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BCGAIATWORK
MomentumBuilds,
ButGapsRemain
THIRDEDITION|JUNE2025
Surveyparameters
10,635
respondents
33%33%
33%
Role
Frontlineemployees1Managers
Leaders
2%
11%
20%
35%
27%
4%
Age
65+
55–64
45–54
35–44
25–34
18–24
30%
15%
19%
24%
12%
Companyrevenue
>$5B
$2B–$5B
$1B–$2B
$500M–$1B<$500M
23%
22%
20%
10%
8%
8%
5%
4%
Industry
TMT
FinancialServicesOthers
Consumer/Retail
Healthcare/MedicalManufacturing
Energy/Utilities
PublicSector
Sources:AIatWork,2025(n=10,635);BCGanalysis.
Note:TMT=technology,media,andtelecommunications.
1Individualwhite-collaremployees,withnomanagerialresponsibilities.
2MiddleEastrespondentsfromKuwait,Qatar,SaudiArabia,andtheUAE.
Keymarkets
India
Brazil
UK
France
Japan
Italy
Spain
GermanyUS
MiddleEast2
SouthAfrica
509
1,031
1,021
1,015
1,013
1,012
1,011
1,010
1,009
1,002
1,002
Fivekeytakeaways
1
2
3
4
5
AIisnowpartof
Propertraining,
TheGlobalSouthis
Thenextfrontier:
AIagentsarenot
ourdailyworklives.
leadershipsupport,
againshowing
fromadoption
widelydeployed.
While72%ofall
andaccesstothe
higheradoptionof
tovaluewith
Inpractice,only
respondentsare
righttoolscanbreak
AI.Indiaisleading
end-to-endredesign.
13%seeagents
regularAIusers,
thisceiling.Yetonly
thepackwith92%of
One-halfof
integratedinto
adoptionamong
36%ofemployees
regularusers.
respondentssay
broaderwork?ows.
frontlineemployees
aresatis?edwiththeir
theircompanyis
hasstalledat51%.
AItraining.
startingtoreshapeprocesses.Thesecompaniesinvestmoreintheir
people—anditpayso?.
AIisnowpartofourdaily
worklife—butfrontlineemployees
havehitanadoptionceiling
AsAIgoes
mainstream,con?denceisrisingand
concernsarefalling
Sources:AIatWork,2025(n=10,635);BCGanalysis.
Note:Shareofrespondentswhorankedthespeci?edsentimentintheirtoptwoamongsevensentimentoptions.
Optimism
Curiosity
Con?dence
Concern
Anxiety
52%
52%
35%
54%
61%
60%
36%
20252023
2018
26%
+19pp
17%
28%
30%
–12pp
40%
11%
12%
15%
Overalladoptionisstrong—72%ofrespondentsareregular
users—butithasstalled
forfrontlineemployees
RegularGenAIusageacrossworkerlevels
51%
Frontline
52%
employees
20%
78%
64%
Managers
46%
85%
88%
Leaders
80%
Sources:AIatWork,2025(n=10,635);AIatWork,2024(n=13,102);AIatWork,2023(n=12,898);BCGanalysis.
Note:Regularusers=peoplethatuseAIseveraltimesaweekordaily.
+14pp
20252024
2023
EmployeesintheGlobalSouthshowhigheradoptionofAItools
ShareofrespondentswhouseAIatleastseveraltimesaweek
92%
87%
78%76%72%
68%68%67%64%64%
51%
IndiaMiddleSpainBrazilSouthUKItalyGermanyFranceUSJapan
EastAfrica
Average72%
GlobalSouth
GlobalNorth
Sources:AIatWork,2025(n=10,635);BCGanalysis.
41%
ofrespondentsfearlosingtheirjob
Sources:AIatWork,2025(n=10,219);BCGanalysis
Note:Respondentswhoanswered“certainly”or“probably”tothequestion.
Shareofrespondentswhothinktheirjobwillcertainlyorprobablydisappearentirelyinthenexttenyears
+7pp
43%
41%
36%
Frontlineemployees
Managersandleaders
Allrespondents
(versus42%in2024)
Note:Respondentswhoanswered“certainly”or“probably”tothequestion.
Countrieswithhighusagealsohavehighestfearofjobloss
Shareofrespondentswhothinktheirjobwillcertainlyorprobablydisappearentirelyinthenexttenyears
Thethreecountrieswith
thehighestshareofGenAI
regularusers
63%
61%
48%
40%
34%34%33%
36%36%
28%27%
MiddleEastSpainIndiaJapanGermanyItalyUKFranceUSSouthAfricaBrazil
Globalaverage41%
GlobalSouth
GlobalNorth
Regularuser%
Regularuserrank
87
#2
78
#3
92
#1
Sources:AIatWork,2025(n=10,219);BCGanalysis.
47%
ofrespondentssaytheysavemorethanan
houradaywithAI1
Sources:AIatWork,2025(n=7,492peopleusingGenAIforwork);BCGanalysis.
1ShareofrespondentswhoreportsavingatleastsixhoursaweekwithAI.
Performmoretasks
Finishworkearlierandwithbetterquality
Workonstrategictasks
ExperimentwithGenAI
Pursueprofessionaldevelopment
Connectwith
theircoworkers
Increasesatisfactionandwell-being
Pursueactivitiesoutsideofwork
Onlyone-thirdreceivesguidanceonhowtoreallocatethistime,mutingtheimpact
ShareofrespondentswhoreportdoingtheseactivitieswiththetimesavedbyGenAI
54%
52%
44%
36%
34%
29%
29%
27%
Timesavingsreallocatedtoverydiversetasks
Propertraining,accesstotherighttools,
andstrongleadershipsupport–thethree
keystoimproveAIadoption
Topthree
challengesto
boostadoption
Sources:AIatWork,2025(n=3,537);BCGanalysis.
Note:Topthreechallengescitedbyfrontlineemployees.
Lackofskillsortraining
Trainingisoftentooshortorsuper?cial—only36%of
employeessaytheyhavebeentrainedontheskillsneededforAItransformation.
Limitedaccesstotherighttools
Nearlyfourintenemployees,37%,saytheircompanyisnotsupplyingtherighttools.Whencorporatesolutionsfallshort,54%saytheywoulduseunauthorizedAItools,raising
securityrisks.
Lackofsupportfromleadership
Only25%offrontlineemployeessaytheyhavereceived
su?cientsupportfromtheirleadershiponhowandwhentouseAIatwork.
PROPER
TRAINING
LEADERSHIPSUPPORT
ACCESSTOTHERIGHTTOOLS
Only36%ofemployeesfeelproperlytrained
36%
Shareofrespondents
saying,“Yes,my
trainingwasenough.”
Atleast?vehoursofinstruction,in-personsessions,andcoachingarekeycomponentsofe?ectivetraining
Atleast?vehours
%ofregularusers1
dependingontrainingvolume
+19pp
89%
82%
63%
18%
5–10hours>10hours
Notraining1–5hours
In-person
%ofregularusers
dependingonin-persontrainingornot
+12pp
79%
67%
Notin-persontrainingIn-persontraining
Coaching
%ofregularusers
dependingoncoachaccess
+14pp
84%
70%
Nocoach
Accesstoacoach
Thesethreecomponentsalsosigni?cantlyboostemployees’con?denceinAIandimprovethequalityofAI-enabledworkoutputs
Sources:AIatWork,2025(n=10,635);BCGanalysis.
Note:Howtoreadthechart:79%ofrespondentswhoreceivedmorethan?vehoursoftrainingareregularAIusers,comparedwith67%ofthosewhoreceivedlessthan?vehourstraining.
1UsedAIeverydayorseveraldaysaweek.
GenZand
Millennials1
Others2
PROPER
TRAINING
ACCESSTOTHERIGHTTOOLS
LEADERSHIPSUPPORT
62%
43%
ShareofrespondentswhowoulduseAItoolsevenifnotauthorizedbythecompany
54%
GenZandMillennialsaremostlikelytobypassrestrictions
+19pp
WoulduseAIwithoutcompanysupportWouldwaitornotuseAI
Sources:AIatWork,2025(n=10,635);BCGanalysis.
Note:ShadowAIreferstotheuseofarti?cialintelligencetools,systems,ormodelswithinanorganizationwithouttheexplicitknowledge,
approval,orgovernanceofthecentralITordatateams.GenZisde?nedaspeopleborn1997to2012.Millennialsisde?nedaspeopleborn1981to1996.
1n=7039.2n=3596.
Withouttherighttools,companiesfacerisingshadowAIusage—andtheaccompanying
securityrisks
PROPER
TRAINING
LEADERSHIPSUPPORT
ACCESSTOTHERIGHTTOOLS
Shareofemployeeswhoare…
…RegularusersofAI
+41pp
82%
41%
Leadershipsupportmatters—butonly
25%
offrontlineemployeesexperienceit
…VerypositiveaboutGenAIimpactonjobenjoyment
…VerypositiveaboutGenAIimpactontheircareerprospects
+40pp
55%
15%
+47pp
62%
13%
WithoutclearleadershipsupportonGenAIuse
WithclearleadershipsupportonGenAIuse
Sources:AIatWork,2025(n=3,537frontlineemployees);BCGanalysis.
Note:RegularusersofAI=peoplethatuseAIdailyorseveraltimesaweek.
Thenextfrontier:fromadoptionto
valuethroughreshapingwork?ows
andfunctionswithAI
Halfofrespondentssaytheircompanyisredesigningend-to-endwork?ows
Deploy
72%
ofrespondents
saytheircompany
isdeploying
GenAItools
Reshape
50%
Invent
22%
SupportadoptionofGenAItoolsandfoster
productivity(e.g.,rollingoutChatGPT,
MicrosoftCopilot,orMistralLeChat)
Redesignend-to-endwork?owsandprocessesto
reimaginefunctions(e.g.,reshapingtheHR
functionbyinjectingAIintocriticalprocesses)
Buildandinnovatenewbusinessmodelsand
productstodrivegrowth(e.g.,creatingnew
revenuestreamswithAI-poweredservices)
Sources:AIatWork,2025(n=10,635);BCGanalysis.
AccordingtoBCGstudies,companiesthatcreatethe
mostvaluewithAIfocus80%oftheirinvestmenton
ReshapeandInvent,inafewcoreprocesses
Financialservicesandtechareleadingthepackonwork?owredesign
Shareofrespondentswhoreporttheircompanyisdoingwork?owredesign(Reshape)amongindustries
54%
Average
50%
48%
47%
43%
41%
41%
31%
54%
Financial
Technology
Manufacturing
Energy/
Telecom
Consumer/
Healthcare/
Publicsector
services
Utilities
Retail
Medical
Sources:AIatWork,2025;BCGanalysis.
Note:Onlyindustrieswithmorethan350respondentsshown.
Companiesredesigningtheirwork?owsinvestmoreinthepeopletransformation–anditpayso?
Companiesreshapingtheirwork?owsandfunctionswithAI…Asaresult,theiremployees…
O?erpropertraining
Sharewhoreceived
morethan?vehoursofupskilling
Providemoresupport
Sharewhohadstrongleadershipsupport
TrackAIvaluebetter
Sharewhoseevalue
createdbyAIintermsof?nancialoutcomesproperlytracked
67%
59%
59%
+18pp
+19pp
+23pp
36%
49%
40%
Savemoretime
Sharewhosavemorethanonehourperday
Shifttostrategictasks
Sharewhorankedthisa
topthreeimpactofGenAI
ThinkAIenablesbetterdecisions
Sharewhothinktheir
companywillmakebetterdecisionsthankstodata
29%
+26pp
55%
+9pp
44%
35%
76%
+13pp
89%
EmployeesincompaniesfocusingonAItoolsroll-outonly1Employeesincompaniesredesigningwork?ows2
Sources:AIatWork,2025;BCGanalysis.
Note:Datare?ectsonlypeopleusingAIatwork,notthoseusingAIathomeonly.
1CompanyisdoingDeployonly(roll-outofo?-the-shelfAItools)(n=1,830).
2CompanyisdoingsomeReshape(end-to-endwork?owredesign)orInvent(newbusinessmodelsemergingfromAI).CompanymightalsobedoingDeploy(n=5,350).
Employeesin
companiesreshapingtheirwork?owsfeel
mostvulnerabletojobloss—reinforcingtheneedforclear
communicationandproperupskilling
Shareofrespondentswhothinktheirjobwillcertainlyorprobablydisappearentirelyinthenexttenyears
+12pp
34%
41%
Allrespondents
46%
Employeesin
companiesfocusing
ontoolroll-out1
Employeesin
companiesredesigning
work?owswithAI2
Sources:AIatWork,2025(n=10,365);BCGanalysis.
1CompanyisdoingDeployonly(roll-outofo?-the-shelfAItools)(n=2,551).
2CompanyisdoingsomeReshape(end-to-endwork?owredesign)orInvent(newbusinessmodelsemergingfromAI).CompanymightalsobedoingDeploy(n=6,450).
AIagents:fullofpromises,butnotwidelydeployed
StillearlydaysforAIagents:Only13%seetheminthework?ows
Employeesseepotential,butdon’tfullyunderstandAIagents
77%
But
33%
thinkAIagentswillbeimportantinthenextthreeto?veyears
haveaproper
understandingofwhattheyare
Mostcompaniesarestillexperimenting
ShareofrespondentswhosayAIagentsare:
31%56%13%
Notdeployedyet1
Beingusedexperimentally,inpilots,orunderhumansupervisionIntegratedintobroaderwork?ows
Sources:AIatWork,2025(n=10,370);BCGanalysis.1Includesunsureresponses.
Brazil,India,Spain,andtheUSareattheforefrontofusingAIagentsShareofrespondentsreportingtheircompanyisintegratingAIagentsintowork?ows
Global
average
13%
18%
17%
16%15%
13%13%13%GlobalSouth
GlobalNorth
11%11%11%
7%
BrazilIndiaSpainUSUKGermanySouthMiddleItalyFranceJapan
AfricaEast
Sources:AIatWork,2025(n=10,635);BCGanalysis.
Note:Percountryncorrespondstothesurveyparameters.
Lackofhuman
oversight,uncl
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