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文檔簡介
Reinvention
atyourconvenience
Keytrendsacceleratingnewgrowthopportunitiesforthefuelsandconvenienceretailindustry
Authors
BrianGray
ManagingDirector,
Fuelsandconvenienceretailgloballead
MaribelNowak
SeniorManager,
FuelsandconvenienceretailNorthAmericalead
RushadChinoy
PrincipalDirector,
Fuelsandconvenienceretail
Europe,MiddleEast&Africalead
Tableofcontents
Introduction:
Refuelingforreinvention
Trend#4
Operationalresiliencyisbecomingacompetitiveadvantage
Trend#1
Valuesourcesare
evolvingandexpanding
Readyforreinvention?
Trend#2
Consumersincreasinglyvaluepersonalized
experiences
What’syourpriority?
Trend#3
Deliveringon
“convenience”meansmore—andmore
Reinventionatyourconvenience3
Introduction
Refuelingforreinvention
Imagine:You'reonyourwaytowork,acoupleofmilesawayfromthefuelstation
whereyouusuallystoptofuelup.Yourconveniencestore(c-store)apppromptsyoutoconfirmifyou'llbestoppingbyforfuelandyourusualcoffee.Youconfirm.Bythetimeyouarrive,yourcoffeeisreadyandwaiting.Asyoupulluptoapump,sensors
instantlyrecognizeyourvehicle,authorizethefueltransactionandsendyoua
welcomingtextmessagewithanoffer.Notonlyisitrelevant,butit’sexactlywhatyouneedatthistimeoftheday.
Additionally,whenyoustepintothestore,youfindyourselfsurprisedandpleasedtoseefreshlybakedbreadfromyourfavoritelocalbakery.Yourexperiencefeels
welcoming,freshandfamiliaratthesametime.Youleaverealizingthatyou’llprobablyreturnevenbeforeit’stimetorefuel.
Reinventionatyourconvenience4
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Soon,manyfuelretailstationswon’tprimarilybeplaces
torefuel.Workingwithinthelimitsoftheirspace,somewilltransformintodynamic,multi-servicehubsthatcatertoabroadspectrumofconsumerneeds.
Otherswillhyper-localize,offeringgoodsandservicestailoredtothepreferencesandneedsofthelocalcommunity.Inbothsituations,
consumerswillstarttothinkaboutthesestoresdifferently,stoppingfortheexperienceevenifthey’renotfuelingup.
Why?Ourglobalsurveyrevealsfourkeytrendsthatarerapidly
reshapingtheindustry.Thesetrendshighlightaclearmessage:
thestrategiesthatworkedinthepast10–20yearswon'tworkoverthenextdecade.Theindustrymustreinventitselftostayrelevantasthemarketshiftstowardsustainableenergyandconsumer
expectationsevolve.
Tobecompetitiveinafast-changingindustry,leaderswillneedtounlocknewrevenuestreams,requiringthemtoreimaginetheroleoftheirconveniencestores,expandtheirofferingsandbroadentheirpartnerships.
Reinventionatyourconvenience
InJulythroughSeptember2024,weconductedaglobalpulsesurveyandheldinterviewswith80+clients,ecosystempartnersandindustry
expertstoexplorethechallengestheindustryfacesandidentifykeyprioritiestoacceleratenewgrowthopportunities.
Copyright?2024Accenture.Allrightsreserved.5
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Theywillalsoneedtotakeamoreholisticapproachtoembracingtechnologies,suchasArtificialIntelligence(“AI”)andGenerativeAI(“GenAI”)thatwillpowertheirreinventionandhelpthemcontinuetoevolve.Itwon’tbeeasy.Alongtheway,someretailerswill
embracetransformationwhileotherswillsimplyfallbehind.
Amongorganizationsthathaveinvestedovertheyearsinnewtechnologies,skillsandwaysof
working,returnsonthoseinvestmentshavevaried.TheadventofGenAIpresentsbusinesseswithanunparalleledopportunitytoleapfrogaheadoftheircompetitors.Willtheyseizethatopportunityandacceleratetheirreinventiontosetanew
performancefrontier?Orwilltheyfallfurtherbehindintheongoingtechnologyrevolution?1
Reinventionatyourconvenience6
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Amajorityofourrespondents(65%)believethat
extraordinaryconsumerserviceandexperiencewillgivethemthecompetitiveadvantageinthenextfiveyears.
Andit’stellingthatrespondentsaremoreworriedaboutshiftingconsumerbehaviors,technology,operating
costsandcompetitorsthantheyareaboutthedecliningdemandfortraditionalfuel.(Seefigure1.)
Fortunately,thetrendsthemselvessuggestthepathtounlockinggreatervalue—nowandinthefuture.
It'snosurprisethatshiftingconsumerbehaviorand
expectationsremainthetopchallenge,with81%of
respondentslistingitamongtheirtopfiveconcerns.Beyondthat,wefoundthatfuelsandconvenience
retailexecutivesandmanagersdifferonthechallengestheyprioritize.Executives*viewhighoperational
costsasagreaterissue(62%vs50%formanagers**),whilemanagersaremoreconcernedaboutoutdatedtechnology,digitalanddatareadiness(58%).
*C-level,EVP,VP,owner**respondentsbelowVP
Reinventionatyourconvenience
Figure1:Respondentsviewonthetop5challengesfacingthefuelandconvenienceretailindustry
Changingconsumerbehaviours&expectations
Outdatedtechnology/
digital/dataHighoperationalcosts
Changing&increasingcompetitorbase
Decliningtraditionalfueldemand
Attracting&retainingtalent
Regulatory/Policy/CompliancePressuresinProducts
Retailloss(e.g.waste,shrink,theft,productdamage)
CybersecuritythreatsSupplychainvolatility
Accesstocapital/constrainedcapital
Regulatory/policy/compliancepressuresinoraroundenvironmentalsustainability
Other
69%
65%
62%
47%
44%
29%
26%
19%
19%
17%
16%
6%
81%
Source:Accenturefuelsandconvenienceretailindustryglobalpulsesurvey,2024
Notes:Sharepercentageofallsurveyedexecsmentioningachallengeamongtop5challenges.Otherinclude-LocalCivil/MunicipalityGovernance;TransactionProcessingFees;CustomizationbyRegion;ChangingBusiness.ForRank5,n=65,forothersn=66,reweighted.
7
Trend#1
Valuesourcesare
evolvingandexpanding
Asfuelsalesdeclinewhileconsumerhabitsand
expectationsshift,conveniencestoresneedtofindandtapnewrevenuestreamsthatpushthemwellbeyondtheirtraditional
comfortzones.
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Ourfourtrendsforthefuelsandconvenienceretailindustry
Trend#2
Consumersincreasinglyvaluepersonalization
Ascompetitivenoisereachesnewlevels,aseamless
omnichannelexperiencethatshowsconsumersthatthey’reknownandvaluedcanhelp
differentiatethebrand.
Trend#3
Deliveringon“convenience”
means
more—andmore
Tokeepupwithcustomer
wantsandneeds,business
leaderscanreimaginetheroleofconveniencebyleveragingpartnerships,reinventingstoreandpropertyformatsand
connectingwithconsumers.
Trend#4
Operationalresilienceisbecomingacompetitiveadvantage
Themoreagilethebusinessbecomesbyusingadvancedtechnologies,thebetteritcanoutpacecompetitors.
Reinventionatyourconvenience8
Trend01
Valuesourcesareevolving
andexpanding
Reinventionatyourconvenience
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Asdemandfortraditionalfueldecreaseswhile
consumerhabitsandexpectationsshift,fuelsandconvenienceretailbusinesseswillneedtoexpandtheirsourcesofreliablegrowth.
Almostallrespondentsseefuelsalesandretailincludingtobacco,lotteryandbeveragesasmajoropportunitiestoday(Seefigure2).
Butamajority(57%)aren’tassure(orflatoutdon’tbelieve)thattheindustry’sprimaryvaluesourceswillbethesame10yearsfromnow.
Oneofthemostimportantandcontroversialindustrydiscussionsiscurrentandfuturevaluesourcesoverthenext10years.Ourresearchrevealsastrikingdisconnectbetweenfuelsandconvenienceretailexecutivesand
managerswhenitcomestotheiroutlook.
While46%ofexecutivesbelievefuturevaluesourceswillbedifferentfromtoday's,58%ofmanagers(andbelow)
expectthemtostaythesame.Tobridgethisgap,industryleadersmustdevelopaclearstrategyandvisionthat
resonatesacrossalllevelsoftheirorganizations.
Figure2:Respondentsviewonthetop5currentvaluesources
Fuelsales
88%
Convenienceretail(e.g.tobacco,lottery,beverages,snacks)
70%
Storeservices(e.g.carwash,carmaintenance)
67%
Freshfoodservice/sales
58%
Fleetservices
38%
Datamonetization
35%
EVcharging
26%
Realestateloaning/leasing
19%
Alternativefuelsales(e.g.biodiesel,hydrogen)
1%
Other
Source:Accenturefuelsandconvenienceretailindustryglobalpulsesurvey,2024
Notes:Otherincludes“Loyalty”.ForRank5,n=65,forothersn=66,reweighted.
98%
Reinventionatyourconvenience10
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Figure3:Respondentsviewoncompetitivenessofcurrentretailnetworksacrossdimensions
Thequestionis,howbestcantheybuildontheirconveniencestorefoundations,differentiatingtheirbrandandindividualstoresandinfluencingconsumerstotrynewthings.
Furthermore,whenwelookacrossdifferentbusinesschannels,respondentsmeasurethemselvesdifferentlyacrosskeydimensions(seefigure3.)
Consumerservice&experience
Productrange&quality
Employeeengagement&experience
Brand/loyaltyprograms/personalization
Freshfoodoffering
Productpricing
Frictionless/digitalexperiences
%oftotalsaying“Stronglycompetitive”or“Competitive”
94%
92%
63%
94%
92%
68%
88%
62%58%
82%
85%
74%
76%
69%
32%
76%
54%
47%
71%69%
37%
Allcompanyowned+
mostlycompanyowned&operated(>50%)
Allnon-companyowned+
mostlynon-companyowned&operated(>50%)
Balancedmixofcompany-
owned&non-company-owned&operatedstores
Source:Accenturefuelsandconvenienceretailindustryglobalpulsesurvey,2024
Notes:n=33,reweighted,withonlyFuels/Energy&ConvenienceRetailexecutives.Originalquestion“Howcompetitivedoyoubelieveyourcurrentretailnetworkisacrossthefollowingdimensions?”.
Reinventionatyourconvenience11
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Incrementalchangestoexistingofferingswon’tbeenoughtoattractandretainnewconsumersor
increasetheir“shareofwallet”acrossallconsumers.
What’sneededarebold,data-drivenmovesthatpushboundaries,breaknewgroundandworkinconcerttoattractnewconsumersandenhanceloyalty.
Optionstoexplorearediverse,includingofferingalternativefuelsand
ElectricVehicle(“EV”)chargers,optimizingpricesandaddingnewservicesforfranchisees.Opportunitiesalsoincludedatamonetizationandnew
revenuestreamslikeretailmedia,whereretailersselldataandadspace,creatingvaluefrombothadsalesandconsumerpurchases.
Adifferentiatedanduniquepartnership,forexample,withalocalrestaurant,cansetastoreapartandattractaloyalcommunityfollowing,butthe
incentivesneedtobestrong.Whilethesepartnershipscouldalsosupport
businesseswithon-siteEVchargers,only20%offuelretailersplantoaddEVchargersatmostoftheirlocations.
Only
20%
ofrespondentsplantoinstallEVchargersacrossmore
than60%oftheirnetworks.
ReinventionatyourconvenienceCopyright?2024Accenture.Allrightsreserved.12
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Challengestogrowth
Thereadinessofretaillocationstochangeisakeychallenge.
65%oftherespondentsindicatethat40-79%ofstoresarenot
adequatelypreparedtosucceedinthenextdecade(seefigure4).
Companieswillneedtoevaluatethepotentialofeachpropertyfordiversification.IfinstallingEVchargers,they’llneedtooffer
featuresthatattractcustomersoverthoseavailableelsewhere.
Thismayinvolveredesigningstorelayouts,updatinginfrastructureandredefiningandreskillingemployeeroles.
Ultimately,exploringnewvaluesourcesmeans,formany
executives,breakingoutoflong-heldassumptionsaboutthepurposeofthebusinessthey’rein.
Manymayneedtomoveoutsidetheircomfortzonestoexplorenewpotentialvaluestreamsandembracetheideaofmakingbig,boldchangestofamiliarterritory.
Reinventionatyourconvenience
Figure4:Respondentsviewoflocationsnotreadyforsuccessoverthenext10years
26%
19%
16%
39%
<20%20-39%40-59%60-79%
Percentoflocationsnotreadyforsuccess
Source:Accenturefuelsandconvenienceretailindustryglobalpulsesurvey,2024Notes:n=66,reweighted.
13
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Priorities
Optimizeanddiversifyyourcurrentnetwork.
Adata-drivenapproachtoanalyzingstoreperformanceandidentifying
opportunitiesforgrowthensuresinformeddecision-making,enhancing
profitabilityandmarketcompetitiveness.Thisstrategicinsightallowsfortargetedexpansionandimprovedoperationalefficiency.Notallstoresarecreatedequalandunderstandingwhichoptimalsettoinvestinwillhelpretailersfocusonthebestpathforgrowth.
ExploreandtestnewrevenuestreamsusingAItoolstodriveinnovation.TapAItoolstosupportandaccelerateinnovation.LeverageGenAItoquicklyanalyzeandpredictconsumerbehaviorindetail,helpingtocreateenhanced,tailoredexperiences.GenAIcanalsooptimizeinventory,automatetasksandcutcosts,freeingupresourcestofocusonnewservicesandofferings.
EvaluatetheimplicationsoftheevolvingEVecosystemandalternativefuelswhendevelopingnewstrategies.
Whilecurrentprioritiesaddressthepresent,today’sactionsmustalso
anticipatefutureshifts.Thetransitionfromtraditionalfuelsisaccelerating.
Fuelsandconvenienceretailerrespondentspredictgasolineanddieselwillaccountforjust63%ofthefuelmixby2040(fuelretailerspredictthis
numberwillbe67%).Asdemandfortraditionalfuelsdeclinesatvaryingratesacrossregions,retailersmustadaptquicklytostaycompetitive.
ReinventionatyourconvenienceCopyright?2024Accenture.Allrightsreserved.14
Trend02
Consumers
increasinglyvaluepersonalized
experiences
Reinventionatyourconvenience
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
About74%ofpeoplewhoparticipatedinour
empowered
consumerresearch
toldustheyhadwalkedawayfrom
purchasessimplybecausetheyfeltoverwhelmedduetoinformationoverloadsurroundingpurchasedecisions.
Anddespitecompanies’effortstobecomeconsumer-centric,most(71%)hadseennoimprovement—orevensaidtheysawanincreaseinthetimeandeffortittookthemtoarriveatapurchasedecision.2
Thethingis,consumersdon’tnecessarilywantlessinformation,buttheydowantaneasy,delightfulandtailoredexperience.Moreover,theynowexpectretailerstounderstandtheirneedsandpreferencesbasedontheirpastpurchasingbehaviors.Deliveringapersonalized,curatedexperienceisonewaytomeettheseexpectations.
Inthefuelandconvenienceretailindustry,however,thisisatallorder.
Mostbusinesseshaven’ttraditionallydeliveredonsuchhyper-personalizedexperiences,especiallyretailers(withwholesaler/dealermodels)thatdo
notfullycontroltheconsumerexperienceatallbrandedsites.Some
independentsiteownershavelaunchedmoredifferentiatedexperiences,butthesearefewandfarbetween,andthereremainsanopportunityto
recognizetheconsumeracrosssitesandcreateaseamlessexperienceforthebrandholistically.
82%ofretailerrespondentswhosecompanies
controltheirownstoressaythey’remost
competitiveincustomerserviceandexperience,
while53%ofthosewhosecompaniesdonotownandoperatetheirstoresbelievetheyaremost
competitiveinensuringproductrangeandquality.
ReinventionatyourconvenienceCopyright?2024Accenture.Allrightsreserved.16
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Butwhetherafuelandconvenienceretailerhasmore,orless,directcontroloverinfluencingtheirconsumerbasedonthebusinesschannel,themajorityofretailersagree
customerservice,experienceandloyaltywillbeamongthetop3competitivedifferentiators(seefigure5).
Personalizationcantransformeverydaypitstopsintomeaningful
interactionsthatdriveloyaltyandincreasedrevenue.Sometimes,
smalltouchescanmakeabigdifference,eveninroutinetransactions.
Forexample,apersonalizedmessage,witharelevantoffer,cangiveaconsumerjusttherightkindofliftattherighttime.Andthese
experiencescanhavepositiverippleeffects,asconsumerssharetheirexperiencesonsocialmediaandbywordofmouth.
Storeemployeeswillalsobeinstrumentaltotheoverallexperience,offeringmoreopportunitiesformeaningfulconsumerinteractionsandtailoredsupport.
Figure5:Respondentsviewonthetop3competitivedifferentiatorsinfuelretailoverthenextfiveyears
Consumerservice&experience
Storetechnology&technologyintegration
Loyaltyprograms
Pricingstrategies/energypricing
Consumer
engagement&communitybuilding
Productrange&quality
Sustainablepractices
Exclusive/uniquepartnerships
Mixedfuel&energyofferings
Allcompanyowned+
mostlycompanyowned&operated(>50%)
82%62%
47%
76%46%
47%
53%
85%53%
29%
31%32%
24%23%
32%
24%15%
53%
12%
15%
26%
23%
11%
Allnon-companyowned+
mostlynon-companyowned&operated(>50%)
Balancedmixofcompany-
owned&non-company-owned&operatedstores
Source:Accenturefuelsandconvenienceretailindustryglobalpulsesurvey,2024
Notes:n=33,reweighted,withonlyFuels/Energy&ConvenienceRetailexecutives.Originalquestion“whatwillbethegreatestdifferentiatorsofthemostcompetitivefuelandconvenienceretailcompaniesinthenext5years?(Top3)”.
Reinventionatyourconvenience17
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Challengestodeliveringonpersonalization
Mostorganizationshaveconsiderablegroundtocovertobeabletodeliverthelevelof
personalizationconsumersarecomingtoexpect.
Tostart,fragmenteddatasystemsanddatasiloshavehistorically
preventedretailersfromestablishingaunifiedviewoftheconsumer.
Outdatedtechnologies,likelegacyPOSsystems,oftenlacktheabilityto
processdatainrealtimeorseamlesslyintegratewithotherplatforms,
leadingtodelaysorinconsistenciesindeliveringpersonalizedexperiences.
Toaddtothis
85%
ofrespondentstoldustheircustomer
relationshipmanagement(“CRM”)platformisonlysomewhatormoderatelyreadyatthe
moment,highlightingalargeareatofocuson.
Reinventionatyourconvenience
Copyright?2024Accenture.Allrightsreserved.18
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Anotherlimitingfactorisaconflictinviewsacrossthe
retailer’sorganizationonAI:althougheverylevelagreesthatinsightsandpersonalizedmarketingcanyieldthe
mostvaluebyleveragingAIandGenAI,96%offuelsretailexecutivesbelieveGenAIwillmoderatelyorsignificantlydisrupttheindustrywhileonly69%ofmanagersorbelowholdthisbelief.
Toprogress,executivesmusthelpalignperspectivesacrossthe
organization.OurextensiveresearchandexperienceshowthatAI-driventools,especiallyGenAI,willbeakeyfactorinthenextwaveofgrowth,drivingefficienciesacrosstheindustry.
BusinessleaderswillneedtoleanintothesetechnologiesandbetterunderstandhowAI-driventoolscanhelppowertheiromni-channelconsumerexperienceandenhancetheircoreCRMprogram.
Retailersthatdonotownoroperatetheirstoreswillhavetheadded
complexityofsecuringwholesaler/dealerbuy-inandpotentiallyintegratingwithvaryingtechnologystacks,butthiscancertainlybeachieved.
ReinventionatyourconvenienceCopyright?2024Accenture.Allrightsreserved.19
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Priorities
Developa360-degreeviewofeachconsumerwithAI-poweredtools.
Byintegratingdatafromalltouchpoints—likefueltransactions,in-store
purchases,mobileappsandloyaltyprograms—retailerscancreatedetailedcustomerprofiles.Theseprofilesenablepersonalizedrecommendations,predictbehaviorsatscaleandhelpidentifyopportunitiesfordifferentiationacrosslocations,enhancingtheoverallconsumerjourney.
Putinsightstouseinrealtime.
Connectthemtosystemsthatautomatepersonalizedservicesattheright
moment.Gobeyondtraditionalmarketingchannelslikeemail,SMSandpushnotificationstopersonalizeyourmobileapp,loyaltyprograms,digital
displays/signageandin-storeexperiences.Enhancerelevancebyintegratingexternaldata,suchasthird-partyconsumerinformationorlocalweather,intoAI-driveninsightstodeliverhighlytailoredexperiencesontheconsumer’s
preferredchannels.
Focusoncreatingaseamlessomni-channelexperience.
Improvedigitalplatformstoensureconsumerscaneasilyconnectwithyourbrandandberecognizedwherevertheyare—athome,intheircar,atthe
pumporin-store.Eliminateservicefrictionandmessagingdisconnects
acrossallchannels.UseGenAItotrainandsupportemployees,allowing
themtodeliverpersonalizedexperiences.Byautomatingroutinetasksand
providingadvancedtechnicalsupport,employeescandedicatemoretimetoimprovingthecustomerexperience.
Reinventionatyourconvenience
7-Elevenenhancesend-to-endcustomerexperiencewithdata,AIandtechnology
7-Elevenisenhancingtheentirecustomerexperienceby
usingdata,AI,andtechnology.Withinsightsfromits95million+loyaltymembers,the"BrainfreezeCollective"
researchpanel,andits"C-Shopper"analyticsplatform,7-Eleventailorsitsmarketingtoindividualshopper
preferences.
Tostart,7-Elevenrecentlyupdateditsmobileappto
incorporatetailoredpromotionsandreal-timeinteractions
whileseamlesslyintegratingwithloyaltytoofferasimple,
personalizeddigitalexperience.
Andinanefforttoinfluencetheconsumerclosertothe
pointofpurchase,7-ElevenalsointroduceditsGulpMedia
Networkthatprovidestargetedmessagingthroughsocial,
displayandTVadsthroughoutthestore.This
comprehensive,data-drivenapproachtopersonalization
notonlyenhancescustomersatisfactionandloyaltybutalso
drivessignificantgrowthfor7-Elevenanditssuppliers.3,4,5
Copyright?2024Accenture.Allrightsreserved.20
Trend03
Deliveringon“convenience”meansmore—andmore
Reinventionatyourconvenience
Introduction|Trend1|Trend2|Trend3|Trend4|Readyforreinvention?|What’syourpriority?
Newvaluesourcesandpersonalizationconvergehere,asthemeaningof“convenience”evolves.
Whatdoes“convenience”meantoapersonwhohasanEVversusan
InternalCombustionEngine(“ICE”)vehicle?WhatdoesitmeanforahybridworkerorahouseholdthatismanagingmultipleschedulesonaSaturdaymorning?
Foralongtime,thefuelsandconvenienceretailstorewassimplyaplacetopickup“drinksandsnacks”whenrefueling.Buttomorrow,itcouldmeanaplaceforEVdriverstorelaxandrecharge—themselvesandtheircars,theirphonesandtheirlaptops.
Itcouldmeanfindingacomfortablespottoenjoyacoffeeorg
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