Brand KPIs for shoes Sandalias Caribeñas in Mexico-外文版培訓(xùn)課件（2025.2）

CONSUMER&

BRANDBrandKPIs

for

shoes:

SandaliasCaribe?as

in

MexicoConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

SandaliasCaribe?as’performance

inthe

shoe

market.Fieldwork:February-March

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofDecember202467%

of

Sandalias

Caribe?as

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??SandaliasCaribe?as’branding

resonates

more

with?SandaliasCaribe?asranksoutsidetheTop10

inMillennialsawareness

withintheshoe

market?SandaliasCaribe?asgenerally

appealsto

women?Thepopularity

ratingof

Sandalias

Caribe?asis

13%more

than

men?SandaliasCaribe?asranksoutsidetheTop10

in?Among

Sandalias

Caribe?as

enthusiasts,47%

fallownershipunderthe

high-income

category?Interms

of

loyalty,SandaliasCaribe?asisoutside

the?Consumers

want

theirshoe

brandsto

haveTop

10inMexicoauthenticity,reliability,

and

innovation?SandaliasCaribe?ashasascore

of

6%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Sandalias

Caribe?as

at

67%Brand

profile:

snapshotBrand

performance

of

Sandalias

Caribe?as

inMexico67%29%13%11%6%AwarenessPopularityUsageLoyaltyBuzz5Notes:Shoes

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,250,

all

respondents

(awareness),

n=358,

respondents

who

know

the

individual

brand

(popularity),

n=358,

respondents

who

knowthe

individual

brand

(ownership),

n=39,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=358,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Sandalias

Caribe?as’

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations46%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeSandaliasCaribe?asbygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatSandaliasCaribe?as

islikedby2%

of

Babyboomers

and

21%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

3%

and

25%,

respectively.37%35%31%25%21%ForMillennials

andGen

Z,

46%

and

31%

feel

positivelytowards

SandaliasCaribe?as,versus

37%

and

35%.

Socurrently,

forSandaliasCaribe?as,Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.3%2%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoshoes,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=48,

Sandalias

Caribe?as

enthusiast,

n=1,229,

shoe

ownersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Sandalias

Caribe?as

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

SandaliasCaribe?asshows

thatwomen

aremore

likely

tohaveanaffinity

with

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof7%12%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

SandaliasCaribe?ashasahigherproportion

ofLGBTQIA+50%50%62%62%

ofwomen

likeSandaliasCaribe?ascompared

to

38%

of

men,whereas

forthe

overall

industry,50%

of

women

ownshoes

compared

to

50%

of

men.88%88%consumers

when

compared

totheindustryusers

ingeneral.12%

ofSandaliasCaribe?asenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to7%among

industryusers

overall.38%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

shoes,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=48,

Sandalias

Caribe?asenthusiast,

n=1,229,

shoe

ownersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Sandalias

Caribe?as

enthusiasts,

47%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%6%Single35%12%15%47%CoupleSingleparentNuclear47%

ofSandaliasCaribe?asenthusiastsarefrom

high-income

households.SandaliasCaribe?as’brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

48%

ofSandaliasCaribe?as

enthusiastshavethiscurrent

living

situation.10%7%48%36%29%36%30%Multi-generational10%9%15%23%ExtendedOther23%2%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

shoes,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=48,

Sandalias

Caribe?as

enthusiast,

n=1,229,

shoe

ownersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

shoe

brands

to

have

authenticity,

reliability,

andinnovationBrand

profile:

qualitiesQualitiesownerswant

from

shoebrandsAuthenticityForshoes,

the

topthree

qualitiesownerswant

fromabrandare

authenticity,reliability,

and

innovation.80%60%40%20%0%Thrill/ExcitementBoldnessClevernessSandaliasCaribe?asowners

alsoappreciate

these

key

attributes,indicating

SandaliasCaribe?asexudesthese

qualities.SustainabilitySocialresponsibilityCoolnessThequalitiesthatSandalias

Caribe?asenthusiastsare

least

focused

on

areboldness

and

exclusivity.ReliabilityExclusivitySandaliasCaribe?asshouldwork

onpromoting

highvalueto

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

shoes,which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

toshoes,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comes

toshoes,

which

ofthe

followingbrands

have

youpurchased

in

the

past

12

months?”;

Multi

Pick;Base:

n=39,

Sandalias

Caribe?as

owners’,

n=48,

Sandalias

Caribe?as

enthusiast,

n=1,229,

shoe

ownersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Sandalias

Caribe?as

fans,

62%

state

that

they

get

excited

about

shoesBrand

profile:

attitudesWhat

doconsumersthink

ofshoesingeneral?62%56%52%46%46%44%41%25%23%22%21%12%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutshoesIliketotalkabouttopicsrelating

toshoesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

shoes

do

youagreewith?”;

Multi

Pick;“When

it

comesto

shoes,which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=48,

Sandalias

Caribe?as

enthusiast,

n=1,229,

shoe

ownersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1167%

of

Sandalias

Caribe?as

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

shoes,

theaverage

awareness

of

abrandinMexico

is60%.

Awareness

of

SandaliasCaribe?as,however,

is

at28%.Awareness13%

ofMexican

shoe

owners

saytheylikeSandaliasCaribe?as,compared

to

anindustryaverage

brandpopularity

of36%.11%

ofindustryowners

inMexico

saythey

ownSandaliasCaribe?as,with

the

average

ownership

ofabrandat27%.BuzzPopularity67%

ofbrandowners

saythey

would

purchasethebrandagain,compared

toanaverage

loyalty

score

of71%.SandaliasCaribe?ashasbeen

noticed

lessinthemedia

compared

tootherbrands,with

a“Buzz”scoreof

6%

compared

to26%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Shoes

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,250,

all

respondents

(awareness),

n=358,

respondents

who

know

the

individual

brand

(popularity),

n=358,

respondents

who

knowthe

individual

brand

(ownership),

n=39,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=358,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Sandalias

Caribe?as

ranks

outside

the

Top

10

in

awareness

within

the

shoemarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofSandalias

Caribe?asRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Nike97%97%97%92%90%74%68%64%61%60%2Puma29%3adidas4Flexi5AndreaUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Crocs7DockersHushPuppiesCapadeOzonoTimberland71%8Outofallrespondents,

28%

were

aware

of

SandaliasCaribe?as.

Thisranksthemoutsidethe

Top

10compared

to

other

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,250,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Sandalias

Caribe?as

is

13%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofSandalias

Caribe?asRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Nike78%76%64%62%39%38%37%36%34%32%13%2adidas3Puma4FlexiOutofconsumers

who

knew

thebrand,

13%

saidtheyliked

SandaliasCaribe?as.

Thisranksthemoutside

theTop

10

compared

tootherbrandssurveyed

inthismarket.5CapadeOzonoTimberlandHushPuppiesAndrea67887%Popularity9SteveMaddenCrocsN/A1014

Notes:“When

it

comesto

shoes,which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=358,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Sandalias

Caribe?as

ranks

outside

the

Top

10

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofSandalias

Caribe?asRank#

BrandUsage

%68%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

to

shoes,which

of

the

following

brandsdoyou

own

currently?”.1Nike11%2adidas63%3Flexi54%Outofconsumers

who

knew

thebrand,

11%

saidtheyowned

SandaliasCaribe?as.

Thisranksthemoutsidethe

Top

10

compared

toother

brandssurveyed

inthismarket.4Puma49%5Andrea32%6CapadeOzonoCrocs30%727%8TimberlandSteveMaddenDorothy

Gaynor26%89%923%UsageN/A1018%15

Notes:“When

it

comesto

shoes,which

ofthe

following

brands

do

you

owncurrently?”;Multi

Pick;Base:n=358,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Sandalias

Caribe?as

is

outside

the

Top

10

in

MexicoBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofSandalias

Caribe?as’

consumersRank#

BrandLoyalty

%87%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Nike2adidas85%33%3Flexi84%4SteveMaddenPuma78%578%6TimberlandHushPuppiesDockers76%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

shoes,

which

ofthe

following

brandsareyou

likely

to

purchaseagaininthe

future?”.67%773%873%9CapadeOzonoZapaterías

Leon70%Outofrespondents

whohaveowned

SandaliasCaribe?as,67%

saidthey

would

purchasethebrandagain.LoyaltyN/A1069%16

Notes:“When

it

comesto

shoes,which

ofthe

following

brands

areyoulikely

topurchase

again

in

the

future?”;

Multi

Pick;

Base:

n=39,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Sandalias

Caribe?as

has

a

score

of

6%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofSandalias

Caribe?asRank#

BrandBuzz%73%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.6%1Nike2adidas71%3Puma54%Outofconsumers

who

knew

thebrand,

6%

saidtheyhadheardaboutSandaliasCaribe?asinthemedia.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.4Andrea49%5Flexi48%6Crocs22%7DockersTimberlandSteveMaddenCapadeOzono21%820%919%94%BuzzN/A1017%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=358,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthop