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BEC商務(wù)英語(yǔ)(高級(jí))寫(xiě)作模擬試卷6(共9套)(共26題)BEC商務(wù)英語(yǔ)(高級(jí))寫(xiě)作模擬試卷第1套一、小作文(本題共1題,每題1.0分,共1分。)1、?Thechartsshowthreeaspectsofaregion’seconomy:thestructureofemployment,themaindestinationsforexports,andthemainoriginsofimports.?Usingtheinformationfromthegraphs,writeashortreportdescribingthethreeaspectsoftheregion’seconomy.?Write120-140words.標(biāo)準(zhǔn)答案:Thesechartssummarisethreeelementsoftheeconomyofacertainregion:itsemploymentstructure,largestexportmarketsandmajorsourcesofimports.StructureofemploymentServicesformbyfarthelargestsector,accountingforfractionallyoverhalftheworkforce(51%).Theremainderisdividedalmostequallybetweenagriculture(26%)andthesmallestsector,industry(23%).ExportmarketsThemaindestinationoftheregion’sexportsisNorthAmerica,whichpurchasesalmostathird.ThenextlargestmarketisSouthAmerica,with21.2%,withEuropeinthirdplacewith15.4%.SourcesofimportsWhenitcomestotheoriginsoftheregion’simports,however,thepictureissomewhatdifferent.WhileNorthAmericastillleads,with34.1%,thesecondlargestsourceisSouthEastAsia,whichprovides21.8%ofimports.SouthAmericaaccountsfor19.6%.知識(shí)點(diǎn)解析:暫無(wú)解析二、大作文(本題共1題,每題1.0分,共1分。)2、?YourcompanywillbeginbusinessinShanghai.YourdepartmenthasstudiedsomeaspectsofChinesebusiness.?Writeareportaboutit.?Write200-250wordsontheseparateanswerpaperprovided.2.Question3?Youattendedaconferencelastweek.?WritealettertoMrs.Gavin,your"hostess"tothankherandbookthenextconference,andthentellheryoursmallcriticism:themenuwasuninspiringforvegetarians.?Write200-250wordsontheseparateanswerpaperprovided.3.Question4?YouareRonaldYoung,propertymanagerofyourcompany.WriteamemotoMr.PhilipGreen,managingdirectorofthecompany,aboutgeophysicalsurveys.?Write200-250wordsontheseparateanswerpaperprovided.標(biāo)準(zhǔn)答案:Withineachindustrytherearespecificrequirementsforthebusinesslicenseaswell.Ofcourse,onceauthorityisgivenforthejointventuretoexist,thecompanyhastoimplementtheapprovals.Thisusuallyresultsinfurthernegotiationsbetweenpartners.ChineseLawChina’slegalsystemisslowlybeginningtodevelop,butitisstillintheearlystages.ThenewCompanyLaw,effectiveJuly1,1994,isthefirstofitskindsincetheestablishmentofthePeople’sRepublicofChinain1949.Previously,foreigninvestorshadtorelyonvaguerulescitedbyofficialsandonhearsayfromotherforeignfirms’experiences,nowtheycanbasetheirdecisionsonthislaw,adoptedattheFifthSessionoftheStandingCommitteeofthe8thNationalPeople’sCongress.TheCompanyLawgovernsalllimitedliabilityandjointstockcompanies,includingthosewithforeigninvestment.MarketingMarketinginsideChinaisverydifficultforforeignfirmsunlesstheyarejointventurepartnersofChinesefirmsalreadyinvolvedindomesticmarketing.Distributionchannelsusuallycoincidewiththegovernmentaladministrativeregions.Transportationandtelecommunicationinfrastructureslimitdevelopmentalso.Nevertheless,themarketissoenormousthatevenoneregionisenoughtosustainabusiness.Consumerdemandforcommoditiesandservicesisgreat.Manufacturerscansellwithverylittlepromotion,butatthesametimenamerecognitionisveryimportantfortheappealtostatusthatisacharacteristicofChineseculture.Billboardadvertisingiseffective,alongwithtelevisioncommercials.知識(shí)點(diǎn)解析:暫無(wú)解析BEC商務(wù)英語(yǔ)(高級(jí))寫(xiě)作模擬試卷第2套一、小作文(本題共1題,每題1.0分,共1分。)1、.Aninternationalsurveyhasrecentlybeenconducted,askingwhethercompaniesplantoaltertheirspendingoninformationtechnologynextyear.ThepiechartsbelowcompareplannedexpenditureonITbyEuropeanandSouth-EastAsiancompaniesinthecomingyear..Usingtheinformationfromthepiecharts,writeashortreportdescribingthedifferencesbetweenEuropeandSouth-EastAsia..Write120-140words.標(biāo)準(zhǔn)答案:Shortreport:ITexpenditureinEuropevs.AsiaTheoverallresultofthisinternationalsurveyonplannedITexpenditurefornextyearshowssignificantdifferencesbetweenEuropeandAsia.Accordingtothesurveyresults,EuropeancompaniesarealmostequallydividedbetweenincreasingtheirITspending,keepingitatthisyear’slevelordecreasingit.ThesituationinAsiaisquitedifferent.Almost60%ofthesurveyedAsiancompaniesplantoincreaseITexpenditurenextyear,comparedtojustoverathirdinEurope.Moreover,AsiancompaniesseemlesskeenoncuttingITspending,asonly16%areplanningtodecreaseit,comparedto30%inEurope.Finally,thepercentageofcompanieswhoareplanningtokeepITexpenditureatthesamelevelisalsolowerinAsia,althoughnottothesameextent.知識(shí)點(diǎn)解析:內(nèi)容BEC高級(jí)小作文在內(nèi)容上對(duì)考生的要求是,在規(guī)定的字?jǐn)?shù)范圍內(nèi),以簡(jiǎn)短報(bào)告的形式,客觀地對(duì)圖表的信息進(jìn)行描述(describing)和比較(comparing)。因此,行文的客觀性十分重要。這就要求報(bào)告中只反映圖表呈現(xiàn)的信息,不可加入自己臆想的內(nèi)容。選取的兩篇考生作文在Conclusions和Recommendations部分均加入了作者想象的內(nèi)容,所以在對(duì)內(nèi)容評(píng)分時(shí)會(huì)被扣分。溝通程度考官在對(duì)文章的溝通程度進(jìn)行評(píng)分時(shí)主要考查文章的格式(format)和語(yǔ)域(register)。所謂格式,在這里就是要符合報(bào)告的書(shū)寫(xiě)規(guī)范。但是,實(shí)際情況下不推薦以上兩篇考生作文的寫(xiě)作格式。因?yàn)榈谝徊糠之吘怪皇切∽魑摹W謹(jǐn)?shù)要求比較少。可以不采用Introduction、Findings和Conclusion等小標(biāo)題。文章組織考生若想讓自己的作文在文章組織這一考查項(xiàng)上得到高分,就要采用恰當(dāng)?shù)摹般暯邮侄巍?cohesivedevices),包括連接詞(conjunctions)的使用,還有指代(reference)和替換(substitution)的運(yùn)用。但是這些“手段”的運(yùn)用要保證準(zhǔn)確、恰當(dāng),不可生搬硬套。語(yǔ)言評(píng)分時(shí)對(duì)于語(yǔ)言的考查,主要考慮語(yǔ)法(grammar)和用詞(vocabulary)兩個(gè)方面。語(yǔ)法上首先要注意的是,圖表中反映的信息都是對(duì)過(guò)去進(jìn)行統(tǒng)計(jì)得出的數(shù)據(jù),所以在用文字描述時(shí)應(yīng)采用過(guò)去時(shí),而兩篇考生作文中均采用了一般現(xiàn)在時(shí)。另外,在確保語(yǔ)法準(zhǔn)確的同時(shí),應(yīng)盡量做到句式的多樣性,這樣容易取得更高的分?jǐn)?shù)。在用詞上,同樣應(yīng)該盡量體現(xiàn)詞匯的多樣性。因?yàn)樾∽魑牟糠只旧隙际菍?duì)升降走勢(shì)的描述。若考生的詞匯量不夠廣,很容易造成重復(fù)表達(dá),使文章失色。所以,考生應(yīng)該多積累歸納相關(guān)詞匯,使自己在寫(xiě)作時(shí)可以自如運(yùn)用。以下根據(jù)本篇小作文的特征,整理出描述走勢(shì)的部分表達(dá)。二、大作文(本題共3題,每題1.0分,共3分。)2、.YourcompanyopenedanewbranchayearagoandtheManagingDirectoratHeadOfficehasaskedyoutoprepareareportonitsprogress..WriteyourreportfortheManagingDirector,includingthefollowinginformation:.thereasonsforopeningthebranch.itssuccesses.problemsexperienced.plansforthecomingyear.標(biāo)準(zhǔn)答案:ReportontheNewBranchThisreportaimstoinformthemanagementaboutthefirstyearofournewbranch.1.MotiveThemotiveforopeningthenewbranchistogainaccesstooverseasmarketsharemoreefficientlyinordertopreserveourprofits.Wehavealreadyexpandedbusinessinthreecountries,butonemorecountryisourpotentialmarketaswell,thatisJapan.Japanesepeoplearemoreeagertopurchaseourproductsandthustoboostoursales.2.AchievementThenewbranchhasperformedwellinthepastyear.Wehavesucceededinappointingexperiencedsupervisorsandlocalmanagers.Theyarecompetentinenhancingthesales.Ourordershavebeendoubledincomparisonwiththoseoflastyear.3.WeaknessNowtheproblemwearefacingistransportation.Becausethelocationisfarawayfromdowntown,shuttlebusesshouldbeprovidedfortheemployeesduringtheircommutingtime.4.PlanThestrategicplanfornextyearistorentastoreneardowntownsothatwecangetintouchwithmorepotentialclients.Also,wecanlaunchsomecampaignsduringthefestival.知識(shí)點(diǎn)解析:內(nèi)容寫(xiě)作第二部分對(duì)于內(nèi)容的考查點(diǎn)就是,是否所有要求的內(nèi)容點(diǎn)都得到了充分展開(kāi),也就是每個(gè)小黑點(diǎn)的信息都有效傳達(dá)。針對(duì)本題,前三點(diǎn)內(nèi)容應(yīng)置于Findings之中,最后一點(diǎn)內(nèi)容應(yīng)置于Recommendations之中,而Introduction和Conclusion則起到導(dǎo)入和概括性總結(jié)的作用。溝通程度報(bào)告是一種格式化較強(qiáng)的文體,每一部分都有較為固定的句型。是否使用正確的布局和標(biāo)準(zhǔn)的句型,是溝通效果部分的主要考查點(diǎn)。常見(jiàn)句型如下:Introduction部分:Theaimofthisreportisto…Findings部分:Therecentinvestigation,surveyshowedthat…Conclusion部分:Itwasconcluded/agreedthat…Recommendations部分:Itisrecommended/proposed/suggestedthat…文章組織考生在完成此項(xiàng)寫(xiě)作任務(wù)時(shí),由于Findings部分內(nèi)容較長(zhǎng),特別要重視信息邏輯和其中各信息點(diǎn)的有效銜接。可采取分段和使用銜接詞的形式保證文章組織效果,比如將第一點(diǎn)和第二點(diǎn)放在一段內(nèi),第三點(diǎn)屬于評(píng)價(jià),可另起一段。語(yǔ)言考生在寫(xiě)報(bào)告的時(shí)候很容易在時(shí)態(tài)上出錯(cuò)。一般來(lái)說(shuō),Introduction部分使用一般現(xiàn)在時(shí);Findings和ConcIusion部分使用過(guò)去時(shí);Recommendations部分使用一般現(xiàn)在時(shí)或者將來(lái)時(shí)。若想獲得高分,應(yīng)盡量使用豐富的語(yǔ)法結(jié)構(gòu)和專(zhuān)業(yè)的商務(wù)詞匯。3、.Yourdepartmentrecentlymovedtoanewbuilding.Youarenotsatisfiedwiththewaytheremovalcompanydealtwiththemoveofyourfurnitureandequipmentandhavedecidedtowritealetterofcomplainttotheremovalcompanyaboutit..Writethelettertotheremovalcompany,includingthefollowinginformation:.detailsofthemoveandwhatwasmoved.whatwasunsatisfactory.whatyouhadexpectedfromthecompany.whatyouexpecttohappennow.標(biāo)準(zhǔn)答案:Dearsir,Iwritethisemailtoinformyouofmydisappointmentforyourpoorservicelastweekyouprovided.Itisveryunacceptable.Wesincerelyhopedyoucouldmovetheofficefacilitiestothestoreonthefirstfloorofthebuilding,before10:00am.However,wefoundthattheprinterwasoutofworkandthefileboxesweremessedup.Theworstthingwasthatthefridgewasseriouslydamaged.Wehavecontactedyourcustomerservicestaff,butgotnoresponsetillnow.BecausewewantarenovationtowelcomeourglobalCEO,weoriginallyexpectedthatallthethingscouldbesettledASAP.Ireallyhopethatyourcompanycouldpayattentiontothisandtakeaccordingmeasurestocompensateforourloss.Wedoneedacorrespondingrefundandwillemailyouthelistofrelevantproblems.Lookingforwardtoyourreply.Yourssincerely,知識(shí)點(diǎn)解析:內(nèi)容大作文基本上包含三個(gè)任務(wù)重點(diǎn),并要求考生在有限的200到250個(gè)單詞內(nèi)完成,寫(xiě)作時(shí)應(yīng)該對(duì)要點(diǎn)進(jìn)行適當(dāng)擴(kuò)充,豐富含義內(nèi)容,但也要簡(jiǎn)明扼要,遵循適度原則,不要贅述。就本題而言,內(nèi)容如下:首先表明寫(xiě)信目的,即對(duì)搬家公司的服務(wù)進(jìn)行投訴;第二步寫(xiě)明搬家的細(xì)節(jié)及投訴的具體內(nèi)容;第三步表述最初的期待;最后提出對(duì)于對(duì)方的要求。溝通程度商務(wù)信函都是寫(xiě)給公司外部人員的,要表現(xiàn)出尊重的態(tài)度。針對(duì)本題,正文的第一段應(yīng)為自己指定一個(gè)適合題目的身份,比如行政經(jīng)理。文章組織商務(wù)信函的所有內(nèi)容都頂格寫(xiě)。稱(chēng)呼語(yǔ)部分如果題目沒(méi)有指定收信人姓名可以寫(xiě)DearSir/Madam等,如果指定了姓名,就要使用題目給定的姓名,比如DearMr.Smith,結(jié)束敬語(yǔ)可以用Yoursfaithfully,/Sincerelyyours,等。第一段主要介紹寫(xiě)信人身份和寫(xiě)信目的;最后一段是展望段,即期待回信等;中間部分按信息點(diǎn)分段進(jìn)行書(shū)寫(xiě)。語(yǔ)言用詞的豐富性也是語(yǔ)言部分的考查點(diǎn)。比如.運(yùn)送問(wèn)題是采購(gòu)中經(jīng)常會(huì)遇到的問(wèn)題,“運(yùn)送,物流”有多種表達(dá)方式。如delivery,consignment,logistics和dispatch等。投訴信經(jīng)常要用的“不滿”也有多種表達(dá)方式,如benotsatisfiedwith…,bediscontentedwith…,beannoyedat…等。4、.Theinternationalorganisationyouworkforisconsideringthepossibilityofproducingapromotionalbrochuretopublicisethecompanyabroad.TheManagingDirectorhasaskedyoutowriteacontributionforthisbrochure..WriteyourproposalfortheManagingDirector,includingthefollowinginformation:.possiblecontentsofthebrochure.waystomakeitattractive.benefitsthebrochurecouldhaveforthecompany.標(biāo)準(zhǔn)答案:ProposalontheAdvertisingBrochuresIntroductionWeallknowthatadvertisingbrochurescanbeanefficientmarketingtooltopubliciseproducts.Throughdistributingthebrochures,itcanpromotenewproductsandattractnewcustomers.Thekeytoaneffectivebrochureistofulfillaspecificpurpose,especiallyforanoverseascompany.ContentsoftheBrochureThereshouldbesomeimportantcontentstobecoveredinthisbrochure:1.Basicinformation.Thebrochureshouldincludethehistoryofourcompany,productsandservice.2.Innovationideas.Thebrochureshouldcoveraspecialcolumntostateourcompany’sinnovationideas.Also,weshouldsparesomespacetoanswercommonquestionsandpresenttechnicalinformation.3.Contactinformation.Thereshouldbea"contactus"columninthebrochuresothatcustomerscancontactusmoreeasily.Also,wecanknowourclients’suggestioninthefirstplace.WaystoMakeitAttractiveInordertoattractnewcustomersandkeepexistingclients,weneedtomakeourbrochuresmoredetailedandwonderful.Somepicturesshouldbeattachedtoappealtoourcustomers.PotentialBenefitsAllelementsmentionedaboveareenoughforustomakepeoplegetbetterknowledgeofourcompanyandproducts.Aslongascustomersreadthebrochure,theywillbeseizedfast.Moreandmorepeoplewillgettoknowus.知識(shí)點(diǎn)解析:內(nèi)容大作文部分對(duì)于內(nèi)容的考查點(diǎn)就是題目中要求的內(nèi)容點(diǎn)是否都得到了充分展開(kāi).即每個(gè)小黑點(diǎn)的信息考生是否都能有效表達(dá)。針對(duì)本題,introduction部分介紹建議書(shū)的寫(xiě)作目的;然后寫(xiě)宣傳冊(cè)應(yīng)該包含的內(nèi)容。每項(xiàng)內(nèi)容要清晰明了;之后寫(xiě)讓宣傳冊(cè)具有吸引力的方法;最后表述宣傳冊(cè)能給公司帶來(lái)的好處。溝通程度建議書(shū)應(yīng)采用正式性文體,以體現(xiàn)商務(wù)性。在布局上,建議書(shū)多使用“個(gè)性化小標(biāo)題”,也就是根據(jù)內(nèi)容點(diǎn)的要求,自己擬寫(xiě)小標(biāo)題。“個(gè)性化小標(biāo)題”下的內(nèi)容,在正確的語(yǔ)域下根據(jù)寫(xiě)作需要選取合適的表達(dá)方式。文章組織建議考生對(duì)每個(gè)內(nèi)容點(diǎn)都用兩到三句話的篇幅進(jìn)行展開(kāi),這樣能夠保證信息均衡,分布平均,有利于在結(jié)構(gòu)組織的考查項(xiàng)中獲得較高分?jǐn)?shù)。切忌一邊倒,即某個(gè)點(diǎn)說(shuō)得過(guò)多.而其他點(diǎn)一語(yǔ)帶過(guò)。語(yǔ)言寫(xiě)建議書(shū)時(shí),在語(yǔ)法上一定要注意的是時(shí)態(tài)問(wèn)題。因?yàn)榻ㄗh書(shū)多是針對(duì)未來(lái)提出建議,所以時(shí)態(tài)主要以現(xiàn)在時(shí)和將來(lái)時(shí)為主,很少使用過(guò)去時(shí)。BEC商務(wù)英語(yǔ)(高級(jí))寫(xiě)作模擬試卷第3套一、小作文(本題共1題,每題1.0分,共1分。)1、.Thethreechartsbelowshowacompany’soperatingprofit(in$million),turnover(in$million)andunitsales(i.e.numberofproductssold)inthethreeyears2001-2003..Usingtheinformationfromthecharts,writeashortreportdescribingthecompany’sperformanceinthethreeyears..Write120-140words.標(biāo)準(zhǔn)答案:ReportonthedistributionofresponsesThisisareporttoprovidetheinformationofacompany’soperatingprofit,turnover,andunitsalesinthethreeyearsfrom2001to2003.Asisshowninthebarchartofunitsales,theproductssoldin200Iwere10millionunits,yetthefiguredeclinedto9millionunitsin2002.Thesituationchangedin2003.Thecompanysold11millionunitsofitsproducts,whichwerethepeakamongthethreeyears.Forthecompany’sturnover,itsufferedasimilarfluctuationduringthethreeyears.Thenumberwas6,200milliondollarsinboth2001and2003,butitwasatalowpointof6,100milliondollarsin2002.Incontrasttothefluctuatingtrendofunitsalesandturnover,theoperatingprofitkeptsteadilydecliningoverthethreeyears.Therewere500milliondollarsin2001,yetthenumberdecreasedto400milliondollarsinthefollowingyear.Moreover,itcontinuedtodropto360milliondollarsattheendof2003.知識(shí)點(diǎn)解析:內(nèi)容BEC高級(jí)考試中的小作文在內(nèi)容上要求考生在規(guī)定的時(shí)間和字?jǐn)?shù)范圍內(nèi),以簡(jiǎn)短報(bào)告的形式,客觀地描述(describing)或比較(comparing)所給圖表的數(shù)字,表述趨勢(shì)和走向,做出推斷等。因此,行文要求客觀、簡(jiǎn)潔、明快。報(bào)告中只反映圖表呈現(xiàn)的直觀信息即可,不可隨意加入自己臆想的內(nèi)容,否則在對(duì)內(nèi)容評(píng)分時(shí)會(huì)被扣分。溝通程度考官在對(duì)文章的整體內(nèi)容進(jìn)行評(píng)分時(shí),著重考查文章的格式(format)和語(yǔ)域(register)。格式,就是要符合報(bào)告的書(shū)寫(xiě)規(guī)范。語(yǔ)域,就是要符合語(yǔ)言使用的場(chǎng)合或領(lǐng)域。因?yàn)榈谝徊糠种皇切∽魑?,字?jǐn)?shù)要求比較少,可以不采用Introduction,F(xiàn)indings和Conclusion等小標(biāo)題,以防超出字?jǐn)?shù)。考生既可以將年份作為參考,也可以將營(yíng)運(yùn)業(yè)績(jī)的種類(lèi)作為參考,不管采取何種參考作為切入點(diǎn),都應(yīng)該對(duì)每類(lèi)營(yíng)運(yùn)業(yè)績(jī)?cè)诓煌攴莸木唧w數(shù)據(jù)進(jìn)行描述。建議考生在描寫(xiě)數(shù)據(jù)的時(shí)候采用較為高級(jí)的語(yǔ)言表達(dá)方式,如銜接詞和倍數(shù)表達(dá)法。因?yàn)檫@篇文章題目的要求是描述(describing)多張圖表的數(shù)據(jù)等情況,且圖表之間沒(méi)有必然聯(lián)系,所以建議考生以營(yíng)運(yùn)業(yè)績(jī)的種類(lèi)作為參考。比較推薦的格式是:文章標(biāo)題:Reportaboutthecompany’sperformanceinthethreeyears第一段:用一句話介紹報(bào)告的目的。第二段:依圖描述公司營(yíng)業(yè)利潤(rùn)(operatingprofit)在2001—2003年的情況。第三段:依圖描述公司營(yíng)業(yè)額(turnover)在2001—2003年的情況。第四段:依圖描述公司單位銷(xiāo)售量(unitsales)在2001—2003年的情況。此時(shí),考生需要注意的是,因?yàn)檫x擇切入的參考點(diǎn)是營(yíng)運(yùn)業(yè)績(jī)的種類(lèi),且文章已有四段,字?jǐn)?shù)也已達(dá)標(biāo),圖表之間的內(nèi)容沒(méi)有必然聯(lián)系,所以,不用再另起第五段寫(xiě)總結(jié)性的結(jié)束語(yǔ)。商務(wù)英語(yǔ)寫(xiě)作有正式與非正式文體之分。所以商務(wù)英語(yǔ)考試的作文應(yīng)該采用正式文體,用語(yǔ)正式,語(yǔ)言風(fēng)格要體現(xiàn)商務(wù)特征。小作文部分是正式文體或者中性文體。文章組織這個(gè)單項(xiàng)主要考查考生組織語(yǔ)言的能力,換言之,就是考查邏輯和排序。如果作文要在文章組織這一項(xiàng)上獲得高分,建議考生多采用適當(dāng)?shù)你暯釉~(linkingwords)。保障邏輯穩(wěn)定、句子順暢。語(yǔ)言語(yǔ)言考查項(xiàng)目。主要集中在語(yǔ)法(grammar)和用詞(vocabulary)兩個(gè)方面。建議考生可以將“數(shù)據(jù)的描述用一般過(guò)去時(shí)”作為一種統(tǒng)一標(biāo)準(zhǔn),因?yàn)閳D表中反映的信息都是對(duì)過(guò)去的事情進(jìn)行統(tǒng)計(jì)而得出的數(shù)據(jù)。有的考生容易將圖表描述和圖畫(huà)描述弄混而錯(cuò)用一般現(xiàn)在時(shí),切記不要因?yàn)榇中亩煊脙煞N時(shí)態(tài)。另外,語(yǔ)法盡量精確,不宜犯單三、單復(fù)數(shù)、時(shí)態(tài)、語(yǔ)態(tài)之類(lèi)的簡(jiǎn)單錯(cuò)誤。考生還可以通過(guò)善用的句型和豐富的詞匯來(lái)展現(xiàn)自己的語(yǔ)言能力,實(shí)現(xiàn)高分目標(biāo)。值得一提的是,因?yàn)樾∽魑牟糠只旧隙际菍?duì)升降、持平之類(lèi)趨勢(shì)的描述,所以建議考生在考試之前把每種趨勢(shì)的高級(jí)表達(dá)都背下來(lái)兩三個(gè),防止因詞匯量不夠而造成重復(fù)表達(dá),使文章失色。以下給出作文考試適用的部分趨勢(shì)和倍數(shù)的高級(jí)表達(dá)。二、大作文(本題共3題,每題1.0分,共3分。)2、.Youworkforasupermarketchainandhavebeenaskedbytheboardofdirectorstowriteareportonasitewherethecompanyisconsideringbuildinganewsupermarket..Writeyourreportfortheboard,includingthefollowinginformation:.adescriptionofthesite,includingitslocation.theadvantagesanddisadvantagesofthesite.youropinionastowhetherthesiteissuitable.標(biāo)準(zhǔn)答案:ReportonasitetobuildanewsupermarketIntroductionTheaimofthisreportistodecideasitetobuildanewsupermarketafterconsideringitslocation,advantagesanddisadvantages.Thereporthasbeenundertakenbasedonhands-oninvestigationinthelastweek.AdescriptionofthesiteThelocationoftheplannedsupermarketisonthebasementfloorofCenturyMansioninthedowntownbusinessdistrictwithverycompleteinfrastructuresandconvenienttransportation,whichissurroundedbyavarietyofbanksandrestaurantsavailableforbanktransactionsandentertainment,aswellasamassofsmallshops.AdvantagesofthesiteItwasfoundthattheadvancedtransportationandwell-developedinfrastructureswereworthyofourattentionasmentionedabove.Besides,thelocationonthebasementfloormeanssoftrents,whichareentirelywithinourfinancialbudget.Consequently,itwasnoticedthatthecompetitionwasathirdpositiveaspectforbuildingthenewsupermarketsinceoursupermarketcanoffermuchcheaperpricethanallthesurroundingsmallshops.DisadvantagesofthesiteThefactshouldbepointedoutthattherearenoenoughparkingspacesforcustomers’cars.Worsestill,itisexpensivetorebuildaparkinglot,whichisnotaffordableforourbuildingplan.PersonalopinionAsfarasIamconcerned,Iconsiderthesiteisprofitableforbuildinganewsupermarketbecauseofthefavorablelocationandcommercialenvironment.Foritsadversefactors,theycanbesolvedbynegotiatingwithCenturyMansionformoreparkingspacesontheground.知識(shí)點(diǎn)解析:內(nèi)容大作文部分對(duì)于內(nèi)容的考查點(diǎn)就是考生是否能對(duì)所有要求的內(nèi)容點(diǎn)進(jìn)行充分的拓展,即每個(gè)小圓點(diǎn)的信息是否都被考生全部包括、合理傳達(dá)。針對(duì)本題,前兩點(diǎn)內(nèi)容應(yīng)置于Findings之中,最后一點(diǎn)內(nèi)容應(yīng)置于Conclusion之中,而Suggestion則可以省略。另外,本題三個(gè)小圓點(diǎn)后的問(wèn)題(例如description,advantages,disadvantages,opinion等)個(gè)性突出,所以考生也能引用其中關(guān)鍵詞作為個(gè)性化小標(biāo)題。以下給出每點(diǎn)內(nèi)容的思路點(diǎn)撥:→對(duì)于新址的描述,換言之,就是介紹新址的地理位置、基礎(chǔ)設(shè)施(如公路、鐵路、銀行等等)、周遭環(huán)境(臨近新址的商業(yè)環(huán)境、人文環(huán)境、地理環(huán)境等等)?!劦叫轮返膬?yōu)勢(shì)和劣勢(shì),考生可以依據(jù)之前的地理位置、基礎(chǔ)設(shè)施、周遭環(huán)境等,具體描述其利弊??忌梢詤⒖家韵聨c(diǎn):位置是否靠近市中心,來(lái)往顧客是否密集,交通是否發(fā)達(dá),附近基礎(chǔ)設(shè)施如何,周邊是否存在競(jìng)爭(zhēng)對(duì)手,競(jìng)爭(zhēng)對(duì)手影響力如何,周?chē)巳褐黧w是什么。為了段落清晰、內(nèi)容明了、層次分明,考生可以把優(yōu)勢(shì)和劣勢(shì)分為兩個(gè)自然段來(lái)寫(xiě)。→新址是否合適,需要考生對(duì)比之前自己在作文當(dāng)中整理的優(yōu)勢(shì)和劣勢(shì),才能陳述正確的觀點(diǎn)。事實(shí)上,這部分的寫(xiě)作目的其實(shí)就是要求考生深度總結(jié)新址之前和現(xiàn)在的情況。高度概括新址的description,advances,disadvantages?!鷮?xiě)作要求的三個(gè)小圓點(diǎn)任務(wù)已經(jīng)全部完成,所以Recommendations部分,建議考生直接用一句話概述在此建新超市是否合理即可,如Itisadvisabletobuildanewsupermarketinthisveryprofitablelocation。此外,考生也可以摒棄該部分。溝通程度報(bào)告是一種格式化較強(qiáng)的文體,每一部分都有較為固定的句型。是否使用正確的布局和標(biāo)準(zhǔn)的句型,是溝通程度的主要考查點(diǎn)。常見(jiàn)句型如下:Introduction部分:Theaimsofthisreportisto…Findings部分:Itwasfoundthat…Conclusion部分:Itisconcludedthat…Recommendations部分:Iliswelladvisedto…文章組織考生在完成此項(xiàng)寫(xiě)作任務(wù)時(shí),由于Findings部分一般包含了2—3個(gè)小圓點(diǎn)的內(nèi)容,所以應(yīng)該特別把握好上下文的邏輯關(guān)系和信息點(diǎn)之間的有效銜接。此外,格式上每個(gè)小圓點(diǎn)后的要求可以寫(xiě)成一段。內(nèi)容上,嚴(yán)格對(duì)應(yīng)小圓點(diǎn)后面的要求,不要任意改動(dòng),最常見(jiàn)的錯(cuò)誤就是因?yàn)榭忌S意提建議,以致文章從report過(guò)渡到proposal而未達(dá)標(biāo)。語(yǔ)言考生在寫(xiě)報(bào)告的時(shí)候很容易在時(shí)態(tài)和語(yǔ)態(tài)上出錯(cuò)。建議考生采用以下標(biāo)準(zhǔn),Introduction部分使用一般現(xiàn)在時(shí);Findings和Conclusion部分使用一般過(guò)去式;Recommendations部分使用一般現(xiàn)在時(shí)或者將來(lái)時(shí)態(tài)。多用被動(dòng)語(yǔ)態(tài)使其委婉客觀,特別是Conclusion和Recommendations兩部分??忌€應(yīng)盡量使用豐富的語(yǔ)法結(jié)構(gòu)以及專(zhuān)業(yè)的商務(wù)詞匯,如這篇文章提到的簡(jiǎn)介(ashortdescription),基礎(chǔ)設(shè)施(infrastructure),四通八達(dá)(canbereachedbyallmeansoftransport),地價(jià)(landprice),獲利頗豐(getahighprofit),毫無(wú)疑問(wèn)(thereisnodoubt)等。3、.Acompanyyoualreadydobusinesswithhasrecentlycreatedanewproductline.Yourdepartmentplacedanorderforthenewproduct,butfoundthattheproductdidnotfulfilyourrequirementsandthattheafter-salesservicewaspoor.Yourheadofdepartmenthasaskedyoutowritealettertothecompanyinformingthemofyourdissatisfaction..Writeyourletter,includingthefollowinginformation:.whattheorderwasforandwhenitwasplaced.whyyouaredissatisfiedwithboththeproductandtheafter-salesservice.areminderofbusinessdonewiththeminthepast.whatyouexpectinresponsetoyourcomplaint.標(biāo)準(zhǔn)答案:DearSir/Madame,MynameisLauraWilliam,ProductManagerofSNOWComputerSalesCompany.Iamwritingtocomplainaboutthedetailedissuesrelatedtotheproductqualityandthepoorafter-salesservice.Ourcompanypurchasedonehundrednew-typetabletcomputersproducedinthenewproductlineofyourcompanyinthelastweek,butwefoundthattheproductdidn’tfulfilourrequirementswhenweplacedtheorderforthenewcomputersandthattheafter-salesservicewaspoor.Tobeginwith,thecomputerscreencannotmeetourrequirementssincethereisnodifferencebetweenthelate-modeltabletcomputersandtheoldones,thuswethinkthisisanunfairdealforourextraexpense.Inaddition,thecomputersystemisnotupgradedasyoupromised,whichmakesusSNOWencounteralargenumberofcomplaintsfromcustomers.AsaresuIt,ourcorporatereputationhasbeenstainedtoacertainextent.Ontheotherhand,wearenotsatisfiedwiththeafter-salesservice.Whenwegotintouchwithyourafter-salesservicedepartmentandinformedthemaboutthesituationthedaybeforeyesterday,theyshowedaperfunctoryserviceattitudetowardsourstaff.Andwehaven’treceivedanyreplyyet.OurSNOWhascooperatedwithyourcompanyforanumberofyears,andwehavemaintainedanexcellentpartnershipwitheachother.Wehavetoadmitthatyourofferingsandservicesinthepastwereinhighquality.Wehopeyoucaninvestigateandfindtheessentialissuesinthequalityandserviceofthisbatchofthecomputersassoonaspossibleandinformourpurchasingdepartmentinawrittenform.What’smore,youshouldwithdrawthegoodswithqualityproblems.Iamlookingforwardtohearingfromyou.Yoursfaithfully,LauraWilliam知識(shí)點(diǎn)解析:內(nèi)容題目要求考生寫(xiě)一封投訴信,需要嚴(yán)格遵循商務(wù)信函的格式,信中需要說(shuō)明信息的緣由、事情的經(jīng)過(guò)、導(dǎo)致或可能導(dǎo)致的后果,建議的解決方案??忌枰獢M定事情發(fā)生的原因、經(jīng)過(guò)和后果,將題目要求的各個(gè)內(nèi)容點(diǎn)進(jìn)行拓展。因此,設(shè)定自己熟悉的情境對(duì)此項(xiàng)寫(xiě)作任務(wù)的出色完成很有必要。在此,對(duì)各點(diǎn)要求講解如下:→下單時(shí)間較為簡(jiǎn)單,考生可以隨意定,但還是需要注意,敲定的時(shí)間不要過(guò)于夸張和不合理。例如:“我方前年下單”和“我方下單已達(dá)兩年”都是不可取的。談及訂單內(nèi)容,考生在下筆之前需要把握兩點(diǎn):首先,該訂單內(nèi)容應(yīng)該較為具體,所以,如果考生寫(xiě)的訂單內(nèi)容是“我方向你方訂購(gòu)了一批貨物”,訂單內(nèi)容籠統(tǒng)模糊,則被視作審題不清,造成丟分;其次,考生應(yīng)注意自己是否擅長(zhǎng)敘述該訂單內(nèi)容。因?yàn)橛唵蝺?nèi)容和第二個(gè)小圓點(diǎn)的產(chǎn)品問(wèn)題以及售后服務(wù)息息相關(guān)。例如:考生寫(xiě)的訂單內(nèi)容是“我方向你方訂購(gòu)了一批電腦”,考生應(yīng)該熟悉“電腦”可能帶來(lái)的產(chǎn)品和服務(wù)問(wèn)題?!罂忌枋鰧?duì)產(chǎn)品和售后不滿的原因,也就是要求考生描述產(chǎn)品問(wèn)題和售后服務(wù)問(wèn)題。例如:考生寫(xiě)的訂單內(nèi)容是“我方向你方訂購(gòu)了一批電腦”,可能出現(xiàn)的產(chǎn)品問(wèn)題有配置不達(dá)標(biāo)、硬件不符合我公司要求、零配件問(wèn)題、軟件問(wèn)題等,考生還可以進(jìn)一步闡明“產(chǎn)品問(wèn)題給我公司客戶帶來(lái)不便,從而造成我公司經(jīng)濟(jì)損失和名譽(yù)損失”;可能出現(xiàn)的售后服務(wù)問(wèn)題有工作怠慢(例如:訂單和產(chǎn)品問(wèn)題處理不及時(shí))、服務(wù)意識(shí)差等?!嵝褜?duì)方過(guò)去的生意往來(lái),旨在與此次交易形成對(duì)比。從而側(cè)面投訴對(duì)方對(duì)于此次交易的疏忽和怠慢。所以,建議考生在提醒對(duì)方過(guò)去的生意往來(lái)的時(shí)候,多用正面和積極的語(yǔ)言。例如:“在過(guò)去來(lái)往的三年里,你方從未出現(xiàn)過(guò)產(chǎn)品問(wèn)題,售前售后服務(wù)也非常到位,雙方合作得十分愉快”?!惴较M麑?duì)方如何處理此次投訴,應(yīng)該和你方的投訴內(nèi)容緊密相關(guān)。例如:產(chǎn)品問(wèn)題的處理方法可以是“我方希望你方召回此批電腦,更改零配件直至符合我公司要求,且對(duì)新設(shè)計(jì)的產(chǎn)品生產(chǎn)線進(jìn)行相應(yīng)調(diào)整”;售后服務(wù)問(wèn)題的處理方法可以是“希望你方從今以后加強(qiáng)員工培訓(xùn),重視服務(wù)態(tài)度”。只要合情合理,考生亦可按照自己的思路來(lái)寫(xiě)。溝通程度商務(wù)信函一般是寫(xiě)給公司外部人員,這里雖然是投訴信,但也要表現(xiàn)出尊重的態(tài)度,切不可一開(kāi)始就態(tài)度強(qiáng)硬。針對(duì)本題,因?yàn)轭}干只是表明投訴信是寫(xiě)給對(duì)方公司的,沒(méi)有告知具體的部門(mén)和級(jí)別,所以考生可以在第一段為自己定一個(gè)合適的身份,比如產(chǎn)品經(jīng)理(ProductManager),也可以直接寫(xiě)自己的姓名,比如LauraWilliam,后續(xù)再交代信息背景。文章組織建議考生將文章組織規(guī)范化,既可避免浪費(fèi)考試時(shí)間,又可避免出錯(cuò)丟分。商務(wù)信函的所有內(nèi)容都應(yīng)頂格寫(xiě)。稱(chēng)呼語(yǔ)部分如果題目沒(méi)有指定收信人姓名考生可以寫(xiě)DearSir,或DearMadam,等,還可以自己編寫(xiě)姓名,比如DearMr.Smith,等。如果給了姓名。就要使用題目指定的姓名。結(jié)束敬語(yǔ)可以用Yoursfaithfully,或Sincerelyyours,等。三大部分的安排方法和豐富技巧前面已經(jīng)提及。語(yǔ)言用詞的豐富性也是語(yǔ)言部分的著重考查點(diǎn)。比如,投訴類(lèi)信函表達(dá)“希望對(duì)方注意某事”時(shí)可以用Ihopeyoucanpayattentionto…等;表達(dá)“制裁措施”時(shí)可以用Icanassureyouthatwewill…等。4、.Yourcompanyhasrecentlyexperiencedadropinsales,andyourManagingDirectorhasaskedyoutowriteashortproposalaboutimprovingtheadvertisingofyourcompany’sproductsorservices..WriteyourproposalfortheManagingDirector:.commentingontheeffectivenessoftheadvertisingyouarecurrentlyusing.recommendingoneortwochangestoyouradvertising.explaininghowthesechangeswouldaffectsales.標(biāo)準(zhǔn)答案:ProposalonimprovingtheadvertisingandsalesIntroductionThisproposalsetsouttoanalyseandassesstheeffectivenessoftheadvertisingwearecurrentlyusingandrecommendfurtherstepstoimproveouradvertisingandsales.TheinformationpresentedisbasedonthesurveyfromconsuItingwithprofessionals.EffectivenessofourcurrentadvertisingItwasfoundinthesurveythattheadvertisingwearecurrentlyusingmainlyconcentratedontheTVcommercialform,whichhadnoaccesstoawideraudience.What’smore,thecontentoftheadvertisementwasemptyanddrab,thereforeitcannotcatertotheconsumer’spreferencesatallwiththeresuItthatourcompanyhasrecentlyexperiencedadropinsales.Last,thesurveyshowedthattheadswithalackofinnovativethinkingdidn’tcatchcustomers’eyes.RecommendchangestoouradvertisingAsiswell-known,ourcompanyiscommittedtotheproductionanddevelopmentofsportinggoods,soouradvertisingshouldbenovelanduniquebothintermsofcontentandform.It’sagoodideatomakeonlineadvertisingintheformofshortfilmsbecausemostofourconsumerscomefromyoungpeoplewhoarefondofsportsandusuallyspendalotoftimesurfingtheInternet.Tomakeitcompatiblewithlocaltaste,we’dbetterinvitealocalsportscelebritytoactasourprotagonist.ImpactonsalesItwouldbeadvisableforourcompanytotakethesemeasuressothatanincreasingnumberofpeoplewillbeabletogetabetterunderstandingofourproductsandcorporatecuIture.Moreover,wecanalsobeacceptedandrecognisedbyconsumers.Thereisnodoubtthatoursaleswillcontinuetorise.知識(shí)點(diǎn)解析:內(nèi)容本題在內(nèi)容上,要求考生在自己公司銷(xiāo)售額下降的背景下,就如何改進(jìn)公司產(chǎn)品或服務(wù)的廣告寫(xiě)一篇商務(wù)建議書(shū)。所以,審題之后,考生提議的側(cè)重點(diǎn)應(yīng)該是“廣告”而不是“產(chǎn)品或服務(wù)”。另外還要指出目前廣告的效果,并對(duì)改進(jìn)廣告提出一兩點(diǎn)建議,并且解釋這些改進(jìn)給銷(xiāo)售帶來(lái)的影響。下面分別就目前廣告的效果、改進(jìn)廣告的建議、改進(jìn)對(duì)銷(xiāo)售的影響給出幾點(diǎn)參考:effectiveness:廣告內(nèi)容空洞乏味,無(wú)法迎合消費(fèi)者喜好;廣告的目標(biāo)群體受限,沒(méi)有兼顧各個(gè)層次的消費(fèi)人群;廣告形式單一,缺乏創(chuàng)新思維等等(考生注意,既然題目要求是“改進(jìn)當(dāng)前廣告”,所以,當(dāng)前廣告的效果應(yīng)該多為消極影響,只有這樣才能繼續(xù)完成下面的寫(xiě)作)。changes:使用創(chuàng)新獨(dú)特的廣告模式和健康有趣的廣告內(nèi)容;明確不同廣告的目標(biāo)群體;在廣告當(dāng)中加入環(huán)保和公益的元素等。affect:全新的廣告能夠打動(dòng)消費(fèi)者;迎合不同的目標(biāo)群體能夠提高銷(xiāo)售可能性;環(huán)保和公益的廣告概念能夠樹(shù)立文明綠色的企業(yè)形氦刺激消費(fèi)者的購(gòu)買(mǎi)欲,促進(jìn)消費(fèi)者消費(fèi),提高產(chǎn)品銷(xiāo)售。溝通程度為了體現(xiàn)商務(wù)性,對(duì)于建議書(shū),考生需采用正式性文體。布局上,建議考生多使用“個(gè)性化小標(biāo)題”,也就是根據(jù)每個(gè)內(nèi)容點(diǎn)的要求,自己提煉出合適的小標(biāo)題。范式小標(biāo)題的參考句型,前文report部分已經(jīng)列舉?!皞€(gè)性化小標(biāo)題”下的內(nèi)容需要考生在正確的語(yǔ)域下根據(jù)寫(xiě)作需要選取合適的表達(dá)方式。文章組織考生對(duì)每個(gè)內(nèi)容點(diǎn)的拓展應(yīng)該全面均衡,以保證信息和布局的對(duì)稱(chēng),建議考生每個(gè)內(nèi)容點(diǎn)都展開(kāi)2—3個(gè)長(zhǎng)句,力爭(zhēng)在結(jié)構(gòu)組織的考查項(xiàng)中獲得較高分?jǐn)?shù)。切忌某個(gè)點(diǎn)說(shuō)得過(guò)多而其他點(diǎn)一語(yǔ)帶過(guò)甚至不提這種現(xiàn)象。語(yǔ)言寫(xiě)建議書(shū)時(shí),時(shí)態(tài)問(wèn)題是值得考生特別注意的地方。因?yàn)榻ㄗh書(shū)一般要求考生針對(duì)未來(lái)提出意見(jiàn)和建議,所以時(shí)態(tài)以現(xiàn)在時(shí)和將來(lái)時(shí)為主,很少使用過(guò)去時(shí)。本題中,可能會(huì)用到的商務(wù)詞匯有:迎合(caterto)、刺激購(gòu)買(mǎi)欲(stimulatethedesiretopurchase)、市場(chǎng)調(diào)研(marketresearch)、廣告活動(dòng)(advisingcampaign)、企業(yè)形象(corporateimage)、創(chuàng)新思維(innovativethinking)、公益(publicbenefit)等。BEC商務(wù)英語(yǔ)(高級(jí))寫(xiě)作模擬試卷第4套一、小作文(本題共1題,每題1.0分,共1分。)1、Thepiechartsbelowshowthepercentagesofemployee’ssatisfactiondegreeonthetwoleaders.Usingtheinformationinthechart,writeashortreportsummarisingthesatisfactoryleveloftheleaders.Write120-140words.標(biāo)準(zhǔn)答案:Report:Percentagesofemployee’ssatisfactiondegreeontwoleadersThebarchartsshowthepercentagesofemployee’ssatisfactiondegreeontheirtwoleadersinacompany.AsforleaderA,hegetsasixty-sevenpercentdegreeofsatisfactionandthirtypercentoftheemployeesareverysatisfiedwithhim,withonlythreepercentdegreeofdissatisfaction.Onthecontrary,leaderBhasalowerdegreeofsatisfaciton,withonlyfortypercentdegreeofsatisfacitonandasmuchasforty-twopercentdegreeofdisfaction,onlyeighteenpercentoftheemployeesareverysatisfiedwithhim.Lookingatthepercentagesofemployee’ssatisfactiondegreeontheirtwoleadersfromthetwopiecharts,itisclearthatleaderAismorerespectedinthecompanywhileleaderisnotsopopular.知識(shí)點(diǎn)解析:暫無(wú)解析二、大作文(本題共3題,每題1.0分,共3分。)2、Writeananswertooneofthequestions2-4inthispart.Writeyouranswerin200-250words.YouaretheheadoftheSalesDepartment.Yourdepartmenthasbeenexpandedinthestaff.Nowinordertoensurethesalesstaff’sworkefficiencyandprovidepropersupport,you’regoingtowriteapropsaltotheManagingDirectortorecommendthatthecompanyrecruitanadditionaladministrativeclerkfortheSalesDepartment.WriteaproposalfortheManagingDirectordisplayingthedevelopmentoftheSalesDepartmentanalysingthenecessityofrecruitinganadditionaladministrativeclerkexplainingtherequirementsfortheadditionaladministrativeclerk.標(biāo)準(zhǔn)答案:ReportonrecruitingonadditionaladministrativeclerkfortheSalesDepartmentThisreportaimstorecommendthatthecompanyrecruitanadditionaladministrativeclerkfortheSalesDepartment.Withthedevelopmentofournewsalespolicyandstrategies,oursalesstaff
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