北師大版高中英語選擇性必修第二冊UNIT6 Section Ⅱ Period2課件

Period2

UNIT6

THEMEDIA主題語境人與社會(huì)——科技發(fā)展與信息技術(shù)創(chuàng)新

SectionⅡ

LESSON2&LESSON3What'sthemainideaofthetext?A．Theadvantagesanddisadvantagesofadvertisements．B．Thedevelopmentofadvertising．C．People'sattitudetowardsadvertisements．D．Theeffectofadvertisementsonourlives．課時(shí)練案課文整體閱讀√Readthetextcarefullyandthenchoosethebestanswer．1．Accordingtothewriter，advertisementslike“ShanghaiSewingMachines”or“TsingTaoBeerCorporation”are__________．A．a(chǎn)ttractive

B．suitableC．competitive D．classic√2．Nowadays，advertisementswith__________aremoreattractivetopeople．A．highstandardsofdesignB．ideaslinkedtotheproductsC．thehigheststandardsofdesignandcreativeideaslinkedtotheproductsD．conceptsoffreedom，happiness，wealthandsuccess√3．Thetopadvertisersusehumouraswellasnewandunusualideas__________．A．tocreatesomethingnewB．topersuadepeopletobuytheirproductsC．tomakepeoplenoticetheirproductsD．a(chǎn)lloftheabove√1．What'sthefundamentalpurposeoftheadvertisingindustry?Howmanytypesofadsarementionedinthetext？(批判性思維)_________________________________________________________________________________________________________________________________________________________________________________Theyaimtopromoteandsellgoodstopeoplewhomightneedthem．Andaccordingtothetext,twotypesofadsarementioned,thecommercialadvertisementandthepublicadvertisement．2．Whatdoyouthinkoftheadvertisementsinyourlife？(創(chuàng)造性思維)_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Inmyopinion,everythinghastwosides，andadvertisingisnoexception．Theexistenceofadvertisementsplaysaguidingroleinpeople'slives,whichhasbothadvantagesanddisadvantages．Asthereceiversofadvertisements,weshouldhavetheabilitytodistinguishrightfromwrong．sponsorvt．贊助，資助；為……擔(dān)保；舉辦；促成

n．贊助商；資助者1．Theraceorganisersaretryingtoattractsponsors．

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2．Shefoundacompanytosponsorherthroughcollege．

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3．TheUSissponsoringnegotiationsbetweenthetwosides．

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n．贊助商vt．資助vt．促成1．(學(xué)會(huì)斷句)Forthisreason,it'snownormaltoseeadvertisements/thatconsistofpicturesorwordsfromexperts/toshowpeople/howgoodtheproductis．[分析]

本句為主從復(fù)合句。本句主干為it'snownormaltosee...，其中it為________，動(dòng)詞不定式作__________；that引導(dǎo)____從句；how引導(dǎo)____從句。[翻譯]_______________________________________________________________________________________________________________形式主語真正的主語定語賓語

因此，現(xiàn)在的廣告常常引用專家的圖片或文字，向人們展示產(chǎn)品有多棒。2．(學(xué)會(huì)斷句)Theyrealise/thatitdoesnotmatter/howattractivetheidealinkedwiththeproductis—mostpeopleknowandanticipate/thatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct．[分析]

本句為主從復(fù)合句。thatitdoesnotmatterhow...為____從句；how引導(dǎo)____從句；thatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct為____從句。[翻譯]_______________________________________________________________________________________________________________

賓語主語賓語

他們意識(shí)到與產(chǎn)品關(guān)聯(lián)的理念有多么吸引人并不重要——大多數(shù)人都明白，廣告的主要目的就是讓顧客購買產(chǎn)品。1．(應(yīng)用文佳句)Particularlynow，inmoderntimes,advertisementsneedtoattractandholdtheattentionofthepublic．

特別是在當(dāng)代社會(huì)，廣告需要吸引、保持公眾的注意力。2．(應(yīng)用文佳句)Theseadvertisementshavehelpedtoincreasepublicknowledgeabouttopicsthatusedtobeignoredbymostpeople,andthishasmadeoursocietyabetterplaceforeveryone．這些廣告幫助公眾增強(qiáng)了對以往被忽視的話題的公共認(rèn)知，也讓我們的社會(huì)更加美好。However,notalladvertisingisaboutsellingproductsandservicesforaprofit．Someadvertisementsnowadaysaimtomakeacontributiontosocietyandwelfare．Forexample，therearepublicadvertisements