week 2 becoming steve jobsweek 2 becoming steve jobs_W

1、Becoming Steve Jobs第二周，我們要讀Becoming Steve Jobs跟著 Connor 老師的重點(diǎn)講解，讓我們一起來閱讀喬布斯。Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader關(guān)鍵詞：n Evolution 演變進(jìn)化n Reckless 不顧風(fēng)險(xiǎn)的，激進(jìn)的n Upstart 傲慢、自大的n Visionary 高瞻遠(yuǎn)矚的Book summary 重點(diǎn)介紹There have been many books-on a large and small scale-

2、about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.市面上有許多零零總總關(guān)于喬布斯的書，但這本書卻格外與眾不同。Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs.Becoming Steve Jobs打破了世人對喬布斯的誤解和刻板印象。第 6 頁The conventional, one-dimen

3、sional view of Jobs is that he was half-genius, half-jerk from youth, a hot-headed and selfish leader who slighted friends and family alike.世人對喬布斯的常規(guī)印象很單一：一個(gè)從青年時(shí)始就半是天才半是混蛋的人，一個(gè)頭腦發(fā)熱、自私自利，忽視朋友和家人的人。Becoming Steve Jobs answers the central question about the life and career of the Apple co-founder, chai

4、rman and CEO: How did a young man so reckless and arrogant become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Becoming Steve Jobs回答了一個(gè)關(guān)于這個(gè)蘋果公司聯(lián)合創(chuàng)始人、主席、CEO 的核心問題：一個(gè)冒進(jìn)傲慢的年輕人是如何成為一個(gè)我們這個(gè)時(shí)代最高瞻遠(yuǎn)矚的領(lǐng)導(dǎo)人， 根本上改變了數(shù)百萬人的日常生活。The authors kn

5、ew Steve Jobs for more than 25 years. They tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time.作者認(rèn)識喬布斯超過了 25 年。 他們講述了一個(gè)真實(shí)的關(guān)于喬布斯的故事：他如何與失敗做，如何從失敗中成長起來變得強(qiáng)大。The book is filled with stories never told before from the people who knew

6、 Jobs best, and who decided to open up to the authors, including his family and closest former inner circle executives.書本取材于那些最了解喬布斯的人，他們從未公開講述過這些事情，而他們決定向作者敞開心扉。這些人包括他的家人，以及最親近的前公司主管。The book humanizes the Steve Jobs and explains, rather than simply describes, his behavior. Along the way, the book

7、also provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.本書人性化地描述了喬布斯，分析了喬布斯。而不是僅僅簡單地描述了他的行為。本書還提供了豐富的內(nèi)容來講述我們正在經(jīng)歷的科技革命，以及喬布斯是如何改變世界的。片：喬布斯如何改變世界（見文件夾視頻 1）The authors make clear that Jobss success at Apple was far more than sim

8、ply designing amazing products. The book shows us how Steve Jobs was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.作者聲明，喬布斯在蘋果公司的成功不僅僅是簡單意義上設(shè)計(jì)出了驚人驚嘆的產(chǎn)品。喬布斯是將他的不曾改變，毫不間斷的熱情與成熟的管理風(fēng)格相結(jié)合，從而創(chuàng)造出

9、了這個(gè)星球上最有價(jià)值，最受人愛戴的公司。Steve Jobs with his familySteve Jobs throughout the years喬布斯訪談：我并不知道十年后會(huì)發(fā)生什么（見文件夾視頻 2）Passages and quotes from the book“I dont really care, this is what I want to do. And if I try my best and fail, well, I tried my best.”我并在乎，這是我想做的事。如果我盡力了卻失敗了，沒事，我盡力了。“I didnt want to be a busin

10、essman, because all the businessmen I knew I didnt want to be like.”我并不想成為一個(gè)生意人，因?yàn)槲也幌氤蔀槲艺J(rèn)識的那些生意人?！癥our time is limited, so dont waste it living someone elses life.”你的時(shí)間是有限的，所以不要浪費(fèi)時(shí)間去活在別人的里?！癝implicity is the ultimate sophistication.”簡約是終極形式的復(fù)雜?！癏aving a grand, bold goal was useless if you didnt have

11、 the ability to tell a compelling story about how youd get there.”如果你沒有能力講述一個(gè)你如何達(dá)成目標(biāo)的引人入勝的故事，光有一個(gè)宏偉、大膽的目標(biāo)是沒用的?！癉o you have the humility to continually grow, to learn from your failures and get back up? Are you utterly relentless for your cause, ferocious for your cause? Can you channel your intensit

12、y and intelligence and energy and talents and gifts and ideas outward into something that is bigger and more impactful than you are? Thats what great leadership is about.”你有沒有謙虛的能力進(jìn)一步成長，從失敗中學(xué)習(xí)、恢復(fù)。你能否將你的熱情，智慧， 精力， 天賦，才能，創(chuàng)意注入比你更強(qiáng)大的東西？這就是領(lǐng)導(dǎo)力！“Have the courage to follow your heart and intuition. They so

13、mehow already know what you truly want to become.”要用勇氣聽從你的內(nèi)心和直覺。它們知道你真正想成為什么。“Above all, saying no became a crucial way of keeping everyone, including himself, focused on what really mattered.”首先，學(xué)會(huì)拒絕是讓所有人包括他自己能專注于真正重要的事的關(guān)鍵?！癝teve embraced the marketing adage that every single moment a consumer enco

14、unters a brandwhether as a buyer, a user, a store visitor, a passerby seeing a billboard, orsomeone simply watching an ad on TVis an experience that adds either credits or debitsto the brands account in his imagination.”喬布斯堅(jiān)信這條市場箴言：每一次顧客與品牌的接觸，都在為這個(gè)品牌增加口碑或者減損口碑。不論他是買家、用戶、逛商店的人、路人甲還是電視機(jī)前的觀眾?！癘ne of t

15、he things Ive always felt,” Steve told me, “is that if youre going to be creative, its like jumping up in the air; you want to make damn sure the ground is going to be there when you get back.”“我總有這種感覺”喬布斯告訴我，“如果你要?jiǎng)?chuàng)新，你會(huì)覺得自己在奮力向上跳，你非常希望落地時(shí)，地仍舊在哪里?！薄癐f you look closely at how he spent his time,” says Tim Cook, “youll see that he hardly ever travelled and he did none of the conferences and get-togethers that so many CEOs attend. He wanted to be home for dinner.”“如果你近距離觀察他怎么使用時(shí)間”蒂姆庫克說，“你會(huì)發(fā)現(xiàn)他幾乎不旅行，不參加其他CEO 參加的會(huì)議或者聚會(huì)。他只想在家吃晚飯。”Homework:1. Choose 5 a