知道智慧樹(shù)網(wǎng)課：電子商務(wù)英語(yǔ)章節(jié)測(cè)試滿分答案

第一章測(cè)試1【單選題】(2分)Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?A.Price,cost,andqualityinformationareequaAnearlyinfinitesetofsupplierscompeteagainstoneanother.Customershaveaccesstoallrelevantinformatio2【單選題】(2分)Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:A.anearlyperfectinformationmarkfriction-freecommerfastfolloweradvanta3【多選題】(2分)TheReinventionperiodischaracterizedby.廠A.4【單選題】(2分)Theearlyyearsofe-commerceareconsidered:A.aneconomist'sdreamcometrue,whereforabrieftime,consumershadaccesstoallrelevantmarketinfoastunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsadramaticbusinesssuccessas85%ofdot-comsformedsince1995becameflourishingbusthemostpromisingtimeinhistoryforthesuccessfulimplementationoffirstmoveradvant5【單選題】(2分)Whichofthefollowingreferstoanydisparityinrelevantmarketinformationamongpartiesinatransaction?A.6【單選題】(2分)WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?A.Thesmallertheaudiencereached,thelessrichthemeMarketingmessageshadThelargertheaudiencereached,thelessrichtheme7【單選題】(2分)Whichofthefollowingisnotauniquefeatureofe-commercetechnology?A.8【單選題】(2分)E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas:A.9【判斷題】(2分)Interactivitythatenablesproductcustomizationaltersindustrystructurebydecreasingthethreatofsubstitutes.對(duì)錯(cuò)【判斷題】(2分)Costtransparencyreferstotheeasewithwhichconsumerscanfindoutthevarietyofpricesinamarket對(duì)錯(cuò)【多選題】(2分)Theuniquefeaturesofe-commercetechnologyinclude:廠A.【多選題】(2分)Thegrowthofsociale-commerceisdrivenby.廠A.sharingofproducts,services,andcontentonsociala【單選題】(2分)Whichofthefollowingisaleadingplatformforsociale-commerce?A.【單選題】(2分)Whichtypeofe-commercegeneratedthelargestrevenue？A.【多選題】(2分)Economistsearlyvisionsaboute-commerceinclude廠A.Informationasymmetrywou第二章測(cè)試1【判斷題】(2分)Ane-commercebusinessmodelaimstouseandleveragetheuniquequalitiesoftheInternet,theWeb,andthemobileplatform.對(duì)錯(cuò)2【單選題】(2分)Whichofthefollowingisanexampleoftheaffiliaterevenuemodel?A.3【單選題】(2分)Assumeyouareanalyzingthemarketopportunityofadistancelearningcompany,Learnmore.com,thatcreateseducationcoursesdeliveredovertheInternetfortheFortune1000corporatemarket.Assumethattheoverallsizeofthedistancelearningmarketis$25billion.Theoverallmarketcanbebrokendownintothreemajormarketsegments:Corporate,College,andElementary/HighSchool,eachofwhichaccountsforathirdofthemarket.WithintheCorporatemarket,therearetwomarketniches:Fortune1000,whichaccountsfor60%ofthemarket,andallothers,whichtogetheraccountfor40%ofthemarket.WhatisL'srealisticmarketopportunity,approximately?A.4【單選題】(2分)AllofthefollowingcanbeconsideredadirectorindirectcompetitorofAmazonexcept:A.Apple'siTunesStore.5【單選題】(2分)Allofthefollowingmayleadtoacompetitiveadvantageexcept:A.6【判斷題】(2分)Thesinglemostimportantelementofabusinessmodelisthemanagementteamresponsibleformakingthemodelwork.A.錯(cuò)對(duì)7【判斷題】(2分)Cooperationwithkeyopinionleaders(KOL)hasbecomethemostpopularmarketingstrategyforsocialmediaplatformsandadvertisersinChina.錯(cuò)對(duì)8【單選題】(2分)Whichofthefollowingisanexampleofacompanyusingthecontentprovidermodel?A.9【單選題】(2分)Whichofthefollowingisnotavariationofthee-tailerbusinessmodel?A.【多選題】(2分)Whichofthefollowingbelongtomajortypesofe-tailers?廠A.【多選題】(2分)Serviceproviderstradeforrevenue.廠A.【判斷題】(2分)On-demandservicecompaniesarecharacterizedbythefreesharingofresourcesbetweenthecompanyandconsumers.錯(cuò)對(duì)【單選題】(2分)Aisadigitalnetworkdesignedtocoordinatetheflowofcommunicationsamongfirmsengagedinbusinesstogether.A.【多選題】(2分)Whichofthefollowingcompaniesareexamplesofindustryconsortia?廠A.Ariba【多選題】(2分)WhichofthefollowingaretrueforWalmart’snetwork?廠A.monitortheactualinventoryleveItisoneofthelargestprivateindustrial第三章測(cè)試1【判斷題】(2分)AroughlyequalpercentageofmenandwomenusetheInternettoday.對(duì)錯(cuò)2【多選題】(2分)Consumerbehavioristhestudyofhowindividuals,groups,andorganizationsgoods,services,ideas,orexperiencestosatisfytheirneedsandwants.廠A.3【判斷題】(2分)ChineseSingles’DayshoppingfestivalisasuccessfulapplicationofFOMO.錯(cuò)對(duì)4【多選題】(2分)Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichincl廠A.5【單選題】(2分) occurswhenacompetitorclicksonsearchengineresultsandads,forcingtheadvertisertopayfortheclickeventhoughtheclickisnotjustified.A.AdBlocking6【多選題】(2分)Howcanabusinessoptimizeitswebsite?廠A.designthesitetobeeasilyrecognizedandreadbythesearCarefullychoosekeywordsusedont7【多選題】(2分)Bothandarethemainthingsthatdetermineyourperformanceintheauction.廠A.8【判斷題】(2分)Organicsearchresultsdependsonabiasedalgorithm.對(duì)錯(cuò)9【判斷題】(2分)AmazonAssociatesProgramisaprivateindustrialnetworks.錯(cuò)對(duì)【判斷題】(2分)Contextadvertisingisbasedonapay-per-clickbasis.錯(cuò)對(duì)【單選題】(2分)Advertisingnetworksallowadvertiserstargetspecificcustomersbasedontheprofileoftheaudienceviewingthecontent.Thisiscalled.A.【單選題】(2分)WhichofthefollowingisNOToneofadvertisingnetworks’functions?A.Createanetworkofbothpublishersandadvertisersandplacerelevant/personalizedadsonCollectandsharedatawithb【判斷題】(2分)RichMediaAdsarealsotheleasteffectiveandthelowestcostformofonlinemarketing.對(duì)錯(cuò)【判斷題】(2分)RichMediaAdsarefarmoreeffectivethansimplebannerads.對(duì)錯(cuò)【判斷題】(2分)Comparedwithotheradformats,sponsorshipsarenotinanovertlycommercialmanner.錯(cuò)對(duì)第四章測(cè)試1【多選題】(2分)Whichofthefollowingaresocialmarketingplayers?廠A.2【判斷題】(2分)Socialmarketingstrengthensthebrandanddrivessalesbyhavingconversationwithcustome對(duì)錯(cuò)A.3【多選題】(2分)Whichofthefollowingistheonlineversionofword-of-mouthadvertising?廠A.4【多選題】(2分)ThemovieNeZhaappliedthefollowingviralmarketingstrategies:.廠A.ManystarsalsoforwardedpostsaboutthemovieandeventherearenumerousmomentsinthemoviethatweredeeplyresoGoodqualityofthemovieledtopositivecommecreatedpostsonWeibowithke5【單選題】(2分) referstoamoreorlessstablegroupoffanswhoareengagedandcommunicatingwithoneanotheroverasubstantialperiodoftime.A.6【多選題】(2分)Marketershaveanumberoftacticstobuildcommunities,including廠A.freegiftsforbringinginnewmembeguidanceandrecommendationsforcu7【單選題】(2分)Whichofthefollowingisthemostpopularuseformobiledevices?A.8【單選題】(2分)Whichofthefollowingisthesecond-mostpopularmobilemarketingformat?A.9【單選題】(2分)Whichofthefollowingaccountsforthemostmobileadspending?A.【判斷題】(2分)Chinesepeopleprimarilyusemobiledevicesforshoppingorbuying.對(duì)錯(cuò)【單選題】(2分)Whichofthefollowingisthemostpopularmobilemarketingformat?A.【判斷題】(2分)Displayadvertisinghasthelargestsizeofmobilemarketingexpenditures.對(duì)錯(cuò)【單選題】(2分)Friend-finderservices答案thequestionof.A.Whereareyou?Where’sthecrWhat'sthebestrestaurantintheneighborh【判斷題】(2分)Localmarketingisbasedonthemarketingtheory—demographicsegmentation.錯(cuò)對(duì)【多選題】(2分)TheGPSreceiversinthesmartphonesalongwithothertechniques,meantthatauser’slocationcouldbefairlywellknownby.廠A.第五章測(cè)試1【單選題】(2分)Virtualmerchantsfacepotentiallylargecostsforallofthefollowingexcept:A.buildinganorderfulfillmentinbuildingandmaintainingph2【判斷題】(2分)Manufacturer-directfirmsaresingle-channelmanufacturers.對(duì)錯(cuò)3【多選題】(2分)Manufacturer-directmodelhasfollowingadvantages.廠A.eliminatetheneedtosupportawholesaleandretailsalesgivethefirmcompletecontroloveritscustomerdasimplifythecompany’sope4【多選題】(2分) haveanetworkofphysicalstoresastheirprimaryretailchannel,butalsohaveonlineofferings.廠A.5【多選題】(2分)Whichofthefollowingaretrueforbigdataandpowerfulanalyticsprograms?廠A.Intendtomakeconsumerstosendpersonalizedmessagestocust6【判斷題】(2分)StitchFixonlyreliesonbigdatatoclothingitemsandaccessoriesforcusomers.錯(cuò)對(duì)7【判斷題】(2分)MassiveandwellservedSMEmarketisonedrivingforceofFintechinChina.對(duì)錯(cuò)8【判斷題】(2分)Antchecklater(花唄)givescreditratingstousersbyleveragingusers’merchantdataontheplatform.A.錯(cuò)對(duì)9【判斷題】(2分)Payment/remittanceshasthelargestsizeofFintechservices.錯(cuò)對(duì)【判斷題】(2分)Antchecklater(花唄)isavirtualcreditcardtypeofproductthatfacilitatescreditpayments.對(duì)錯(cuò)【單選題】(2分)Purchaseofalltravelelementsareofferedbyonlinetravelsites.A.【多選題】(2分)Consumers’travelrequirementsinclude.廠A.【單選題】(2分)Whichofthefollowingisnotamajortrendintheonlinerecruitmentservicesindustry?A.MillennialsandGenXprimarilyusemobiledevicesuseofbigdatatechnologiesinthe【判斷題】(2分)“Passivetalent”referstopeoplewhoarenotactivelylookingforanewjob.錯(cuò)對(duì)【判斷題】(2分)Sharingeconomybusinessmodelhasnonegativeoutcomes.A.對(duì)錯(cuò)第六章測(cè)試1【單選題】(2分)WhatdoesALaCartemean?A.basicservicesarefreebutmoreadvancedfeaturesmus2【多選題】(2分)WhichoneistrueforFreemium?廠A.moreadvancedfeaturesmbasicservicesareprovide3【判斷題】(2分)There’snothingcontradictoryaboutallthreemodels:subscription,ALaCarteandfreemium.對(duì)錯(cuò)4【單選題】(2分) referstotheconvergenceofdesign,production,anddistributionofthecontent.A.technologicalconver5【單選題】(2分)Whichofthefollowingisnotanexampleofindustrystructureconvergence?A.Apple’sdevelopmentoftheiPAmazon’screationofAmazonBooksPublishiAT&T’sacquisitionofTimeWarnerVerizon’sacquisitionofYahoo6【單選題】(2分)WhichofthefollowingtypesofonlinecontentisconsumedbythelowestpercentageofInternetusers?A.7【單選題】(2分)WhichofthefollowingisnotanadvantagethatpuredigitalnewssiteshaveoverprintnewspapeA.TheycantakeadvantageofnewertechnologiesforproducingthTheyhavealowercoststruTheyofferhigherqualityjournTheycancreatenewworkflowsandbusinessprocessesthataremoretimelyandeffi8【多選題】(2分)WhichofthefollowingaretrueforPrint-centricperiod?廠A.ThetechnologyplatformwasthedesktoporlaptopplaThetoppriorityisproducingthemostengaging,continuallyupdateddigitaleTherewerenochanceforthemtohaveanyinteraNewspapersadoptedmultimediaelementssuchasvideo,addedmoreinteractiveelementslik9【判斷題】(2分)“Contentisking”meansowninghigh-qualitycontentprovidesagoldenopportunitytogeneraterevenue.對(duì)錯(cuò)【判斷題】(2分)Inthetraditionalprocess,pricesdeterminedlargelybytheauthor.對(duì)錯(cuò)【多選題】(2分)Amazon’sdigitalecosystemsbroughtunprecedentedchangetoonlinebookintermsof.______廠A.Authorship【單選題】(2分) wassuedbytheJusticeDepartmentforviolatingantitrustlawsinconnectionwithe-books.A.【單選題】(2分)WhichofthefollowingstatementsisnottrueaboutOTT?A.TouseOTTservices,consumersmustpurchaseabundleofchaOTTentertainmentservicesareathreattocable/satellitetelevisiondeliveOTTservicesincludetheabilitytodownloadcontentafterpurchaseorrental,aswellassubscriptionsOTTenablesautomaticadvertisingtra【判斷題】(2分)Streaminghasreplaceddownloadingasthepreferredconsumerviewingplatformforhomeentertainmentcontent.對(duì)錯(cuò)【多選題】(2分)WhichofthefollowingaretrueforOTTadvertising?廠A.ItallowstheadvertiserstoreachtherightaudiCommercialsarebasedonherlocation,interestanddOTTadvertisingisoftenboughtandsoldprogra第七章測(cè)試1【多選題】(2分)Socialnetworksattractpeoplewithsharedinterests,suchas.廠A.2【單選題】(2分)Doubanisanexampleofa(n)socialnetwork.A.3【判斷題】(2分)WithAPItechnology,Facebookopensupitsplatformandgivesotherappsorwebsitestheaccesstoitsdata.錯(cuò)對(duì)4【多選題】(2分)Whichofthefollowingaretrueforgeneralcommunity?廠A.Facebookisworld’smostpopularonlinesocialnetworkwiththelargestnumberofmonTypicalexamplesincludefacebook,QQzone,DThebusinessmodelofgeneralcommunitiesistypicallyadvertisingsupportedbysellingThepurposeofthegeneralcommunityistoattractlargeenoughaud5【單選題】(2分)Awebsitedesignedaroundacommunityofmemberswhoself-identifywithademographicorgeographiccategoryisclassifiedasa(n):A.6【單選題】(2分)爸媽網(wǎng)isdesignedtoattractparentsbyofferingdiscussionandservicesthatfocusonEnglisheducationforearlychildhood.A.Affinitycommunity7【判斷題】(2分)Sponsoredcommunitiesareallnon-profitonlinecommunitiesforthepurposeofpursuingorganizationalgoals.對(duì)錯(cuò)8【單選題】(2分)Whichofthefollowingistheexampleofsponsoredcommunity?A.9【單選題】(2分)ResearchGateisaforscientistsandresearcherstosharepapers,askand答案questions,andfindcollaborators.A.Affinitycommunity【多選題】(2分)Whichofthefollowingaregoalsofsponsoredcommunities?廠A.TodevelopinternalsocialneToincreasetheinformationavailabletoitsm【判斷題】(2分)SocialmediainfluencerisalsocalledInternetcelebrity.對(duì)錯(cuò)【多選題】(2分)Inwhatwayscaninfluencersturnthetrafficintorealcash?廠A.postingviralvideosonvideohostidirectingtheirfanstoonl【多選題】(2分)WhichofthefollowingaretrueforthesocialmediainfluencerLiJiaqi(李佳琦)?廠A.Themediahasdubbedhimthe"LipstickKing".HeisaChinesefoodandcountryHegivesasubjectivecommentontheproducts,notjustbragging.Hisfansreallyappreci【判斷題】(2分)Socialnetworksalsopresentenormousrisksforindividuals,communities,firms,andevenforsocietyasawhole.錯(cuò)對(duì)【多選題】(2分)WhichofthefollowingaretrueforFacebook’sCambridgeAnalyticadatascandal?廠A.Facebookpaidarecord-breaking5billiondollarsfine,byfarthelargestpenaltyeverimposedoatingconsumers'privacFacebookhadeverdemandedthattheydeleteallofthedatathattheyhadobtainedinviolationofCambridgeAnalyticawasabletogetaccesstoinformationofasmanyas50millCambridgeAnalyticaonlycollectedthepersonalinformationofpeoplewhoagreedtotake第八章測(cè)試1【單選題】(2分)WhatarethebenefitsforB2BE-commerceA.VisibilitycanbefullyrealizIncreaseopportunitiesforcollaboratingwithsuppli2【多選題】(2分)WhichofthefollowingaretrueforB2BE-commerce?廠A.CreategreaterpricetmanyFortune1000supplychainsarerisky,vulnerable,andsociallyandenvironmentally3【單選題】(2分)________purchasinginvolvesthepurchaseofgoodsbasedonimmediateneedsinlargermarketplacesthatinvolvemanysuppliers.A.4【判斷題】(2分)MROgoodsarealsoknownasdi