
the
Scandinavian
Tobacco
Group
dominate
the
industryOverview:
Market
DefinitionMarket
definitionDefinition:Additional
information:Cigars
are
rolled
bundles
of
dried
and
cured
tobacco
leaves
that
vary
widely
insize
and
shape,
from
cigarette-like
cigarillos
to
bulging
"Churchills"
or
"Gordos"which
can
measure
up
to
20
centimetres.The
market
comprises
revenue
and
average
revenue
per
capita,
volume
andaverage
volume
per
capita,
price
per
unit,
and
sales
channels.
To
give
a
betterrepresentation
of
per
capita
figures,
the
population
considered
is
15
years
andabove.
The
price
per
unit
denotes
the
cost
of
a
single
cigar.Relatively
low-priced
Cigarillos
compete
in
some
marketswith
traditionalcigarettes
for
quick
nicotine-rushes
while
the
bigger
variants
which
take
longer
tosmoke
are
a
luxury
item
that
are
mostly
consumed
in
a
more
leisurely
way
athome
or
on
special
occasions.
Originating
in
the
Americas,
cigar
tobacco
today
isstill
grown
mostly
in
Central
America
and
the
Caribbean,
as
well
as
the
UnitedStates,
thePhilippines
and
Indonesia.The
global
cigar
industry
is
dominated
by
Imperial
Brand's
subsidiary
Altadis
andthe
Scandinavian
Tobacco
Group.6Sources:Market
Insights
2023Cigars
accounted
for
2.34%
of
the
Tobacco
Products
market
revenue
in
2022Overview:
Key
Takeaways
and
in
scope
/
out
of
scopeKey
TakeawaysIn
scopeOut
of
scope?
Revenue
in
the
Cigars
segment
amounts
to
US$22.4bn
in
2023.
The
market
isexpected
to
grow
annually
by
4.17%
(CAGR
2023-2028).This
market
includes:This
market
excludes:?
In
global
comparison,
most
revenue
is
generated
in
the
United
States?
Cigars
such
as
Davidoff
NicaraguaDiadema,
Rock
Patel
Sixty
Sixty,
etc?
Untaxed
Cigars
and
cigarillos
whichare
illegally
sold(US$12,700min
2023).?
In
relation
to
total
population
figures,
per
person
revenues
ofUS$3.48
are?
Cigarillos
such
as
Al
Capone,
Black
&Mild,
Backwoods,
etc?
(Filter)
Cigarettes
such
as
MarlboroReds,
Marlboro
Golds,
Camel
Blues,etcgenerated
in
2023.?
In
theCigars
segment,
volume
is
expected
to
amount
to
45.9bn
pieces
by
2028.TheCigars
segmentisexpected
to
show
avolume
growth
of
0.9%
in
2024.?
Smoking
Tobacco
such
as
MarlboroGold
Fine
Cut
Hand
Rolling
Tobacco,Gold
Leaf
HandRolling
Tobacco,
etc?
Theaveragevolume
per
person
intheCigars
segmentis
expected
to
amountto6.9
pieces
in
2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersCigars
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
5.2%
from
2018
to2028Market
Size:
GlobalRevenue
forecast
in
billion
US$27.5126.52+5.2%(1)25.3924.3323.4022.4321.3820.5717.6117.2316.60201820192020202120222023202420252026202720289Notes:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Sources:With
revenue
s
of
US$
2.8
billion,
the
Americas
is
the
biggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
in
billion
US$+4.5%(1)16.712.8+2.2%(1)+6.6%(1)5.75.0+5.5%(1)3.7+3.0%(1)2.51.220280.90.320220.320222028202220222028202220282028EuropeAfricaAmericasAsiaAustralia
&
Oceania10
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
revenue
s
of
US$
12.1
billion,
the
U.S.
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
in
billion
US$+4.6%(1)15.812.1+5.2%(1)+3.3%(1)+0.6%(1)0.0%(1)1.120281.120280.80.90.920220.90.40.42022202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Cigars
average
revenue
per
user
is
estimated
to
increase
at
a
CAGR(1)
of
4.2%from
2018
to
2028Market
Size:
GlobalAverage
revenue
per
user
forecast
in
US$+4.2%(1)4.14.03.83.73.63.53.43.32.82.82.72018201920202021202220232024202520262027202812
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
an
average
revenue
per
user
of
US$
14.8,
the
Americas
is
the
biggestmarket
among
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Average
revenue
per
user
forecast
in
US$+3.7%(1)18.414.8+1.6%(1)+2.2%(1)8.07.57.36.6+2.9%(1)+5.7%(1)1.020221.10.920280.720222028202820222028202220222028EuropeAfricaAmericasAsiaAustralia
&
Oceania13
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
an
average
revenue
per
user
of
US$
40.5,
the
U.S.
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Average
revenue
per
user
forecast
in
US$+3.9%(1)51.040.5+2.8%(1)+0.6%(1)18.315.5-0.4%(1)11.411.8+5.1%(1)7.17.00.720220.9202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Cigars
volume
per
capita
consumption
roughly
amounts
to
7
pieces
per
personMarket
Size:
GlobalVolume
per
capita
forecast
in
pieces6.96.96.96.96.96.86.86.86.86.8765432106.62018201920202021202220232024202520262027202815Sources:Market
Insights
2023The
Americas
leads
in
per
capita
volume
consumption
among
selected
regionsMarket
Size:
Regional
Comparison
(1/2)Volume
per
capita
forecast
in
pieces21.620.220.320.520.721.119.020.818.620.919.321.019.122201816141210820.317.920.319.819.619.520.819.518.25.22.45.12.364.64.74.72.14.74.62.04.54.42.04.32.04.22.042.12.02.21.82.021.71.91.91.91.91.91.61.81.91.8202802018201920202021Asia2022Australia
&
Oceania202320242025Americas20262027AfricaEurope16Sources:Market
Insights
2023The
U.S.
is
the
biggest
market
among
selected
countries
in
2022
in
terms
of
percapita
volume
consumptionMarket
Size:
Regional
Comparison
(2/2)Volume
per
capita
forecast
in
pieces54.354.553.934.053.634.453.152.652.036.752.035.919.555504540353045.439.946.635.044.936.335.318.934.818.533.617.333.317.025
21.92021.620.920.018.02.317.62.4154.11.94.52.92.71.74.44.44.54.54.51054.54.52.52.62.02.12.22.31.5020182019202020212022202320242025202620272028ChinaUnited
KingdomFranceGermanyUnited
States17Sources:Market
Insights
2023Cigars
volume
sales
are
estimated
to
increase
at
a
CAGR(1)
of
1.0%
from
2018
to2028Market
Size:
GlobalVolume
forecast
in
billion
pieces+1.0%(1)45.945.245.445.644.944.543.843.742.041.641.12018201920202021202220232024202520262027202818
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
a
volume
consumption
of
17.6
billion
pieces,
the
Americas
is
the
biggestmarket
among
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
forecast
in
billion
pieces+1.4%(1)19.1-0.4%(1)17.614.714.3+1.9%(1)+0.5%(1)8.07.14.34.4-2.2%(1)0.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&
Oceania19
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
a
volume
consumption
of
15.5
billion
pieces,
the
U.S.
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
forecast
in
billion
pieces+1.4%(1)16.915.5+3.3%(1)-1.4%(1)-1.9%(1)3.3+0.6%(1)2.72.72.51.11.00.320220.3202220282022202820282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance20
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Cigars
price
per
unit
are
estimated
to
increase
steadily
from
2018
to
2028Market
Size:
GlobalPrice
per
unit
forecast
in
US$0.60.60.600.550.500.450.400.350.300.250.200.150.100.050.000.60.50.50.50.50.50.40.40.42018201920202021202220232024202520262027202821Sources:Market
Insights
2023Prices
for
Cigars
are
comparatively
higher
in
Australia
&
OceaniaMarket
Size:
Regional
Comparison
(1/2)Price
per
unit
forecast
in
US$4.54.24.34.03.94.03.53.02.52.01.51.00.50.03.73.63.53.42.82.80.72.70.90.90.50.80.40.80.40.80.80.70.30.70.30.60.70.40.4
0.40.30.30.30.50.30.40.40.40.20.30.20.40.20.30.40.20.30.30.30.20.20.320280.20.20.22019201820202021Africa2022Europe202320242025Australia
&
Oceania20262027AsiaAmericas22Sources:Market
Insights
2023Prices
for
Cigars
are
higher
in
the
UK,
as
compared
to
the
countries
like
the
U.S.and
GermanyMarket
Size:
Regional
Comparison
(2/2)Price
per
unit
forecast
in
US$4.54.14.03.93.84.03.53.02.52.01.51.00.50.03.73.63.53.33.03.03.00.70.30.70.70.90.40.90.90.90.30.80.30.80.30.80.80.40.30.40.0.3
0.40.40.40.30.40.30.30.30.30.40.30.40.40.40.30.30.30.32018201920202021China2022Germany2023France2024United
States2025United
Kingdom20262027202823Sources:Market
Insights
2023Similar
to
Cigarettes,
online
sales
of
Cigars
are
below
5%
in
2022Further
Market
AnalysisShare
of
Online
Revenue100.0%2.0%100.0%2.0%100.0%2.0%100.0%3.0%100.0%3.0%100.0%4.0%100.0%5.0%100.0%7.0%100.0%8.0%100.0%9.0%100.0%9.0%98.0%98.0%98.0%97.0%97.0%96.0%95.0%93.0%202492.0%202591.0%202691.0%202720172018201920202021Offline
Revenue
Share20222023Online
Revenue
Share24Sources:Market
Insights
2023In
the
Cigars
market,
mobile
revenue
share
reached
52.0%
in
2022Further
Market
AnalysisShare
of
Desktop/Mobile100.0%100.0%100.0%46.0%100.0%49.0%100.0%50.0%100.0%52.0%100.0%54.0%100.0%56.0%100.0%58.0%100.0%60.0%100.0%61.0%39.0%43.0%61.0%201757.0%201854.0%201951.0%202050.0%202148.0%202246.0%44.0%202442.0%202540.0%202639.0%20272023Desktop
RevenueShareMobile
Revenue
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