商務(wù)英語閱讀完整完整版ppt課件VIP

.,1,CENTURYBUSINESSENGLISH,大連理工大學(xué)出版社,閱讀教程（基礎(chǔ)篇I）（第四版）,世紀(jì)商務(wù)英語,主編：王洗薇,.,寫在前面的話,1.商務(wù)英語與高職英語的聯(lián)系和區(qū)別；2.商務(wù)英語閱讀的側(cè)重點(diǎn)；3.本書的內(nèi)容介紹（前言和目錄）；4.同學(xué)們的期望；5.老師的期望和要求。,.,課程目的,通過教學(xué)讓大家理解、熟悉商業(yè)領(lǐng)域中常用詞和詞組的含義及用法，熟練掌握有效地閱讀商業(yè)文章所需要的技巧、策略與商務(wù)英語專業(yè)詞匯，并通過大量的專題閱讀練習(xí)，增強(qiáng)語感，從而全面提高學(xué)生通過閱讀指南、手冊(cè)、雜志、報(bào)紙、公司介紹、報(bào)告和合同等商務(wù)材料以獲取各種商業(yè)信息的能力，為畢業(yè)后成為適應(yīng)社會(huì)需要的應(yīng)用型涉外商務(wù)工作者打下堅(jiān)實(shí)的基礎(chǔ)。,.,4,UnitOneBusinessLanguage,大連理工大學(xué)出版社,.,BusinessLanguage,DoyouknowhownativespeakersshoulduseEnglishinbusinesscontextsandwhyChineseisbecomingpopularinSouthKorea?Youwillknowtheanswersafterthelearningofthisunit.Besides,youwillalsoreadanintroductiontoatrainingcoursewhichshowsthefeaturesofeffectiveEnglishtrainingmethodsandlearnsomereadingskillsabouthowtoguessthemeaningofnewwordsfromcontextclues.,.,BusinessLanguage,ReadingSkillFocus,WordsandExpressions,PracticalReading,ComprehensiveReading,.,ReadingSkillFocus,Successfulreadersuseavarietyofplanstodealwithwordstheydonotknow.Theymaystudytheformationorpartsoftheword,ortheymaymakeuseofdefinition,itssynonymorantonymprovidedbytheauthortoworkoutitsmeaning.Determiningmeaningthroughcontextisthemosteffectivemethodforhandlingunknownwords.,ContextClues(1),.,ReadingSkillFocus,Thatis,examinethesentenceinwhichthewordappears,oreventhesentencebeforeandaftertheword.Whenthesurroundingtextcontainsahintorsuggestiontohelpdeterminethemeaningoftheunknownword,werefertothishintorsuggestionascontextclue.Therearecommonlysixtypesofcontextclues:,.,ReadingSkillFocus,1.Inference/GeneralSenseContextClues（推論/常識(shí)）2.Contrast/AntonymClues（對(duì)比/反義）3.Restatement/SynonymClues（重述/同義）4.ExampleClues（示例）5.CauseandEffectRelationshipClues（因果關(guān)系）6.DefinitionClues（定義）WewilldiscussthesixtypesofcontextcluesfromUnit1toUnit4.Inthisunit,wewillbeginwithInference/GeneralSenseContextCluesandContrast/AntonymClues.,.,ReadingSkillFocus,Inference/GeneralKnowledgeCluesSometimesawordorphraseisnotimmediatelymadeclearwithinthesamesentence.Relationships,whicharenotdirectlyapparent,areimplied.Thereadermustlookforclueswithin,before,andafterthesentenceinwhichthewordisused.,Contrast/AntonymCluesInsomesentences,wewillfindtwowordswithoppositemeanings.Ifweknowthemeaningofoneword,wewillbeabletoguessthemeaningoftheotherword.Thecluewordscommonlyusedinthesentencesare:,.,ReadingSkillFocus,.,ReadingSkillFocus,AGuidedPractice,Sample1Asyoulookdownfromthetower,youhavethepanoramaofsea,bay,cityandcountryside.A.realbeautyB.greatexcitementC.wholeideaD.completeviewClue:當(dāng)“panorama”作為單獨(dú)一個(gè)詞出現(xiàn)時(shí)，你可能猜不出它的意思,不過當(dāng)你讀到后面的詞“sea,bay,city”和“countryside”時(shí)，通過推理就會(huì)猜出它的意思與“視野”有關(guān)。因此從所給的四個(gè)選項(xiàng)中，可以確定D為正確選項(xiàng)。,.,ReadingSkillFocus,Sample2ElvisPresleywasafraidofbeingassassinated,andheworeabullet-proofvest,buthecouldntstayawayfromthecrowdswholovedhim.A.laughedatB.killedC.takenawayD.beatenClue:從后面的句子可以分析出ElvisPresley所擔(dān)心的是“bekilled”，否則的話，他不會(huì)穿上防彈背心(bullet-proofvest)。因此B為正確選項(xiàng)。,.,ReadingSkillFocus,Sample3Somestudentstriedtohelp,butsometriedtohinderhim.Clue:“but”這個(gè)線索詞表明“hinder”與“help”的詞義形成對(duì)比，由此可以猜出“hinder”這個(gè)詞含有“阻止，阻撓”的意思。,.,ReadingSkillFocus,BLetsTry,Trytofigureoutthemeaningoftheunderlinedwordsinthefollowingsentencesandexplaintheclues.1.Icantbelieveit!Rightinthemiddleofourconversation,Peterturnedaroundabruptlyandwalkedoutoftheroom!A.formallyB.slowlyC.suddenlyD.quietly,首先，第一句話表明說話人對(duì)于后面發(fā)生的事情感到非常驚訝。從第二句話中，我們明白了“當(dāng)我們正在談話時(shí)，彼得很唐突地（abruptly）轉(zhuǎn)身離開了房間”，這就是說話人為什么感到吃驚的原因。選項(xiàng)中最接近這個(gè)意思的應(yīng)該是C項(xiàng)。,Clue:,C,(),.,Aftertheharvest,wehadanabundantamountofapples.Wemadeapplepie,applesauce,andapplejuicebecausewehadsomanyapples!A.smallB.notenoughC.limitedD.plentiful,D,(),通過后面句子中的解釋“becausewehadsomanyapples”，推測(cè)出“蘋果大豐收”，因此可以猜出“abundant”的意思是“豐富的，大量的”，正確答案是D項(xiàng)。,Clue:,ReadingSkillFocus,.,ReadingSkillFocus,WhenSarawassick,hervoicewasalmostinaudible.Wecouldnthearwhatshewastryingtosayclearly.A.veryloudB.verysoftC.verystrangeD.veryshy,B,(),通過前面句子設(shè)定的背景（whenSarawassick），再加上后面句子的描述（Wecouldnthearwhatshewastryingtosay），很顯然，Sara說話的聲音很輕，B項(xiàng)為正確答案。,Clue:,.,ReadingSkillFocus,4.Thereisanoptimumwaytoapproacheachkindofexamquestion.Foramultiple-choiceitem,forexample,firstremoveanyclearlywronganswers.Foranessayquestion,writedownanoutlinefirst.A.inconvenientB.bestC.annoyingD.easy,B,(),后兩句對(duì)考試答題的方法進(jìn)行了講解，根據(jù)常識(shí)可以判斷，這兩種方法應(yīng)該是比較好的。因此，可以排除A，C，D三個(gè)選項(xiàng)。optimum的意思是“最優(yōu)的，最佳的”。,Clue:,.,ReadingSkillFocus,Thedoctorsaidthattherewasonlyaslimhopeofsurvivalforthepeopleintheaircrash.A.numerousB.considerableC.moderateD.verylittle,D,(),根據(jù)常識(shí)，在空難（aircrash）中生還的可能性一般很小，所以，“醫(yī)生”表達(dá)的意思應(yīng)該是“乘客幸存的希望渺茫（onlyaslimhopeofsurvival）”,Clue:,.,ReadingSkillFocus,Blackclouds,thunderandlightningshowthatastormisimminent.A.transientB.abouttohappenC.comingtoanendD.tolastlong,B,(),根據(jù)常識(shí)，在空難（aircrash）中生還的可能性一般很小，所以，“醫(yī)生”表達(dá)的意思應(yīng)該是“乘客幸存的希望渺茫（onlyaslimhopeofsurvival）”,Clue:,.,ReadingSkillFocus,Theysuspendedtheconstructionofthebridgeduringthestrike.A.opposedB.supportedC.continuedD.delayed,D,(),在該句中，非常重要的線索就是“strike”這個(gè)詞?！霸诠と肆T工期間，他們只能推遲（suspend）橋梁的建造?！彼裕_答案是選項(xiàng)D。,Clue:,.,ReadingSkillFocus,Inthepasttheworldseemedtoruninanorderlyway.Nowhowever,everythingseemstobeinastateofturmoil.A.lackoforderB.harmonyC.peaceD.simplicity,A,(),此句中，以信號(hào)詞however為線索，可以看出作者把現(xiàn)在的事情與過去相比。過去是inanorderlyway“秩序井然”，而現(xiàn)在是“inastateofturmoil”，即沒有秩序，因此正確答案是選項(xiàng)A。,Clue:,.,ReadingSkillFocus,Duringofficehourhelookedverytenseandanxious,buthewasveryrelaxedonweekend.A.unhappyB.nervousC.exhaustedD.sick,B,(),“but”這個(gè)線索詞表明“tense”與“relaxed”的詞義形成對(duì)比，由此可以猜出“tense”這個(gè)詞含有“緊張”的意思。,Clue:,.,ReadingSkillFocus,Unlikethewell-manneredJohn,Jimwasratheruncouth.A.rudeB.politeC.untidyD.informal,A,(),“unlike”這個(gè)線索詞表明在原句中John和Jim在行為舉止方面是截然相反的，John彬彬有禮（well-mannered），由此可以推測(cè)出uncouth的意思是“粗魯?shù)摹薄?Clue:,.,ComprehensiveReading,TextAIsYourEnglishTooEnglish?,EnglishmaybethelanguageofbusinessbutasAlisonThomasreports,itsnotonlynon-nativespeakerswhoneedtolearnhowtouseit.AskaSwedish“TalarduSvenska?”andhemaywellreply“Yes.Butonlyathome.,international,internationala.國際的，世界的,effectively,effectivelyad.有效地，有力地,executive,executiven.業(yè)務(wù)主管a.執(zhí)行的,英語是國際商務(wù)語言，但是正如艾莉森托馬斯報(bào)道的，不僅僅是非英語國家的人需要學(xué)習(xí)如何有效地使用英語。,如果問一位瑞典愛立信公司的管理人員：“你講瑞典語嗎？”他的回答可能是：“講，但只在家里。,Ericsson,Ericsson:愛立信公司,世界知名的電信供應(yīng)商和移動(dòng)通訊供應(yīng)商；公司總部位于瑞典。,.,Effectively（1）有效地；生效地eg.Childrenhavetolearntocommunicateeffectively.（2）實(shí)際上，事實(shí)上eg.Effectively,theirresponsewasarefusal.,.,executiveCEO=ChiefExecutiveOfficer（執(zhí)行總裁）,.,ComprehensiveReading,AtworkIspeakEnglish.”EricssonisoneofagrowingnumberofEuropeancompaniesthatuseEnglishastheirofficiallanguage.ThesecompaniesrecognizeandatthesametimeincreasetheofEnglishasthelanguageofinternationalcommunication.SoonthenumberofspeakersofEnglishasasecondlanguagewillexceedthatofnativeEnglishspeakers.,corporate,Corporate公司的，團(tuán)體的,dominance,Dominance優(yōu)勢(shì)，統(tǒng)治（地位）,工作時(shí)講英語?！痹絹碓蕉嗟臍W洲公司把英語作為公司的官方語言，愛立信公司便是其中之一。與此同時(shí)，這些公司認(rèn)識(shí)并提高了英語作為國際交流語言的統(tǒng)治地位。不久以后，使用英語作為第二語言的人數(shù)將超過母語為英語的人數(shù)。,.,corporateadj.社團(tuán)的，法人的corporationn.公司anumberof大量thenumberof的數(shù)量,.,recognizev(1)toacceptoradmitthatsomethingistrue承認(rèn)(事實(shí))Herecognizedhislackofqualifications/thathewasnotqualifiedforthepost.他承認(rèn)自己不夠條件(沒有資格)擔(dān)任那個(gè)職務(wù)。(2)toknowwhosomeoneisorwhatsomethingis,becauseyouhaveseen,heard,experienced,orlearnedabouttheminthepast認(rèn)出，識(shí)別；認(rèn)識(shí)Ididntrecognizeyouinyouruniform.你穿著制服，我沒認(rèn)出來是你。,.,Synonym,realizeIfyourealizeafact,youknowandunderstandit,orbegintounderstandit.Doyourealizehowdangerousthisis?你沒意識(shí)到這有多危險(xiǎn)嗎？recognizeIfyourecognizeafactorproblem,youacceptthatitexistsWerecognizethatmanystudentsneedextrahelp.我們認(rèn)識(shí)到很多學(xué)生需要額外幫助。,.,dominancen.thefactofbeingmorepowerful,moreimportant,ormorenoticeablethanotherpeopleorthings優(yōu)勢(shì)；支配(地位)，統(tǒng)治(地位)dominanceofthecontinuingdominanceofthearmy軍隊(duì)的持續(xù)統(tǒng)治political/economic/culturaletc.dominancetheeconomicandpoliticaldominanceofWesterncountries西方國家的經(jīng)濟(jì)政治統(tǒng)治地位dominanceovertelevisionsdominanceoverothermedia電視相對(duì)于其他媒體的優(yōu)勢(shì)地位,.,ComprehensiveReading,AlthoughacompanymightuseEnglishasitsofficiallanguage,itsemployeesareunlikelytobe.Languagetrainer,JacquieReid,thinksweconsistentlythefluencyofnon-nativespeakers.“Wealwaysthattheirlanguageskillsareasgoodasours,sotheyunderstandeverythingwesay.”,bilingual,bilingual雙語的,overestimate,Overestimate估計(jì)，評(píng)估,assume,assume假定，設(shè)想,盡管公司可以將英語作為它的官方語言，但員工們不可能熟練地掌握兩門語言。語言培訓(xùn)師夏克雷德認(rèn)為我們經(jīng)常會(huì)高估了非母語者的流利程度。“我們總是認(rèn)為因?yàn)樗麄兊恼Z言技能與我們一樣好，所以他們能聽懂我們所說的一切。”,.,employeen.雇員employern.雇主bilingual=bi+lingualbi-二、雙邊的tri-三eg.triangle三角,.,consistentlyad.一貫地，一向Hehasbeenactingconsistentlyinbadfaithandthetimewhenhekeepshispromisewillnevercome他一貫不講信用,要想讓他履行諾言基本是不可能的。consistenta.Thelastfiveyearshaveseenaconsistentimprovementinthecountryseconomy.在最近的五年里，這個(gè)國家的經(jīng)濟(jì)狀況一直在好轉(zhuǎn)。,.,overestimate(1)vt.IndividualPacedStructure;TeachingPatternCenteredonStudents;HighTechnologyCombinewithForeignTeachers;PersonalizedProgressReports;ARealLifeEnvironment,Thereareprivateclasses,expansionclasses,salonsandextracurricularactivitiesthatprovidestudentsanidealenvironmentforacquiringandusingtheEnglishlanguage.,答案,答案,.,WordsandExpressions,TextA,internationala.國際的，世界的effectivelyad.有效地，有力地executiven.業(yè)務(wù)主管a.執(zhí)行的corporatea.公司的，團(tuán)體的recognizev.認(rèn)可，承認(rèn)dominancen.優(yōu)勢(shì)，統(tǒng)治（地位）communicationn.交流；通信employeen.職工，雇員bilinguala.雙語的,.,WordsandExpressions,consistentlyad.一貫地overestimatev.估計(jì)，評(píng)估fluencyn.流利，流暢assumev.假定，設(shè)想adaptv.使適應(yīng)；改編simplifyv.單一化簡單化manageablea.可管理的，便于管理的chunkn.語塊；大塊consultantn.顧問，咨詢者approachn.方法，途徑v.接近,.,issuen.問題，議題v.出版，發(fā)行idiomatica.慣用的，符合語言習(xí)慣的insistv.on堅(jiān)持culture-specifica.文化限定的majorityn.多數(shù)，大半insensitivea.感覺遲鈍的，不敏感的subsidiaryn.子公司