美國(guó)本田汽車(chē)Honda Motor Company市場(chǎng)前景及投資研究報(bào)告-外文版培訓(xùn)課件

COMPANIES

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PRODUCTSHondaMotorCompanyintheUnitedStatesCHAPTER

01OverviewMostvaluablebrandswithintheautomotivesectorworldwideasof2023,bybrandvalue(inbillionU.S.dollars)Mostvaluableautomotivebrandsworldwidebybrandvalue2023BrandvalueinbillionU.S.dollars01020304050607067.780TeslaToyota28.5Mercedes-BenzBMW2420.9PorscheBYD16.110.19.18.3FordAudiHonda8Ferrari7.83Description:TheTeslamarquewasrankedastheworld'smostvaluablecarbrandin2023,withabrandvalueofroughly67.7billionU.S.dollars.Toyota,2020'sleader,isnowtherunner-up,followedbyMercedes-Benz.

ReadmoreNote(s):Worldwide;asofJune2023Source(s):KantarMillwardBrown;L'argusEstimatedU.S.marketshareheldbyselectedautomotivemanufacturersin2023Automotivemanufacturers'estimatedmarketshareintheU.S.2023Marketshare8%0%2%4%6%10%12%14%16%18%16.89%GeneralMotorsToyotaMotorCorpFordMotorCompanyHyundaiKiaAutoGroupStellantis-FCA14.46%13%10.79%9.98%HondaMotorCompanyNissanMotorCoSubaruCorporationVolkswagenGroupTesla8.52%5.89%4.14%4.13%3.26%BMWGroup2.59%2.39%MazdaOthers3.97%4Description:Ataround16.9percent,GeneralMotorsheldthelargestshareoftheautomarketintheUnitedStatesin2023.GeneralMotorsremainedthemostsuccessfulautomotivemanufacturerintheUnitedStates.Between2004and2021,however,themanufacturerlostmarketshare,whilethatofToyotaroseasaresultofanincreasedfocusonlighttruckmodelsinthelineup.Thisshiftedin2022,but2023ledtoanotherdropinmarketshareoftheAmericanautomaker,thoughtheToyota[...]

ReadmoreNote(s):UnitedStates;2023Source(s):GoodCarBadC;Thebest-sellingcarsandSUVsintheUnitedStatesbetweenJanuaryandDecember2023(basedonunitsales)Best-sellingcarsintheUnitedStates2023NumberofcarssoldPassengercars

Sportutilityvehicles150,000

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250,000

300,000050,000100,000350,000400,000450,000500,000ToyotaRAV4HondaCR-VToyotaCamryTeslaModelYNissanRogueJeepGrandCherokeeToyotaCorollaChevroletEquinoxHyundaiTusconHondaCivicHondaAccordFordExplorer5Description:TheToyotaRAV4wasthebest-sellingSportutilityvehicleintheUnitedStates,withsome434,900vehiclessolduntilDecember2023.Toyotawasthealsoleadingbrandforpassengercarsduringthisperiod,withtheToyotaCamryrecordingaround290,650sales.ReadmoreNote(s):UnitedStates;2023Source(s):GoodCarBadC;WorldwiderevenueofHondafromFY2002toFY2023(intrillionJapaneseyen)Honda'sannualrevenue2002-20231816141210864202002

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20236Description:Hondageneratednetsalesofaround16.91trillionJapaneseyeninthe2023fiscalyear.Thisrepresentedayear-over-yearincreaseof16.2percentcomparedto2022,whenthecompanyreportedsome14.55trillionJapaneseyeninrevenue.

ReadmoreNote(s):Worldwide;FY2002toFY2023Source(s):HondaWorldwidenumberofHondaemployeesfromFY2011toFY2023Honda'semployeesworldwide2011-2023250,000200,000150,000100,00050,000020112012201320142015201620172018201920202021202220237Description:Inthe2023fiscalyear,Honda’sworkforcefellforthesecondtimeinarow,to197,039people.Hondaiscountedamongtheleadingvehiclemanufacturingcompaniesworldwide.ReadmoreNote(s):Worldwide;FY2011toFY2023Source(s):HondaCHAPTER

02FinancialsSalesrevenueofHondaMotorCo.,Ltd.'sautomobilesegmentinfiscalyear2023,byregion(intrillionJapaneseyen)Honda'sautomobilesegmentsalesrevenue2023,byregionRevenueintrillionJapaneseyen01234567NorthAmericaAsia5.992.52Japan1.39Europe0.330.36Otherregions9Description:Inthefiscalyear2023,Honda'sautomobilesegmentearnedthehighestnetsalesinNorthAmerica,amountingtoroughlysixtrillionJapaneseyen.InNorthAmerica,automobilesegmentsalesincreasedby22.6percentcomparedtothepreviousfiscalyear.ReadmoreNote(s):Worldwide,Japan;fiscalyear2023;thecompany'sfiscalyearsendonMarch31ofthestatedyearSource(s):HondaHondaGroup'smotorcyclerevenuefromFY2008toFY2023(inbillionJapaneseyen)Hondamotorcyclerevenue2008to20233,5003,0002,5002,9092,185.22,100.12,059.32,038.72,0001,846.61,805.41,787.21,716.11,663.61,558.61,411.51,5001,00050001,348.81,339.51,288.11,140.2200820092010201120122013201420152016201720182019202020212022202310Description:Inthe2023financialyear,Hondageneratedaround2.9trillionJapaneseyeninrevenuefromitsmotorcyclesegment.Thisisariseofaround33percentyear-over-yearcomparedtoits2022results.Figuresshowastrongsignofpost-pandemicrevivalaftertheslumpinrevenueintheperiodbetween2020and2021.ReadmoreNote(s):Worldwide;FY2008toFY2023;fiscalyearendsMarch31.Source(s):HondaHondaMotorCompany'soperatingprofitbetweenFY2016toFY2023(inbillionJapaneseyen)Honda'soperatingprofit2016-20231,000900871.2840.71833.56780.778007006005004003002001000726.37660.2633.64503.382016201720182019202020212022202311Description:Inthefiscalyearof2023,Hondarecordedanoperatingprofitofaround781billionJapaneseyen,adeclineofroughlytenpercentyear-on-year.Thecompanysoldaround4.5millionautomobilesinthefiscalyearendedMarch31,2021,downfromnearly4.8millionautomobilessoldinthefiscalyear2020.ReadmoreNote(s):Worldwide;FY2016toFY2023;fiscalyearendsMarch31Source(s):HondaHondaMotorCompany'sresearchanddevelopmentexpensesfromFY2017toFY2023(inbillionJapaneseyen)Honda'sresearchanddevelopmentexpenses2017-2023900852821.4806.918047808007006005004003002001000751.86691.43201720182019202020212022202312Description:Honda'sexpensesonresearchanddevelopmentprojectsreached852billionJapaneseyeninthefiscalyearof2023,upby48billionJapaneseyenfromthepreviousyear.In2020,HondapartneredupwithNeusoftReachAutomotiveTechnologytoformanR&Djointventureforconnectedvehicles.ReadmoreNote(s):Worldwide;FY2017toFY2023Source(s):HondaHondaMotorCompany'stotalassetsbetweenFY2016toFY2023(inbillionJapaneseyen)Honda'stotalassets2016-202330,00025,00024,670.0723,973.1521,921.0320,419.1220,461.4719,349.1618,958.1220,00015,00010,0005,000018,229.292016201720182019202020212022202313/statistics/1126528/honda-motors-total-assetsHondaMotorCompany'stotalassetsamountedtonearly24.7trillionJapaneseyeninthefiscalyearendedMarch31,2023.Thatyear,Honda'stotalequityreached11.5trillionJapaneseyen,upbyroughlysevenpercentfromthefiscalyearof2022.

ReadmoreNote(s):Worldwide;FY2016toFY2023Source(s):HondaHondaMotorCompany'sadvertisingspendingintheUnitedStatesfrom2007to2022(inbillionU.S.dollars)HondaMotor'sadvertisingspendingintheU.S.2007-20221.61.391.391.381.41.21.00.80.60.40.20.01.331.331.251.241.231.161.141.071.061.061.030.970.95200720082009201020112012201320142015201620172018201920202021202214Description:In2022,HondaMotorCompanyspent965millionU.S.dollarsonadvertisingintheUnitedStates.Thecompany'sadexpenditurescontinuedthedownwardtrendstartingin2020whenthecoronavirus(COVID-19)hittheindustry.Previously,Honda'sinvestmentinadvertisingpeakedat1.39billionU.S.dollarsin2018and2019.ReadmoreNote(s):UnitedStates;2007to2022Source(s):AdvertisingAge;Pathmatics;VivvixCHAPTER

03SegmentsNumberofpassengercarsproducedbyHondaworldwidefrom2013to2023(inmillionunits)Honda'spassengercarproductionworldwide2013-2023655.365.245.1754.514.544.44.34.194.143.87432102013201420152016201720182019202020212022202316Description:Asof2023,automobileproductionlevelsoftheHondaMotorCompanyamountedto4.19millioncars.Inthepreviousyear,theJapanesemanufacturerproducedsome3.87millionautomobilesworldwide.

ReadmoreNote(s):Worldwide;2013to2023Source(s):HondaHondaGroupautomobilesalesworldwideinFY2023,byregion(in1,000units)GlobalHondaautomobilesalesbyregion2023Automobilesalesinthousandunits1,00005001,5002,0002,500AsiaNorthAmericaEurope2,2941,19584Otherregions11417Description:Inthefiscalyearof2023,theHondaGroupsoldnearly3.7millionautomobilesworldwide,62percentofwhichwasaccountedforbyitslargestmarketAsia,followedbyNorthAmerica,whichcontributed32percenttotheworldmarket.Comparedtothefiscalyearof2022,salesoftheHondaGroupworldwidehavedroppedbyroughlyninepercent.ReadmoreNote(s):Worldwide;FY2023;financialyearendsMarch31.Source(s):HondaHondaGroup'smotorcyclesalesfromFY2011toFY2024(in1,000units)Hondaworldwidemotorcyclesales2011-202425,00020,23819,55419,34020,00015,00010,0005,000018,75718,81918,33117,59217,66117,02117,05517,02715,49415,06115,1322011201220132014201520162017201820192020202120222023202418Description:Hondasoldaround18.7millionmotorcyclesworldwideinthefiscalyear2024.Thisisayear-on-yearriseof0.3percentcomparedtothecompany's2023salesvolume.Honda'smotorcyclesalesdeclinedforthefirsttimeinfiveyearsin2020,afterdemonstratinganupwardtrendbetween2016and2019.ReadmoreNote(s):Worldwide;FY2011toFY2024Source(s):HondaHondaMotorCompany'svehiclesalesintheUnitedStatesbetween4thquarter2020and4thquarter2023,bysegment(inunits)HondaMotorCompany:vehiclesalesintheUnitedStatesbysegmentQ42020-Q42023HondadivisionAcura600,000500,000400,000300,000200,000100,000050,49641,32937,88838,55540,17735,12036,89330,46933,46528,23627,65417,032435,92321,792324,739309,203307,359306,848302,391296,310255,991251,042238,182Q12022227,596215,165200,258Q42020Q12021Q22021Q32021Q42021Q22022Q32022Q42022Q12023Q22023Q32023Q4202319Description:Inthefourthquarterof2023,some302,400vehiclesfromtheHondadivisionoftheHondaMotorCompanyweresoldintheUnitedStates.Incomparisonwiththefourthquarterof2022,therewasanincreaseinsalesofabout32.9percent.Inthefourthquarterof2023,theAcurabrandsalesweresome35,100,agrowthin27precentfromthesalesinQ4of2022.

ReadmoreNote(s):UnitedStates;Q42020toQ42023Source(s):GoodCarBadC;VarioussourcesHonda'sshareoftheU.S.carmarketbetween2020and2023Honda'sshareoftheU.S.carmarket2020-202310%9.04%9%8.16%8%7%7.57%6.44%6%5%4%3%2%1%0%202020212022202320Description:In2023,Honda'sU.S.marketsharereachedaround7.6percent,upfromabout6.4percentbetweenJanuaryandDecember2022.U.S.motoristsboughtabout1.16millionHonda-brandedvehiclesbetweenJanuaryandDecember2023,ariseofaround31.3percentyear-over-year.ReadmoreNote(s):UnitedStates;2020to2023Source(s):GoodCarBadC;HondaGroup'smotorcyclesalesinNorthAmericafromFY2010toFY2023(in1,000units)HondaGroupmotorcyclesalesinNorthAmerica2010-20235004504003504594373303323133083012942863002762502502001501005020018918502010201120122013201420152016201720182019202020212022202321Description:Hondasoldaround459,000motorcyclestocustomersinNorthAmerica,anincreaseof22,000unitsonthepreviousyear.NorthAmericaisthesecondlargestmarketfortheJapaneseautomobileandmotorcyclemanufacturer.

ReadmoreNote(s):NorthAmerica;FY2010toFY2023Source(s):HondaCHAPTER

04CompetitorsLeadingcarbrandsintheUnitedStatesin2023,basedonvehiclesales(inunits)U.S.:best-sellingcarbrands2023Salesinunits1,000,0000200,000400,000600,000800,0001,200,0001,400,0001,600,0001,800,0002,000,000FordToyotaChevroletHondaNissanHyundaiKia1,904,0381,888,9411,702,7001,156,591834,091796,506782,468JeepSubaruGMC641,166632,083563,692539,477498,000RamTeslaMazdaBMW365,044361,654Volkswagen329,02523Description:In2023,FordremainedtheleadingcarbrandintheUnitedStatesbasedonvehiclesales,deliveringabout1.9millionunitstoU.S.customers.TheUnitedStatesisthelargestmarketforFord:wholesalestoU.S.dealershipsreachedovertwomillionvehiclesin2022.ReadmoreNote(s):UnitedStates;2023Source(s):GoodCarBadC;Best-sellingSUV/crossovermodelsintheU.S.in2023,basedonsales(inunits)Best-sellingSUV/crossovermodelsintheU.S.2023Salesinunits200,000

250,000050,000100,000150,000300,000350,000400,000450,000500,000ToyotaRAV4HondaCR-V434,943361,457TeslaModelY284,498NissanRogue271,458JeepGrandCherokeeChevroletEquinoxHyundaiTusconFordExplorer244,597212,701209,624186,769171,289161,812ToyotaHighlanderSubaruOutbackSubaruCrossTrekJeepWrangler159,193155,491153,808152,566MazdaCX-5SubaruForesterFordEscape140,96824Description:OutofalltheSUV/CrossovermodelspurchasedbyAmericanconsumers,thegreatestnumberofsaleswasgeneratedbytheToyotaRAV4,with434,900sport-utilityvehiclessold.Thatyear,AmericanmanufacturerTeslasoldsome284,500unitsofitsModelY,makingitthethird-most-popularSUVmodelintheUnitedStates.ReadmoreNote(s):UnitedStates;2023Source(s):GoodCarBadC;FordMotorCompany'srevenuefromFY2008toFY2023(inbillionU.S.dollars)FordMotorCompany:totalrevenue2008-2023200180160140120100806040200200820092010201120122013201420152016201720182019202020212022202325Description:TheFordMotorCompanyreportedrevenuestreamsofnearly176.2billionU.S.dollarsin2023.Thisfigurerepresentsagrowthinrevenueofnearly11.5percentyear-on-year.Vehiclewholesalesgrewfromaround4.2millionunitsin2022toapproximately4.4millionunitsin2023.ReadmoreNote(s):Worldwide;FY2008toFY2023;fiscalyearendsDecember31.Source(s):FordToyota'snetrevenuefromFY2012toFY2023(intrillionJapaneseyen)Toyota'snetrevenue2012-20234037.15353025201510531.3830.2329.8729.3828.427.627.2327.2125.6922.0618.580201220132014201520162017201820192020202120222023Fiscalyear26Description:TheToyotaMotorCorporation’snetrevenuerosebysome18.4percentyear-on-yearandgrewtojustunder37.2trillionJapaneseyeninthefiscalyearendedMarch2023.Thisfigureisapproximatelyequalto279billionU.S.dollars.

ReadmoreNote(s):Worldwide;FY2012toFY2023Source(s):ToyotaHyundaiMotorCompany'ssalesrevenueinFY2011toFY2023(inbillionSouthKoreanwon)HyundaiMotorCompany'ssalesrevenue2011-2023180,000160,000140,000120,000100,000162,664142,152117,611104,746103,99896,37696,81393,64991,95989,25687,30884,47077,79880,00060,00040,00020,0000201120122013201420152016201720182019202020212022202327Description:Hyundaireportedsalesrevenueof162.7trillionSouthKoreanwon(orabout125.6billionU.S.dollars)in2022.Foundedin1967,HyundaiwouldgoontomanufacturethefirstSouthKoreancar.Thepassengercarsegmentisthelargestcontributortothecompany'srevenue.ReadmoreNote(s):Worldwide;FY2011toFY2023Source(s):HyundaiNissan'snetsalesfromFY2008toFY2022(inmillionJapaneseyen)Nissan'snetsales2008-202214,000,00012,000,00010,000,0008,000,0006,000,0004,000,0002,000,000020082009201020112012201320142015201620172018201920202021202228Description:Nissangeneratednearly10.6trillionJapaneseyen(orabout79.5billionU.S.dollars)inits2022fiscalyear.Thiswasayear-over-yearincreaseof25.8percentcomparedtothecompany's2021revenue.

ReadmoreNote(s):Worldwide;FY2008toFY2022Source(s):NissanKiaCorporation'srevenuefromFY2009toFY2023(intrillionKoreanwon)KiaCorporation:revenue2009-202312099.8110080604020086.5669.8659.1758.1554.1753.5452.7149.5247.2447.647.143.19201135.83201029.26200920122013201420152016201720182019202020212022202329Description:Kia'srevenueoverallincreasedbetweenthe2009and2023fiscalyears.Inthe2023fiscalyear,theKiaMotorsCorporationgeneratedapproximately99.8trillionKoreanwoninrevenue.

ReadmoreNote(s):Worldwide;FY2009toFY2023Source(s):KiaMotorsCHAPTER

05SpecialfocusonU.S.consumersCarownershipbymake/brandintheU.S.asofMarch2024Carownershipbymake/brandintheU.S.2024Shareofrespondents0%2%4%6%8%10%12%ChevroletFord12%12%BMW10%10%ToyotaHondaNissanDodgeHyundaiJeep8%6%5%4%4%AudiKia3%3%AcuraBuick2%2%31Description:WeaskedU.S.consumersabout"Carownershipbymake/brand"andfoundthat"Chevrolet"takesthetopspot,while"Volkswagen"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;April2023toMarch2024;8614respondents;18-64years;respondentswhohaveacaravailableintheirhouseholdSource(s):ConsumerInsightsShareofpeoplewhosemaincarisaHondaintheUnitedStatesasofDecember2023,byagePeoplewhoprimarilyuseaHondaintheU.S.2023,byage10%9%9%8%7%6%5%4%3%2%1%0%8%7%18-29years30-49years50-64years32Description:ThisstatisticillustratestheshareofpeoplewhosemaincarisaHondaintheUnitedStatesasof2023.Theresultsweresortedbyage.AsofDecember2023,9percentofrespondentsaged18to29yearsstatedtheyprimarilyuseaHonda.Thesurveywasconductedin2023,among8,689respondents.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;8689respondents;18-64yearsSource(s):ConsumerInsightsCarbrandrankingintheUnitedStatesasofFebruary2023(indexscore)*CarbrandperceptionsurveyintheUnitedStates2023Indexscore0102030405060708090BMWSubaruMini817979LexusHondaToyotaGenesisMazdaAudi77777676757473727171KiaAcuraBuickHyundai33Description:AsofFebruary2023,BMWisthehighestscoringbrandamongAmericanowners,edgingoutSubaru,thepreviousyear'swinner,whichcameinsecond.Thatyear,JeepwasratedlowestforcarbrandsintheUnitedStates.

ReadmoreNote(s):UnitedStates;asofFebruary2023;*BasedonCR’svehicletestingaswellasownerfeedbacktodeterminethepredictedreliabilityandownersatisfactionratings.ReadmoreSource(s):ConsumerReports;USATodayBestcarbrandsforinitialqualityintheUnitedStatesasofMay2023,basedonproblemsper100vehicles*Carquality:bestbrandsasrankedbyU.S.newcarowners2023Problemsper100vehicles80

1000204060120140160180200DodgeRamAlfaRomeoBuick140141143162ChevroletGMCPorscheCadillacKia166167167170170171LexusGenesisMININissaescription:In2023,accordingtoJ.D.Power's2023U.S.InitialQualityStudy,onaverage,therespondentsreported192problemsper100vehicles.Dodgewasthebrandwiththefewestreportedissues,at140.Byco