版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
Copyright?2020McGraw-HillEducation.Allrightsreserved.
NoreproductionordistributionwithoutthepriorwrittenonsentofMcGraw-HillEducation.
InternationalMarketing,18e(Cateora)
Chapter4CulturalDynamicsinAssessingGlobalMarkets
1)Mostmarketsarestaticandtypicallydon'tchange.
Answer:FALSE
Explanation:Marketsconstantlychange;theyarenotstaticbutevolve,expand,andcontractinresponsetomarketingeffort,economicconditions,andotherculturalinfluences.
Difficulty:2Medium
Topic:ElementsofCulture
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
2)Themannerinandamountwhichpeopleconsume,thepriorityofneedsandwantstheyattempttosatisfy,andthemannerinwhichtheysatisfythemarefunctionsoftheirculture.
Answer:TRUE
Explanation:Themannerinandamountwhichpeopleconsume,thepriorityofneedsandwantstheyattempttosatisfy,andthemannerinwhichtheysatisfythemarefunctionsoftheirculturethattemper,mold,anddictatetheirstyleofliving.
Difficulty:1Easy
Topic:ElementsofCulture
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
3)Cultureencompassesthesumtotalofknowledge,beliefs,art,morals,laws,andcustomsacquiredbymembersofasociety.
Answer:TRUE
Explanation:Cultureisthehuman-madepartofhumanenvironment—thesumtotalofknowledge,beliefs,art,morals,laws,customs,andanyothercapabilitiesandhabitsacquiredbyhumansasmembersofsociety.
Difficulty:2Medium
Topic:ElementsofCulture
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
4)Ascountriesmovefromagriculturaltoindustrialtoserviceseconomies,birthratesincrease.
Answer:FALSE
Explanation:Ascountriesmovefromagriculturaltoindustrialtoserviceseconomies,birthratesdecline.Immediatecausesmaybegovernmentpoliciesandbirthcontroltechnologies,butaglobalchangeinvaluesisalsooccurring.
Difficulty:2Medium
Topic:ElementsofCulture
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
5)Accordingtotraditionaldefinitions,cultureistransmittedfromgenerationtogeneration.
Answer:TRUE
Explanation:Mosttraditionaldefinitionsofculturecenteraroundthenotionthatcultureisthesumofthevalues,rituals,symbols,beliefs,andthoughtprocessesthatarelearnedandsharedbyagroupofpeople,thentransmittedfromgenerationtogeneration.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
6)AccordingtoJamesDayHodgson,formerU.S.ambassadortoJapan,cultureislikea"glassceiling"thatcanbeseenthroughandeasilyunderstoodandacquired.
Answer:FALSE
Explanation:JamesDayHodgson,formerU.S.ambassadortoJapan,describescultureasa"thicket."Thislastmetaphorholdshopeforstrugglinginternationalmarketers.Accordingtotheambassador,thicketsaretoughtogetthrough,buteffortandpatienceoftenleadtosuccesses.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
7)DutchmanagementprofessorGeertHofstedearguesthatcultureprovidesaguideforhumansonhowtothinkandbehave.
Answer:TRUE
Explanation:DutchmanagementprofessorGeertHofstedereferstocultureasthe"softwareofthemind"andarguesthatitprovidesaguideforhumansonhowtothinkandbehave;itisaproblem-solvingtool.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
8)Acculturationreferstotheprocessofbecominganagentofchangethroughinnovation.
Answer:FALSE
Explanation:Humansmakeadaptationstochangingenvironmentsthroughinnovation.Individualslearnculturefromsocialinstitutionsthroughsocialization(growingup)andacculturation(adjustingtoanewculture).
Difficulty:2Medium
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
9)AccordingtoJaredDiamondinnovationsspreadfasternorthtosouththaneasttowest.
Answer:FALSE
Explanation:JaredDiamondtellsusthathistorically,innovationsspreadfastereasttowestthannorthtosouth.
Difficulty:1Easy
Topic:ElementsofCulture
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
10)AccordingtoPhilipParker,amarketingprofessor,therearestrongcorrelationsbetweentheclimateofaregionandthepercapitaGDPofcountriesinthatregion.
Answer:TRUE
Explanation:PhilipParker,amarketingprofessor,arguesforgeography'sdeepinfluenceonhistory,economics,andconsumerbehavior.Forexample,hereportsstrongcorrelationsbetweenthelatitude(climate)andthepercapitaGDPofcountries.
Difficulty:1Easy
Topic:GeographicalImplicationsthatAffectTrade
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
11)MuchofAmericantradepolicyisbasedoncotton,whichwastheoriginalsourceoftheVirginiacolony'seconomicsurvivalinthe1600s.
Answer:FALSE
Explanation:MuchofAmericantradepolicyhasdependedonthehappenstanceoftobacco(i.e.,thetechnologyofanewcashcrop)beingtheoriginalsourceoftheVirginiacolony'seconomicsurvivalinthe1600s.
Difficulty:1Easy
Topic:TradePolicyandGovernmentInterventioninInternationalTrade
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
12)Ofthefourapproachestogovernancefoundinthe20thcentury,colonialismwastheonlyapproachthatsurvivedWorldWarII.
Answer:FALSE
Explanation:Formostofthe20thcentury,fourapproachestogovernancecompetedforworlddominance:colonialism,fascism,communism,anddemocracy/freeenterprise.Fascismfellin1945.ColonialismwasalsoacasualtyofWorldWarII.
Difficulty:1Easy
Topic:DifferentFormsofGovernment
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
13)Thefamilyisanexampleofasocialinstitution.
Answer:TRUE
Explanation:Socialinstitutionsincludingfamily,religion,school,themedia,government,andcorporationsallaffectthewaysinwhichpeoplerelatetooneanother,organizetheiractivitiestoliveinharmonywithoneanother,teachacceptablebehaviortosucceedinggenerations,andgovernthemselves.
Difficulty:2Medium
Topic:SocialCulture
LearningObjective:04-02Theoriginsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
14)Marketerswithlittleornounderstandingofareligionmayreadilyoffenddeeplybecausetheinfluenceofreligionisoftenquitestrong.
Answer:TRUE
Explanation:Theinfluenceofreligionisoftenquitestrong.One'sownreligionisoftennotareliableguidetoanother'sbeliefs.Mostpeopledonotunderstandreligionsotherthantheirown,and/orwhatis"known"aboutotherreligionsisoftenincorrect.
Difficulty:1Easy
Topic:SocialCulture
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
15)Formostpeople,thefirstsocialinstitutionoutsideofthehometheyareexposedtoisagovernmentsource.
Answer:FALSE
Explanation:Inmostcultures,thefirstsocialinstitutioninfantsareexposedtooutsidethehometakestheformofachurch,mosque,shrine,orsynagogue.
Difficulty:1Easy
Topic:SocialCulture
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
16)Religionhasasignificantimpactonthevaluesystemsofasocietyandtheeffectofvaluesystemsonmarketing.
Answer:TRUE
Explanation:Theimpactofreligiononthevaluesystemsofasocietyandtheeffectofvaluesystemsonmarketingmustnotbeunderestimated.Religionclearlyaffectspeople'shabits,theiroutlookonlife,theproductstheybuy,thewaytheybuythem,andeventhenewspaperstheyread.
Difficulty:1Easy
Topic:SocialCulture
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
17)AccordingtotheWorldBank,nocountrywithlessthan50percentliteracyhassucceededeconomically.
Answer:TRUE
Explanation:AccordingtotheWorldBank,nocountryhasbeensuccessfuleconomicallywithlessthan50percentliteracy,butwhencountrieshaveinvestedineducation,theeconomicrewardshavebeensubstantial.Literacyhasaprofoundeffectonmarketing.
Difficulty:1Easy
Topic:SocialCulture
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
18)Thefoursocialinstitutionsthatmoststronglyinfluencevaluesandcultureareschools,churches,families,andthemedia.
Answer:TRUE
Explanation:Thefoursocialinstitutionsthatmoststronglyinfluencevaluesandcultureareschools,churches,families,andthemedia.
Difficulty:1Easy
Topic:SocialCulture
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
19)TheUncertaintyAvoidanceIndex(UAI),oneofthefourdimensionsofcultureidentifiedbyGeertHofstede,focusesonassertivenessandachievement.
Answer:FALSE
Explanation:TheUncertaintyAvoidanceIndex(UAI)focusesonriskorientationandtheMasculinity/FemininityIndex(MAS)focusesonassertivenessandachievement.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-03Theelementsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
20)ThePowerDistancedimensionofculture,identifiedbyGeertHofstede,referstothepreferenceforbehaviorthatpromotesone'sself-interest.
Answer:FALSE
Explanation:ThePowerDistanceIndexmeasuresthetoleranceofsocialinequality;thatis,powerinequalitybetweensuperiorsandsubordinateswithinasocialsystem.TheIndividualism/CollectiveIndexreferstothepreferenceforbehaviorthatpromotesone'sself-interest.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-03Theelementsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
21)ThePowerDistanceIndex,identifiedbyGeertHofstede,measuresthetoleranceforsocialinequalityamongmembersofaculture.
Answer:TRUE
Explanation:ThePowerDistanceIndexmeasuresthetoleranceofsocialinequality,thatis,powerinequalitybetweensuperiorsandsubordinateswithinasocialsystem.
Difficulty:2Medium
Topic:WhatisCulture?
LearningObjective:04-03Theelementsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
22)AcountrythatdemonstrateslowUncertaintyAvoidanceIndexscorestendstobedistrustfulofnewideasorbehaviors.
Answer:FALSE
Explanation:CultureswithhighUncertaintyAvoidanceIndexscoresarehighlyintolerantofambiguityandasaresulttendtobedistrustfulofnewideasorbehaviors.
Difficulty:1Easy
Topic:SocialCulture
LearningObjective:04-03Theelementsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
23)WhenaculturescoreshighinIndividualism/CollectivismIndex,individualsfailtoidentifywithgroups.
Answer:FALSE
Explanation:CulturesthatscorehighinIndividualism/CollectivismIndex(IDV)reflectan"I"mentalityandtendtorewardandacceptindividualinitiative,whereasthoselowinindividualismreflecta"we"mentalityandgenerallysubjugatetheindividualtothegroup.ThisdistinctiondoesnotmeanthatindividualsfailtoidentifywithgroupswhenaculturescoreshighonIDVbutratherthatpersonalinitiativeandindependenceareacceptedandendorsed.
Difficulty:2Medium
Topic:SocialCulture
LearningObjective:04-03Theelementsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
24)PeoplefromcultureswithhighPowerDistanceIndexscoresaremorelikelytohaveageneraldistrustofothers.
Answer:TRUE
Explanation:PeoplefromcultureswithhighPDI(PowerDistanceIndex)scoresaremorelikelytohaveageneraldistrustofothers(notthoseintheirgroups)becausepowerisseentorestwithindividualsandiscoerciveratherthanlegitimate.
Difficulty:2Medium
Topic:SocialCulture
LearningObjective:04-03Theelementsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
25)CultureswithhighUncertaintyAvoidanceIndexscorestendtohavealowlevelofanxietyandstress.
Answer:FALSE
Explanation:CultureswithhighUncertaintyAvoidanceIndexscoresarehighlyintolerantofambiguityandasaresulttendtobedistrustfulofnewideasorbehaviors.Theytendtohaveahighlevelofanxietyandstressandaconcernwithsecurityandrulefollowing.
Difficulty:2Medium
Topic:SocialCulture
LearningObjective:04-03Theelementsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
26)AhighPowerDistanceIndexscoreimpliesthatthepeoplewhoholdpowerinacountryareentitledtoprivileges.
Answer:TRUE
Explanation:HighPowerDistanceIndexscorestendtoindicateaperceptionofdifferencesbetweensuperiorandsubordinateandabeliefthatthosewhoholdpowerareentitledtoprivileges.AlowPowerDistanceIndexscorereflectsmoreegalitarianviews.
Difficulty:2Medium
Topic:SocialCulture
LearningObjective:04-03Theelementsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
27)Whendiscussingtheelementsofculture,marriageceremoniesandfuneralsaregoodexamplesofrituals.
Answer:TRUE
Explanation:Lifeisfilledwithrituals,thatis,patternsofbehaviorandinteractionthatarelearnedandrepeated.Themostobviousonesareassociatedwithmajoreventsinlife.Marriageceremoniesandfuneralsaregoodexamples.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-03Theelementsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
28)Thelanguageweuseisanexampleofaculturalsymbol.
Answer:TRUE
Explanation:Forsomearoundtheworld,languageisitselfthoughtofasasocialinstitution,oftenwithpoliticalimportance.Languageisthemostobvioussymbolicsystemandthepartthatmostofteninvolvesconsciouscommunication
Difficulty:2Medium
Topic:HowLanguageAffectsCulture
LearningObjective:04-03Theelementsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
29)Linguisticdifferencereferstothegeographicaldifferencesamongtradingnations.
Answer:FALSE
Explanation:Linguisticdifferenceisthemeasureofdifferencebetweenlanguages;animportantfactorindeterminingtheamountoftradebetweennations.
Difficulty:2Medium
Topic:HowLanguageAffectsCulture
LearningObjective:04-03Theelementsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
30)Acompanythatdecidestodeliberatelytryandchangetheaspectsofaculturethatareinoppositiontoitsmarketinggoalsispracticingculturalcongruence.
Answer:FALSE
Explanation:Thestrategyofculturalcongruenceinvolvesmarketingproductssimilartoonesalreadyonthemarketinamannerascongruentaspossiblewithexistingculturalnorms,therebyminimizingresistance.Acompanymayemployastrategyofplannedchange—thatis,deliberatelysetouttochangethoseaspectsofthecultureofferingresistancetopredeterminedmarketinggoals
Difficulty:2Medium
Topic:EconomicandBusinessImplicationsofCulturalChange
LearningObjective:04-05Thestrategyofplannedchangeanditsconsequences
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
31)Whatisacharacteristicofculture?
A)Itisradicalinnatureandreadilyacceptschange.
B)Itisthesameacrossallcountries.
C)Itisthehuman-madepartofhumanenvironment.
D)Itisstaticinnature.
E)Itisinsignificantinassessingnewmarkets.
Answer:C
Explanation:Cultureisthehuman-madepartofhumanenvironment—thesumtotalofknowledge,beliefs,art,morals,laws,customs,andanyothercapabilitiesandhabitsacquiredbyhumansasmembersofsociety.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
32)Theadjectivethatbestdefinesthemarketbehaviorofanycountryis
A)evolving.
B)proactive.
C)static.
D)constant.
E)fixed.
Answer:A
Explanation:Marketsconstantlychange;theyarenotstaticbutevolve,expand,andcontractinresponsetomarketingeffort,economicconditions,andotherculturalinfluences.Marketsandmarketbehaviorarepartofacountry'sculture.
Difficulty:2Medium
Topic:EconomicandBusinessImplicationsofCulturalChange
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
33)Whenmarketersfirstintroducedthepersonaldigitalassistant(PDA)toAmericanconsumers,theyactedas________becausetheculturalimpactoftheproductbecamewidespread.
A)gatekeepers
B)conciliators
C)agentsofsocialization
D)agentsofchange
E)arbitrators
Answer:D
Explanation:Inthiscase,marketersperformedtheroleofagentsofchange.Marketersareconstantlyadjustingtheireffortstoculturaldemandsofthemarket,buttheyalsoareactingasagentsofchangewhenevertheproductorideabeingmarketedisinnovative.
Difficulty:3Hard
Topic:EconomicandBusinessImplicationsofCulturalChange
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Apply
AACSB:KnowledgeApplication
Accessibility:KeyboardNavigation
34)Howhaveculture-basedsuperstitionsaffectedthebirthrateinJapan?
A)TheJapanesearenotaffectedbyculturalbeliefssothereisnocorrelationwithbirthrates.
B)Superstitionshavecoincidedwithadeclineinthebirthrateincertainyears.
C)MostJapanesewomenfavortheideaof"onefamily/onechild."
D)WhileeconomicconditionsaffectbirthratesinJapan,culturalbeliefsdonot.
E)Japanismostlyanagriculturalsocietyandcultureimpliesthatmanychildrenarebeneficial.
Answer:B
Explanation:Culture-basedsuperstitionshaveanevenstrongerinfluenceonthebirthratesinJapan.Aone-year20percentdropinJapanesefertilityratesin1966wascausedbyabeliefthatwomenbornintheYearoftheFireHorse,whichoccursevery60years,willleadunhappylivesandperhapsmurdertheirhusbands
Difficulty:2Medium
Topic:EconomicandBusinessImplicationsofCulturalChange
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
35)Whatactionisimportantformarketerstotakeinordertobeeffectiveinaforeignmarket?
A)learningtoappreciatetheintricaciesofculturesdifferentfromtheirown
B)ensuringthatthepromotionsfortheproductareindifferenttosocialbeliefs
C)adheringtotheprominentprejudicesinone'sownsociety
D)creatingproductdifferentiationbybeingindifferenttothecultureoftheforeignmarket
E)makingtheproductrelatetoone'sownreligion
Answer:A
Explanation:Thepointisthatculturematters.Itisimperativeforforeignmarketerstolearntoappreciatetheintricaciesofculturesdifferentfromtheirowniftheyaretobeeffectiveinforeignmarkets.
Difficulty:2Medium
Topic:EconomicandBusinessImplicationsofCulturalChange
LearningObjective:04-01Theimportanceofculturetoaninternationalmarketer.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
36)AccordingtoDutchmanagementprofessorGeertHofstede,culturecanbereferredtoasthe
A)"softwareofthemind."
B)"definingfactoroflife."
C)"conflictofcivilizationversusthemasses."
D)"tooloftheelite."
E)"art'striumphoverbanality."
Answer:A
Explanation:DutchmanagementprofessorGeertHofstedereferstocultureasthe"softwareofthemind"andarguesthatitprovidesaguideforhumansonhowtothinkandbehave.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
37)Inorderforculturetoexistitmustbe
A)agreeduponbyanentirenation.
B)transmittedfromonegenerationtothenext.
C)individualizedanddifferentforeveryone.
D)seenastheanswertoallissues.
E)usedtocreatenewritualsandnorms.
Answer:B
Explanation:Cultureisthesumofthevalues,rituals,symbols,beliefs,andthoughtprocessesthatarelearnedandsharedbyagroupofpeople,thentransmittedfromgenerationtogeneration.
Difficulty:2Medium
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Understand
AACSB:Diversity
Accessibility:KeyboardNavigation
38)JamesDayHodgson,formerU.S.ambassadortoJapan,describescultureasa(n)________,whichaccordingtohimistoughtogetthrough,buteffortandpatiencecouldoftenleadtosuccess.
A)glassceiling
B)maze
C)intelligencetest
D)thicket
E)perseverancetest
Answer:D
Explanation:JamesDayHodgson,formerU.S.ambassadortoJapan,describescultureasa"thicket."Thismetaphorholdshopeforstrugglinginternationalmarketers.Accordingtotheambassador,thicketsaretoughtogetthrough,buteffortandpatienceoftenleadtosuccesses.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
39)AccordingtoEdwardHall'scommentsonculture,whichactioncouldhurtcompaniesandcareersinforeignmarkets?
A)adherencetothesocialnormsoftheforeignmarket
B)beingagentsofchangeinthenewmarket
C)ignoranceofculturaldifferencesintheforeignmarket
D)strictfollowingofthepoliticalrulesoftheforeignsociety
E)considerationoftheeconomicsystemofthenewmarket
Answer:C
Explanation:ThesalientpointsinHall'scommentsarethatculturaldifferencesareofteninvisibleandthatmarketerswhoignorethemoftenhurtboththeircompaniesandcareers.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
40)Theprocessofadjustingtoanewcultureisknownas
A)diffusion.
B)culturetransfer.
C)acculturation.
D)assimilation.
E)transference.
Answer:C
Explanation:Individualslearnculturefromsocialinstitutionsthroughsocialization(growingup)andacculturation(adjustingtoanewculture).
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
41)Youngchildrenlearnaboutsocialinstitutionsfromtheirfamiliesandwhentheygotoschool.Thisprocessoflearningiscalled
A)anarchy.
B)socialization.
C)culturalapathy.
D)cognitivedissonance.
E)socialrebellion.
Answer:B
Explanation:Individualslearnculturefromsocialinstitutionsthroughsocialization(growingup)andacculturation(adjustingtoanewculture).Individualsalsoabsorbculturethroughrolemodeling,orimitationoftheirpeers.Peoplemakedecisionsaboutconsumptionandproductionthroughapplicationoftheircultural-basedknowledge.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
42)Mosttraditionaldefinitionsof________centeraroundthenotionthatitisthesumofthevalues,rituals,symbols,beliefs,andthoughtprocessesthatarelearned,sharedbyagroupofpeople,andtransmittedfromgenerationtogeneration.
A)economy
B)sensitivity
C)population
D)demography
E)culture
Answer:E
Explanation:Mosttraditionaldefinitionsofculturecenteraroundthenotionthatcultureisthesumofthevalues,rituals,symbols,beliefs,andthoughtprocessesthatarelearnedandsharedbyagroupofpeoplethentransmittedfromgenerationtogeneration.
Difficulty:1Easy
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
43)Juanitagrewuplearningagreatdealaboutculturefromherschool,thechurch,themedia,andherfamily.Thisisanexampleof
A)acculturation.
B)socialization.
C)naturalization.
D)emancipation.
E)classification.
Answer:B
Explanation:Individualslearnculturefromsocialinstitutionsthroughsocialization(growingup)andacculturation(adjustingtoanewculture).Individualsalsoabsorbculturethroughrolemodeling,orimitationoftheirpeers.
Difficulty:2Medium
Topic:WhatisCulture?
LearningObjective:04-02Theoriginsofculture.
Bloom's:Apply
AACSB:KnowledgeApplication
Accessibility:KeyboardNavigation
44)LisetteisexcitedabouthernewhomeinRome.Shehasbeengiventheopportunitytolearnaboutanewculture,formnewfriendships,andcapitalizeonopportunitiesthatwerenotavailableinherpreviousworkplacebasedinAtlanta.Inthisscenario,Lisetteisgoingthrough________assheadjuststolivinginRome.
A)acculturation
B)classification
C)naturalization
D)emancipation
E)standardization
Answer:A
Explanation:Individualslearnculturefromsocialinstitutionsthroughsocialization(growingup)andacculturation(adjustingtoanewculture).Individualsalsoabsorbculturethroughrolemodeling,orimitationoftheirpeers.
Difficulty:3Hard
Topic:W
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 2024年地下停車場車位出租合同范本:高效便捷租賃服務(wù)3篇
- 2024年版公路貨物運(yùn)輸協(xié)議范例文件版B版
- 早期干預(yù)教育課程設(shè)計(jì)
- 2024年果蔬買賣協(xié)議
- 2024年度智能家居產(chǎn)品全生命周期售后服務(wù)與維保綜合協(xié)議3篇
- 2024年蟲草批發(fā)銷售協(xié)議版B版
- 2024年度消防技術(shù)服務(wù)合同范本6篇
- 2024年股權(quán)退出合同規(guī)定本
- 2024年自建房施工監(jiān)理合同2篇
- 2024年度債券擔(dān)保不良資產(chǎn)處置合同3篇
- 多元化經(jīng)營的陷阱——巨人集團(tuán)失敗的財(cái)務(wù)分析
- 市政道路工程_混凝土路面檢驗(yàn)批_樣板
- 《語言習(xí)得與外語教學(xué)》-課程教學(xué)大綱
- COMMERCIAL INVOICE 商業(yè)發(fā)票
- 旅行社踩線邀請(qǐng)函
- 12噸汽車起重機(jī)基本技術(shù)規(guī)格資料
- 年產(chǎn)2億袋板藍(lán)根顆粒劑車間工藝設(shè)計(jì)
- WEB開發(fā)基礎(chǔ)-2021秋本-計(jì)算機(jī)科學(xué)與技術(shù)本復(fù)習(xí)資料-國家開放大學(xué)2022年1月期末考試復(fù)習(xí)資料
- 基數(shù)詞-與序數(shù)詞PPT優(yōu)秀課件
- 雙壁波紋管出廠合格證(共4頁)
- 學(xué)校校醫(yī)室常用藥物配備目錄及急救小常識(shí)
評(píng)論
0/150
提交評(píng)論