brand kpis fuer fluggesellschaften jetblue airways in den vereinigten staaten-外文版培訓課件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

airlines:

JetBlue

Airwaysin

the

United

StatesConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

JetBlue

Airways’

performanceinthe

airline

market.Fieldwork:May-June

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofOctober

202483%

of

JetBlue

Airways

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??JetBlue

Airways’

brandingresonates

more

withGen

X

?JetBlue

Airways

ranksfifth

inawareness

within

theairlinemarket?JetBlue

Airways

generally

appealsto

men

more

thanwomen?Thepopularity

ratingof

JetBlue

Airways

is30%?JetBlue

Airways

ranksfifth

inusage?Among

JetBlue

Airwaysenthusiasts,39%

fallunderthe

high-income

category?Interms

of

loyalty,JetBlue

Airways

isfourth

inthe?Consumers

want

theirairlinebrandstohaveUnited

Statesreliability,

honesty

/trustworthiness,

and

friendliness?JetBlue

Airways

hasascore

of

18%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

JetBlue

Airways

at

83%Brand

profile:

snapshotBrand

performance

of

JetBlueAirwaysintheUnitedStates83%66%30%18%14%AwarenessPopularityUsageLoyaltyBuzz5Notes:Airlines

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=823,

respondents

who

know

the

individual

brand

(popularity),

n=823,

respondents

who

know

theindividual

brand(usage),

n=118,

respondents

who

have

used

the

individual

brand

(loyalty),

n=823,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024JetBlue

Airways’

branding

resonates

morewith

Gen

XBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations41%40%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeJetBlue

Airways

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatJetBlue

Airwaysislikedby8%

ofBabyboomers

and

30%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

6%

and

23%,

respectively.31%30%23%21%ForMillennials

andGen

Z,

41%

and

21%

feel

positivelytowards

JetBlue

Airways,

versus

40%

and

31%.

Socurrently,

forJetBlue

Airways,

Gen

Xconnects

mostwith

theirbrandcompared

tothe

overall

industryuser.8%6%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoairlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=246,

JetBlue

Airways

enthusiast,

n=737,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024JetBlue

Airways

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

JetBlue

Airways

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof9%11%88%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

JetBlue

Airways

hasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.44%56%46%54%56%

ofmen

likeJetBlue

Airwayscompared

to

44%

of

women,

whereasfortheoverall

industry,54%

of

men

useairlines

compared

to46%

ofwomen.88%9%

of

JetBlue

Airways

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to11%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=246,

JetBlue

Airwaysenthusiast,

n=737,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

JetBlue

Airways

enthusiasts,

39%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.22%24%Single39%41%17%14%CoupleSingleparentNuclear39%

ofJetBlue

Airwaysenthusiastsarefrom

high-income

households.JetBlue

Airways’

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anextended

household,

17%

ofJetBlue

Airways

enthusiastshavethiscurrent

living

situation.9%15%26%24%37%32%27%Multi-generational4%4%17%14%ExtendedOther24%4%5%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=246,

JetBlue

Airways

enthusiast,

n=737,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

airline

brands

to

have

reliability,

honesty

/trustworthiness,

and

friendlinessBrand

profile:

qualitiesQualitiesuserswant

from

airline

brandsAuthenticityForairlines,

thetopthree

qualitiesuserswant

fromabrandare

reliability,honesty

/trustworthiness,

andfriendliness.80%60%40%20%0%Thrill/ExcitementBoldnessClevernessSustainabilityJetBlue

Airways

users

alsoappreciatethese

key

attributes,indicatingJetBlueAirways

exudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatJetBlue

Airwaysenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityJetBlue

Airways

shouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

airlines,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

airlines,

whichofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

airlines,

which

ofthe

followingbrands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=118,

JetBlue

Airways

users’,n=246,

JetBlue

Airways

enthusiast,

n=737,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

JetBlue

Airways

fans,

30%

state

that

they

get

excited

about

airlinesBrand

profile:

attitudesWhat

doconsumersthink

ofairlinesingeneral?47%42%35%33%33%31%

31%30%29%28%28%27%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutairlinesIliketotalkabouttopicsrelating

toairlinesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

airlines

do

youagree

with?”;

Multi

Pick;

“When

it

comes

toairlines,

which

ofthe

followingbrands

do

youlike?”;Multi

Pick;Base:n=246,

JetBlue

Airways

enthusiast,

n=737,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1183%

of

JetBlue

Airways

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

airlines,

theaverage

awareness

of

abrandinthe

United

Statesis52%.

Awareness

ofJetBlue

Airways,

however,

is

at66%.Awareness30%

ofU.S.

airlineusers

say

theylikeJetBlue

Airways,compared

to

anindustryaverage

brandpopularity

of22%.14%

ofindustryusers

intheUnitedStatessaythey

useJetBlue

Airways,

with

the

average

usageofabrandat12%.BuzzPopularity83%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

70%.JetBlue

Airways

hasbeen

noticed

more

inthemediacompared

to

other

brands,with

a“Buzz”score

of18%compared

to

15%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Airlines

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=823,

respondents

who

know

the

individual

brand

(popularity),

n=823,

respondents

who

know

theindividual

brand(usage),

n=118,

respondents

who

have

used

the

individual

brand

(loyalty),

n=823,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024JetBlue

Airways

ranksfifth

in

awareness

within

the

airline

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofJetBlueAirwaysRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1American

Airlines85%84%83%81%66%63%61%57%55%51%2Delta

Air

LinesUnited

AirlinesSouthwestAirlinesJetBlue

AirwaysSpirit

Air34%345Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.666%7AlaskaAirlinesBritish

AirwaysFrontier

AirlinesAir

Canada8Outofallrespondents,

66%

were

aware

of

JetBlueAirways.

Thisranksthemfifth

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

JetBlue

Airways

is

30%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofJetBlueAirwaysRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Delta

Air

Lines47%45%41%40%30%24%19%19%18%18%2American

AirlinesUnited

AirlinesSouthwestAirlinesJetBlue

AirwaysAlaskaAirlinesSpirit

Air30%34Outofconsumers

who

knew

thebrand,

30%

saidtheyliked

JetBlue

Airways.

Thisranksthemfifth

comparedtootherbrandssurveyed

inthismarket.56770%8Emirates9Frontier

AirlinesAllegiantAirPopularityN/A1014

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=823,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024JetBlue

Airways

ranksfifth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofJetBlueAirwaysRank#

BrandUsage

%24%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

airlines,which

of

the

following

brandshaveyou

used

inthepast12

months?”.1Delta

Air

Lines14%2American

AirlinesUnited

AirlinesSouthwestAirlinesJetBlue

AirwaysAlaskaAirlinesAllegiantAir24%320%Outofconsumers

who

knew

thebrand,

14%

saidtheyused

JetBlue

Airways.

Thisranksthemfifthcomparedtootherbrandssurveyed

inthismarket.419%514%613%712%8Emirates11%86%9Frontier

AirlinesSpirit

Air11%UsageN/A1011%15

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=823,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

JetBlue

Airways

is

fourth

in

the

United

StatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofJetBlueAirways’

consumersRank#

BrandLoyalty

%92%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1WestJet17%2SouthwestAirlinesUnited

AirlinesJetBlue

AirwaysAmerican

AirlinesDelta

Air

LinesLufthansa86%385%483%582%681%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

airlines,

which

ofthe

following

brandsareyou

likely

to

useagaininthefuture?”.779%8KLMRoyalDutch

AirlinesHawaiianAirlinesAir

Canada71%83%970%Outofrespondents

whohaveused

JetBlue

Airways,83%

saidthey

would

usethebrand

again.LoyaltyN/A1069%16

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

areyoulikely

to

use

again

in

the

future?”;

Multi

Pick;

Base:

n=118,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024JetBlue

Airways

has

a

score

of

18%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofJetBlueAirwaysRank#

BrandBuzz%30%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Delta

Air

Lines18%2American

AirlinesSouthwest

AirlinesUnited

AirlinesEmirates29%326%Outofconsumers

who

knew

thebrand,

18%

saidtheyhadheardaboutJetBlue

Airwaysinthemedia.

Thisranksthemseventh

compared

to

other

brandssurveyed

inthismarket.423%521%6AlaskaAirlinesJetBlue

AirwaysAeroméxico20%718%816%82%9AllegiantAir14%BuzzN/A10Air

France14%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=823,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andun