摩拜單車商業(yè)模式分析(英語).ppt

1、,Mobike,Exploration,Growth,Expansion,Development Stages,1.Exploration period: Choose Shanghai as the first operating city; occupy the market; test operation mode; meet the needs of people traveling bicycles. 2.Growth period: Achieve the user size and order size of the steady growth; increase the run

2、ning of the bicycle, occupy more market share. 3.Expansion period: Add a second operating city of Beijing; create product reputation; get massive new users, build product barriers; provide a high-quality user experience.,Market Size,Government Support,User needs,By 2019, Market Size 163 million for

3、12.26 million users.,Bicycle Rental Market,Facilitate the convenience of users.,The last mile,A absolutely GREEN transportation.,Environmental Friendly,Stable and reliable,They design/manufacture bikes themselves,Easy parking,Just find a sidewalk by street.,Low cost,Cheapest means for short distance

4、 transportation,Easy to use,Unblock by scanning QR code,Competitive Analysis,users quality,Damage to the bicycle,user experience,Uncomfortable ride,Urban road conditions,Very few city suitable for riding,Profit model,High Cost and how to make money,Challenge,Entrepreneurial model of Mobike,Products

5、are fundamental,Competition from the product itself,“Hard-connected” opportunities,Manufacturing + public service,Entrepreneurs determination,Overcome difficulties,summary,Intellectual Property Distribution of Mobike,Environmental protection,Internet+,Customer demand,Enlightenment for Shanghai electric center academe,The energy crisis and environmental pollution leading to the demand of new energy.,Environmental protection,New