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CONSULTANCYSERVICES

tcsTnTn

Frompotentialto

performancebydesign

TCSAIforBusinessStudy

KeyFindingsReport

Contents

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04

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Foreword:K.KrithivasanCEO,TCS

HowAIisrede?ningbusiness

ThetransformavepotenalofAIforbusiness

ThecurrentstateofAI

TopchallengesforAIimplementaons

FutureofAI--

TurningAI’spotenalintoperformance

TCSAImethodology

TheTCSapproach

Studydemographics

FOREWORD

ReimagineyourbusinesswithAI

byK.Krithivasan

CEO,TataConsultancyServices

IamdelightedtoreleasethisTCSAIforBusinessStudykey

?ndingsreport,whichshowsthemajorityofseniorexecutivesareoptimisticaboutAI’spotentialimpactontheirbusinessand94%haveactiveplansorhavedeployeditalreadyintheirbusiness–showcasingthefastpenetrationofthistechnologywave.This

reportsharesthisandotheruniqueinsightsabouthow

organizationsaroundtheworldineveryindustryarerespondingtoAI’stransformativepotential.

Thisstudycontainsperspecvesfromnearly1300seniorleadersfrom24countries,makingit

oneofthelargestsurveysofitskind,andconnuingTCS’commitmenttouseourposionof

privilegeofworkingwiththeworld’sleadingcorporaonstounlockthecollecveknowledgeweallhave,andcreateanecosystemofinsightsandlearning.

Thelatestevoluonofar?cialintelligence—withitsgeneraveAIcapabilies—hasthepotenaltohelpcompaniesreimagineenrevaluechains,experiencepervasiveperformance

improvements,andcreatenewwaysofworking.Atthesameme,the?ndingsfromourAIstudy,

aswellasourownexperienceworkingwithlargeorganizaons,showthatmostcompaniesarealsothinkingofhowtobalanceriskwithopportunityastheymoveforwardwiththeirAI

strategy.Interesnglyanoverwhelming81%oftheleaderspolledhaveaskedforamore‘global’setofregulaonsandstandardsonAI.

Rightnow,mostorganizaonsuseAItoassisthumans.Asitmatures,wewillincreasinglyseeAIusedtoaugmenthumanacviesandulmately,transformbusinessesbyelevanghuman

thinkingwiththeabilitytoideatebasedonmachineoutput.Accordingtothestudy,most

execuⅥvesthinkhumancreaⅥvityortheirstrategicthinkingwillbeanessenⅥalcompeⅥⅥve

di?erenⅥatorinthenextthreeto?veyears.AIcanhelpscalethiscreaⅥvitytonew,unprecedentedlevels.

ThestudyalsoshowsthattofullyleveragethelatestwaveofAIandmiⅥgateitsrisk,nearly

three-quartersofcompaniesarealreadyrevampingtheirstrategyoroperaⅥngmodel.It’snotsurprisingthatmanyorganizaonsareyettocreateane?ecvelong-termAIstrategyandKPIs,giventheconnualandrapidpaceofchangeinitsevoluon.

AIiscreanganunprecedentedopportunityfororganizaonsaroundtheworldtocapitalizeontheiruniquecontextualknowledgetoelevateandmaintaineliteperformance.AndatTCSweareproudtobepartoftheAIrevoluon,collaborangwithcompaniestohelptheme?ecvely

createanindustry-led,ecosystem-enabledanddata-fueled“enterprise-wise”foundaonthatbydesign,turnsthepotenalofAIintosustainableperformance.

IamveryproudoftheTCScontributorswhoworkedonthisstudy,ourclientsandpartnerswhocontributedgenerouslywithperspecves,andIhopethisuniqueresearchwilladdtothe

evoluonofourthinking,bringingafresh,data-drivenperspecvetothelargerAIconversaon.

INTRODUCTION

HowAIisrede?ningbusiness

Thelatestwaveofar?cialintelligenceis

notonlyreshapingthelandscapeofsociety,

italsoo?ersnewopportuniestoradicallyreinventthewaywedobusiness.The

emergenceofgeneraveAIcombinedwithtradionalAIcannowelevatehuman

contribuonsinbusinessandempowerorganizaonstogetthemostvaluefromtheiruniquedata.

Thiscomprehensiveresearchreportfrom

theTCSThoughtLeadershipInstute

revealsaposivesenmentaroundAIfrommostexecuves.Infact,themajoritysaid

theyareopmiscaboutthepotenal

impactofAIontheirbusiness.MostseniorleadersalsobelievethatAIwillconnuetoassistandaugmenthumanacviesinthenextfewyears,notreplacetheminthe

workplace.AndwhilethedailyuseofGenAIbyemployeesisexpectedtoincrease,

humancreavityandstrategicthinkingwill

remainessenalforcompevedi?erenaon.

Aboutthestudy

Inearly2024,theTCSThought

LeadershipInstuteconducteda

comprehensiveglobalsurveyonthestateofAIadoponanditsimpactonbusinessesacrossvariousindustries.

Thestudysurveyednearly1,300CEOsandotherseniorexecuveswithP&Lresponsibility.Thecompaniesspanned12industriesand24countriesaroundtheglobe.Abouthalfthecompanies

haveannualrevenuebetween

US$1billionto$5billionandtheotherhalfhaveoverUS$5billioninrevenue.

Wealsowantedtounderstandwhatthemost?nanciallysuccessfulcompaniesinoursurveyarethinkinganddoing

aroundtheirAIstrategy;where

relevant,wecomparethemtoother

respondentcompanies.ThroughoutthisreportwerefertothesetopperformersasPacese廿erswhileFollowersarethe

lesssuccessfulcompanies.

AdiscoveryfromtheresearchwasthatalthoughcorporateleadersseethevalueofinvesnginAI,mostofthemlackacohesivestrategyorwaystomeasurethesuccessoftheirAI

implementaons—whichmaynotbewhollysurprising,giventheacceleratedpaceofAI’s

connuedevoluon.Yetitwilllikelybechallengingtogetboardroombuy-inforAI

implementaonswithoutsuccessmetrics.Companyleadersrecognize,too,thattofullyleverageallthatAIhastoo?er,theywillneedtomakebigchangestotheirbusiness

models—andtotheirinfrastructure.ManagingacultureofAI-readinessandtalent

developmentalsorankshighfororganizaonalleaders.Thisreportrevealstheseandotherinsightsfromleadersoflargeenterprisesaroundtheworldinnearlyeveryindustry.

ThereportrepresentsacomprehensiveoverviewonthestateofAIforbusinessleaders.Itgivesusverygoodinsightsonwhat'simportantforcorporaonsrightnow,withthedawnofGenAI,likewhatcompaniesarefocusingonforAI,howcompaniesexpectAIwillimpacttheirbusiness,andwhatcompaniesexpect

governmentstodointheglobalregulatorylandscape.ItisamustreadforcompaniescreangastrategyforAI.99

–ClaudionorN.CoelhoJr,PhD/MBA,ChiefAIO?cer,Zscaler,Inc.

04

TCSAIforBusinessStudyKeyFindingsReport

Thestudyinvesgates:

HowareCEOsandotherseniordecisionmakersaroundtheworldrespondingtoAI’stransformavepotenal?

HowaretheymanagingtheirAIstrategy?

Asthepaceofar?cialintelligenceaccelerates,istheirorganizaonAI-ready?

DotheyunderstandthepotenalvalueofAIfortheirbusiness?

Aretheybalancingthoseopportunieswiththerisk?

WilltheymanageAIimplementaonsin-houseorworkwithatechnologypartnertocharttheiruniqueapproachtoAI?

AIcanmakecompaniesmoreproducveandpro?table.Butcanitalsomakethembe廿er?

Theresearchexplores:

Topbusinessobjecves

drivingAIimplementaons

PlanneddireconforAIstrategy

CurrentorganizaonalstateandperceponsaroundAIand

associatedKPIs

HowmuchAIisexpected

toenhanceoverall

businessperformance

Implicaonsforemployeeexperience,skillsandroles

AIDEFINED

Forthisstudy,AIisde?nedasGeneraveAI,aswellasmoreestablishedAItools

suchaspredicveanalycsand

forecasng,personalizaonand

recommendaonengines,robocs,intelligentautomaon,simulaons,machinelearning,andmore.

Impacttocustomer

engagementandcreang

be廿ercustomerexperiences

Thereportcontainsuniqueinsightsanddireconalinformaonfortopexecuvesseekingtonavigatethroughthehypemoree?ecvelyandleadtheirenterpriseintotherapidlyevolvingEraofAI.

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TCSAIforBusinessStudyKeyFindingsReport

HIGHLIGHTS

ThetransformativepotentialofAIforbusiness

Fewtechnologyadvancementshavegrippedthepublicimaginaonlikear?cialintelligence.Thestudy?ndingsshowedamajorityofseniorexecuvesancipateAI'sin?uencetobeon

parwith,orevenexceed,thetransformaonbroughtaboutbytheadventoftheinternetandsmartphones.

ThemajorityofexecuvesbelieveAI’simpactontheirbusinessmodelwillbegreateroratleastequaltoearlierdisrupvetechnologies.

54%

believeitsimpactwillbegreaterorequaltotheinternet

59%

saytheimpactofAIonbusinesswillbegreatertoorequaltosmartphones

Q.HowwouldyoucompareAI'spotentialimpactonyourbusinessmodelwiththefollowingtechnologicaldevelopments?

06

GlobalexecuvesarealsoopmiscaboutthepotenalofAItotransformtheirbusiness.

AIholdsthepromiseofreshapingoperaons,creangnewvaluechains,andrede?ningthecustomerexperience.

TheindustriesmostopmiscaboutAI’spotenal:

Banking,Financial

Services&Insurance

Technology

Manufacturing

57%

saytheyareexcitedoropmiscaboutAI’spotenalimpactontheirbusiness

Q.Whichofthefollowingisclosesttohowyou’refeelingaboutAI'spotentialimpactonyourbusiness?

WebelievethatstrategicAIimplementaons,suchasthosemadepossible

withGoogle'sGeminifamilyofmodels,withitspotenalforcomplex

reasoningandmul-modalcapabilies,willdrivebusinessgrowth,innovaon,andproducvitygainsbyaugmennghumancapabilies.

Torealizetheoutcomesofthisin-depthstudybyTCS,byleveragingGoogle

CloudAI'scomprehensivesoluons,enterprisescanimplementinnovave

generaveAItoachievebe廿eragility,responsiveness,andresilience,leadingtoimprovede?ciencyandnewwaysofworking.

Thishasthepotenaltoimprovealmosteveryaspectofday-to-daywork,

tacklingcomplextasksandgenerangmoreinsigh廿ulandinnovaveoutputsatamuchfasterrate.

–Dr.AliArsanjani,Director,AI/MLPartnerEngineering,GoogleCloud

TCSAIforBusinessStudyKeyFindingsReport

07

Successstory#1

Real-worldAIimplementaⅥon:Amaskedinterviewwithalargeenterprise

Drillingdowntowhatcustomerswantandneed

AIcapabiliesenablelargeminingcompanytoexperiencegreaterrevenuefromsubscriponservices,

improveforecastaccuracythrougha20%reduconinerrorrates,andgaingreatercustomersasfacon

Lastyear,a什erChatGPTcamein,peoplewereheadoverheels.Theysaid,'Oh,whatcanwedo

aroundAI?'AndI'mlike,comeon,let'sstartwith

the‘businesswhy.’Ifwedoanything,it'salways

like,'WhyamIdoingthis?WhatbusinessproblemamItryingtosolve?Whatismytopbusiness

challenge?WhatamItryingtodohere?'Soyou

startalwayswithdesignthinkingandallofthat.Ofcourse,youneedanecosystemofallthe

technologiesandpla廿ormsavailableatyour

disposaltoresolvethosebusinesschallenges.Butit'snottheotherwayaroundthatyouhavetargetsaroundAIthat,'Iwanttodotenusecases.'It

doesn'thelp,right?...[Weshould]focusmoreonthegame-changingAIwhereyoutalkabout

innovaon.‘Doyouknowhowyoudi?erenate

[us]fromthecompeon?’That'swherewewanttoinvest.

Country:

Sweden

Typeofcompany:

Miningmachinesmanufacturer

Role:

HeadofAI&Automaon

Revenue:

USD$10billiontolessthan$20billion

Overview

ThisSwedish?rmhasseensigni?cantbene?tsfromAI,includingpredicveandgeneraveAI.Itregards

AIinakindof“opportunityradar”withfour

quadrants.Inthe?rstquadrant,AIispartoftheproductsandservicesthecompanybuys(for

example,GitHub,Microso什Copilot,other

o?-the-shelfo?erings).Moreandmoreofthesein

thefuturewillbeinfusedwithAI.Itssecond

quadrantiscustomerexperience,whichismorelikelytoincludegeneraveAIsoluons.Thethirdquadrantfocusesoninternale?ciencies,likethesupplychain,usingAIforqualityinspecon,demandforecasng,

andsoon.Thefourthquadrantisthecompevedi?erenator:pungAIintotheproducts.The

companyhasmorethan1,200miningmachinesthat

areconnectedtoAIanduseitforpredicveand

prescripvemaintenance.Thisallowsthecompany

toproacvelyprovideasoluonbeforethe

machinesfailandhelpsprotectworkersdeepinthemines.Whentheyselltheirmachinestomining

companies,theirpredicvemaintenanceoponsisoneofthestrongestusecasesforAI—but,asthisexecuveindicated,therearemanymorebene?ts.

Forexample,withAI-enhanceddemand

forecasng,they’veseena20%improvementin

errorrates.They’vealsofoundhigherrevenueandsalesbymovingfromsellingproductstoo?ering

AI-drivenproduct-servicebundles,whichreducesdownmeando?erscost-savingbene?tsfor

customers.

08

TCSAIforBusinessStudyKeyFindingsReport

BusinessobjecⅥves

oReducehighnetworkingcapital(NWC)by

focusingonsalesforecasng,demandplanning,andinventoryplanning

oConvertmachinesalesintoproduct-servicesubscriponrevenues

oUseKPIstofocusonperformance

improvements,minimizedownme,and

increasecustomersasfaconusingaremote

monitoringservice.(Forexample,usepredicveAItoproacvelyimprovemaintenanceof

machinesandsafetyofworkers,andtopreventunnecessarymachinemaintenanceby

customers)

oAIisplayingavitalroleinimproving

producvityandqualityinspeconprocesses,

whichulmatelyenhancestheoverallqualityofproducts.

WithGeneraveAI,customerscanaddressa

substanalporonofissuesindependently,

diminishingtheneedforalargeservice

technicianworkforce.Sas?edcustomersresultinhighersalesandsubscripons,further

boosngrevenue.

oTheintegraonofAIintoERPsisalso

ancipatedtoenhanceinternale?ciencies.

oAIisdi?erenangthecompanyfromitscompetors,prompngstrategic

consideraonsofbuildingversusbuyingAIsoluons.

+

Bene?tsandimplicaⅥonsofAIimplementaⅥons

Transformingthecompanyfromaproductsalesorganizaontoabundledproduct-service

subscriponbusiness.

oPredicvemaintenancehasgeneratedrevenuethroughso什waresubscriponsandincreasingmachinesaleswhileensuringsustainabilitybyopmizingservicingschedules,reducing

downmesandcreangcost-savingsforcustomers.

oMeasurableperformancegainsindemand

forecasng,witha20%reduconinerrorrates,enhancingforecastaccuracy.

oGreaterinnovaonwithintheorganizaon'sspeci?careas,parcularlyinpredicve

maintenance,recondioningplants,andproduconlineautomaon.

Lessonslearned

oLeverageedgecompungfordataaccess

Getbuy-inandtrustofbusinessleadersinAIiniaves

Usecentralfundingtocreatesuccessstories

oEnsureinternaloversightofexternaldatapartnerships

oRecruittoptalent

EstablishcentralizedAIenablementteamsto

navigatedecentralizedorganizaonse?ecvely

oMaintainafocusondigitalupskilling,ethicalconsideraons,andfosteringacommunityofpraccetoensuresuccessfulAIintegraon

whileaddressingevolvingtechnologicalandorganizaonalneeds

TheGeneraveEraisnotonlyaboutdoingmorewithless,butalsogenerangaconablebusinessvalue.WeshouldmeasuretheimpactofAIagainstour

abilitytopredictandpersonalizebeforewelooktoproducvity.

–PhilFersht,CEOandChiefAnalyst,HFSResearch

TCSAIforBusinessStudyKeyFindingsReport

09

AndtheyrecognizetheyneedtomakealotofchangestotakeadvantageofAI’scapabiliesandbene?ts.

55%

arecurrentlymakingchangestotheir

businessmodels,therolesoftheir

stakeholders,orchangestotheiro?erings

andhowtheysellthem

17%

arediscussingAlandmakingenterprise-wideplansforit

Q.Haveyougivenanythoughttohowyourcompany'sstrategicdirectionneedstoberevisedduetoAI'spotentialbene?tsorrisksforyourorganizationoryourindustry?

10

YetthestudyrevealsthereisnoconsensusonAIadoponstrategy.

wanttoestablishan

enterprise-wideAIstrategytomaximizeitsbene?tsto

thecompany

28%

wanttoexperimentandtakeriskswithAIto

maximizeitsbene?ts

23%

saytheywanttostaytruetotheirpurposeand

successmodelinexploring

howtheymightleverageAI

25%

wanttowaitandseehow

AIgetsuseintheir

industryandfollowtheleadofothers

23%

Q.Rankthreeareasinorderofimportancetoyourcompany'sleadershipregardingtheuseofAIintheenterprise.

Andnotenoughmetricstomeasuresuccess.

WithoutKPIs,organizaonswillstruggletodemonstrateAI’svalueandgaininternaltraconforitsadopon.

72%

saytheyneedbe廿erKPIstomeasurethesuccessofAIimplementaons

Q.Whichstatementmostcloselymatcheshowyoufeelaboutmeasuringthesuccessofand?nancialreturnonAIimplementations?

Althoughtheappetefororganizaonstobecome“AI-ready”ishigh,thereareplentyofobstaclestogengthere,includingunclearpathsforward,theneedtorevampthe

company’soperangmodel,anddetermininghowtobestmeasurethesuccessofAIimplementaons.

Withtheproliferaonoflargelanguagemodels(LLMs),moreandmore

enterpriseswillopttocreatetheirowncustommodelsastheiruseofthe

technologymatures.GenAIisaboutcreangdataandcontentspeci?ctoourneeds—itisanextensionofourpeople,ourdataandourprocessesandneedstobeadaptedtoenterprisestodrivemaximumvalue.

–PhilFersht,CEOandChiefAnalyst,HFSResearch

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TCSAIforBusinessStudyKeyFindingsReport

Successstory#2

Real-worldAIimplementaⅥon:Amaskedinterviewwithalargeenterprise

Teachingthroughlearning

LifeSciences?rmgainsknowledge-drivenoperaonsandimprovedbo廿omlinefromAIintegraonsanddata-centricstrategies

Country:

US

Typeofcompany:

Biotech/pharma

Role:

HeadofAI/GenAI&NaturalLanguageProcessing

Revenue:

$2billionbusinessunitofa$35billioncompany

Overview

Inbiotech/pharma,itisespeciallynecessarytotakeaconscienousapproachandensuree?ecvenessandaccuracybeforedivinginandblindlyadopngthelatesttechnology.Cauonarytalesof

companiesinotherindustriesfacinglawsuitsduetoAI-drivendecisionsareincreasing.Suchinstances

havemadeexecuvesatthiscompanycircumspectintheirapproachtoGenAItechnologies.

Nevertheless,AIhasalreadyprovenitsworth.Forexample,whenthisparcularbiotech/pharma

Peopleareslltryingtoexperiment.[Butwe

have]toconsiderthetrustaspect,ethics,and

complianceaspect.Andthereisthiswholeaspect:'Shouldwestop,orshouldwejustkeepdoing

something?'SoIthinkalargeporonofthisindustryhaskindofcometogether,sortof

indirectlyaligned,sothatwecanusetechnologieslikeOpenAI,largelanguagemodels,andChatGPTtotakeonsomelow-hanging-fruititems,whichiswhatweareactuallydoingtoday.

"[Most]ofourusescasestodayare[applicable

acrossour]broadindustry,and50%oftheuse

casesarehandledbythesechattechnologies...

We'removingtherestofourdatatothecloudand

raonalizingitsoitcanbeusedbynewAIcapabilies.

"Oneoftheexamplesiswherewe'rereallytryingtodevelopinterfaces…tointegratealotof

quesonsthatwegetinour[servicemanagement]

environments,whichislikecustomerdesk,

customersupport,callcenter,etc.andforallof

thesewehaveknowledge-basedarcles.So,we

arecompilingalloftheseandprovidinganswerstoouremployeesattheir?ngerpsjustbyprovidinglargelanguagemodels.That'sournumberoneusecaseinmycompanytoday,andIthinktheadoponisbymorethan15,000or20,000users.

companyhasaprojectorproductwith20relateddocumentsa?ectedbyconnuallypublished

governmentupdates,GenAItoolsareableto

quicklyupdatetheenredocumentset.Thesameappliestoinformaonfromthemanyrelated

scien?capplicaonsandpublicaons.Thismeans

theendusers—scien?cpeople,engineers,processpeople,andfactorypeople—aregengthelatest

andmostrelevantgovernmentupdates,whichcanalsohelpsintermsofcostsavings.

TCSAIforBusinessStudyKeyFindingsReport

12

BusinessobjecⅥves

oIntegrateGenAItechnologiesintoeverydaywork?ows,

oHarnessgeneraveAItoensureregulatory

compliance,connuouslyupdangprotocolsinresponsetoevolvinggovernmentalmandates.Thisproacvestanceenhancescoste?ciencyandregulatorydiligence.

oLeverageGenAIforsociallistening,analyzingbrandperceponacrossdiversesocialmedia

oBe廿erdecisionsaroundcost-cungmeasuresandresourcereallocaon,whichshowcasesthestrategicimportanceofAIinshaping

organizaonalpracces.

Datastandardizaonandade?nedsubsetof

datasourceshavestreamlinedoperaons.

Bydisllingusersenmentsintoaconableinsights,thecompanyisabletore?ne

adversingstrategiesandbolsterbrandresonance.

channels.

oCreateKPIs.De?nespeci?cobjecvesedtoimplemenngAI,focusingonenhancing

employeeproducvityandachievingcostsavings.Forexample:

oIncrementallyintegrateatleast50ofthe

4000pla廿ormsatame

oReduceresoluonmestoservicerequests,costsforlicensingdisparatepla廿orms,andredundantwork

oCreatecomprehensiveapproachto

measuringAIimpact,encompassing

corporatemetrics,businessunit-speci?c

analyses,andconsideraonsforworkforceskillsetsandvendormanagement

oUlmately,transformthecompanyasaresultofAIintegraonsanddata-centricstrategieson

operaonsandworkforcedynamics.

Lessonslearned

oPriorizesecurity(inthiscasebyrelyingonhyperscalers'securepla廿orms)

oOvercomeworkforcehesitancytowardAI

Organizeandstandardizedataacrossenterprisepla廿ormsbyaggregangdiversedatasources,ensuringdataqualitytomaximizeAI

e?ecveness

oCreatevariousparametersformeasuring

performanceanddecision-makingimpact,aligningwithbusinessunitsandaddressingduplicaonandfragmentaon

oDe?netechnicalmetricsencompassinguserinteracons,databasequeries,andlicense

usage,tofacilitateinsightsfromsystemusageandtoinformdatabaserestructuring

+

Bene?tsandimplicaⅥonsofAIimplementaⅥons

UsersempoweredtointerfacewithGenAI

technologies,goingbeyondQ&Ainteraconstoencompassin-housemodeltraining.TheuseofaRAG(retrievalaugmentedgeneraon)

pa廿ern,whereinqueriesandresponsesare

coordinatedbetweenasearchengineanda

largelanguagemodel,fostersproducvityandagility.

Signi?cantimprovementsinresponsemesandme-to-resoluon,deliveringtangiblebene?tsfromAIimplementaon.

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TCSAIforBusinessStudyKeyFindingsReport

ThecurrentstateofAI

WhenwelookedhoworganizaonsareusingAIrightnow,theresearchshowed:

MostorganizaonshaveAIimplementaonsinprocessorcompleted.

59%

ofcorporatefunconshaveAI

implementaonsin-processor

completed

34%

ofdepartmentsareplanningAIimplementaons

Q.WhatisthestateofimplementationforAI-enabledoperationsinthefollowingareasofyourcompany?

CorporatefunconswiththemostcompletedAIprojects:

Finance/comptroller

HR

Markeng

Ineveryindustry,organizaonshaveeither

iniatedorcompletedtheimplementaonofAIsoluonsacrosseverymajordepartmentandC-suitefuncon.Infact,everyexecuvewesurveyedcouldciteatleastoneAIprojectatleastcurrentlyintheplanningstages,andforonly5%ofcompanieswereallAIprojectssllintheplanningstages.

Overall,execuvesreportedanaverage

compleonrateof26%acrossprojectsin13majordepartments,withthe

?nance/comptrollero?cehavingthemostcompletedAIimplementaons(29%).

MarkengandHRareclosebehind?nanceintheircompleonrates(at28%each).

Astherateofchangeacceleratesandbusinesschallengesbecomemore

nuanced,organizaonsmustcreatemoreintelligentoutcomesusingAIand

moree?ecvelyuseproprietarydata.Smallandlargelanguagemodelswillbe

cricaltounlockingnewsourcesofdi?erenaonforenterprises.Organizaonsthatunderstandthiswillbecomemoreagile,creave,producve,andresilient.

–TarunChopra,VP,ProductManagement,DataandAI,IBM

TCSAIforBusinessStudyKeyFindingsReport

14

AveragecompleonratesforAIprojectsacrosscorporatefunconsanddepartments:

30%

23%

26%

OverallPacese廿ersFollowers

ThehighpercentagesofcompanieswithAIprojectsinvariousstagesof

implementaonindicatethatAIisno

longerafuturiscconceptbutarealityformostorganizaons.BusinessesareacvelyexploringanddeployingAIsoluonsto

enhancee?ciency,producvity,and

decision-makingacrosstheiroperaons.

Industrieswiththe

highestcompleonratesforAIprojects:

LifeSciences

Communicaons,Media&InformaonServices

Banking,Financial

Services&Insurance

LeadersexpectAItohelpaugment,accelerate,advise,andautomatetheir

businesses.Moreimportantly,thesuccessfuladoptersunderstandwhyitissoimportanttohaveasounddatastrategybydesigninordertoprepareforanageofAI.99

–R“Ray”Wang,PrincipalAnalystandCEO,ConstellationResearch,Inc.

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TCSAIforBusinessStudyKeyFindingsReport

YetveryfewcompaniesarefullyleveragingAIasatransformavefactorfortheirbusiness.

WhilemanyorganizaonsareinvariousstagesofAIimplementaon,thetransformave

powerofAIasacorebusinessdriverremainslargelyuntapped.Only4%ofthetotalsurveyedhaveleveragedAItosuchanextentthatitdi?erenatesandtransformstheirbusiness

operaons;24%haven’tmovedbeyondtheinialexploratoryphase.Amere15%saytheiremployeesandoperaonsareusingAItodeliverhighervaluethantheycouldwithoutAI.

Only

4%

areleveragingAIasadi?erenang

factorthatistransformingtheirbusiness

15%

saytheyareusingAItorapidlydelivermuchhighervalueresults

27%

areusingAItomakeincrementalimprovementstotheirproducvity

29%

arecleaninguptheirdataandmovingittothecloud

Q.Lookingatyourorganizationoverall,whichmostcloselydescribesyourcompany'scurrentrelationshiptoAI?

ThedatasuggeststhatwhileAIadoponisbecomingwidespread,mostcompaniesaresllintheearlytoearly-middlestagesoftheirAIjourney.Manymoreorganizaonsarefocu

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