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Unit 1 advertisement welcome to the unit Hello everyone I am XXX from XXX college Today I am pleased to have an opportunity to talk about some of my teaching ideas My topic is welcome to the unit taken from Unit 1 Advertisement Module 4 My teaching plan will include three parts They are analysis of the teaching material teaching methods and teaching procedures Part 1 Analysisi of the teaching material 1 status and function Advertising is the theme of this unit In welcome to the unit not only provides a chance for students to get an idea of advertisement in their daily life and then ask Ss identify the differences between these two types of advertisements but also practice Ss s oral English through this topic 2 Teaching aims and demands Based on the analysis of the teaching material I have chosen the following as the teaching aims 1 To make students aware of the role of advertising in our daily life 2 To talk about the six ads and put them in two groups Finally encourage them to tell the difference between them 3 To discuss the last three questions to improve their speaking ability 4 By completing this lesson ss will gain some knowledge about advertisements the social effectss of advertisement and ss could distinguish the advertisement true or not in our daily life 3 Teaching important and difficult points 1 To help Ss understand the role of ads 2 How to develop Ss speaking ability by expressing their opinions in the discussion Part II The teaching methods Discuss in pairs or in groups Communicative teaching method Audio visual teaching method Task based teaching method Part III Teaching procedures I have designed the following steps Step 1 Greeting Before talking about advertisement ask one student to sing a song or anything he she do is relation to English The purpose of What I design is Ss will be happy and have a very good mood to go on with this lesson Step 2 Lead in With the happy atmosphere in class I will start my topic by the way Ask them 3 questions to discuss they are Do you like reading or watching advertisements What kind of ads do you like best And why Where can you find advertisements I will give the Ss enough time to discuss the questions in pairs or groups Any related answers are acceptable This step is just to arouse their interst in the topic Step 3 Speaking I ask Ss to open their books to Page 1 let Ss observe these six pictures and discuss them in groups of four and try to answer the following questions 1 What can you see in the picture 2 What can you read on it 3 What does it persuade us to do or what does it try to tell us Through discussing in groups my turn to conclude this step I tell them that you can see that advertisements are a good way to sell products or services They are also a good way to make people aware of the needs of others and the dangers around them Next please look at the table below and then go through the six pictures again Later on put each of them in the correct group Which one s function is to sell a product or service And which one s function is educate about people Let Ss realize the difference between the two To sell a product or serviceEducate about people Computer Software 2 Oxlin Airlines 3 Shine Shampoo 6 Project Hope 1 Earth Day 4 Anti drugs 5 Step 4 Discussion In this step I set 4 questions to discuss The purpose is encourage Ss to express their opinions and practice their oral English The questions are 1 Have you ever bought a product or service after reading or watching an ad 2 What was it Now do you believe that advertisements tell the complete truth 3 What is are your favorite advertisement s making you think about problems in society or about people who need help Why 4 What do you think makes a good advertisement From the above what I ve drilled in class I think that most of Ss have knowed what an advertisement is and realize the role of them in our lives Step 5 Homework 1 Ask students to read the passage in Part B on page 95 in workbook as their homework Teachers can check the answers in or after class 2 Let them preview the next period especially the new words in the instructions or requirements but not included in the wordlist Unit 1 advertisement reading Hello everyone I am XXX from XXX college Today I am pleased to have an opportunity to talk about some of my teaching ideas My topic is advertisement taken from Unit 1 Module 3 My teaching plan will include three parts They are analysis of the teaching material teaching methods and teaching procedures Part 1 Analysisi of the teaching material 1 status and function This is the second period of this unit The topic of this unit is advertisement In this period students are demanded to learn more about advertisements need identify the differences between commercial advertisements and public service advertisements Because this article is an expository writing let the Ss to learn how to read an expository writing 2 Teaching aims and demands Based on the analysis of the teaching material I have chosen the following as the teaching aims 1 To learn more about advertisements 2 To learn how to read a expository writing 3 To read the passage Advertisements and complete related answers 4 To improve their reading comprehension skill by fully participating in all activities 3 Teaching important and difficult points 1 How to improve their reading ability through teaching activities 2 How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 3 The usages of some key words 4 Teaching Aids A computer and overhead projector A blackboard and some chalk Part 2 Teaching Methods Discuss in pairs or in groups Communicative method Audio visual teaching method Task based teaching method Part III Teaching procedures and purpose of my designing I have designed the following steps to train their ability of reading Step 1 Greeting Before talking about advertisement ask one student to sing a song or anything he she do is related to English The purpose of What I design is under this homorous atmosphere Ss will be happy and have a very good mood to go on with this lesson Step 2 Lead in Ask the Ss to review what we discussed six advertisements in the last lesson and talked about their effects on us It stimulates the Ss interest and draw their attention at the very beginning of the lesson So I call Ss memory to show some advertisements from the net I found and lead in new lesson Step 3 Fast reading This step is the most important part of this lesson because the students are going to do the reading And the whole reading is conducted with the strategies instructed first And they then they will put the strategies into practice I would tell the students that usually it is not necessary to read an article word by word or sentence by sentence to get some information then show them one of reading strategys skimming Ask the Ss to read the text quickly and answer the three question in Part A then check the answers they find Step 4 Deep reading I will give 3 minutes to Ss to read the reading strategy let Ss know what an expository writing and what the expository article basic format is This time I will let Ss read again while I play the recording what I design is following the recording to read and trainning their listening at the same time Then let the students work in pairs one student reads the question and the other answers it If it is false let him or her correct it With the tasks in step 3 and step 4 the students can grasp the reading skills easily Step 5 Post reading Let the students discuss in groups and ask them to scan the text and find out how many parts the text can be divided into and get the main idea for each part Then encourage the students to learn to compare the differences between commercial ads and public service ads Step 6 Homework to complete the remaining exercises on page 4 and 5 to do parts A1 and A2 on page 90 in workbook Part IV Blackboard Design Unit 1 advertisement word power Good afternoon ladies and gentlemen I am XXX from XXX college Today I m very delighted to have the opportunity to share my ideas about how to teach Word power My teaching plan includes 4 parts They are My understanding to this lesson Teaching Methods Teaching procedures and Blackboard Design Part 1 My understanding to this lesson A Status and Function This is the fourth period of this unit The topic of this unit is advertisement In this period students are demanded to learn how to create adjectives by adding suffixes to nouns or verbs and also talks about vocabulary that is used in sales and marketing B Teaching aims and demands 1 To review the word formation and learn more common suffixes 2 To expand their vocabulary about sales and marketing 3 To complete the exercises designed to reinforce the words to be learnt in the word powder 4 To help them grasp the rules of word formation and learn how to apply them in English learning C Teaching important and difficult points 1 How to make use of word formation to enlarge their vocabulary and improve their reading ability 2 How to make the students to realize the rules of word formation and use it to understand and remember new words 3 The usage of some words D Teaching Aids A computer and overhead projector A blackboard and some chalk Part II Teaching Methods Discuss in pairs or in groups Communicative method Audio visual teaching method Task based teaching method Part III Teaching procedures and purpose of my designing Step 1 Lead in Greetings Ask the students to have a discussion with their partners about the topic in Part E Ask some pairs to act out their dialogue Purpose It is very important to stimulate the students interest and draw their attention at the very beginning of the lesson So I create the discussion in pairs to review and lead in to the new lesson Step 2 Vocabulary learning I ll arrange three activities in this step Activity 1 discussion First I ll ask the students some questions about advertisement Then I show some words on the screen let Ss to notice whether these words are similar with Examples are happy happily happiness care careful careless I try to let the ss give me more examples make the students to realize the rules of word formation by their own first Activity 2 Using suffixes From the above discussion we ve discussed I put a following table on the screen they are some other ways to form adjectives from nouns and verbs Noun y ly ic al ous full health healthy week weekly hero heroic origin original danger dangerous help helpful Verb ed ing ive amaze amazing excite exciting attract attractive After reading table I ll let the ss to pay attention to the tip on the right side Make them understood sometimes need to remove the final letter s of a word before adding a suffix Usually we can get the meaning of the word created by adding suffixes Activity 3 Practicing I ll ask the ss to read the advertisement and fill in the blanks with the adjectives by adding the correct suffixes to the words in brackets Finally check the answers as a whole Purpose here is by completing the exercises designed is to reinforce the rules of word formation have been learnt in the word powder Step Three Vocabulary Extension Continuing the last lesson we learnt something about advertisements then I ll show a short text about sales and marketing on the screen Pick some words and phrases in blue out and explain theirs meaning Teach the ss to read the words and phrases give the ss a few minutes to learn them by heart Ask the students to do Part B by themselves first Then check the answers Purpose In this step I use Audio visual teaching method to make it easy for the students to learn and remember the words to meet the demands of different students and enlarge their vocabulary Step Four Homework List 10 more adjectives by adding suffixes to nouns or verbs Purpose in this way the students can enlarge his her vocabulary the other side grasp the rules of word formation Part IV Blackboard Design Unit 1 Grammar and Usage Teaching Aims l To learn the direct and indirect speech and how to change from one to the other l To identify the differences between direct and in direct speech l To learn how to use reported speech in statements questions and imperative sentences l To complete the relevant written tasks to reinforce the grammar and usage l To apply what they learn to practice by fulfilling some written mistakes Teaching Key Points Teaching Difficulties How to help them understand the changes when changing direct speech into indirect speech The usages of persuade and discourage How to apply the grammar rules to compete the related exercises correctly Teaching Procedure Step One Leading in T Greet the class as usual Now boys and girls please look at the screen There is a short dialogue Read it carefully and answer the two questions What are you going to do this summer holiday Tom asked Ann I am going to travel to Beijing with my parents said Ann What did Tom ask Ann This step is to attract their attention to direct speech and indirect speech Later collect their answers on screen T Wonderful Yon can notice that when you answer my questions you have made some changes to the original sentences In fact your answers are written in reported speech or indirect speech while the original sentences in direct speech Step Two Direct and Indirect Speech T Ok This is what we will talk about today Now please open your text books at page 8 Go through the group 1 and 2 to answer the next two questions What are direct speech and indirect speech How can we change direct speech into reported speech Have students analyze the sample sentences Give them some time to discuss the sentences in pairs first and then check the answers We can do it by changing what has been said to an object clause or an infinitive phrases Make sure they understand what direct and indirect speech is Help the students to grasp the meanings of the sample sentences Explain them to the students if necessary T Very good Then When you change direct speech into indirect speech what else should you make changes to besides the major changes in sentence structure T Now please go through the group 3 carefully especially the tables You can exchange your ideas with your classmates around you and think about the above question carefully Ss Other changes in Personal pronouns Tenses Adverbials of time and place Other cases T Good Next please consider how to change the following sentence in direct speech into reported speech Light travels at a great speed said the teacher Ss The teacher said that light travels at a great speed It doesn t matter whether they are able to give correct answer This is just to help them to realize something different when changing direct speech into indirect speech T So you can see we made no changes to the sentence in direct speech Dou you know why Please look at the tip on the left and recall what you have learnt before and them tell me the reason Ss Tips We do not change the tense when we report a proverb or a fact that doesn t change over time T Terrific And I can show you more examples as follows My teacher told me that practice makes perfect The teacher said that light travels faster than sound Ask them go through the content on page 8 again and deal with any questions raised by the students Last let them finish the exercise on page 9 Make sure they know what to do Step Three Reporting statements questions and imperative sentences T Ok let s go on to learn how to report sentences in statements questions and imperative sentences Please turn your book to page 10 Go through them one by one and share your ideas with your partner Later on tell me How to report statements questions and imperative sentences Give them enough time to go through them and help them summarize the following Statements l Use noun clauses introduces by that to report statements l Say and tell are common reporting verbs e g There two main types of advertisements the writer said to us The writer told us that there two main types of advertisements Questions l Use noun clauses introduced by whether if to report Yes No questions l Use noun clauses introduced by WH words to report WH questions e g Are all advertisements playing tricks on us I asked her I asked her whether if all advertisements playing tricks on us e g The teacher asked Tom What s the matter The teacher asked Tom what was the matter Imperative sentences l Use the structure reporting verb object not to infinitive to report imperative sentences l Ask and tell are common reporting words e g Don t touch anything in the lab without permission said the teacher The teacher told us not to touch anything in the lab without permission e g Turn down the radio please Tom Jen said Jen asked Tom turn down the radio T You ve done a good job Now you can overview what we have learnt on page 10 If you have any difficulty ask me for help After this let them complete the Part A on page 11 2 asked in what way it was different from other English learning software 3 asked how it could help him to remember English words 4 asked whether if it taught listening and speaking 5 asked what the designer would do if she was not satisfied with the software 6 asked whether if it was user friendly After this give the students a few minutes to ask for help if they have any questions Step Four Language Points 1 recommend vt 推薦 建議 忠告 recommend sth to sb recommend sb sth 向某人推薦某物 recommend doing sth 建議做某事 recommend sb to do sht 建議某人做某事 recommend that 接賓語(yǔ)從句用虛擬語(yǔ)氣 should do should 可以省 e g They recommend Tom to do the job e g The doctor recommend that she should stay another week in hospital 2 remind sb of 提醒某人某事 使某人想起 remind sb to do sth 提醒某人去做某事 e g The film remind him of his happy childhood e g My father often reminded me to behave myself at school Step Six Homework To do Part C2 and C2 on page 92 To preview the task Unit 1 advertisement task Good afternoon ladies and gentlemen I am XXX from XXX college Today I m very delighted to have the
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