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1.A scientist who wants to predict the way in which consumers(消費者) will spend their money must study consumer behavior.一位科學(xué)家想要預(yù)測消費者會以怎樣的方式花錢就必須研究消費者的行為。2.Actually years 1947-1950, the answer was; people with rising incomes.實際上,在19471950年間,答案是收入漸增的人們借貸最多。3.But research surverys have shown that this is not always true.但是調(diào)查結(jié)果表明這一條并非總是正確的。4.If prices have been stable and people consider that they are reasonable ,they are likely to buy.如果物價穩(wěn)定并且人們認為物價水平合理,他們就會愿意消費。1.No, the village is not dead. There is more life in it now than there ever was.不,鄉(xiāng)村并沒有消失。鄉(xiāng)村中從來沒有像現(xiàn)在這樣具有生命力。2.There are still a number of people alive today who can remember what village life meant the early year of the present century.3.After each war new ideas, new attitudes, new trades and occupations were revealed to villagers.4.Now with the highly developed science and technology and high-level social welfare for all, there is no point whatever in taking any longer about village life.1.It would be impossible to succeed in selling a product without first investigating the market.2.Under such circumstances, they will try everyting possible to familiarize themselves with the market conditions.3.There are many channels that we can make use of in doing this sort of work.4.The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of fordigh businessmen provide us with such opportunities.1.It was them that groups of English workers tried to prevent the industrialization of Britain by wrecking (破壞) factories and machinery.2.It is a fallacy because it assumes that the total amount of work to be done in any economic system is fixed.3.And for many reasons, new consumer demands, population increases, technology, they all work to increase employment.4.Companies need to invest aggressively in technological innovation if they are to remain competitive and create new jobs.1.Advertisement aims to increase peoples awareness and arouse interest. It tries to inform and to persuade.2.There can be no doubt that the groeth in advertisent is one of the most striking features of the western world in this century.3.If large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.4.What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.1.We use both words and gestures to express our feeling, but the problm is that these words and gestures can be interpreted in different ways.2.A phrase like he went pale and began to tremble suggests that the man is either very afraid or has just had a very nasty shock.3.Experiments in America have shown that woman are usually better than men at recognizing fear, anger, love and happiness on peoples faces.4.What we think we are communicating through language, voice, face and body movements may be the exact opposite of what other people understand.1.The europeans, to them, are those rather excitable foreigners from the other side of the English Channel, who have never learnt how to speak English.在他們看來,歐洲人就是英吉利海峽那邊那些動不動就愛激動而不會講英語的人。2.They feel different from the rest of Europe and they sometimes annoy continental nations by failing to support them, or even to understand them, in time of need.他們感覺自己與歐洲其他地方的人都有所不同,他們往往在需要的時候未能支持和理解歐洲國家,這讓后者很惱恨。3.This is an extraordinarily interesting question, since they are a mixture of many different races, and all these invaded Britain at various times from Europe.這是一個格外有趣的問題,因為英國人是不同種族的混合體,這些種族曾經(jīng)在不同時期.從歐洲不同的地方侵略過英國。4.The Romans gave the Britons a good deal of their civilization, but they never settled in Britain in very large numbers, so the British race survived until the overthrow of the Roman Empire by the barbarians.盡管沒有大規(guī)模地在英國定居,羅馬人給不列顛人帶去過大量的文明,所以不列顛民族幸存下來,直到羅馬帝國被野蠻人推翻。1.Usually when we hear the word artist we think of a person who paints pictures, but the word has a much wider meaning than that, for anyone who adds beauty to a thing has shown that he is an artist.通常我們聽到“藝術(shù)家”這個詞的時候,我們都想起繪畫的人,但這個詞有著比這廣闊得多的含義,因為任何一位給事物增添美感的人都可以稱為藝術(shù)家。2.The work of editing involves artistic skill too, for the editor may know how to improve the authors work by cutting and revising the manuscript.編輯工作也包含藝術(shù)技巧,因為編輯可以通過剪切或修改來提升作品的質(zhì)量。3.When the illustrations and text are completely prepared they are sent to the printer who carefully, and often artistically, sets the type and prints the book. 插圖和文字材料都完全準備好了之后就送到印刷工人處,他們小心地進行編排印刷,這種工作常常也是需要藝術(shù)技巧的。4.The binder, too, is an artist, for he makes use of special techniques to make the outside of the book attractive, as well as appropriate to the contents.裝訂工也是藝術(shù)家,因為他使用特別的藝術(shù)技巧使書籍裝幀精美,而且與內(nèi)容協(xié)調(diào)一致。it happens to every medical student sooner or later .這樣的事情對每個醫(yī)科生遲早都會發(fā)生的。ordinarily, you would just ignore it - but now armed with your rapidly growing medical knowledge, you cant help worrying.平常你不會把他當回事。但是現(xiàn)在你掌握的醫(yī)學(xué)知識迅速增加,你不由得擔心起來。but for the tens of thousands who suffer from true hypochondria they live in constant terror that they are dying of some awful disease, or even several awful diseases at once.但對于上萬真正患有疑病癥的人來說,他們生活在持續(xù)的恐懼中,他們擔心自己正因某種可怕的疾病,或甚至好幾種可怕的疾病而快要死去。and because no physician or test can offer a 100%guarantee that one doesnt have cancer, a hypochondriac always has fuel to feel his or her worst fears.而且因為沒有醫(yī)生和檢驗?zāi)馨俜职俚負D橙舜_實沒有患癌癥,疑病癥患者就常常對他或她自己深深地恐懼火上加油。1.Drunken driving, sometimes called Americas socially accepted from of murder, has become a national epidemic(流行病).2.Heavy drinking used to be an acceptable part of the American alcohol image and judges were lenient(寬容的) in most courts.3.Twenty states have raised the legal drinking age to 21, reversing a trend in the 1960s to reduce it to 18.4.Reformers, however, fera raising the drinking age will have little effect unless accompanied by educational programs to help young people to develop responsible attitudes about drinking and teach them to resist peer pressure to drink.1.Like a needle climbing up a bathroom scale, the number keeps rising. In 1991, 15 of Americans were obese(肥胖的); by 1999, that proportion had grown to 27.2.By and large, people in the rich world seem to have lost the fight against flab(松弛).3.Meanwhile, poorer nations have enjoyed some success in their battles against malnutrition and famine.4.The most striking example actually in the poor world comes from the Pacific is lands, home of the worlds most obese communities.1.The number of speaker of speakers of English in Shakespeares time is estimated to have been about five millions.2.In addition to the standrd varisties of English found in these areas, there are a great many regional and social varieties of the language, as well as various levels of usage that are employed both in its spoken and written forms.3.It is virtually impossible to estimate the number of people in the word who have acquired an adequate working knowledge of English in addition to their own language.4.The purposes for it are diffcult to deficult to define and still more diffcult to assess what constitutes anadequate working knowledge for each situation.1.If fun and pleasure are equal to happiness then paon must be equal to unhappiness.2.They fear the pain inevitably brouht by such things as marriage, raising children, professional achievement, religious commitment, self-improvement.3.Couples with infant children are lucky to get a whole nights sleep or a three-day vacation.4.But couples who decide not to have children never know the joys of watching a child grow up.1.Turning up his nose has become a meaningful American idiom.2.Chinese may think that nodding the head up and down for affirming something, and shaking it from side to side for negation, is natural thing to do.3.Some Arabs and Italians indicate the negative by lifting the chin, whereas this means yes to the Maori in New Zealand.4.The Japanese smile and laugh does not necessarily mear happiness or friendship.1.Generally speaking, the Accounts Department is responsibld for calculations of pay, while the Personnel Department is interested in discussions with the employees about pay.2.In job evaluation, all of the requirments of each job are defined in a detailed job description. Each of those requirements is given a value, usually in points, which are added toget
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