標準解讀

《GB/T 45201-2024 社交電子商務(wù)平臺管理規(guī)范》是由中國國家標準化管理委員會發(fā)布的一項國家標準，旨在為社交電商平臺提供一套系統(tǒng)的管理指南。該標準覆蓋了從平臺運營者到商品或服務(wù)提供商、消費者等多個參與方的行為規(guī)范與責(zé)任要求，強調(diào)了信息真實性、交易透明度以及用戶權(quán)益保護等方面的重要性。

在平臺運營方面，《GB/T 45201-2024》規(guī)定了社交電商企業(yè)需要建立健全內(nèi)部管理制度，包括但不限于信息安全管理體系、質(zhì)量控制體系等，并要求定期對這些制度的有效性進行評估和改進。此外，還特別指出要加強對平臺上發(fā)布內(nèi)容的監(jiān)管力度，確保所有信息真實可靠，禁止任何形式的虛假宣傳。

針對商品或服務(wù)提供者，《GB/T 45201-2024》明確了其應(yīng)當(dāng)承擔(dān)的責(zé)任義務(wù)，如保證所提供產(chǎn)品或服務(wù)的質(zhì)量符合相關(guān)法律法規(guī)要求；不得侵犯他人知識產(chǎn)權(quán)；對于消費者提出的合理訴求給予及時響應(yīng)并妥善處理等。

對于消費者而言，本標準也提出了相應(yīng)的權(quán)利保障措施，比如明確告知個人信息收集使用規(guī)則、建立便捷有效的投訴舉報渠道等，以增強消費者的信任感和安全感。

此外，《GB/T 45201-2024》還關(guān)注到了數(shù)據(jù)安全和個人隱私保護問題，要求社交電商平臺采取有效措施防止用戶數(shù)據(jù)泄露，并且在未經(jīng)用戶同意的情況下不得向第三方分享其個人信息。


如需獲取更多詳盡信息，請直接參考下方經(jīng)官方授權(quán)發(fā)布的權(quán)威標準文檔。

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文檔簡介

ICS35.240.60

CCSA10

中華人民共和國國家標準

GB/T45201—2024

社交電子商務(wù)平臺管理規(guī)范

SpecificationforsocialE?commerceplatformmanagement

2024?12?31發(fā)布2024?12?31實施

國家市場監(jiān)督管理總局

國家標準化管理委員會發(fā)布

GB/T45201—2024

目次

前言··························································································································Ⅲ

1范圍·······················································································································1

2規(guī)范性引用文件········································································································1

3術(shù)語和定義··············································································································1

4相關(guān)方····················································································································2

4.1相互關(guān)系···········································································································2

4.2角色轉(zhuǎn)換···········································································································2

5社交電子商務(wù)平臺經(jīng)營者管理要求················································································2

5.1資質(zhì)要求···········································································································2

5.2管理制度···········································································································3

5.3動態(tài)核查···········································································································3

6推廣者管理要求········································································································3

6.1賬號管理···········································································································3

6.2行為管理···········································································································4

6.3收益管理···········································································································4

7賣家管理要求···········································································································4

7.1賬號管理···········································································································4

7.2行為管理···········································································································4

7.3商品信息管理·····································································································5

8電子支付服務(wù)提供者管理要求······················································································5

8.1一般要求···········································································································5

8.2服務(wù)內(nèi)容···········································································································5

9物流服務(wù)提供者管理要求····························································································5

9.1一般要求···········································································································5

9.2服務(wù)內(nèi)容···········································································································5

10消費者服務(wù)及售后管理要求·······················································································6

10.1消費者服務(wù)·······································································································6

10.2售后管理··········································································································6

11安全管理要求·········································································································6

11.1信息安全··········································································································6

11.2網(wǎng)絡(luò)安全··········································································································6

11.3應(yīng)急管理··········································································································6

12證實方法···············································································································7

Ⅰ

GB/T45201—2024

12.1社交電子商務(wù)平臺經(jīng)營者管理查驗方法···································································7

12.2推廣者管理查驗方法···························································································7

12.3賣家管理查驗方法······························································································7

12.4電子支付服務(wù)提供者管理查驗方法·········································································7

12.5物流服務(wù)提供者管理查驗方法···············································································7

12.6消費者服務(wù)及售后管理查驗方法············································································8

12.7安全管理查驗方法······························································································8

參考文獻·····················································································································9

Ⅱ

GB/T45201—2024

前言

本文件按照GB/T1.1—2020《標準化工作導(dǎo)則第1部分：標準化文件的結(jié)構(gòu)和起草規(guī)則》的規(guī)

定起草。

請注意本文件的某些內(nèi)容可能涉及專利。本文件的發(fā)布機構(gòu)不承擔(dān)識別專利的責(zé)任。

本文件由全國電子商務(wù)質(zhì)量管理標準化技術(shù)委員會（SAC/TC563）提出并歸口。

本文件起草單位：浙江順聯(lián)網(wǎng)絡(luò)科技有限公司、杭州市標準化研究院（杭州標準化國際交流中心）、

中國計量大學(xué)、杭州科技職業(yè)技術(shù)學(xué)院、浙江天貓技術(shù)有限公司、浙江省標準化研究院、東莞市衣電園

實業(yè)投資有限公司、謙尋（杭州）控股有限責(zé)任公司、河南中鋼網(wǎng)科技集團股份有限公司、杭州知買科技

有限公司、寧波海關(guān)技術(shù)中心、中纜網(wǎng)信息科技（山東）有限公司。

本文件主要起草人：馬東偉、郭洪安、孫文臣、周立軍、張勝權(quán)、陳長英、賈夢雅、李秀娣、麻宇蓉、

張曉燕、徐小媛、曾宇容、許丹、吳亞蓮、楊蘭、王菂、蔣慶貴、姚紅超、陽宇航、楊健、翟建飛、孫純鑫。

Ⅲ

GB/T45201—2024

社交電子商務(wù)平臺管理規(guī)范

1范圍

本文件給出了社交電子商務(wù)各相關(guān)方及其關(guān)系，規(guī)定了社交電子商務(wù)平臺經(jīng)營者、推廣者、賣家、

電子支付服務(wù)提供者、物流服務(wù)提供者、消費者服務(wù)及售后和安全的管理要求，并描述了對應(yīng)的證實

方法。

本文件適用于商品銷售的社交電子商務(wù)平臺及平臺內(nèi)相關(guān)主體的經(jīng)營活動管理，其他社交電子商

務(wù)經(jīng)營活動參照使用。

2規(guī)范性引用文件

下列文件中的內(nèi)容通過文中的規(guī)范性引用而構(gòu)成本文件必不可少的條款。其中，注日期的引用文

件，僅該日期對應(yīng)的版本適用于本文件；不注日期的引用文件，其最新版本（包括所有的修改單）適用于

本文件。

GB/T22239信息安全技術(shù)網(wǎng)絡(luò)安全等級保護基本要求

GB/T24359第三方物流服務(wù)質(zhì)量及測評

GB/T31524電子商務(wù)平臺運營與技術(shù)規(guī)范

GB/T35273信息安全

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