電子商務(wù)英語(yǔ)知到智慧樹章節(jié)測(cè)試課后答案2024年秋山東交通學(xué)院

電子商務(wù)英語(yǔ)知到智慧樹章節(jié)測(cè)試課后答案2024年秋山東交通學(xué)院第一章單元測(cè)試

Whichofthefollowingreferstoanydisparityinrelevantmarketinformationamongpartiesinatransaction?

A:dynamicpricingB:imperfectcompetitionC:informationasymmetryD:unfaircompetitiveadvantage

答案:informationasymmetryWhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?

A:Thesmallertheaudiencereached,thelessrichthemessageB:Thelargertheaudiencereached,thelessrichthemessageC:MarketingmessageshadlittlerichnessD:Richnesswasunrelatedtoreach

答案:Thelargertheaudiencereached,thelessrichthemessageWhichofthefollowingisnotauniquefeatureofe-commercetechnology?

A:richnessB:interactivityC:socialtechnologyD:informationasymmetry

答案:informationasymmetryE-commerceisavailablejustabouteverywhereandanytime.Thisisknownas:

A:richnessB:reachC:informationdensityD:ubiquity

答案:ubiquityInteractivitythatenablesproductcustomizationaltersindustrystructurebydecreasingthethreatofsubstitutes.

A:錯(cuò)B:對(duì)

答案:對(duì)Costtransparencyreferstotheeasewithwhichconsumerscanfindoutthevarietyofpricesinamarket

A:對(duì)B:錯(cuò)

答案:錯(cuò)Theuniquefeaturesofe-commercetechnologyinclude:

A:UbiquityB:RichnessC:SpecificstandardsD:GlobalReach

答案:Ubiquity；Richness；GlobalReachThegrowthofsociale-commerceisdrivenby_________.

A:socialsign-onB:integratedsocialcommercetoolsC:networknotificationD:sharingofproducts,services,andcontentonsocialaccounts

答案:socialsign-on；integratedsocialcommercetools；networknotification；sharingofproducts,services,andcontentonsocialaccountsWhichofthefollowingisaleadingplatformforsociale-commerce?

A:FacebookB:AmazonC:WikipediaD:eBay

答案:FacebookWhichtypeofe-commercegeneratedthelargestrevenue？

A:B2BB:C2CC:B2CD:M-commerce

答案:B2BEconomistsearlyvisionsaboute-commerceinclude_________

A:anearlyperfectcompetitiveB:InformationasymmetrywouldbegreatlyreducedC:disintermediationD:Consumersarenotpricesensitive

答案:anearlyperfectcompetitive；Informationasymmetrywouldbegreatlyreduced；disintermediationWhichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?

A:ItishighlyregulatedB:Price,cost,andqualityinformationareequallydistributedC:CustomershaveaccesstoallrelevantinformationworldwideD:Anearlyinfinitesetofsupplierscompeteagainstoneanother

答案:ItishighlyregulatedAllofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:

A:anearlyperfectinformationmarketspaceB:disintermediationC:friction-freecommerceD:fastfolloweradvantage

答案:fastfolloweradvantageTheReinventionperiodischaracterizedby_________.

A:viralmarketingB:disintermediationC:localeconomyD:user-generatedcontent

答案:viralmarketing；localeconomy；user-generatedcontentTheearlyyearsofe-commerceareconsidered:

A:aneconomist'sdreamcometrue,whereforabrieftime,consumershadaccesstoallrelevantmarketinformationandtransactioncostsplummetedB:astunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyearC:adramaticbusinesssuccessas85%ofdot-comsformedsince1995becameflourishingbusinessesD:themostpromisingtimeinhistoryforthesuccessfulimplementationoffirstmoveradvantages

答案:astunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyear

第二章單元測(cè)試

Ane-commercebusinessmodelaimstouseandleveragetheuniquequalitiesoftheInternet,theWeb,andthemobileplatform.

A:錯(cuò)B:對(duì)

答案:對(duì)Whichofthefollowingisanexampleoftheaffiliaterevenuemodel?

A:QQmusicB:JDC:AmazonD:eBay

答案:AmazonAssumeyouareanalyzingthemarketopportunityofadistancelearningcompany,L,thatcreateseducationcoursesdeliveredovertheInternetfortheFortune1000corporatemarket.Assumethattheoverallsizeofthedistancelearningmarketis$25billion.Theoverallmarketcanbebrokendownintothreemajormarketsegments:Corporate,College,andElementary/HighSchool,eachofwhichaccountsforathirdofthemarket.WithintheCorporatemarket,therearetwomarketniches:Fortune1000,whichaccountsfor60%ofthemarket,andallothers,whichtogetheraccountfor40%ofthemarket.WhatisL'srealisticmarketopportunity,approximately?

A:$165billionB:$5billionC:$6.6billionD:$25billion

答案:$5billionAllofthefollowingcanbeconsideredadirectorindirectcompetitorofAmazonexcept:

A:WalmartB:eBayC:PricelineD:Apple'siTunesStore

答案:PricelineAllofthefollowingmayleadtoacompetitiveadvantageexcept:

A:betteremployeesB:fewerproductsC:superiorproductsD:lessexpensivesuppliers

答案:fewerproductsThesinglemostimportantelementofabusinessmodelisthemanagementteamresponsibleformakingthemodelwork.

A:錯(cuò)B:對(duì)

答案:對(duì)Cooperationwithkeyopinionleaders(KOL)hasbecomethemostpopularmarketingstrategyforsocialmediaplatformsandadvertisersinChina.

A:錯(cuò)B:對(duì)

答案:對(duì)Whichofthefollowingisanexampleofacompanyusingthecontentprovidermodel?

A:NetflixB:DellC:eBayD:Priceline

答案:NetflixWhichofthefollowingisnotavariationofthee-tailerbusinessmodel?

A:virtualmerchantB:manufacturer-directC:marketcreatorD:bricks-and-clicks

答案:marketcreatorWhichofthefollowingbelongtomajortypesofe-tailers?

A:CommunityprovidersB:bricks-and-clicksC:manufacturer-directD:virtualmerchant

答案:bricks-and-clicks；manufacturer-direct；virtualmerchantServiceproviderstrade_________forrevenue.

A:CapabilitiesB:KnowledgeC:ExpertiseD:Products

答案:Capabilities；Knowledge；ExpertiseOn-demandservicecompaniesarecharacterizedbythefreesharingofresourcesbetweenthecompanyandconsumers.

A:對(duì)B:錯(cuò)

答案:錯(cuò)A______isadigitalnetworkdesignedtocoordinatetheflowofcommunicationsamongfirmsengagedinbusinesstogether.

A:e-distributorB:exchangeC:industryconsortiaD:privateindustrialnetwork

答案:privateindustrialnetworkWhichofthefollowingcompaniesareexamplesofindustryconsortia?

A:GraingerB:AribaC:BoschD:Schaeffler

答案:Bosch；SchaefflerWhichofthefollowingaretrueforWalmart’snetwork?

A:ItisoneofthelargestprivateindustrialnetworksintheworldB:oneofthelargestprivateindustrialnetworksintheworldC:monitorthesalesoftheirgoodsD:monitortheactualinventoryleveloftheirgoods

答案:Itisoneofthelargestprivateindustrialnetworksintheworld；oneofthelargestprivateindustrialnetworksintheworld；monitorthesalesoftheirgoods；monitortheactualinventoryleveloftheirgoods

第三章單元測(cè)試

AroughlyequalpercentageofmenandwomenusetheInternettoday.

A:對(duì)B:錯(cuò)

答案:對(duì)Consumerbehavioristhestudyofhowindividuals,groups,andorganizations_______goods,services,ideas,orexperiencestosatisfytheirneedsandwants.

A:DisposeofB:SelectC:BuyD:Use

答案:Disposeof；Select；Buy；UseChineseSingles’DayshoppingfestivalisasuccessfulapplicationofFOMO.

A:錯(cuò)B:對(duì)

答案:對(duì)Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichinclude__________.

A:CulturalfactorsB:SocialfactorsC:PsychologicalfactorsD:Marketingcampaigns

答案:Culturalfactors；Socialfactors；Psychologicalfactors______occurswhenacompetitorclicksonsearchengineresultsandads,forcingtheadvertisertopayfortheclickeventhoughtheclickisnotjustified.

A:LinkfarmB:BiddingprocessC:AdBlockingD:Clickfraud

答案:ClickfraudHowcanabusinessoptimizeitswebsite?

A:makeahighbidintheSEMauctionB:designthesitetobeeasilyrecognizedandreadbythesearchengineC:updatecontentfrequentlyD:CarefullychoosekeywordsusedontheWebpages

答案:designthesitetobeeasilyrecognizedandreadbythesearchengine；updatecontentfrequently；CarefullychoosekeywordsusedontheWebpagesBoth________and_________arethemainthingsthatdetermineyourperformanceintheauction.

A:BrandB:ThemaximumCPCC:QualityscoreD:Topicofyourwebsite

答案:ThemaximumCPC；QualityscoreOrganicsearchresultsdependsonabiasedalgorithm.

A:對(duì)B:錯(cuò)

答案:錯(cuò)AmazonAssociatesProgramisaprivateindustrialnetworks.

A:對(duì)B:錯(cuò)

答案:錯(cuò)Contextadvertisingisbasedonapay-per-clickbasis.

A:錯(cuò)B:對(duì)

答案:對(duì)Advertisingnetworksallowadvertiserstargetspecificcustomersbasedontheprofileoftheaudienceviewingthecontent.Thisiscalled__________.

A:viraladvertisingB:contextadvertisingC:personalizedadvertisingD:seachengineoptimization

答案:personalizedadvertisingWhichofthefollowingisNOToneofadvertisingnetworks’functions?

A:Handlethemoneyinvolved.B:Collectandsharedatawithbusinesses.C:Designadvertisement.D:Createanetworkofbothpublishersandadvertisersandplacerelevant/personalizedadsonpublishers.

答案:Designadvertisement.RichMediaAdsarealsotheleasteffectiveandthelowestcostformofonlinemarketing.

A:對(duì)B:錯(cuò)

答案:錯(cuò)RichMediaAdsarefarmoreeffectivethansimplebannerads.

A:錯(cuò)B:對(duì)

答案:對(duì)Comparedwithotheradformats,sponsorshipsarenotinanovertlycommercialmanner.

A:錯(cuò)B:對(duì)

答案:對(duì)

第四章單元測(cè)試

Whichofthefollowingaresocialmarketingplayers?

A:PinterestB:RED

（小紅書）C:TikTok(抖音)D:Taobao

答案:Pinterest；RED

（小紅書）；TikTok(抖音)Socialmarketingstrengthensthebrandanddrivessalesbyhavingconversationwithcustomers.

A:對(duì)B:錯(cuò)

答案:對(duì)Whichofthefollowingistheonlineversionofword-of-mouthadvertising?

A:MobilemarketingB:ViralmarketingC:LocalmarketingD:Searchenginemarketing

答案:ViralmarketingThemovieNeZhaappliedthefollowingviralmarketingstrategies:______.

A:createdpostsonWeibowithkeyswordssuchas“國(guó)漫崛起”，“東方神話IP”whicharousedaudience’spatrioticsentiment.B:therearenumerousmomentsinthemoviethatweredeeplyresonant.C:GoodqualityofthemovieledtopositivecommentsonDoubanD:ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.

答案:createdpostsonWeibowithkeyswordssuchas“國(guó)漫崛起”，“東方神話IP”whicharousedaudience’spatrioticsentiment.；therearenumerousmomentsinthemoviethatweredeeplyresonant.；GoodqualityofthemovieledtopositivecommentsonDouban；ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.________referstoamoreorlessstablegroupoffanswhoareengagedandcommunicatingwithoneanotheroverasubstantialperiodoftime.

A:amplificationB:communityC:barndstrengthD:fanacquisition

答案:communityMarketershaveanumberoftacticstobuildcommunities,including

A:guidanceandrecommendationsforcustomersB:freegiftsforbringinginnewmembers.C:insideinformationonnewproductsD:pricediscountforloyalty

答案:guidanceandrecommendationsforcustomers；freegiftsforbringinginnewmembers.；insideinformationonnewproducts；pricediscountforloyaltyThe“alwayson,alwayswithus”natureofsmartphonesgreatlyshortensthetimeavailableformarketingmaterials.

A:錯(cuò)B:對(duì)

答案:錯(cuò)2)Themorepeopleusetheirmobiledevicestosearchforandobtainlocalservices,themoreopportunitiesthereareformarketerstosendtargetedmessagestoconsumersatjusttherightmoment,atjusttherightlocation,andinjusttherightway.

A:對(duì)B:錯(cuò)

答案:對(duì)Whichofthefollowingaccountsforthemostmobileadspending?

A:videoadsB:searchengineadvertisingC:SMStextmessagesD:displayads

答案:searchengineadvertisingChinesepeopleprimarilyusemobiledevicesforshoppingorbuying.

A:錯(cuò)B:對(duì)

答案:錯(cuò)Whichofthefollowingisthemostpopularmobilemarketingformat?

A:searchengineadvertisingB:displayadvertisingC:videoadvertisingD:mobilemessaging

答案:searchengineadvertisingDisplayadvertisinghasthelargestsizeofmobilemarketingexpenditures.

A:錯(cuò)B:對(duì)

答案:錯(cuò)Friend-finderservicesanswerthequestionof__________.

A:Whereareyou?Where’sthecrowd?B:Whereismychild?C:HowamIdoinginjogging?D:What'sthebestrestaurantintheneighborhood?

答案:Whereareyou?Where’sthecrowd?Localmarketingisbasedonthemarketingtheory—demographicsegmentation.

A:錯(cuò)B:對(duì)

答案:錯(cuò)TheGPSreceiversinthesmartphonesalongwithothertechniques,meantthatauser’slocationcouldbefairlywellknownby_________.

A:MarketersB:telecomcarriersC:serviceprovidersD:cellphonemanufacturers

答案:Marketers；telecomcarriers；serviceproviders；cellphonemanufacturers

第五章單元測(cè)試

Virtualmerchantsfacepotentiallylargecostsforallofthefollowingexcept:

A:buildingandmaintainingawebsiteB:buildingandmaintainingphysicalstoresC:developingabrandnameD:buildinganorderfulfillmentinfrastructure

答案:buildingandmaintainingphysicalstoresManufacturer-directfirmsareonlysingle-channelmanufacturers.

A:錯(cuò)B:對(duì)

答案:錯(cuò)Manufacturer-directmodelhasfollowingadvantages___________.

A:givethefirmcompletecontroloveritscustomerdatabaseB:eliminatetheneedtosupportawholesaleandretailsalesnetworkC:simplifythecompany’soperationsD:createchannelconflicts

答案:givethefirmcompletecontroloveritscustomerdatabase；eliminatetheneedtosupportawholesaleandretailsalesnetwork；simplifythecompany’soperations__________haveanetworkofphysicalstoresastheirprimaryretailchannel,butalsohaveonlineofferings.

A:bricks-and-clickscompaniesB:manufacture-directcompaniesC:omini-channelmerchantsD:virtualmerchants

答案:bricks-and-clickscompanies；omini-channelmerchantsWhichofthefollowingaretrueforbigdataandpowerfulanalyticsprograms?

A:IntendtomakeconsumersallintobigspendersB:tosendpersonalizedmessagestocustomersC:makepossiblepredictivemarketingD:recommendproductsbeforetheyask

答案:Intendtomakeconsumersallintobigspenders；tosendpersonalizedmessagestocustomers；makepossiblepredictivemarketing；recommendproductsbeforetheyaskStitchFixonlyreliesonbigdatatoclothingitemsandaccessoriesforcustomers.

A:對(duì)B:錯(cuò)

答案:錯(cuò)MassiveandwellservedSMEmarketisonedrivingforceofFintechinChina.

A:錯(cuò)B:對(duì)

答案:錯(cuò)Antchecklater(花唄)givescreditratingstousersbyleveragingusers’merchantdataontheplatform.

A:對(duì)B:錯(cuò)

答案:對(duì)Payment/remittanceshasthelargestsizeofFintechservices.

A:錯(cuò)B:對(duì)

答案:對(duì)Antchecklater(花唄)isavirtualcreditcardtypeofproductthatfacilitatescreditpayments.

A:錯(cuò)B:對(duì)

答案:對(duì)Purchaseofalltravelelementsare_________offeredbyonlinetravelsites.

A:communityB:customerserviceC:commerceD:content

答案:commerceConsumers’travelrequirementsinclude_________.

A:planningB:comparisonshoppingC:researchingD:reserving

答案:planning；comparisonshopping；researching；reservingWhichofthefollowingisnotamajortrendintheonlinerecruitmentservicesindustry?

A:useofbigdatatechnologiesinthehiringprocessB:MillennialsandGenXprimarilyusemobiledevicestosearchforjobsC:disintermediationD:socialrecruiting

答案:disintermediation“Passivetalent”referstopeoplewhoarenotactivelylookingforanewjob.

A:對(duì)B:錯(cuò)

答案:對(duì)Sharingeconomybusinessmodelhasnonegativeoutcomes.

A:對(duì)B:錯(cuò)

答案:錯(cuò)

第六章單元測(cè)試

WhatdoesALaCartemean?

A:allyoucaneatB:payforwhatyouuseC:basicservicesarefreebutmoreadvancedfeaturesmustbepaidforD:payandacquireallthecontent

答案:payforwhatyouuseWhichoneistrueforFreemium?

A:payforwhatyouuseB:basicservicesareprovidedfreeofchargeC:moreadvancedfeaturesmustbepaidforD:payandacquireallthecontent

答案:basicservicesareprovidedfreeofcharge；moreadvancedfeaturesmustbepaidforThere’snothingcontradictoryaboutallthreemodels:subscription,ALaCarteandfreemium.

A:對(duì)B:錯(cuò)

答案:對(duì)__________referstotheconvergenceofdesign,production,anddistributionofthecontent.

A:mediaconvergenceB:industrystructureconvergenceC:contentconvergenceD:technologicalconvergence

答案:contentconvergenceWhichofthefollowingisnotanexampleofindustrystructureconvergence?

A:Amazon’screationofAmazonBooksPublishingB:Verizon’sacquisitionofYahooC:Apple’sdevelopmentoftheiPadD:AT&T’sacquisitionofTimeWarner

答案:Apple’sdevelopmentoftheiPadWhichofthefollowingtypesofonlinecontentisconsumedbythelowestpercentageofInternetusers?

A:videoB:e-booksC:magazinesD:digitalaudio

答案:magazinesWhichofthefollowingisnotanadvantagethatpuredigitalnewssiteshaveoverprintnewspapers?

A:TheycantakeadvantageofnewertechnologiesforproducingthenewsB:TheyhavealowercoststructureC:TheycancreatenewworkflowsandbusinessprocessesthataremoretimelyandefficientD:Theyofferhigherqualityjournalism

答案:TheyofferhigherqualityjournalismWhichofthefollowingaretrueforprint-centricperiod?

A:Thetoppriorityisproducingthemostengaging,continuallyupdateddigitaleditionB:Newspapersadoptedmultimediaelementssuchasvideo,addedmoreinteractiveelementslikecrosswordpuzzlesandcontestsC:ThetechnologyplatformwasthedesktoporlaptopplatformD:Therewerenochanceforthemtohaveanyinteractions

答案:Thetechnologyplatformwasthedesktoporlaptopplatform；Therewerenochanceforthemtohaveanyinteractions“Contentisking”meansowninghigh-qualitycontentprovidesagoldenopportunitytogeneraterevenue.

A:對(duì)B:錯(cuò)

答案:對(duì)Inthetraditionalprocess,pricesdeterminedlargelybytheauthor.

A:錯(cuò)B:對(duì)

答案:錯(cuò)Amazon’sdigitalecosystemsbroughtunprecedentedchangetoonlinebookintermsof___________.

A:ContentB:AuthorshipC:ReadershipD:Publishing

答案:Content；Authorship；Readership；Publishing________wassuedbytheJusticeDepartmentforviolatingantitrustlawsinconnectionwithe-books.

A:AmazonB:GoogleC:AppleD:Barnes&Noble

答案:AppleWhichofthefollowingstatementsisnottrueaboutOTT?

A:OTTenablesautomaticadvertisingtransactionsB:OTTentertainmentservicesareathreattocable/satellitetelevisiondeliverysystemsC:OTTservicesincludetheabilitytodownloadcontentafterpurchaseorrental,aswellassubscriptionstreamingand“l(fā)ive”TVservicesD:Itischangingtelevisionfroma“l(fā)eanforwardandengage”experienceintoa“l(fā)eanbackandenjoy”experience

答案:Itischangingtelevisionfroma“l(fā)eanforwardandengage”experienceintoa“l(fā)eanbackandenjoy”experienceStreaminghasreplaceddownloadingasthepreferredconsumerviewingplatformforhomeentertainmentcontent.

A:錯(cuò)B:對(duì)

答案:對(duì)WhichofthefollowingaretrueforOTTadvertising?

A:ItputsmoreattentiononthecontentB:Commercialsarebasedonherlocation,interestanddemographicsC:OTTadvertisingisoftenboughtandsoldprogrammaticallyD:Itallowstheadvertiserstoreachtherightaudienceattherighttime

答案:Commercialsarebasedonherlocation,interestanddemographics；OTTadvertisingisoftenboughtandsoldprogrammatically；Itallowstheadvertiserstoreachtherightaudienceattherighttime

第七章單元測(cè)試

Socialnetworksattractpeoplewithsharedinterests,suchas________.

A:religionB:sportsC:hobbiesD:vacations

答案:sports；hobbies；vacationsDoubanisanexampleofa(n)________socialnetwork.

A:practice-basedB:affinity-basedC:interest-basedD:general

答案:interest-basedWithAPItechnology,Facebookopensupitsplatformandgivesotherappsorwebsitestheaccesstoitsdata.

A:錯(cuò)B:對(duì)

答案:對(duì)Whichofthefollowingaretrueforgeneralcommunity?

A:Typicalexamplesincludefacebook,QQzone,DoubanB:ThebusinessmodelofgeneralcommunitiesistypicallyadvertisingsupportedbysellinggoodsC:ThepurposeofthegeneralcommunityistoattractlargeenoughaudienceD:Facebookisworld’smostpopularonlinesocialnetworkwiththelargestnumberofmonthlyactiveusers

答案:Thepurposeofthegeneralcommunityistoattractlargeenoughaudience；Facebookisworld’smostpopularonlinesocialnetworkwiththelargestnumberofmonthlyactiveusersAwebsitedesignedaroundacommunityofmemberswhoself-identifywithademographicorgeographiccategoryisclassifiedasa(n):

A:affinitycommunityB:sponsoredcommunityC:practicenetworkD:interest-basedsocialnetwork

答案:affinitycommunity爸媽網(wǎng)is____________designedtoattractparentsbyofferingdiscussionandservicesthatfocusonEnglisheducationforearlychildhood.

A:Interest-basedsocialnetworkB:GeneralcommunityC:PracticenetworkD:Affinitycommunity

答案:AffinitycommunitySponsoredcommunitiesareallnon-profitonlinecommunitiesforthepurposeofpursuingorganizationalgoals.

A:錯(cuò)B:對(duì)

答案:錯(cuò)Whichofthefollowingistheexampleofsponsoredcommunity?

A:LB:DoubanC:水木社區(qū)D:ResearchGate

答案:水木社區(qū)ResearchGate

isa__________forscientistsandresearcherstosharepapers,askand答案questions,andfindcollaborators.

A:PracticenetworkB:GeneralcommunityC:Interest-basedsocialnetworkD:Affinitycommunity

答案:PracticenetworkWhichofthefollowingaregoalsofsponsoredcommunities?

A:ToshareknowledgeB:ToincreasetheinformationavailabletoitsmembersC:TodevelopinternalsocialnetworksD:Tosellgoods

答案:Toshareknowledge；Toincreasetheinformationavailabletoitsmembers；TodevelopinternalsocialnetworksSocialmediainfluencerisalsocalledInternetcelebrity.

A:對(duì)B:錯(cuò)

答案:對(duì)Inwhatwayscaninfluencersturnthetrafficintorealcash?

A:directingtheirfanstoonlineshopsB:postingviralvideosonvideohostingcommunitiesC:receivingvirtualgiftsD:showingadvertisements

答案:directingtheirfanstoonlineshops；receivingvirtualgifts；showingadvertisementsWhichofthefollowingaretrueforthesocialmediainfluencerLiJiaqi(李佳琦)?

A:Heisa

Chinese

foodandcountry-lifeblogger

B:Themediahasdubbedhimthe"LipstickKing"C:Hegivesasubjectivecommentontheproducts,notjustbragging.HisfansreallyappreciatehissincerityD:Hehasnotcooperatedwithcelebrities

答案:Themediahasdubbedhimthe"LipstickKing"；Hegivesasubjectivecommentontheproducts,notjustbragging.HisfansreallyappreciatehissinceritySocialnetworksalsopresentenormousrisksforindividuals,communities,firms,andevenforsocietyasawhole.

A:對(duì)B:錯(cuò)

答案:對(duì)WhichofthefollowingaretrueforFacebook’sCambridgeAnalytica

datascandal?

A:CambridgeAnalyticawasabletogetaccesstoinformationofasmanyas50millionpeopleB:Facebookpaidarecord-breaking5billiondollarsfine,byfarthelargest

penalty

everimposedonacompanyforviolatingconsumers'

privacy

rightsC:CambridgeAnalyticaonlycollectedthepersonalinformationofpeoplewhoagreedtotakethesurveyD:FacebookhadeverdemandedthattheydeleteallofthedatathattheyhadobtainedinviolationofFacebook'srules

答案:CambridgeAnalyticawasabletogetaccesstoinformationofasmanyas50millionpeople；Facebookpaidarecord-breaking5billiondollarsfine,byfarthelargest

penalty

everimposedonacompanyforviolatingconsumers'

privacy

rights；FacebookhadeverdemandedthattheydeleteallofthedatathattheyhadobtainedinviolationofFacebook'srules

第八章單元測(cè)試

AllofthefollowingarethebenefitsforB2BE-commerceexcept:

A:VisibilitycanbefullyrealizedB:IncreaseproductionflexibilityC:IncreaseopportunitiesforcollaboratingwithsuppliersanddistributorsD:Decreaseproductcycletime

答案:VisibilitycanbefullyrealizedWhichofthefollowingaretrueforB2BE-commerce?

A:LowersearchcostsforbuyersB:manyFortune1000supplychainsarerisky,vulnerable,andsociallyandenvironmentallyunsustainableC:LowertransactioncostsD:Creategreaterpricetransparency

答案:Lowersearchcostsforbuyers；manyFortune1000supplychainsarerisky,vulnerable,andsociallyandenvironmentallyunsustainable；Lowertransactioncosts；Creategreaterpricetransparency________purchasinginvolvesthepurchaseofgoodsbasedonimmediateneedsinlargermarketplac