《國際商務(wù)溝通》課程教學(xué)大綱

SyllabusofInternationalBusinessCommunication

CourseName:InternationalBusinessCommunicationCourseCode:

Credits:2.0Totalcredithours:32

LectureHours：32hoursExperimentHours：0

ProgrammingHours：PracticeHours：

TotalNumberofExperimental(Programming)Projects,Where,Compulsory(),Optional().

School:08SchoolofBusiness

TargetMajor:InternationalEconomicandTrade

I、CourseNature&Aims

InternationalBusinessCommunication(IBC)isaprofessionalelectivecourse.Itpaysspecialattentiontothe

cultivationofallkindsofpersonalpotentialskillsandexperiencingretlpracticetofeelthepaceofThe'limes.Ilis

aprofoundsubjectcoursethatattachesequalimportancetobo:htheoryandskillsofproblemsolving.

CommunicationisnotonlyanART.butalsoascientifictechnologyinthisinternationalbusinesscontext.Thekey

toeffectiveintemationalbusinesscommunicationistobreakthrojgh"cmotionar1individualbutweighton

scientificandrationalcommunication.Thiscourseistoactivatestudents,learneragencyandthinkingpower,

meanwhile,beinganaclionist.Nolonlycommunicatingskillfullyinbilingualisoneofthiscoursesteaching

objectives,weencouragestudentstoembracecourageoftakingchallenges,enjoymakingmistakes,stay

innovativetobreakthroughtraditionalthinking,dedicatetocreatevalueandopentoshare.IBCcourseisa

challengingbutfunleaniingjourney.Youwillbehonoredwithpricelessenlightenmentattheend.

InternationalBusinessCommunication(IBC)isforstudentsasmajoredinInteniationalEconomicsand

Trade.Throughlearningofthiscourse,students*communicationskillsandself-disciplineconsciousnessgelmuch

enhancedwithinterpersonalcommunicationandcross-culturalcommunicationability.Theyunderstandand

respectthedilTcrenccsbetweenmulti-cullurcs,andbeingabletoflexibleuseofknowledgeandskillsin

cross-culturalcoinmunication.IBChelpsstudentstoadapttothedynamicchangesintheinternationalmarketwith

thenecessarycommunicationandcooperationability,staycompetitivewithinnovutionspirits.

II、CourseObjectives

1.MoralEducationandCharacterCultivation.

Thiscoursefocusesonunderstandingthelawsofcommunication,cultivatestudents'learningability,

thinkingabilityandpracticeability.Duringthelerningprocess,ithelpsstudentstoestablishmoreclearlife

outlook,worldviewandvalues,guidesstudentstopositivelycommunicatethoughtsandbehaviors,andbuildsfull

confidenceinChina'sSystem,Culture.DirectionandTheory.InIBC.itintegratesthespiritof19thNational

CongressoftheCommunistPartyofChinaandChainnanXi'sReportessencesofNationalConferenceon

Educationintotheteachingcontentforstudents'ideologicalandmoralqualities,politicalsenseandaneweraof

knowledgeabletalents.IBChelpstudentstoestablishscientificthinkingmethodandthecouragetoface

challenges.

2.Courseobjectives

Throughthestudyofthiscourse,students'qualities,skills,knowledgeandabilitiesobtainedareasfollows：

Objective1.ConceptsBuilding

Toenablestudentstounderstandandmasterthebasiciheoricsandcoreconceptsofbusinesscommunication;

lbestablishacorrectoutlookonlife,valuesandworldoutlook,withtheabilitytoapplycomprehensive

knowledgeandcriticalthinkingability,layingthefoundationforestablishingacorrectdirectionoflifeandcareer.

Objectives2.TacticsMethods

lbmakestudentsfamiliarwithandmastertheimportantstrategiesandmethodsofbusiness

communication;Collectandobjectivelyanalyzedatathroughquestionnairescalemethod,havetheabilityof

practicalapplicationandscif-liiclonglearning;

Objective3.CommunicaticnAbilities

Studentsarerequiredtobeproficientintheprinciplesofbusinesscommunicationandhavetheabilityto

communicateandsolveproblems.

Objective4.InnovativeSkills

Tounderstandihcgeneralrulesofbusinesscommunication,tospeakinpublicwithexcellence,toorganize

largeandmediumconferences,tounderstandcross-culturalphenomena,tobeequippedwithprofessionalskills,

internationaltradepracticeskillsandtheabilitytoinnovateandstartabusiness;

Objective5.TechnologyApplication

Toguidethestudentstousemodernmultimediatechnology,tobeabletopresentandexpressthecontent

vividly,towritewell,tohavetheabilitytoorganizeandmanageandtoadapttothesocietycalmly.

3.SupportingforGraduationRequirements

Thegraduationrequirementssupportedbycourseobjectivesarcmainlyreflectedinthegraduation

requirementsasfollows:

SupportingforGraduationRequirements

IndicesandContentsSupportingforGraduationRequirementsTeaching

CourseGraduationLevelof

Topics

ObjectivesRequirementsIndicesConteitsSupport

Haveafirmpoliticalorieniation.lovethemotherland,

supporttheleadershipofthecommunistpartyofChina,

l-lH.

masterthetheoreticalsystenofsocialismwithChinese

characteristics.

I.Basicvaluesand

Firmlyestablishacorrectworldoutlook,outlookonlifeand

literacy1-2H.

viewoftruth.

Haveagoodideologicalandmoralcharacter,inoral

1-3cultivationanddedication,hardwork,unityandH.

cooperation.

1Chapter1-8

Understandtheconceptofinternationaleconomyandtrade

2.Coniprehensive

2-3anditsembodimentinspecificfields,andbeabletoanalyzeM

knowledgeandability

anddealwith(hebusiness;

Criticalthinkingabilitytorecognize,analyzeandsolve

3-1H.

problemsindependently.

3.CriticalthinkingAbletomakelogicalanalysisendjudgmentofproblemsand

skills.viewpointsintheoryandpracticewiththeknowledge

3-2H.

learned,andabletogiveconslruclivcopinionsand

solutions.

Beabletoflexiblyusetheprofessionalknowledgein

4-1H.

practice.

Beableloscreen,sortandprocessallkindsoldomesticand

4-2foreigneconomicinformation,soastosolvepracticalM

4.Practicalability.

problemsandprovidecounienneasuresandSuggestions.

Abletouseprofessionaltheoreticalknowledgeandmixlcrn

4-3economicsresearchmethodstoanalyzeandsolvepracticalM

2problems,withacertaindegreeofscientificresearchability.Chapter1-8

Skilleduseofcomputerhardware,questionnairestar

5.Dataanalysisability5-1M

softwareandotherservicestoengageinbusinesswork.

Canlearnactively,haveinitiativeinthelearningprocess,

6-1canmastereffectivelearningmethods,andaciivelyacceptH.

6.Lifelonglearning

lifelongeducation.

ability

Havego(xlwritingability,able(oskillfullyusethetheory

6-2H.

andpracticeknowledge.

Havegoodlanguageskillsandbeable(ocommunicateand

7-1H.

expressintwoforeignlanguages.

7.Communication

3Inordertoadaptlothechangesin(heinternationalmarket,Chapter1-8

skills

7-2weshouldhavethenecessarycommunicationandH.

cooperationcapabilitiesandccmmun沁ationskills.

Understandthehistoryandtrendsofeconomicdevelopment

athomeandabroad,haveinierperscnalskillsand

7-3cross-culturalcommunicationskills,understandandrespectH.

thedifferencesbetweendifferentcultures,andflexiblyuse

knowledgeandskillsforcross-culturalcommunication.

Notonlyhastheinnovationconsciousness,hasthe

8-1H.

innovationabilityandtheentrepreneurialability.

8.Innovationand

Haveprofessionalsensitivily.inthefiercemarket

entrepreneurship.

8-3compeiiiionandiniernaiionalcompeiiiiondareioInnovate,M

goodatinnovation.

4Chapter1-8

9.PracticalabilityinCombinebusinesscommunicationandothercoursesto

9-1M

intemaiionaltradecarryoutinternationaltradeac:ivi(ies.

Abilitytodevelop,design,pknandexecuteinthefieldof

10.Professional

10-2intemaiionalinvestmentbasedonmanagementandM

competence

economicihcory.

li-2Beabletousemoderntechnologytostudyindependently.H.

11:abilitytoadaptto

Adaptlu(heobjectivesituulivnufrupiddevclupmeiiluf

society

11-3economictheoryandpracticeandkeeppacewithTheM

Times.

5Chapter1-8

Havecertainorganizationandcoordinationabilityandteam

13-1H.

12.Abilityofworkability.

organizationand

13-2Abletoshareandcoopcralcwithothers.H.

management.

13-3Goodatorganizationanddecisionmaking.H.

ID、BasicCourseContent

Chapter1:Theroleofcommunicationinbusiness

Thischapterrequiresstudentstomasterthedefinitionofbusinesscommunication,organizationaldefinition,

communicationcharacteristicsandcommunicationmethodsinthecontextofeconomicglobalization,understand

thesemestergoalsandplans,understandthelearningplatform,teachingresources,teachingandlearningmethods,

andunderstandtheinternalandexternalorganizationandformalandinformalcommunication.

1.1BusinessCommunication(BC)Defined

1.2TheOrganization&i(sstructure

1.3dynamic&multi-channelednatureofbe

1.4inteniaicommunication(ic)

1.5externalcoinniunicalion(ec)

1.6corporateculture&internalcommunication

1.7formal&inlbrmalcommunication(fc&ifc)

1.8summary

TeachingRequirements:

1.Memorizethedefinitionofbusinesscommunication;

2.Organizationaldefinition,culture,mission,valuesandvision;

3.Understand(hecommunicationmethodsofteachingandlearninginthesemester,soasto

establishtheawarenessofrulesforcommunication;

4.Theroleandcontentofcommunicationinbusinessactivities.

KeyPoints：

1.Interpretationandunderstandingofbusinesscommunication;

2.Establishmentofcommongoalsoftheorganization;

3.Correctideasandawarenessofcommunication;

DifTicultPoints：

communicationisubiquitous.Torealizethestateoflearninglocommunicateandachievingsuccess,andto

buildstudents'aweofinternationalbusinesscommunication,experientialteachingisneededinthelaterstage,

whichisgraduallyformedindepth.

Treatments:

1.Bythinkingabouttheorganizationalstructureoftheclass,reflectingontheclassvaluesand

culture,weexploretheclassgoalsandvalues,andtrytoconstructtheclassingroups,sothat

studentscanfeelthepowerofcommunicationand(ry(ocreatevalueintheexperience.

2.IKEABeijingandIKEAHarvardcasestudyfromamulti-dimensionalperspective,

understandingthecoreelementsofcommunication:buildinggoodwill,buildingcredibility,

thinkingandreflectingon[enteringthestudio],caseanalysisandmutualevaluation,etc.

Chapter2:Essentialelementsofcommunicationtheory

Thischapterrequiresstudentstohaveaclearunderstandingofthebasicconceptsofcommunicationtheory.

Fromtheperspectiveofsystemtheoiy.internationalbusinesscommunicationisabranchofcommunication:heory.

Inordertobetterunderstandinteniationalbusinesscommunicationtheory,thischapterrequiresstudentstomaster

twotypesofcommunication:vet>aicommunicationandnonverbalcommunication.

2.1verbalcommunication

2.2nonverbalcommunication

2.3elementsofcommunication

2.4summary

TeachingRequirements:

1.Understandthatverbalcommunicationiscommunicationthroughoralandwrittenchannelstoexpressideas;

2.Inspeechcommunication,howtoeffectivelypreserveinformation,candeposititsknowledgeandeasilysendit

toanyplace,howtodevelopthehabitofinfonnationpreservation,theeffectivewayofinformationpreservation,

theclearlogicalchainofchannelsandtheorganizationofinformation:

3.Understandingihcmeaningofverbalcommunicationismoreclearandeffectivethanothermethods

4.Understandthecharacteristics,applications,andvaluesofnonverbalcommunication

KeyPoints：

1.Understandhowtoeffectivelycommunicateandcomplementverbalcommunicationthroughsoundquality,

expression,bodymovementandattitudetowardsspaceandtimewithoutusingwords;

2.Understandthecomponentsofcommunication

DifficultPoints：

I.Non-verbalcommunicationiseasytobeignoredbecauseofitsnon-verbalnature,andobjectivenon-verbal

coinmunicaiionisextremelyimportantininternationalbusinesscommunication.

2.Formcommunicationelements:theunderstandingofinformation,coders,decoders,channels,viewpoints,

feedback,etc.,andcancomposeaccordingto(heirownunderstanding.

Treatments:

I.ThroughtheHTDcase,studentscanuiKierstandtheperspectivesofdifferentdimensionsincommunication,(he

choiceofcommunicaiionchannels,andtheprincipleofcommunicationandexecutionintheorganization.

2.McDonaldHarvardcase,understandingtheculturalunityofeffectivecommunicationmethodsandstrategiesin

theinternationalbusinessenvironment,andtheroleofthecommunicationconstriction,systemandprocessof(he

trainingsystem.

Chapter3:Listeningforbettercommunication

Thischapterasksstudentstounderstandtheineffableimportanceoflisteningininternationalbusiness.

Explorewhat'swrongwithlistening,what'swrongwithlistening,andwhal'sthewaytoimprovelistening.

3.1theroleoflistening&itsspecificapplications

3.2poorlistening&itsimpact

3.3factorsleadingtopoorlistening

3.4howtoimproveourlistening

3.5howtomakelisteningacost-effectiveaction

3.6summary

TeachingRequirements:

1.Understandthefunctionandapplicationoflistening

2.Poorhearingaffectsandcausesgaps

3.Howtolistenbettersothatyoucanlistenbelter

KeyPoints：

I.Listeningininternationalbusinesscommunicationcannotbeignoredintheimportantvalueandsignificance

2.Feelandlisten,changeyourperspective,andbuildtherightlisteningandaction

DifTicultPoints：

I.Thetrueestablishmentofstucents'perceptionoftheimportanceoflistening

2.Studentsdeveloplisteninghabits

3.Acquisitionandmasteryoflisteningstrategies

Treatments;

I.LearningvideoIamaspeakerofthepoweroflistening,understandingtheimportantopportunitiesthatmaybe

missedifyoudon'tlisten

2.TheHarvardcasefromDay-combCompanyunderstandstheseriouspersonalandorganizationalcostsof:ailing

tolisteninthemiddleandseniorlevelsoftheorganization

3.BookHTDcase,analysisoflisteningtothesenior,middlemanagersandgrass-rootsoperatorsofwhat,andhow

toachievetheperformancebasedonlisteningatalllevelsoftheorganzation

Chapter4Howtospeakeffectiveinpublic

Tliischapterasksstudentstounderstandandunderstandwhatittakestobeagoodspeaker,howtospe<ikwell

inpublicorinbusiness,howtobepreparedtospeakwell,andhowtcdeliveraspeechsothattheycanovercome

theoddstodoso.

4.1importanceofcffeciivepublicspeaking

4.2analysisofthepurpose

4.3audienceanalysis

4.4howtomakeagoodoutline

4.5howtodevelopthespeech

4.6self-confidcnce:anessentialrequirementforaspeaker

4.7speechdelivery

4.8summary

TeachingRequirements:

I.Understandtheimportanceofgoodspeaking

2.Candothepurposeofspeechandlistentodoanalysis

3.Abletowriteaspeechoutlineandestablishaclearlogicalchainofspeech

KeyPoints：

1.Ananalysisofthepurposeofthespeechandtheaudience

2.Thinkingaboutstrategyandtactics

3.Establishanoutlineofyourgoals

DifficultPoints：

1.Confidenceinspeechisnotachievedovernight

2.Constructivethinking,thedeconstructionandconstructionofspeechcontentneedsclearframethinking

3.Thecombinationofnon-verbalskills

Treatments:

1.Letthestudentsfliptheclassroom,makethecoursewareandsharethelessonforfiveminutes:howtomakea

goodspeechinpublic

2.BookcaseShippingBusiness,undertheinternationalBusinessenvironment,howtoachievecooperation

throughtelephonecommunication

3.Threepaperdeduction,letthestudentslearntolistentotheideasofthegroupmembers,goodatbrainstonning,

retainthecreativethinking,andgoodatexpressingandretainingtheprocessofinformation

Chapter5Skillsfororganizing&attendingmeetings

Thischapterasksstudentstolearnmoreabouttheskillsoforganizingandattendingvariousmeetingsbased

oneffectivepublicspeaking.Asthemasteryofmeetingskillsisarimportantassetforinternationalbusiness

communicationskills,thischapterwillhelpstudentsmastertheskillsoforganizingandattendingmeetings.

5.1functionsofthemeeting

5.2classificationofthemeeting

5.3meetingpreparations

5.4howlobeancffcciivcmeetingorganizerIbrthemeeting

5.5howtobearealparticipant

5.6summary

TeachingRequirements:

I.Understandthefunctionandformatofthemeeting

2.Masterthepreparationandcoordinationofthemeeting

3.Experiencetheoverallviewoftheconferenceorganization

4.Thinkabouthowtobeagoodattendee

KeyPoints：

I.Recognitionofthevalueofmeetings

2.Practicaloperationofconferenceorganization

3.Experienceofdifferentmeetingorganizationsandparticipatingroles

DifHcuitPoints：

1.Theoverallviewoftheconferenceorganizationandtheeffectivenesstest

2.Beagoodparticipantwiththemindsetofateamplayer

3.Pcrfbnnanccmanagementofmeetingvalue

Treatments:

I.Hualiansupermarketcustomercomplaintscase,letstudentsexperiencetherole,organizemeetings,solve

problems

2.Super-sportsCorporationBiddingconference:4roleplaystoexperiencethepreparation,organization,

cvalualionandreflectionofthebiddingandIcndcrcc'sorganizationandparticipationinthemeeting.

Chapter6Cross-culturalbusinesscommunication

Thischapterasksstudentstoopen(heirmindsandunderstandwhatcultureis.Anunderstandingofthe

habitualbeliefs,socialpractices,andbehavioralcharacteristicsofarace,religion,orsocialgroup.

6.1misunderstandings&conilictsbetweenAmerican&Japanesebusinesspeople

6.2differentculturalconceptsbetweenChinese&foreignbusinesspeople

6.3howtohandlecommunicationeffectively

6.4summary

TeachingRequirements:

1.Learntorespecteachother'sculture

2.Howtoavoidmisunderstanding

3.Usenegotiationskills

KeyPoints：

I.Lookatculturaldifferencesobjectively

2.Attentiontolanguagedisorders

3.Howtonegotiateeffectively

DifficultPoints：

1.Skillsininternationalbusinesscommunication

2.Perceptionandeffectivemanagementofculturaldifferences

Treatmenst:

I.InthecaseofSONY,thedifferencesincultureandvaluesbetweenChinaandJapanareunderstoodsoasto

achievesynergy

2.ThefalsecaseofBDPdimission,theperceptionofbusinessethicsandmorality,thepreliminaryconstructionof

dimissionprocessandsystem

3.Germandealershipchange,fee)thenegotiationunderthecross-culturalbusinessenvironmentandchange

management

Chapter7Businesscommunicationthroughtechnology

Thischapterasksstudentstothinkaboutcommunicationtechnologiesindificrcnilimesandhowtheycan

betterservecoinmunication.Masterhowtoimprovecommunicationefficiencyininternationalbusiness

communication.

7.1technologyforefficiency

7.2efficientinsending&receivingmessages

7.3technologyforcontinuingbusiness

7.4technologicaltoolsfittedfbrbusinesscommunication

7.5summary

TeachingRequirements:

1.Carryoutonlinemeeting,spaceandtimemanagementeffectively

2.Setupe-commerceprojects,applytechnology,andachievebetterexpression

3.Conducte-conirnerceroadshowexperience

KeyPoints：

1.Theconceptofmoderntechnologyapplication

2.Technicaltoolsforinternationalbusinesscommunication

DifTicultPoints：

I.Students'identificationandapplicationofmoderntechnology

2.Themotivationofstudents'independentlearningandthedisseminationoftheirexperience

Treatments:

I.Students'valuecreationandgrowthsharinginflippedclassroom

2.Studentvaluecrcalionstrategysharingbasedonfestivalcurrentevents

3.Projectteamproductserviceroadshow,provideadisplayplatformfortechnicalapplication

Chapter8Writebetter-anessentialrequirementforbusinesscommunication

Thischapterasksstudents(ounderstandtheimportanceofwritinginmodernsociety.Inmydailywork.1

spendabout10%ofmytimewriting,45%ofmytimelisteningand30%ofmytimespeaking.Itseemsthat

writingtakesuptoolowaproportion.However,fromtheperspectiveofweighteffect,writingisextremely

importantinbusinesscommunication.Thischapteralsorequiresstudentstobeinvolvedinbusinessmemoranda,

agreements,contracts,phasereports,etc.

8.1theroleofwritinginbusinesscommunication

8.2understandthenatureofmessagewriting

8.3establishthemainideasthroughskills

8.4howtoorganizethemessage

8.5howtocomposethemessage

8.6howtowritesocialcorrespondence

8.7howtowritesalesletters

8.8summary

TeachingRequirements:

1.Establishtheimportanceofwriting

2.Must