印度移動應(yīng)用程序使用情況分析報告-培訓(xùn)課件外文版2024.5

DIGITAL

&

TRENDSMobileappusageinIndiaCHAPTER

01OverviewNumberofmobileappdownloadsworldwidein2021and2022,bycountry(inbillions)Appdownloads2021-2022,bycountryNumberofappdownloadsinbillions20222021150050100200250300WorldwideChinaIndiaUnitedStatesBrazilIndonesiaRussiaMexicoTurkeyVietnamPhilippinesEgypt3Description:Between2021andtheendof2022,Chinawastheleadingcountryforappdownloadsbyfar.In2022,mobileappsinChinasawapproximately111billiondownloadsfromusersinthecountry.MobileappsinIndiareached29billiondownloadsduringthesameyear,whileusersintheUnitedStatesgeneratedapproximately12.24billiondownloads.Inrecentyears,mobileappsdownloadshavebeenexperiencingapositivegrowthtrendinthemajorityoftheexaminedcountries.

ReadmoreNote(s):Worldwide;2021and2022;iOS,GooglePlay,andthird-partyAndroidinChinacombinedSource(s):Data.aiAveragedailyhoursspentonmobileperuserintheAsia-Pacificregionfrom2019to2022,bycountryDailyhoursspentonmobileperuserAPAC2019-2022,bycountryScreentimeinhours20222021202032019012456IndonesiaSingaporeSouthKoreaAustraliaIndiaJapanThailandChina4Description:In2022,usersinIndonesiaspentonaverage5.7hoursadayontheirmobilephones,markinganincreasefromapproximately3.9hoursin2019.MobileusersinSingaporeandSouthKoreahadthesecondandthirdhighestdailyscreentimesamongtheselectedcountries,averaging5.3andfivehours,respectively.Overall,dailymobileusagewentupacrossallsurveyedAPACcountriesbetween2019and2022.

ReadmoreNote(s):Asia,APAC;2019to2022;onlyincludesusersofAndroidphonesSource(s):Data.aiAveragetimespentdailyusingmobileinternetintheAsia-Pacificregioninthe3rdquarterof2022,bycountryorterritory(inhoursandminutes)AveragetimespentdailyusingmobileinternetAPAC2022,bycountryTimespentinhoursandminutes0123456PhilippinesThailandIndonesiaMalaysiaTaiwan5.315.054.534.284.01India3.55VietnamSingaporeHongKongChina3.323.233.173.163.07NewZealandAustraliaSouthKoreaJapan2.592.351.545/statistics/1253548/apac-time-spent-using-mobile-internet-daily-by-countryAccordingtoasurveyfrom2022,mobileinternetusersinthePhilippinesspentfiveandahalfhoursdailyonaverageusingmobileinternet.Comparatively,thedailyaveragetimespentusingmobileinternetinJapanwasaroundtwohoursin2022.

ReadmoreNote(s):Asia,APAC;Q32022;16to64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialNumberofsmartphoneusersinIndiain2010to2023,withestimatesuntil2040(inmillions)SmartphoneusersinIndia2010-20401,8001,6001,4001,2001,0008001,549.011,536.511,522.831,507.861,491.491,473.521,453.731,431.911,407.771,381.041,351.321,318.21,281.181,239.681,193.031,140.421,080.951,013.57938.27853.42757.2642.34600485.14399.4307.75400253.09191.67130.11200091.2659.0834.186Description:ThenumberofsmartphoneusersinIndiawasestimatedtoreachoveronebillionin2023.Itwasestimatedby2040,thenumberofsmartphoneusersinIndiawillreach1.55billion.

ReadmoreNote(s):India;2010to2023Source(s):Year-on-yearchangeinmobileappconsumerspendinIndiain2022,bycategory(inmillionU.S.dollars)MobileappconsumerspendgrowthIndia2022,bycategoryChangeinconsumerspendinmillionU.S.dollars10-10-5051520253035SocialMedia|DatingUtility&Productivity|FilemanagementEntertainment|LivestreamingEntertainment|ShortvideosSocialMedia|communicationPhoto&Video|PhotoeditingBusiness|BusinesssoftwarePhoto&Video|VideoeditingHealth&Fitness|FitnessprogramEntertainment|OTT317.25.13.72.5-1.2-1.4-1.6-1.6-5.67Description:In2022,themobileappcategorytoseethemostgrowthintermsofconsumerspendinginIndiawassocialmedia.Datingappsinparticularrecordedthehighestgrowthbyasumof31millionU.S.dollars.Contrariwise,theentertainmentcategorytookahit,ledbyover-the-top(OTT)orstreamingappsseeingadeclineinconsumerspendingbyoverfivemilliondollarsthatyear.ReadmoreNote(s):India;2022Source(s):Data.aiChangeinmobileappcategoriesinIndiain2022,bytimespent(inbillionhours)MobileappcategorygrowthIndia2022,bytimespentTimespentinbillionhours-5-15SocialMedia|OtherSocial-10051015202521.96SocialMedia|MediasharingnetworksSocialMedia|SocialnetworksEntertainment|VideosharingUtility&Productivity|PersonalizationUtility&Productivity|TranslationEntertainment|Shortvideos17.2911.134.413.09-0.92-1.72-2.05-3.1Utility&Productivity|CallerblockerBusiness|MeetingSocialMedia|Communication-8.548Description:In2022,themobileappcategoryinIndiatoseethemostgrowthintermsoftimespentwassocialmedia.Thisincludedappssuchassocialnetworksandmediasharingnetworks,eachsub-categoryhavinggrownbyover17and11billionhours,respectively.Simultaneously,communicationappscategorizedundersocialmediarecordedthehighestdecelerationintimespentthatyear.ReadmoreNote(s):India;2022Source(s):Data.aiCHAPTER

02SocialmediaEngagementperuseronleadingsocialmediaappsinIndiafrom2019to2021(inaveragemonthlyhours)Averagetimespentperuseronleadingsocialmediaapps2019-2021WhatsAppFacebookInstagramTelegramFacebookMessenger25201510521.42019.617.315.117.213.19.992.52.52.31.91.81.5020192020202110Description:WhatsAppemergedasthemostusedsocialmediaappinIndiawithusersspendinganaverageof20hourspermonthontheinstantmessagingplatformin2021.Facebookfollowedsecondwithusersspendingjustunder20hoursonaverageonitpermonth.Thegovernment-imposedbanonTikTokcontributedtohigherengagementonMetaPlatforms,especiallyFacebookandInstagram,amongIndianusersbetween2020and2021.

ReadmoreNote(s):IndiaSource(s):Data.ai;estimatesFrequencyofusingsocialmediaandmessagingplatformsinIndiaasofJanuary2022,byplatformSocialmediaandmessagingappusagefrequencyIndia2022,byplatformShareofrespondentsManytimesaweek40%Never10%VerylittleOnceortwiceaweekOnceortwiceaday50%

60%Manytimesaday70%0%20%

30%80%90%57%4%WhatsAppYouTube2%3%9%10%10%25%59%5%3%3%6%17%63%6%Facebook5%13%71%6%6%InstagramTelegram4%4%9%78%5%3%4%5%5%81%81%4%TikTok(pre-ban)Twitter3%4%3%5%7%3%3%3%11Description:AsurveyconductedinJanuary2022revealedWhatsAppasthemostusedplatformamongsocialmediaandmessagingappsinIndia,with25percentofrespondentsusingitmanytimesaday.ThiswasfollowedbyYouTube,Facebook,andInstagram.Thesourcerevealed,despitethepopularityofsocialmediaandmessagingappsamongIndians,three-fifthofthepopulationneverusedtheseplatforms,mainlyduetolackofaccesstotechnologyorsmartphones.

ReadmoreNote(s):India;January2022;7,463respondents;15yearsandolder;citizensfromacross19statesandunionterritoriesofIndia;*ShareChat,Chingari,Roposo,Mitron,BoloIndya,PublicApp,Josh,TakaTak,Moj,andTriller.

ReadmoreSource(s):CentrefortheStudyofDevelopingSocieties(CSDS);Konrad-Adenauer-StiftungShareofFacebookinmobilesocialmediamarketacrossIndiafromJanuary2020toApril2023ShareofFacebookinmobilesocialmediamarketIndia2020-2023100%91.31%90.44%88.68%87.36%85.97%86.07%84.59%84.36%

84.57%90%

84.68%83.26%81.68%78.58%77.95%77.82%79.69%

79.39%80%70%60%50%40%30%20%10%0%71.55%69.4%62.74%61%

60.88%59.9%58.93%12Description:FacebookhadthehighestshareinthemobilesocialmediamarketacrossIndiaatabout60.88percentinApril2023.ThesocialnetworkingplatformhadawideappealinIndiaandevenonthemobilesocialmediamarket,ithadconsistentlybeenthemostused.ReadmoreNote(s):India;January2020toApril2023Source(s):StatCounterShareofInstagraminmobilesocialmediamarketacrossIndiafromJanuary2020toApril2023ShareofInstagraminmobilesocialmediamarketIndia2020-202335%30%25%20%15%10%5%2.990.819.097.215.77%1.631.35.45%.16%.45%.66%.45%.88%.59%.02%

.27%.58%.37%

.49%

.65%.07%.35%.18%.29%.27%0%13Description:Thepopularphoto-sharingsocialnetworkingapp,InstagramhadthesecondhighestshareinIndia'smobilesocialmediamarketwitharound32percentasofApril2023.Facebookhadthehighestshareinthemobilemarketthatyear.

ReadmoreNote(s):India;January2020toApril2023Source(s):StatCounterShareofYouTubeinmobilesocialmediamarketacrossIndiafromApril2019toMarch2022ShareofYouTubeinmobilesocialmediamarketIndia2019-202318%16%14%12%10%8%16.65%16.25%15.82%15.68%13.98%12.34%12.48%11.51%11.5%11.11%10.02%9.56%8.928%.98%8.54%8.098%.12%7.75%6.68%5.72%7.4%7.17%6.96%6.57%6.34%4.754%.8%2.69%6.33%6.2%5.66%5.44%6%4%2%0%4.74%4.514%.54%4.1%3.55%3.11%2.68%2.95%2.66%2.52%2.532%.48%2.142%.14%2%1.92%14Description:ThevideosharingplatformYouTubehadashareofaround4.74percentinIndia'smobilesocialmediamarketasofMarch2023,markingaleapfromthepreviousyear.Itwasworthnotingthattheglobalvideoplatform'smarketsharepeakedinAugust2021tonearly17percent.However,Facebookcontinuedtosecurethehighestmobilesocialmediamarketshareasof2023.

ReadmoreNote(s):India;April2019toMarch2023Source(s):StatCounterShareofTwitterinmobilesocialmediamarketacrossIndiafromJanuary2020toApril2023ShareofTwitterinmobilesocialmediamarketIndia2019-20214.0%3.5%3.0%2.5%2.0%3.8%.71%.52%3.4%.12%1.5%.02%.04%.65%.55%.52%.36%

.32%.31%.27%

2.3%

.29%2.2%.08%1.0%0.5%0.0%.98%1.8%.71%.64%.35%.13%.09%15Description:ThepopularsocialnetworkingplatformTwitterhadacomparativelylowshareinIndia'smobilesocialmediamarketatabout1.71percentinApril2023.Notably,PinteresthadahighersharethanTwitterthatmonth,whileFacebookandInstagramhadthehighestmobilemarketshares.ReadmoreNote(s):India;January2020toApril2023Source(s):StatCounterTypesofchatgroupspopularamongmessagingappsusersinIndiaasofJanuary2022ChatgroupspopularamongusersofmessagingappsIndia2022Shareofrespondents30%0%10%20%40%50%60%70%69%80%FamilyorfriendsgroupWorkgroup/officegroupCastecommunitygroupGrouprelatedtoone'sreligionHobbygroup47%33%25%25%GroupsdiscussingpoliticsGroupsofpoliticalpartyorleaderSomeothergroup18%15%28%16Description:AsurveyofJanuary2022revealedthatjustunder70percentofthemessagingappusersinIndiawereparticipantsormembersofafamilyorfriendgrouponthemessagingapptheyused.Work/officegroupswerethenextmostcommonchatgroups.Meanwhile,lessthan20percentofrespondentsstatedbeingpartofchatgroupsthateitherdiscussedpoliticsorwererelatedtoapoliticalpartyorleader.ReadmoreNote(s):India;January2022;7,463respondents;15yearsandolder;citizensfromacross19statesandunionterritoriesofIndiaSource(s):CentrefortheStudyofDevelopingSocieties(CSDS);Konrad-Adenauer-StiftungCHAPTER

03Banking&financialservicesAnnualnumberoffinancialappdownloadsinIndiafrom2018to2021(inbillions)NumberoffinanceappdownloadsIndia2018-20211.41.21.01.190.950.790.80.580.60.40.20.0201820192020202118Description:TheoverallnumberofmobiledownloadsoffinanceappsacrossIndiaexceededonebillionin2021.ThiscouldbeattributedtotheDigitalIndiacampaignandthegovernment'sdesignstomakeIndiaacashlesseconomy,resultingina28percentyear-on-yeargrowthinglobalfinanceappdownloads.Financialappscoverservicesrangingfrombankingandmanagingpersonalfinancestomobilepayments.ReadmoreNote(s):IndiaSource(s):Data.ai;estimatesUnifiedPaymentInterface(UPI)usageacrossIndiainFY2022,byplatformUPIusageinIndiainFY2022,byplatformAllbanks,otherTPAPs6%AmazonPay1.80%Paytm14%PhonePe45%GooglePay33%19Description:Inthefinancialyear2022,PhonePeheld46percentshareofunifiedpaymentsinterfaces(UPI)usageinIndia,followedbyGooglePaywith34percent.LeadingfintechplayershavebeenkeydriversofUPIadoptioninIndia.

ReadmoreNote(s):India;FY2022Source(s):BCGIndia;NPCI;PhonePe;ReserveBankofIndiaLeadingbankingappsonUnitedPaymentInterfaceasofJune2022LeadingbankingappsonUPI202290%82%80%70%60%50%40%30%20%10%5%4%4%1%0%PaytmpaymentbankappsAxisbankappsYesbankappsICICIbankappsKotakmahindrabankapps20Description:AsofJune2022,PaytmpaymentbankappsdominatedtheUnitedPaymentInterface(UPI)basedpaymentswithamarketshareof82percentwithinthebankingappssegment.Axisbankfollowedwithamere5percentshareinthemarket.Fintechcompaniesareleadingthewayintheoverallmarket.ReadmoreNote(s):India;2022Source(s):IndiancouncilforresearchonInternationalEconomicRelations;NPCIValueofUPItransactionsinIndiaduring2022,byleadingapps(intrillionIndianrupees)UPItransactionsinIndia2022,byleadingapps6055.715040302010039.5111.881.490.910.710.05PhonePeGooglePayPaytmCredBHIMAmazonpayWhatsAppPay21Description:PhonePehadthehighestUPI-basedtransactionsin2022amountingtoaround55trillionIndianrupees.ItwasfollowedbyGooglePayandPaytmintermsoftransactionvalue.UPIisapaymentsystemthatputsnumerousbankaccountsintoasinglemobileapplication,consolidatingvariousbankingfeatures.ReadmoreNote(s):India;2022Source(s):Inc42;NPCICHAPTER

04Media&entertainmentShareofmobileuniquevisitorsofover-the-top(OTT)platforminIndiainApril2022,byplatform(inmillions)ShareofmobileOTTuniquevisitorsIndia2022,byplatformShareofuniquevisitors6%

8%0%2%4%10%12%14%14%14%16%YNetflix.incSpotify13%PHGZ12%8%5%5%MXPlayer1%23Description:InApril2022,about14percentoftheuniquevisitorsofYouTubeinIndiaaccessedtheOTTplatformusingmobiledevices.Comparatively,onlyaboutonepercentoftheMXPlayeruniquevisitorsweremobileusersduringthattimeperiod.

ReadmoreNote(s):India;April2022Source(s):comScoreLeadingnewsappsusedinIndiain2023,bydownloads(inmillions)LeadingnewsappsIndia2023,bydownloadsNumberofdownloadsinmillions020406080100100120DailyhuntAajTakLiveTVapp(Hindinews)DainikBhaskar(Hindinews)TwitterLite505050Inshorts10101010KooTheHinduWay2NewsAmarUjala(Hindinews)PublicNewsShuru5124Description:In2023,Dailyhunt,developedbytheIndianapppublisherEternoInfotech,wastheleadingnewsappusedbyonlinenewsconsumersinIndia.Ithadaccruedover100milliondownloadsonGooglePlayStorealone,sinceitslaunchin2015.ThiswasfollowedbytheHindinewsappsoflegacynewsoutlets,AajTakandDainikBhaskar.ItwasalsoworthnotingthatTwitterwasacommonsourceofonlinenewsamongIndianconsumersthatyear.ReadmoreNote(s):India;2023Source(s):42mattersAnnualnumberofmobilegamedownloadsmadeinIndiafrom2018to2022(inbillions)OverallnumberofmobilegamedownloadsIndia2018-2022121089.659.339.265.6564205.052018201920202021202225Description:Indiawasamongtheleadingmobilegamemarketsintheworldintermsofappdownloads.Asof2022,mobilegamingappssawoverninebilliondownloadsacrossthecountry.IndiaalsoemergedasthegloballeaderintermsofmobilegamedownloadsonGooglePlayStore.GamessuchasIndianBikesDriving3DandDrawOnePart(DOP)weresomeofthemostdownloadedappsin2022.

ReadmoreNote(s):India;2018to2022Source(s):Data.aiAmountspentonmobilegamingbyconsumersinIndiafrom2018to2022(inbillionU.S.dollars)ConsumerexpenditureonmobilegamingIndia2018-20220.30.20.210.190.170.150.20.10.10.00.132018201920202021202226Description:ThevalueofconsumerexpenditureonmobilegaminginIndiaamountedtoroughly190millionU.S.dollars.Indicatinganincreasefromthepreviousyear,itcontinuedtoreflectthegrowingtrendinmobilegameconsumerspendingthatemergedin2018.Theshooting/battleroyalegamingcategoryaccountedforthelargestshareofconsumerspendinIndiain2022.ReadmoreNote(s):India;2018to2022Source(s):Data.aiAveragetimespentperweekonmobilegamesinIndiainfiscalyear2022,bygametypeWeeklytimespentonmobilegamingIndiaFY2022,bygametype<1hour1-2hours2-5hours5-10hours>10hours120%100%7%10%8%10%12%18%80%60%40%20%0%16%31%26%17%27%27%26%37%30%CasualMidcoreHardcore27Description:About68percentofgamersinIndiaspentuptotwohoursperweekonplayingcasualgamesasofthefinancialyear2022.Incomparison,usersspentmorethandoublethattimeaweekonaverageonmidcoregames.TwoofthemostplayedcasualandmidcoregamesintheSouthAsianmarketwereRoyalMatchandFreeFire,respectively.ReadmoreNote(s):India;FY2022Source(s):LumikaiCHAPTER

05EmergingcategoriesNumberoftravelappdownloadsperquarterinIndiafrom2019to2022,bysubgenre(inmillions)QuarterlytravelappdownloadsIndia2019-2022,bysubgenreAirlineappsHotelbookingIntegratedtravelserviceRail&coachbookingTransportation70605040302010065.7833.6464.7731.3459.0143.8328.5543.6643.3340.4840.0723.8238.4925.5534.7621.527.8534.2833.4333.6523.3627.2225.4125.524.1524.1219.2118.6114.6413.74.5411.98.3611.775.0211.34.5510.6410.336.959.99.075.261.438.394.067.421.496.466.41340

.

593

8196.136.326.815.581.164.983.913.733.763.052.842.142.151.722.271.782.141.541.291.161.311.60.841.140.681Q12019

Q22019

Q32019

Q42019

Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q4202229Description:Inthefinalquarterof2022,thenumberofappdownloadsunderthetransportationsubcategoryinIndiaamountedtonearly66million,makingitthelargestcontributortotheoveralltravelappdownloadsinthecountry.AppdownloadsunderthissegmenthadgrownbyaCAGRof38percentsince2019.Inspiteofplummetingduringthepandemicyears,travelappdownloadsacrossallsubgenresinIndiaresurgedandsurpassedpre-pandemiclevels.

ReadmoreNote(s):India;Q12019toQ42022;downloadsacrossiOSandGooglePlayStore.Source(s):Data.aiTimespentoneducationalappsinIndiain2022,bysubgenre(inmillionhours)TimespentoneducationappsIndia2022,bysubgenreTimespentinmillionhours300

400

50001002006007008009001,000951.3Primary&secondaryeducationLearningmanagementHighereducation795.89681.49ProfessionaleducationLanguagelearning655.67186.91EarlychildhoodlearningParent-teachercommunicationOthereducation83.7671.116.488.13ChildrencompanionshipEducationalhobbies

2.9930Description:AmongthevarioustypesofeducationalappsusedinIndia,primaryandsecondaryeducationappsaccountedforthemostamountoftimespentin2022,grossingover950millionhours.Indianusersallocatedmoretimetousingappscateringtovariouseducationallevels.Meanwhile,languagelearningappsaccruednearly187millionhoursthatyear.ReadmoreNote(s):India;2022;onAndroidphonesonly.Source(s):Data.aiBreakdownofbusinessappdownloadsinIndiain2022,bysubgenre(inmillions)BusinessappdownloadsIndia2022,bysubgenreDownloadsinmillions150050100200250300299.35350BusinesssoftwareBusinessmanagementBusinesscommunicationMeeting162.91155.6490.8Jobhunting75.91IntegratedcareerplatformOtherbusiness19.95.3931Description:In2022,themostdownloadedsubcategoryofbusinessappsinIndiawasbusinesssoftware,figuringjustunder300milliondownloads.Thiswasfollowedbythebusinessmanagementsubgenre.Meanwhile,withmostemployeesreturningtotheofficemeetingappssawadeclineindownloadswhilebusinesscommunicationapps,suchasWhatsAppBusiness,increasedtomo