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INDUSTRIES&MARKETS

AlcoholindustryinFinland

PAGE

1

TableofContents

01Overview

04Alko

PercapitaconsumptionofalcoholinFinland1960-2023

04

RevenueofAlkofrom2017-2023

23

PrivateconsumptionexpenditureonalcoholicbeveragesinFinland2013-2023

05

OperatingprofitofAlko2017-2023

24

SalesvolumeofalcoholicbeveragesinFinland2013-2023,bychannel

06

NumberofemployeesofAlko2017-2023

25

AlcoholexcisedutyrateinFinland2024,bybeveragetype

07

NumberofAlkostoresandpickuppointsinFinland2013-2023

26

ConsumerpriceindexofalcoholicbeveragesinFinland2013-2023

08

SalesvolumeofbeveragesinAlkostores2017-2023

27

ConsumerimportsofvariousalcoholicbeveragesinFinland2019-2023

09

Best-sellingalcoholicbeveragesinAlkostoresinFinland2023

28

02Internationaltrade

05Consumption

ValueofalcoholicbeveragesimportedtoFinland2013-2023

11

AlcoholicbeverageconsumptioninFinland2023,bytypeofbeverage

30

MainimportpartnersofFinlandforalcoholicbeverages2023,byimportvalue

12

PercapitaconsumptionofbeerinFinland2017-2023

31

ValueofalcoholicbeveragesexportedfromFinland2013-2023

13

PercapitaconsumptionofciderinFinland2017-2023

32

MainexportpartnersofFinlandforalcoholicbeverages2023,byexportvalue

14

PercapitaconsumptionofmixedalcoholicdrinksinFinland2017-2023

33

PercapitaconsumptionofwineinFinland2017-2023

34

03Retail

PercapitaconsumptionofspiritsinFinland2017-2023

35

Numberofretailstoressellinglow-alcoholbeveragesinFinland2012-2022

16

RetailsalesvolumeofalcoholicbeveragesinFinland2023,bytype

17

06Consumerbehavior

RetailsalesvolumeofbeerinFinland2023,bytype

18

OpinionsonalcoholpolicyinFinland2024,byagegroup

37

RetailsalesvolumeofwineandfermentedbeveragesinFinland2023,bytype

19

OpinionsonlegaldrinkingageforbeerandwineinFinland2024

38

RetailsalesvolumeoffortifiedwineinFinland2023,bytype

20

OpinionsonlegaldrinkingageforspiritsinFinland2024

39

RetailsalesvolumeofdistilledbeveragesinFinland2023,bytype

21

Opinionsonthestate’salcoholmonopolyAlkoinFinland2019-2024

40

TableofContents

07Outlook

RevenueofthealcoholicdrinksindustryinFinland2018-2028

42

VolumeofalcoholicdrinksinFinland2018-2028

43

RevenuepercapitaofalcoholicdrinksinFinland2018-2028

44

Per-capitaconsumptionofalcoholicdrinksinFinland2019-2029

45

CHAPTER01

Overview

PercapitaconsumptionofalcoholinFinlandinselectedyearsfrom1960to2023(inlitersofpurealcohol)

PercapitaconsumptionofalcoholinFinland1960-2023

Percapitaconsumptionofpurealcoholinliters

12

10

10 9.6 9.7

8.9 9.2 9.2 8.9

8.6 8.6 8.4 8.4 8.2

8 7.8 7.6 7.6

8 7.2 7.4

6

4.8

4

2.6

2

0

1960 1970 1980 1990 2000 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Description:In2023,percapitaconsumptionofalcoholinFinlandwas7.4literspercapita,measuredinlitersofpurealcohol.Comparedto2020,alcoholconsumptiondeclinedby0.4litersperperson.Alcoholconsumptionpeakedin2005butdroppedagainbelowtenlitersin2012andhassteadilydecreasedsincethen.In1970,percapitaconsumptionofalcoholinFinlandwasmeasuredat4.8liters.

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Note(s):Finland;1960to2023;Incl.documentedandundocumentedconsumption*;*UndocumentedconsumptionreferstoalcoholimportedfromabroadorconsumedabroadbyFinns,illegalimportingofalcohol,legalandillegalhousedistilling[...]

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Source(s):KantarTNS;NationalInstituteforHealthandWelfare

Expenditureinmillioneuros

HouseholdconsumptionexpenditureonalcoholicbeveragesinFinlandfrom2013to2023(inmillioneuros)

PrivateconsumptionexpenditureonalcoholicbeveragesinFinland2013-2023

4,500

4,000 3,849 3,801

3,487 3,540 3,581 3,657

3,500 3,415 3,414 3,319 3,307 3,284

3,000

2,500

2,000

1,500

1,000

500

0

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022* 2023*

Description:PrivateconsumptionexpenditureonalcoholicbeveragesinFinlandfluctuatedbetween3.2and3.8billioneuros.Whereasin2013,theFinnishhouseholdsspentroughly3.4billioneurosonalcoholicbeverages,theexpenditureincreasedbynearly242millioneurosbytheyear2023.In2023,theprivateconsumptionexpenditureonalcoholicbeveragesamountedtonearly3.66billioneuros,basedonpreliminarydata.

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Note(s):Finland;2013to2023;valuesareshownincurrentpices;*Preliminarydata

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Source(s):StatisticsFinland

SalesvolumeofalcoholicbeveragesinFinlandfrom2013to2023,bychannel(in1,000liters)

SalesvolumeofalcoholicbeveragesinFinland2013-2023,bychannel

Salesvolumeinthousandliters

Restaurants Retail

600,000

500,000

400,000

300,000

200,000

100,000

0

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Description:Overtheperiodfrom2013to2023,thesalesvolumeofalcoholicbeveragesinFinlandgraduallydeclinedoverall.In2023,retailsalesofalcoholreachedalmost449.8millionliters,whilerestaurantsalesamountedtomorethan69.1millionliters.

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more

Note(s):Finland;2013to2023Source(s):Valvira

ExcisedutyonalcoholicbeveragesinFinlandasof2024,bytypeofbeverage

AlcoholexcisedutyrateinFinland2024,bybeveragetype

0 100 200 300 400 500 600 700 800 900 1,000

Beer(0.5-3,5%) 28.35

Beer(<3,5%) 36.2

Wineandotherfermentedalcoholicbeverages(1.2-2.8%) 36

Wineandotherfermentedalcoholicbeverages(2.8-5.5%) 198

Wineandotherfermentedalcoholicbeverages(5.5-8%) 308

Wineandotherfermentedalcoholicbeverages(8-18%) 456

Intermediateproducts(1.2-15%) 568

Intermediateproducts(15-22%) 863

Ethylalcohol(1.2-2.8%) 30.9

Ethylalcohol(<2.8%) 54.8

Otherproducts 54.8

Excisedutyincentperclofethylalcohol

Description:TaxratesofalcoholandalcoholicbeveragesinFinlandincreasedinthebeginningoftheyear2024.Theexcisedutyleviedonbeerwas36.2centsperclethylalcohol,andonwine456centsperclethylalcohol.

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Note(s):Finland;AsofJanuary1,2024

Source(s):FinnishTaxAdministration;MinistryofFinanceFinland

Consumerpriceindex(2010=100)

Consumerpriceindex(CPI)ofalcoholicbeveragesinFinlandfrom2013to2023

ConsumerpriceindexofalcoholicbeveragesinFinland2013-2023

135

129.68

130

125.01

125 123.02

120 117.72 118.94

116.26

115

112.4

111.34 111.17 111.42

110 108.83

105

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Description:Theconsumerpriceindex(CPI)ofalcoholicbeveragesinFinlandincreasedfairlysteadilyintheshownperiod,afterstagnatingbetween2014and2017.In2023,theCPIforalcoholicbeverageswasmeasuredat129.68,wherethebaseyear2010equals100.

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Note(s):Finland;2013to2023Source(s):StatisticsFinland

ConsumerimportsofvariousalcoholicbeveragesinFinlandfrom2019to2023,bytypeofbeverage(inmillionliters)

ConsumerimportsofvariousalcoholicbeveragesinFinland2019-2023

Consumerimportsinmillionliters

Beer CiderandLongdrink** Wines Spirits Fortifiedwinesandmixedalcoholbeverages

30 28.4

25

21.8

20

15.7 16.5 15.3

15 13.3

10.7 10

10 9.1

7.7 7.3 6.6

5.5 4.8

5 3.8 3.6 3.7

2.6 2.9

1.1 1 0.41 1 1.7

0

2019 2020 2021 2022 2023

Description:ConsumerimportsofvariousalcoholicbeveragesshowedadecliningtrendinFinlandovertheperiodfrom2018to2021.In2023,itwasestimatedthatFinnishconsumersimported21.8millionlitersofbeerfromtheirtripsabroad.Thiswasanincreaseof5,4percentcomparedtothepreviousyear.Incomparison,consumerimportsofspiritsamountedto3.7millionliters,

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Note(s):Finland;2019to2023;2,600*;15yearsandolder;*Thedataforthereviewperiodarethereforebasedonmorethan26,000contacts,ofwhichapproximately2,600peoplehadvisitedabroadandansweredthesurvey.**InFinland,the[...]

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Source(s):KantarTNSFinland;NationalInstituteforHealthandWelfare

CHAPTER02

Internationaltrade

Importvalueinmillioneuros

ValueofalcoholicbeveragesimportedtoFinland2013to2023(inmillioneuros)

ValueofalcoholicbeveragesimportedtoFinland2013-2023

450

406.52

400 388.16

360.74 359.21

350 339.84 338.68 345.21 342.47 346.95 340.15 341.02

300

250

200

150

100

50

0

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Description:From2013to2023,thevalueofalcoholicbeveragesimportedtoFinlandincreasedoverall.In2023,alcoholicbeverageimportsamountedtoroughly388.16millioneuros,decreasingfromthepreviousyear.

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Note(s):Finland;2013to2023

Source(s):FinnishCustoms

MainimporttradepartnersofFinlandforalcoholicbeveragesin2023,byimportvalue(inmillioneuros)

MainimportpartnersofFinlandforalcoholicbeverages2023,byimportvalue

0 10 20 30 40 50 60 70 80 90

France 79.88

Italy 59.96

Germany 39.02

Spain 35.7

UnitedKingdom 29.32

Chile 22.22

Australia 13.72

UnitedStates 13.55

Portugal 11.87

Sweden 8.72

Belgium 8.43

Ireland 7.28

Estonia 6.6

Netherlands 6.16

Mexico 5.94

Importvalueinmillioneuros

Description:Asof2023,FrancewastheleadingimporterofalcoholicbeveragestoFinland,withanimportvalueofroughly79.88millioneuros.Thesecond-largestimportpartnerbyvaluewasItaly,withnearly60millioneuros.OthermajorimportcountriesincludedGermany,Spain,theUnitedKingdom,andChile.

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Note(s):Finland;2023Source(s):FinnishCustoms

Exportvalueinmillioneuros

ValueofalcoholicbeveragesexportedfromFinlandfrom2013to2023(inmillioneuros)

ValueofalcoholicbeveragesexportedfromFinland2013-2023

250

204.84

200

182.54

159.8 162.9 157.6 164.2

148 150.6 151.4

150 138.81

123.1

100

50

0

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Description:From2013to2023,thevalueofalcoholicbeveragesexportedfromFinlandincreasedoverall.In2023,alcoholicbeverageexportsfromFinlandamountedtoroughly205millioneuros,whichwasthehighestvalueduringtheshownperiod.

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Note(s):Finland;2013to2023

Source(s):FinnishCustoms

MainexporttradepartnersofFinlandforalcoholicbeveragesin2023,byexportvalue(inmillioneuros)

MainexportpartnersofFinlandforalcoholicbeverages2023,byexportvalue

0 5 10 15 20 25 30 35 40 45 50

Estonia 44.65

Sweden 35.93

Poland 17.12

Denmark 14.42

Latvia 13.56

Germany 10.51

Norway 8.93

Netherlands 8.04

Israel 6

Lithuania 5.1

Czechia 4.05

Hungary 3.95

Russia 3.12

UnitedStates 2.98

Bulgaria 2.97

Exportvalueinmillioneuros

Description:Asof2023,Finland’smainexporttradepartnerforalcoholicbeverageswasEstonia,withanexportvalueofroughly44.65millioneuros.Thesecond-largestexportpartnerbyvaluewasSweden,withroughly35.93millioneuros.OthermajorexportcountriesincludedPoland,Germany,Latvia,andDenmark.

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Note(s):Finland;2023Source(s):FinnishCustoms

CHAPTER03

Retail

Numberofstores

Numberofretailoutletssellinglow-alcoholbeverages(<5.5%)inFinlandfrom2012to2022

Numberofretailstoressellinglow-alcoholbeveragesinFinland2012-2022

6,000

5,511 5,371 5,282 5,264

5,116 4,948

5,000 4,727 4,606

4,453 4,399 4,297

4,000

3,000

2,000

1,000

0

2012 2013 2014 2015 2016 2017* 2018 2019 2020 2021 2022

Description:From2012to2022,thenumberofretailstoresinFinlandsellingalcoholicbeveragescontainingatmost5.5percentalcoholdecreasedsteadily.In2022,thenumberofstoressellinglow-alcoholbeveragestotaledroughly4,300.

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Note(s):Finland;2012to2022;*Until2017,figuresincluderetailstoressellingalcoholicbeveragescontainingatmost4.7percentalcohol.Thesourcedoesnotspecify,ifthefiguresincludethenumberofAlko(nationalalcoholicbeverageretailing[...]

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Source(s):NationalInstituteforHealthandWelfare;Valvira

RetailsalesvolumeofalcoholicbeveragesinFinlandin2023,bytype(in1,000liters)

RetailsalesvolumeofalcoholicbeveragesinFinland2023,bytype

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000

Beer 302,648

Wineandfermentedbeverages 76,035

Fortifiedwines 1,798

Distilledbeverages 69,311

Total 449,791

Salesvolumeinthousandliters

Description:TheretailsalesofalcoholicbeveragesinFinlandtotaledroughly450millionlitersin2023,adecreaseof1.9percentfromthepreviousyear.In2023,morethan302millionlitersofbeerwassoldinretail.Wineretailsalesreachedover76millionliters,followedbydistilledbeverageswithroughly69millionliters.

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Note(s):Finland;2023Source(s):Valvira

RetailsalesvolumeofbeerinFinlandin2023,bytype(in1,000liters)

RetailsalesvolumeofbeerinFinland2023,bytype

0 50,000 100,000 150,000 200,000 250,000 300,000

Lager 280,967

Ale 21,289

Other 392

Salesvolumeinthousandliters

Description:TheretailsalesvolumeofbeerinFinlandtotaledalmost303millionlitersin2023,adecreaseof2.9percentfromthepreviousyear.In2023,almost281millionlitersoflagerweresoldinretail,followedbyroughly21.3millionlitersofale.

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Note(s):Finland;2023

Source(s):Valvira

Source(s):Valvira

RetailsalesvolumeofwineandfermentedbeveragesinFinlandin2023,bytype(in1,000liters)

RetailsalesvolumeofwineandfermentedbeveragesinFinland2023,bytype

0 5,000 10,000 15,000 20,000 25,000

Whitewine 20,380

Redwine 19,338

Cider 18,133

Fermentedmixedalcoholicbeverages 8,408

Sparklingwine 5,109

1,885

Flavoredwine 1,212Otherfermentedbeverages 802

Fruitwine 408

Champagne 360

Salesvolumeinthousandliters

Description:TheretailsalesofwineandfermentedbeveragesinFinlandreachedover76millionlitersin2023,adecreaseof6.1percentfromthepreviousyear.In2023,over19millionlitersofredwineandover20millionlitersofwhitewineweresoldinretail.Thatyear,retailsalesofcideramountedtoover18millionlitersinFinland.

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Note(s):Finland;2023;Excl.fortifiedwine

Note(s):Finland;2023Source(s):Valvira

RetailsalesvolumeoffortifiedwineinFinlandin2023,bytype(in1,000liters)

RetailsalesvolumeoffortifiedwineinFinland2023,bytype

0 100 200 300 400 500 600 700 800 900 1,000

Fortifiedfruitwine 939

Otherwines 587

Vermouth 94

Sherry 90

Portwine 83

Madeirawine 6

Salesvolumeinthousandliters

Description:TheretailsalesoffortifiedwineinFinlandamountedtoroughly7.8millionlitersin2023,decliningninepercentfromthepreviousyear.In2023,almostonemillionlitersoffortifiedfruitwineweresoldinretail,followedby587,000litersofotherwines.

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RetailsalesvolumeofdistilledbeveragesinFinlandin2023,bytype(in1,000liters)

RetailsalesvolumeofdistilledbeveragesinFinland2023,bytype

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000

Mildmixeddrinks 49,923

Unflavoredspirits 9,339

Liqueur 2,867

CognacandBrandy 2,118

Whiskey 1,755

Flavoredspirits 1,477Rum,Taffia,Cachaca 766

GinandGenever 491

305

Bitters 199

Otherdistilledalcoholicbeverages 53

Fruitspirits 16

Salesvolumeinthousandliters

Description:TheretailsalesofdistilledbeveragesinFinlandtotaledover69millionlitersin2023,anincreaseof10.9percentfromthepreviousyear.In2023,roughly9.3millionlitersofunflavoredspiritsweresoldinretailinFinland.Thatyear,theretailsalesofmildmixeddrinksreachedalmost50millionliters.

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CHAPTER04

Alko

Revenueinmillioneuros

RevenueofAlkofrom2017to2023(inmillioneuros)

RevenueofAlkofrom2017-2023

1,400

1,297 1,290

1,200 1,175 1,154 1,144 1,187 1,161

1,000

800

600

400

200

0

2017 2018 2019 2020 2021 2022 2023

23 Description:TheannualrevenueofAlkofluctuatedbetween1.16and1.3billioneurosfrom2017to2023.In2023,theFinnishalcoholicbeverageretailingmonopolygeneratedroughly1.2billioneurosofrevenue.Alko’ssalesincreasedduetotheCOVID-19pandemic,asthealcoholsalesinbarsandrestaurants,aswellastravellers’privateimportsdeclinedduringtheyear2020.

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Note(s):Finland;2017to2023Source(s):Alko

24

Description:Overtheperiodfrom2017to2023,theoperatingprofitofAlkofluctuatedbetween40andnearly68millioneuros.In2023,theoperatingprofitoftheFinnishalcoholmonopolywasapproximately43millioneuros.Note(s):Finland;2017to2023

Source(s):Alko

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Operatingprofitinmillioneuros

OperatingprofitofAlkofrom2017to2023(inmillioneuros)

80

70 64.8 67.6

60

52.6

49.9

50 46

42.7

40.1

40

30

20

10

0

2017 2018 2019 2020 2021 2022 2023

OperatingprofitofAlko2017-2023

25

Description:From2017to2023,theaveragenumberofemployeesofAlkofluctuatedbetween2,400and2,470inmostyears.Duringthefinancialyear2023,theFinnishalcoholretailmonopolyemployedonaverage2,398people.Note(s):Finland;2017to2023

Source(s):Alko

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Numberofemployees

AveragenumberofemployeesofAlkofrom2017to2023

3,000

2,500 2,401 2,452 2,466 2,454 2,472 2,436 2,398

2,000

1,500

1,000

500

0

2017 2018 2019 2020 2021 2022 2023

NumberofemployeesofAlko2017-2023

Source(s):Alko

NumberofAlkostoresandpickuppointsinFinlandfrom2013to2023

NumberofAlkostoresandpickuppointsinFinland2013-2023

Numberofstoresororderpoints

Alkostores Alkopickuppoints*

400

369 376 370

350 352 351 354 357 361 362 365

350

300

250

200

150 127 142 134

118

107 106 104 100

100

66 60 68

50

0

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Description:Overtheperiodfrom2013to2023,thenumberofAlkostoresinFinlandincreased.Atthesametime,thenumberofpick-uppointssupplementingAlko’sstorenetworkfluctuated,butincreasedoverall.In2023,therewere370Alkostores,and118pickup

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! " # !$ !

Note(s):Finland;2013to2023;*Pick-uppointsrefertolocalAlkopartnersauthorizedtohandoveronlineordersofalcoholicbeveragesonAlko’sbehalf.

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Salesvolumeinmillionliters

SalesvolumeofbeveragesinAlkostoresfrom2017to2023(inmillionliters)

SalesvolumeofbeveragesinAlkostores2017-2023

100 93.2 92.7

89

90 85.2

82.1 80.3

80 76.9

70

60

50

40

30

20

10

0

2017 2018 2019 2020 2021 2022 2023

Description:Thetotalsalesvolumeofbothalcoholicandnon-alcoholicbeveragesinAlkostoresdecreasedfrom2017to2023.In2023,76.9millionlitersofbeveragesweresoldbytheFinnishalcoholretailmonopoly,3.4millionliterslessthaninthepreviousyear.

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Note(s):Finland;2017to2023;Incl.bothalcoholicandnon-alcoholicbeverages

MostsoldalcoholicbeveragesinAlkostoresinFinlandin2023,bysalesvolume(in1,000liters)

Best-sellingalcoholicbeveragesinAlkostoresinFinland2023

0 500 1,000 1,500 2,000 2,500 3,000

LeijonaViina 2,457

KoskenkorvaViina 1,993

SuomiViina 1,798

OlviTuplapukki 1,039

TapioViina 1,009

2uDuasUvas 993

GatoNegroSauvignonBlanc 938

QuintadasSetencostas 726

Jaloviina 636

KoskenkorvaViina30% 596

Salesvolumeinthousandliters

Description:In2023,theFinnishvodkaLeijonaViinawasthemostsoldproductintheAlkostoresinFinland.Alko’sthreebest-sellingproducts(LeijonaViina,KoskenkorvaViina,andSuomiViina)werevodkas,whicheachsoldaroundtwomillionlitersin2023.Other& & & # # "

Note(s):Finland;2023

Read(more

) # * #

CHAPTER05

Consumption

Shareofalcoholicbeverages

DistributionofalcoholicbeverageconsumptioninFinlandin2023,bytypeofbeverage

AlcoholicbeverageconsumptioninFinland2023,bytypeofbeverage

Retail Gastronomy

60%

50% 49%

45%

40%

30%

21% 20%

20% 18% 18%

12%

10%

10%

3% 4%

1%

0%

Beer Spirits Wine Mixedalcoholic Cider Fortifiedwine

beverages

Description:Accordingtoanationalalcoholsurveyfrom2023,beerwasthemostconsumedalcoholicbeverageinFinland.Beeraccountedfor49percentofallalcoholconsumptioninrestaurants,followedbyspiritsandwinewith18percent.Indomesticalcoholconsumptionbeermadeup45percent,whilespiritsaccountedfor21percent,measuredinpurealcohol.

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Note(s):Finland;2023;MeasuredinpurealcoholSource(s):NationalInstituteforHealthandWelfare

Note(s):Finland;2017to2023;15yearsorolder

Source(s):NationalInstituteforHealthandWelfare;StatisticsFinland

PercapitaconsumptionofbeerinFinlandfrom2017to2023(inlitersofpurealcohol)

PercapitaconsumptionofbeerinFinland2017-2023

Percapitaconsumptioninlitersofpurealcohol

4.5

4 4 3.9

4.0 3.8 3.7

3.5 3.4

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0.0

2017 2018 2019 2020 2021 2022 2023

Description:From2017to2023,percapitaconsumptionofbeerinFinlanddecreased.In2023,Finnsconsumed3.4litersofbeerperperson,measuredinlitersofpurealcoholamongindividualsaged15orabove.

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Note(s):Finland;2017to2023;15yearsorolderSource(s):NationalInstituteforHealthandWelfare

PercapitaconsumptionofciderinFinlandfrom2017to2023(inlitersofpurealcohol)

PercapitaconsumptionofciderinFinland2017-2023

Percapitaconsumptioninlitersofpurealcohol

0.4

0.3 0.3 0.3 0.3 0.3 0.3

0.3

0.3

0.2

0.2

0.2

0.1

0.1

0.0

2017 2018 2019 2020 2021 2022 2023

Description:PercapitaconsumptionofciderremainedstableinFinlandovertheperiodfrom2017to2023.In2023,Finnsconsumed0.2litersofciderperperson,measuredinlitersofpurealcoholamongindividualsaged15orabove.

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PercapitaconsumptionofmixedalcoholicdrinksinFinlandfrom2017to2023(inlitersofpurealcohol)

PercapitaconsumptionofmixedalcoholicdrinksinFinland2017-2023

Percapitaconsumptioninlitersofpurealcohol

0.9

0.8

0.8

0.7 0.7

0.7

0.6 0.6 0.6

0.6

0.5

0.4

0.4

0.3

0.2

0.1

0.0

2017 2018 2019 2020 2021 2022 2023

33 Description: " ./ 0 ./.1# & ’ "alcoholicmixeddrinkinFinlandisHartwallOriginalLongDrink,whichisamixofFinnishpremiumginandgrapefruitsoda.

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Note(s):Finland;2017to2023;15yearsorolderSource(s):NationalInstituteforHealthandWelfare

Note(s):Finland;2017to2023;15yearsorolder

Source(s):NationalInstituteforHealthandWelfare;StatisticsFinland

PercapitaconsumptionofwineinFinlandfrom2017to2023(inlitersofpurealcohol)

PercapitaconsumptionofwineinFinland2017-2023

Percapitaconsumptioninlitersofpurealcohol

2.0

1.8 1.8

1.8 1.7 1.7 1.7

1.6

1.6 1.5

1.4

1.2

1.0

0.8

0.6

0.4

0.2

0.0

2017 2018 2019 2020 2021 2022 2023

Description:Overtheperiodfrom2017to2023,percapitaconsumptionofwineinFinlanddeclined.In2023,Finnsconsumed1.5litersofwineperperson,measuredinlitersofpurealcoholamongindividualsaged15orabove.

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Note(s):Finland;2017to2023;15yearsorolderSource(s):NationalInstituteforHealthandWelfare

PercapitaconsumptionofspiritsinFinlandfrom2017to2023(inlitersofpurealcohol)

PercapitaconsumptionofspiritsinFinland2017-2023

Percapitaconsumptioninlitersofpurealcohol

2.0

1.8

1.8 1.7 1.7 1.7 1.7

1.6 1.6

1.6

1.4

1.2

1.0

0.8

0.6

0.4

0.2

0.0

2017 2018 2019 2020 2021 2022 2023

Description:Overtheperiodfrom2017to2023,percapitaconsumptionofspiritsinFinlanddecreasedslightly.In2023,Finnsconsumed1.6litersofspiritspercapita,measuredinlitersofpurealcoholamongindividualsaged15orabove.

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CHAPTER06

Consumerbehavior

Note(s):"

3

*

&

!

./.43

#///

3

2$05

!

3

6

Source(s):KantarTNSFinland;NationalInstituteforHealthandWelfare

Shareofrespondents

WhatisyouropiniononthealcoholcontrolpolicyinFinland?

OpinionsonalcoholpolicyinFinland2024,byagegroup

Appropriate Shouldbestricter Shouldbelessstrict Idonotknow

120%

100%

8%8% 6%6% 3%3% 5%5% 10%10%

80% 23%23% 31%31% 37%37% 24%24% 15%15%

9% 6% 18%

60% 9%

9%

40%

64%64% 57%57%

60%60% 54%54% 50%50%

20%

0%

18to24years 25to34years 35to49years 50to64years Over65years

Description:Accordingtothe2024survey,57percentofrespondentsinFinlandconsideredtheFinnishalcoholpolicyappropriate.Inrecentyears,theshareofFinnishrespondentswhosupportthecurrentalcoholpolicyhassteadilyincreased.60percentofthe

respondentsaged18to24yearssupportedthecurrentlegislation,whereasthecorrespondingfigureforrespondentsaged25to34yearswas54percent.Incontrast,18percentofrespondentsagedover65yearssaidthattheFinnishalcohol[...]

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Whatdoyouthinkaboutthelegaldrinkingageforbeerandwine(18years)inFinland?

Toolow4% Cannotsay1% Toohigh1%

Appropriate94%

OpinionsonlegaldrinkingageforbeerandwineinFinland2024

Description:Accordingtothe2023survey,93percentofFinnsconsideredthelegaldrinkingage(18years)appropriate.Theagelimitis18yearsforbuyingalcoholicbeveragescontainingatmost22percentalcoholinFinland.Onlyonepercentoftherespondentssaidthattheagelimitistoohigh,whilesixpercentconsideredittoolow.

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Whatdoyouthinkaboutthelegaldrinkingageforspirits(20years)inFinland?

Toolow8%

Toohigh9%

Appropriate83%

OpinionsonlegaldrinkingageforspiritsinFinland2024

Description:Accordingtothe2024survey,20yearswasconsideredagoodlegaldrinkingageforspiritsby82percentofFinns.Theagelimitis18yearsinFinlandforbuyingalcoholicbeveragescontainingatmost22percentalcohol,and20yearstobuyallalcoholicbeverages.Ninepercentoftherespondentssaidthattheagelimitof20yearsistoohigh,whileeightpercentconsideredittoolow.

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Shareofrespondents

Isthestate’salcoholmonopolyAlkoanditsexclusiverighttoretailalcoholicbeveragesofmorethan5.5percentgood?

Opinionsonthestate’salcoholmonopolyAlkoinFinland2019-2024

Yes No Idonotknow

120%

100% 5%5% 6%6% 6%6% 8%8% 8%8% 7%7%

80% 36% 32% 34%

37% 41% 38%

60%

40%

59%59% 62%62% 60%60% 55%55% 53%53% 55%55%

20%

0%

2019 2020 2021 2022 2023 2024

Description:Accordingtothe2024survey,55percentofrespondentsinFinlandagreed,thatthemonopolyofAlkoanditsexclusiverighttoretailalcoholicbeveragesofmorethan5.5p