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bec中級(jí)聽(tīng)力及口語(yǔ)常用詞匯(完整版)(文檔可以直接使用,也可根據(jù)實(shí)際需要修改使用,可編輯歡迎下載)

BEC常用詞匯短語(yǔ)bec中級(jí)聽(tīng)力及口語(yǔ)常用詞匯(完整版)(文檔可以直接使用,也可根據(jù)實(shí)際需要修改使用,可編輯歡迎下載)Aaccommodationn.(提供)食宿advertisingcampaignn.廣告活動(dòng),廣告宣傳advisern.顧問(wèn):financialadviser財(cái)務(wù)顧問(wèn);legaladviser法律顧問(wèn)after-saleservicen.售后服務(wù)agendan.議程annualreport年報(bào)annualrevenue全年收入額appendixn.附錄Bbestsellern.暢銷書,暢銷產(chǎn)品bidn.v.出價(jià),投標(biāo)boardmeetingn.董事會(huì)議bonusn.獎(jiǎng)金:performancebonus績(jī)效獎(jiǎng),annualbonus年終獎(jiǎng)booksigningn.簽名售書briefingn.簡(jiǎn)報(bào)budgetn.預(yù)算brochuren.小冊(cè)子(常包括推銷材料或產(chǎn)品信息):salesbrochure推廣小冊(cè)子,宣傳品Ccamcordern.攝像機(jī)casestudy案例分析,個(gè)案研究cashflown.現(xiàn)金流,(公司、政府等的)現(xiàn)金流轉(zhuǎn)centralizen.集中,統(tǒng)一centralizedadj.集中的,統(tǒng)一的:centralizedordering統(tǒng)一訂購(gòu)certificaten.證書chiefexecutiven.最高主管clausen.條款penaltyclause罰款條款;cancellationclause(定單)取消條款commissionn.傭金commutingn.通勤,往返上班compensatev.補(bǔ)償,賠償compensationn.complimentaryadj.免費(fèi)贈(zèng)送的componentn.零部件plastic/metal/opticalcomponent塑料/金屬/光學(xué)零件consignmentn.托運(yùn)物,發(fā)貨consultantn.顧問(wèn),咨詢者externalconsultant外部顧問(wèn),外聘顧問(wèn)contractorn.承包人,承包商coordinatorn.協(xié)調(diào)人,調(diào)度員,負(fù)責(zé)人corporaten.企業(yè):corporateregister企業(yè)注冊(cè)customerservicen.客戶服務(wù)Ddatabasen.資料庫(kù),數(shù)據(jù)庫(kù)delegaten.代表v.委任,委托discountn.折扣dismissaln.解雇distributorn.經(jīng)銷商dividendn.股息,紅利dockn.碼頭,船塢downturnn.低迷(時(shí)期)Eedgen.優(yōu)勢(shì)(competitiveedge)enterpriseboardn.企業(yè)板e(cuò)ntertainmentindustry娛樂(lè)業(yè)entrepreneurn.企業(yè)家eventscompany活動(dòng)策劃公司exclusivecontract獨(dú)家合同expenseclaimn.報(bào)銷expertisen.專家的意見(jiàn),專門技術(shù),專家expirev.到期expressservicen.快遞服務(wù)extensionline分機(jī)線anextensionnumber分機(jī)號(hào)碼Ffeedbackformn.反饋表firedrill消防演習(xí)flexibleworking彈性工作focusmeeting專題會(huì)議freelancen.自由職業(yè)者GHHeadofficen.總公司headhuntern.獵頭公司Iincentiven.刺激,鼓勵(lì)rindustrialrelations勞資關(guān)系installationn.安裝in-houseadj.機(jī)構(gòu)內(nèi)部的,內(nèi)部的in-housetraining內(nèi)部培訓(xùn)innovativeadj.創(chuàng)新的,革新的innovationn.創(chuàng)新intangibleadj.無(wú)形的:intangibleassets無(wú)形資產(chǎn)(tangibleassets有形資產(chǎn))invoicen.發(fā)票,發(fā)貨單Jjobdescription

n.職責(zé)描述,崗位說(shuō)明書Kkeynoten.基調(diào),主旨keynoteofthepressconference記者招待會(huì)的基調(diào)Llaunchv.發(fā)動(dòng)/開(kāi)展layoutn.規(guī)劃,設(shè)計(jì),布局legislationn.法律,法規(guī)legalobligation法律義務(wù)(如合同契約等)liabilityn.債務(wù),負(fù)債(與asset相對(duì))linemanagern.生產(chǎn)線經(jīng)理,部門經(jīng)理literaturen.資料(salesliterature)logisticsn.后勤logon.標(biāo)識(shí),商標(biāo),標(biāo)識(shí)語(yǔ)lossleadern.為招攬顧客而削本出售的商品loyalcustomern.忠誠(chéng)客戶luxuryn.奢侈品Mmailshotn.郵購(gòu)maintenancen.維護(hù),保養(yǎng)marginn.利潤(rùn),盈余netmarginn.凈利潤(rùn);grossmarginn.毛利潤(rùn)marketingmix綜合營(yíng)銷策略,指定價(jià)、促銷、產(chǎn)品等策略的配合marketshare市場(chǎng)占有率,市場(chǎng)份額mediamix媒體組合mergev.吞并,兼并,(企業(yè)等)合并mergern.(企業(yè)等的)并吞,合并minutesn.會(huì)議記錄monopolyn.壟斷,獨(dú)占motivatev.激勵(lì)staffmotivationn.員工激勵(lì)multi-culturalcompany多元文化的公司Nnecessityn.必需品ninetofive

朝9晚5(的工作方式)nichemarket小眾市場(chǎng),縫隙市場(chǎng)Ooperatingprofits營(yíng)業(yè)利潤(rùn)ordern.訂購(gòu),訂單orientationn.熟悉,介紹情況outgoingadj.即將離職的outsourcev.外購(gòu)產(chǎn)品或由外單位制做產(chǎn)品overheadsn.企業(yè)日常管理費(fèi)用Ppayrolln.薪水冊(cè),工資表payrise加薪parentcompany母公司,總公司peakhour高峰時(shí)段peakoccupancy

(酒店)入住高峰期penetratev.滲透,打入(市場(chǎng))pensionn.養(yǎng)老金,退休金personneln.員工,人員personalassistant(PA)n.個(gè)人助理penaltyn.處罰,罰款premisen.(企業(yè),機(jī)構(gòu)等使用的)房屋連地基,廠址,(公司)所在地priorityn.優(yōu)先考慮的事probationperiod試用期productrange產(chǎn)品范圍publicityn.公開(kāi)場(chǎng)合,名聲,宣傳publicitycampaign宣傳活動(dòng)Qqualitycontroln.質(zhì)量管理,質(zhì)量控制,質(zhì)檢questionnairen.調(diào)查問(wèn)卷quotationn.報(bào)價(jià),股票牌價(jià)Rrebrandv.更名,重新包裝recruitv.招員recruitmentn.redundantadj.(人員)過(guò)剩的,多余的refundv.n.退款refurbishv.刷新;整修r(nóng)efurbishtheofficebuildingresearchanddevelopmentdepartment(R&D)n.研發(fā)部門residentialadj.供住宿的retailn.零售:retailprice零售價(jià)格;retailchain零售連鎖;retailoutlet零售店retailern.零售商revenuen.收入,收益;稅收SSalesvolumen.銷量samplen.樣品saturationn.飽和:saturationpoint飽和點(diǎn)schedulen.時(shí)間表,日程表behindschedule進(jìn)度落后于計(jì)劃;sticktotheschedule嚴(yán)格按計(jì)劃行事sector/sectionn.部門;分支,部分themanufacturingsector生產(chǎn)部門seminarn.研討會(huì)shortlistn.供最后挑選的候選人名單sliden.幻燈片specialoffern.特價(jià)specificationn.規(guī)格,規(guī)范spin-offn.1.副產(chǎn)品2.抽資脫離,剝離staffn.職員,員工staffappraisal員工評(píng)估,員工考評(píng)staffturnover員工流動(dòng)率stockcontrol庫(kù)存控制,庫(kù)存管理streamlinev.精簡(jiǎn),簡(jiǎn)化subsidiaryn.分公司subcontractn.v.轉(zhuǎn)包合同,轉(zhuǎn)包工程subcontractorn.轉(zhuǎn)[分]包人superior

n.上級(jí)suppliern.供應(yīng)商supplychainn.供應(yīng)鏈Ttacklev.解決,處理takeovern.收購(gòu)takeonv.雇用,接納targetcustomer目標(biāo)客戶taskforcen..工作隊(duì)taxrelief稅收減免,減稅teamworkn.合作(精神),團(tuán)隊(duì)精神textilen.紡織品adj.紡織的textileindustry紡織業(yè)topmanagementn.高層管理人員(middlemanagement中層管理人員)tradefairn.商品交易會(huì)traineen.實(shí)習(xí)生(apprenticen.實(shí)習(xí)生,見(jiàn)習(xí)生)transitn.運(yùn)輸trialperiod試用期trialversion試用版tryovern.試用turnaroundn.(經(jīng)濟(jì),營(yíng)業(yè)等的)突然好轉(zhuǎn)Uundercutv.廉價(jià)出售;削價(jià):低于…價(jià)格出售unitn.裝置,設(shè)備;機(jī)械部件或組件Vvacantadj.(職位、房屋)空缺的venuen.會(huì)議地點(diǎn),比賽地點(diǎn)Wwarehousen.倉(cāng)庫(kù)warrantyn.合同擔(dān)保;保修證書warranteen.被保證人,被擔(dān)保人workforcen.員工總數(shù),工人總數(shù)workshop

n.研討班;培訓(xùn)班XYMBA英文面試常用詞匯、短語(yǔ)ExpressionsforPersonalQualities(描述個(gè)人素質(zhì)方面的用詞)本性brightabilityplusflexibilityabilitytolearngoodhealthnaturedynamicenergetichoneststablepersonalityhighsenseofresponsibilityresourcefulexcellentpresentationandcommunicationskillsabilitytoinnovatestronginitiativetechnicallysoundgoodanalyticalmindtosolvecomplexissuespersonalconfidenceprovenproblemsolving/analyticalskillsacuteanddynamiceasytogettogetherwithpeoplestrongtechnicalcommercialsensestrongnegotiationandcommunicationskillspleasantpersonalityinitiative對(duì)未來(lái)highly-motivated,strongambitionanddeterminationtosucceedcareerambitionambitiousabilityanddesiretoadvancerapidlyaggressiveness做事方式wellorganizedpreparednesstoworkhardbilingualgoodpeopleskillsstronginter-personalskillshard-workingenjoysworkingwithpeoplework(operate)independentlystrongleadershipskillagreatteamspiritworkunderhighpressureandtime-limitationresult-orientedhavethecommitmenttomeetdeadlinesteamplayergoodpeoplemanagementskillsLanguageProficiency(描述語(yǔ)言能力的用詞)常見(jiàn)形容詞、名詞和副詞workinggoodproficiencyabove-averageexcellenteffectivelyfluentfamiliarityfluency實(shí)例:1.WorkingcommandofspokenandwrittenEnglish2.GoodcommandofEnglishwithabilitytounderstandhand-writtenEnglish3.ProficiencyinwrittenandspokenEnglishandChinese4.Above-averageEnglish/Chinesecommunicationandorganizationability5.AnexcellentunderstandingofEnglish6.AbilitytocommunicateinEnglishorallyandinwrittenform7.EffectivelybilingualinEnglishandChinese8.BeabletocommunicateinandtranslatefromEnglishtoChineseandviceversaorallyandinwrittenform9.FluentinEnglish10.FamiliaritywithtechnicalEnglish11.FluencyinEnglishComputerLiteracy(描述計(jì)算機(jī)水平的用詞)常用形容詞soundhighhands-onhighproficiencysolidskillfulliterategoodexperienced實(shí)例:1.Knowledgeofmicrocomputerandsoftwareprogramming2.Soundknowledgeandexperienceincomputer3.HavingexperienceincomputeroperationproficiencyinMicrosoftWindows,WordandExcel4.Highproficiencyincomputeroperation5.Withhands–onexperienceinsystemdevelopmentincludingsystemanalysisanddesign6.Highproficiencyincomputernetworkingandofficeproductivitysoftware7.Solidknowledgeinpersonalcomputeroperation8.Beskillfulincomputerapplication9.ComputerliterateinbothEnglishandChineselanguages10.GoodworkingknowledgeofLotus123orotherrelatedfinancialsoftware11.ExperiencedinOracle,InformixorSybaseandUNIXOccupationalExperience(描述工作經(jīng)歷的用詞)1.experienceininternationalsalesandabilitytoproduceresults2.experienceworkinginmultinationalenvironment3.market-orientedwithknowledgeofshippingdocumentationsandsometechnicalbackground4.experienceinauditing,costaccountingandtaxation5.familiaritywithorinterestininternationaltradeissues6.2yearsworkingexperienceincommerceandconsumerproducts7.1-2yearsmarketingexperienceinadvertisingandpromotion8.experienceinthecomputerizationoffinancialfunctions9.mediaplanningorservicinginternationalclients10.experienceinstaffmanagement11.experienceinnetworkingbusiness12.clerkexperience13.3yearsworkingexperienceatsupervisorylevelinproductionoperation14.excellentexperienceinadministrativeaccountingJobtitles(各種職務(wù)名稱)commerceandaccountant(商務(wù)會(huì)計(jì)類職務(wù))CPA----CertifiedPublicAccountantChiefaccountantAccountinganalystAccountingassistantAccountingclerkAccountingmanagerAccountingstaffAccountingsupervisorBondanalystBondtraderExportSalesMangerExportstaffFinancialanalystFinancialcontrollerFinancialexecutiveFinancialmanagerInternationalsalesstaffMarketingassistantMarketingexecutiveMarketingmanagerMarketingofficerMarketingpersonnelMarketingrepresentativeMarketinganalystMarketdevelopmentmanagerMarketorientedstafMarketresearcherMarketexecutiveSalesassistantSalesclerkSalesengineerSalesmanagerSalesplanningstaffSalespromotionmanagerSalesrepresentativeSalessupervisorManagement(管理類職務(wù))administrativeassistantadministrativemanageradministrativeservicemanageradministrativestaffadministrativeclerkadministratorarearepresentativeassistantmanagerassistanttogeneralmanagerbusinessassistantbusinessesmanagerexecutivedirectorexecutivesecretaryhumanresourcesmanagerofficeadministratorofficeassistantpersonneladministratorpersonnelmanagerpersonnelsupervisorseniorclerkseniorconsultantseniorsecretaryTechnologyandengineering(技術(shù)工程類職務(wù))ProductioninspectorProductionmanagerProductionplannerProductionsupervisorProjectstaffQCinspectorArchitecturalengineerProgrammingengineer一些重要的管理名詞解釋:teamwork:acooperativeeffortbyagrouporteamtopursueacommonobjective.Teamworkspiritisveryimportantformoderncooperationculture.communication:theexchangeofinformationbetweenindividuals,forexample,bymeansofspeaking,writing,orusingacommonsystemofsignsorbehavior.Goodcommunicationiscriticalforthesmoothoperationofanyorganization.sales:theexchangingofgoodsorservicesforanagreedamountofmoney,orasingletransactionmarketing:thebusinessactivityofpresentingproductsorservicestopotentialcustomersinsuchawayastomakethemeagertobuy.Marketingincludessuchmattersasthepricingandpackagingoftheproductandthecreationofdemandbyadvertisingandsalescampaigns.management:theorganizingandcontrollingoftheaffairsofabusinessoraparticularsectorofabusinesssuccessfully.CEO:theabbreviatedformforthechiefexecutiveofficer.閱讀部分Time:1hourPARTMainSkillFocusInputResponseNumberofQuestions1ScanningandgistFourshortinformationtexts(approx.250-350wordsintotal)matching72understandingtextstructureSingletext:article,report,etc.withsentencelevelgaps(textplus7optionsentencesapprox.450-550wordsintotal)Matching53ReadingforgistandspecificinformationSingletext(approx.450-550words)4-optionmultiplechoice64vocabularyandstructureSingleinformationtextwithlexicalgaps(textincludinggappedwordsapprox.200-300words)4-optionmultiplechoice155Understandingsentencestructure/erroridentificationShorttext(approx.150-200words)identificationofadditionalunnecessarywordsintextProofreading12第一項(xiàng):句子與文章的匹配實(shí)用技巧:正確的句子中一般不會(huì)用于文章中相同的單詞或詞組來(lái)表達(dá)。尋找與被選句子中某個(gè)細(xì)節(jié)表達(dá)相一致的文章。(通常一致是指近義詞的使用和同義表達(dá)的使用)一般每一篇文章至少被選一次,最多被選兩次。本項(xiàng)中的解題順序應(yīng)該是:在閱讀完一個(gè)被選句子后,用快速閱讀的方法,迅速找到答案。切忌閱讀全文。ExerciseOne1.Thiscompanyhasmorethanonevacancyinitsfactory.2.Onlygraduateengineerswillbeconsidered.3.Thisjobrequiresqualificationsbutnopreviousexperience.4.KnowledgeoftwoEuropeanlanguagesisneededforthejob.5.Frequentinternationaltravelispartofthejob.6.Youwillreceiveanextrapaymenteveryyear,inadditiontoyourbasicsalary.7.Youwillbeemployedforonlyafixedperiod.A***PESEARCHPOSTS***Awell-knowninternationaloilconsultancyneedstworecentgraduatestoworkasResearchAssistants.GoodEconomicsdegreesarerequiredandcomputerskillsareessential.TheworkismainlybasedinLondonwithregular,possiblymonthly,researchtripstoSaudiArabia.Competitivebasicsalary.BOILENGINEERAnoil-pipelinespecialistisrequired,basedinaNorthAfricanoilfield.Atleasttenyearsexperienceinthefuelindustriesisexpectedfromapplicants.Thisisapermanentpostwithahighstartingsalaryfortherightperson,plusannualbonus.CElectricalInstrumentInspectors-ThailandWehaveanumberofpostsvacantforelectricalinstrumentinspectorsinourBangkokplant.YoumustspeakGermanandEnglish,andhavewideexperienceoftheelectricalmanufacturingindustry.Contractsarelimitedtotwoyears,withcarandaccommodationprovided.Salaryisdependentonqualifications.D★EUROPEANAUTOMOTIVEINDUSTPY★AlargeSwedishcompanyhasapositioninitsmainfactoryforanelectricalvehicletestanddevelopmentengineer,whoshouldhaveatleastfiveyears’experienceofvehicleproductionandtesting.Therearegoodcareeropportunitiesfortherightperson,whomusthaveagoodEngineeringdegree.Englishisthecompanylanguage.重要語(yǔ)法:注意在備選句中的限定詞。限定詞是指在名詞詞組中對(duì)名詞起特指、類指以及表示確定數(shù)量和非確定數(shù)量等限定作用的詞類。備選句中有限定詞的出現(xiàn),標(biāo)志著該句中重要信息的顯現(xiàn)。重視限定詞的出現(xiàn),可以迅速定位備選句中重要信息,從而有的放矢地進(jìn)行查找和篩選。小知識(shí):招聘廣告的通用格式。使用所需職位或用人單位作為標(biāo)題;正文部分依次列出:所需職位;條件(詳細(xì));待遇(通常不祥);其他情況重要詞匯和表達(dá):consultancy;graduate;graduateengineer;applicant;permanentpost;inspector;accommodation;qualification;manufacturing;startingsalary;basicsalary;annualbonus鏈接:What’syouridealjob?ExerciseTwo1.Selectingstaffandgettingthemtoworktogether2.Suggestionstohelpyouimproveyourmemory.3.Adviceonworkingwithbothseniorandjuniorstaff.4.Suggestionsfordealingwithdifficultclients.5.Developingoralandwrittenpresentationskills.6.Adviceonnegotiatingstaffcomplaints.7.Guidanceonusingtelevision,radioandthepresstoyouradvantage.ATHEMINDMAPBOOKTonyBuzanAsupremelyusefulbookforbusinessmen,thisguidewillhelpyouspeedupyourabilitytoabsorbandrememberinformation.Itwillalsoimproveyourabilitytowriteandspeakeffectivelyaboutyourprofessionalknowledge.TheMindMapBookisrecommendedbyTheTimesManagementSkillsGroup:“animportanttoolformiddlemanagerseverywhere.”BTIMEMANAGEMENTMatthewScottTimeManagementshowsyouhowtoestablishgoodtime-savinghabitsbyunderstandingyourselfandyouraims.Alreadythesuccessfulauthorofthebest-sellingBusinessGuidetoPersuasionandNegotiations,Scottincludesideasonmanagingtheboss,workingwithcolleaguesandgivingorderstostaff.CTOUGHTALKINGTheEconomistBusinessSeries,No.8Ifyouareamanagerwhohastocopewithdemandingcustomers,thenthisbookmaysolveyourproblems.Youwillalsogetassistanceinhandlingemployeedissatisfactioninhelpingemployeestoperformtothebestoftheirability,andingettingthemostfromthemedia.Thisisessentialreadingforambitiousmanagers!DCHANGINGMANAGEMENTDeskCompanionBusinessBooksAgroupoffoursuccessfulbusinessmengivepracticalguidancetomanagersonusingteamsproperly.Theysuggestvariouswaystochooseanddevelopthem.Thisbookisidealforthosenewtotheconceptofteamwork.“ThebestbookonteamworkI’veeverread”(MDofStreetSalesLtd).小技巧:備選句中使用解釋性的語(yǔ)言而相應(yīng)的文章中出現(xiàn)技術(shù)性語(yǔ)言或“術(shù)語(yǔ)”。反之亦然。小知識(shí):出版物廣告的通用格式。重要詞匯和表達(dá):supremely;recommend;middlemanager;timemanagement;time-saving;best-selling;togetthemostfrom;ambitious;tobenewto;鏈接:What'simportantwhenchoosingabusinessbooktostudyfrom?ExerciseThree1.Youneedtohaveworkedinanofficebeforeattendingthiscourse.2.Youwouldlearnsomethingaboutpreventingaccidentsatwork.3.Youwouldbeabletositanexaminationintyping.4.Thiscourseisusefulifyourjobinvolvesgreetingpeopleanddealingwithenquiries.5.Thiscoursewouldsuitsomeonewithbudgetaryresponsibility.6.Youwouldgetpracticeinhelpingpeopleinagrouptocommunicate.7.Youwouldlearnhowtochangetheappearanceofaletterormemo.AThiscourseprovidestraininginarrangingmeetings,conductingthemeffectivelyandmakingtravelarrangements.Thetopicswillincludedrawingupagendas,preparingformeetings,introducingspeakersorparticipants,managingdiscussionssuccessfully,keepingtoanagreedtimetableandwritingfollow-upreports.Previousexperienceoftypingandgeneralofficeworkisessentialforthiscourse.BThiscourseisintendedbothforbeginnersandforthosewhohavereachedanelementarylevelintypewriting.Youwillhavetheopportunitytodevelopyourskillsonup-to-dateelectronicequipment,gainingexperienceofproducingallkindsoftypedmaterialinavarietyofmodernlayouts.Studentswillbegivenampleopportunitiesfor“handson”experienceofword-processingonthelatestpersonalcomputers.Typewritingtestscanbetakenforwidelyrecognizedqualifications.CThiscourseisdesignedtoprovidestudentswithexperienceofoperatingasetofaccounts,comparablewiththoseofasmallfamilyfirm,andofdealingwiththemoregeneralfinancialaspectsofrunningasmallbusiness.Topicswillincludeprofitandloss,maintainingrecordsefficiently,cashpayments,taxation,insuranceandcomputerizedaccounting.Externalexaminationscanbearranged.DParticipantsonthiscoursewilldeveloptheirtelephoneskillsandreceptiontechniquesinpracticalsituations.Othertopicsincludedinthecoursearedealingwithcorrespondence,thelatestdevelopmentsinfaxequipmentandphotocopiers,andtheadvantagesthesenewfacilitiesoffer.Thecoursealsocovershealthandsafetyinsafetyregulationsgoverningtheworkplace.重要詞匯和表達(dá):Sitanexamination;budgetaryresponsibility;Timetable;follow-upreport;tobeintendedfor;up-to-date;layout;“handson”experience;comparablewith;cashpayments;taxation;computerizedaccounting;external;correspondence;ExerciseFour1.Experienceinadvertisingwouldbehelpfulinthisjob.2.Thisjobwouldprobablysuitsomebodywhohasworkedinthepurchasingdepartmentofalargechainofstores.3.Threeyears’experiencewouldnotbeenoughforthisjob.4.Forthisjobitwouldbeusefulifyouhavestudiedhowtocarryoutsurveysintoconsumerattitudes.5.Inthisjobyouwouldtakechargeofaproductwhichhasbeenonthemarketformanyyears.6.Togetthisjobitisnotnecessarytohaveworkexperience.7.Suchahigh-rankingpositiondoesnotcomeupveryoften.AProductManagerThiscompanyhasatpresentabout30%ofthemarketandaturnoverofmorethan£500million.Thepersonappointedwillhaveresponsibilityforalong-establishedproductwhichisahouseholdname.Experienceintheinsurancemarketisnecessaryandabackgroundinaccountancywouldbehelpful.BGroupProductManagerThisisarareopportunitytoworkataseniorlevelforamarketleaderinthefoodindustry,locatedinthenorthofthecountry.thepersonappointedwillreportdirectlytothemarketingDirectorandtakefullresponsibilityforaturnoverinexcessof£80millionandateamofthreemanagers.Applicantsneedtohaveaminimumoffiveyears’experienceinproductmanagement.Amarketresearchqualificationwouldbeanadvantage.CManagementTraineesForthisexcitingpositionintheleisureindustryweareseekingmanagementtraineestodevelopexcellentbuyingskills.Possiblyanewgraduate,thesuccessfulapplicantmayhaveexperiencewithabignationalretailer,butmustcertainlypossessexcellentnegotiationandcommunicationskills.DMarketingExecutiveThisimportantpositionhasrecentlybeencreatedbyoneofthecountry’sleadingclothesmanufacturers.Itisanoutstandingopportunityforagraduatewithtwoyears’experienceindesignormagazinepublishing.Thesuccessfulcandidatewillbegivenresponsibilityforamajor,recentlylaunchedbrand.Itwouldbeanadvantagetohaveexperienceofpromotionalactivities.Excellentfringebenefitsonoffer.重要詞匯和表達(dá):Purchasingdepartment;Chain;customerattitude;high-ranking;foodindustry;turnover;marketingdirector;productmanagement;long-established;accountancy;leisureindustry;retailer;launch;promotionalactivity;fringebenefit;小資料:Whatdoesaproductmanagerdo?Productmanagersareresponsibleforthemarketinganddevelopmentofproducts.Productmanagersarebothstrategicandtactical.Strategicbecausetheyresponsibleforpositioningaproduct,assessingthecompetitionandthinkingaboutthefuture.Tacticalbecausetheyareinthefielddevelopingappropriatepromotionalcampaigns,talkingtorepsaboutwhatcustomerswantandthinkanddoingtheday-to-daysalestrackingthat'srequiredforanymajorproductcategory.Productmanagementprofessionalsareexcitedabouttheirabilitytomanageandstrengthenbrands.Theyareatthevortexofcompanylifebecausetheirdecisionsdirectlyaffectthesuccessofabusiness.ExerciseFive1.Thisbusinessisn’tassuccessfulasitwas.2.Thisadvertisementstatesthevalueofprevioussales.3.Theactivityofthisbusinessispartofanexpandingmarket.4.Thisbusinesshasthepotentialtoattractcustomerswhoarepassingby.5.Apartofthisbusinessinvolvescarryingoutrepairs.6.Thissaleincludesthecompany’svehicles.7.Thesaleofthisbusinessdoesn’tincludefixedpremises.AMario’sMario’sspecializesinhealthfoodsandotherproductsassociatedwithahealthylife-style.Itislocatedinground-floorpremisesinabusystreetinthecenteroftown,andhasareputationforfirstclassquality.Healthfoodsisagrowthindustryandtheprofitscanbeenormous.Cost:£125,000(includesfridges,freezersandallfittings)Phone278231248BIMPEXWORLDWIDEThisimport-exportbusinessspecializinginsparepartsiscompletelyrisk-freeandcouldprovideanincomeinexcessof£100,000.Itcanbeoperatedfromasmallofficeorevenyourhome.Noexperienceorcapitalisrequired.Wewillprovideyouwithclientsinover120countriesandhelpyouwithinitialcontracts.Phone0192233481CNOTTSBUNSThisbakerycurrentlyoccupiesthesecondfloorofatwo-storybuildinginaquietarea.Ithastraditionallybeenveryprofitable,withturnoverof£258,400lastyear.Thebusinessemploysanumberofstaffandcomescompletewithallplantmachineryandfivedeliveryvans.Cost:£270,000Phone012393216DJTROBERTSThisbicyclesalesandmaintenancebusinesswasestablishedin1973andhasaveryprofitabletradinghistory.Itiscurrentlytradingatbelowpreviouslevelsbutisagreatopportunityfortherightperson.Fiveveryexperiencedstaffarecurrentlyemployed.Thepremisesconsistofalargeshowroomandworkshop.Competitivelypriced.Phone02388563365重要詞匯和表達(dá):Fixedpremises;Sparepart;specializein;initialcontract;profitable;maintenance;competitivelypriced;ExerciseSix1.Youwillberesponsiblefortheoperationofacomputersystem.2.Youmustbeabletoforecastwhatpeoplewillwanttowear.3.Youwillbeabletoworkwithpeoplefrommanydifferentcountriesandbackgrounds.4.Youwillhaveaqualificationwhichcoverstwosubjectareas.5.Itisnecessarytohaveworkedinthissectorbefore.6.Youwillneedtokeepincontactwiththeheadquartersoftheorganization.7.Theadvertisementemphasizestheneedtohaveasuitableapproachtoimportantpeople.ABUSINESSMANAGERYouwillberesponsibleforourglobalbusinesswithinspecificcountriesandwillhaveagoodunderstandingofinternationaldistribution,possiblybasedonpreviousexperience,plustheabilitytoworkinmarketsthatarehighlyvariedintheirculture.Youwillbefluentinasecondlanguage,bewillingtotravelextensively,andpreferablyhaveadegree.BDEPARTMENTSTOREBUYERBasedatourheadofficeinLondon,youwillselectandorderstockfromoursuppliersinItaly.Youwillneedtopredictfashiontrends,andbuildastrongrelationshipwithourItalianoffice.Youwillhavegainedyourbuyingexperienceinwomen’sfashionandwillholdadegreeindesignwithabusinessstudiescomponent.CLEGALSERVICESADMINISTRATORAsheadofthelegaloffice,yourworkwillincludemanagingtheofficeITnetwork,typingreports,diarymaintenanceandsupervisionofanotherstaffmember.Youwillneedgoodorganizationalskillsinordertokeepaheadofavariedworkload.Youwillbedealingwithseniorexecutivesandgovernmentofficials,soamatureandefficientmannerisessential.DREGIONALLEISURESITESMANAGERYouwillberesponsibleforbudgetaryplanning,contractnegotiation,localmarketingandeffectiveadministration.Youwillcommunicatefrequentlywithourmainofficeusingthelatesttechnology.Yourexperiencecouldbefromanybusinesssectorbutyoushouldenjoyoutdoorlifeandwillideallypossessanestatemanagementqualification.語(yǔ)法小知識(shí):THEFUTUREPERFECTThefutureperfectisusedforanactionwhichatagivenfuturetimewillbeinthepastorwilljusthavefinished.重要詞匯和表達(dá):Sector;tokeepincontactwith;approach;internationaldistribution;extensively;preferably;predict;fashion;component;diarymaintenance;supervision;organizationalskill;workload;第二項(xiàng):句子的填空重要語(yǔ)法:篇章構(gòu)成的技巧(techniquesinmakingtexts)人們講話或?qū)懳恼聲r(shí),常常要把前后講的或?qū)懙膬?nèi)容加以聯(lián)系。聯(lián)系的方式有幾類,它們?yōu)檎Z(yǔ)言的應(yīng)用提供粘合(cohesion)。取得粘合最常用的方式是返指(referringback)已經(jīng)提及的事項(xiàng)。取得粘合的另一方式就是預(yù)指(referringforward)將要說(shuō)及的事項(xiàng)。篇章構(gòu)成的技巧非常適用于BEC閱讀第二項(xiàng)。下面結(jié)合考題向大家具體介紹:ExerciseOnePreparingforExhibitionsAnexhibitionisanexcellentwayofgeneratingnewbusinessforcompaniesbothlargeandsmall,andoffersmanyadvantages,suchasobtainingsalesleads,competitorintelligence,andlearningmoreaboutindustrydevelopmentandtrends.Anexhibitionshouldbeseenasanintegralelementofanoverallsalesandmarketingcampaign.Companiesthatfailtoplantheirparticipationcarefullycouldfindexhibitingcostlyandunproductive...example.Ifanewproductlaunchisplanned,forexample,agood-sizeddemonstrationareaisneededwithfacilitiesfortakingandfollowingupleads.Astandmanagershouldbeappointedfromthestart.Forwardplanningofbudgetsisessential...(8)...Anexhibitionisanidealandhighlyeffectiveplatformfornewproductlaunches...(9)...Makesurethatyouplantouseyourexhibitionas

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