英語單選 集考試卷模擬考試題_11

1、姓名：_ 班級(jí)：_ 學(xué)號(hào)：_-密-封 -線- 英語單選 集考試卷模擬考試題考試時(shí)間：120分鐘 考試總分：100分題號(hào)一二三四五總分分?jǐn)?shù)遵守考場(chǎng)紀(jì)律，維護(hù)知識(shí)尊嚴(yán)，杜絕違紀(jì)行為，確?？荚嚱Y(jié)果公正。1、to understand the marketing concept, it is only necessary to understand the difference between marketing and selling. not too many years ago, most industries concentrated primarily on the efficient pr

2、oduction of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. such production and selling focuses on the needs of the seller to produce goods and then convert them into money.marketing, on the other hand, focuses on the wants of consumers. it begins with

3、 first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. this eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers f

4、irst try to find out what the consumer wants to buy and then go about making it according to consumer demand.this concept does not imply that consumer satisfaction is given priority over profit in a company. there are always two sides to every business activitythe firm and the customerand each must

5、be satisfied before trade occurs. successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. this concept has been recognized in such slogans as “have it your way.” and “youre the boss.” a good example of the importance of satisfying th

6、e consumer presented it self in mid-1985, when coca cola changed the flavor of its drink. the non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the classic coke, which was then marketed alongside the new king customer ruled!a good knowledge

7、of the difference between marketing and selling leads to _. （ ）a.the efficient production of goodsb.a perfect command of salesmanshipc.a basic command of the marketing conceptd.the conversion of goods into money2、to understand the marketing concept, it is only necessary to understand the difference

8、between marketing and selling. not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. such production and selling focuses on the needs of the seller to produce goods

9、 and then convert them into money.marketing, on the other hand, focuses on the wants of consumers. it begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. this eye on the consumer approach is known as the marketing concept, which simpl

10、y means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.this concept does not imply that consumer satisfaction is given priority over

11、profit in a company. there are always two sides to every business activitythe firm and the customerand each must be satisfied before trade occurs. successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. this concept has been recogniz

12、ed in such slogans as “have it your way.” and “youre the boss.” a good example of the importance of satisfying the consumer presented it self in mid-1985, when coca cola changed the flavor of its drink. the non-acceptance of the new flavor by a significant portion of the public brought about a quick

13、 restoration of the classic coke, which was then marketed alongside the new king customer ruled!not too long ago, industries focused on _. （ ）a.producing and selling goodsb.the needs and wants of customersc.the selling of new productsd.moving goods to the market3、to understand the marketing concept,

14、 it is only necessary to understand the difference between marketing and selling. not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. such production and selling

15、focuses on the needs of the seller to produce goods and then convert them into money.marketing, on the other hand, focuses on the wants of consumers. it begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. this eye on the consumer appr

16、oach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.this concept does not imply

17、 that consumer satisfaction is given priority over profit in a company. there are always two sides to every business activitythe firm and the customerand each must be satisfied before trade occurs. successful merchants and producers, however, recognize that the surest route to profit is through unde

18、rstanding customers. this concept has been recognized in such slogans as “have it your way.” and “youre the boss.” a good example of the importance of satisfying the consumer presented it self in mid-1985, when coca cola changed the flavor of its drink. the non-acceptance of the new flavor by a sign

19、ificant portion of the public brought about a quick restoration of the classic coke, which was then marketed alongside the new king customer ruled!the very core of marketing lies in _. （ ）a.an understanding of consumer needsb.the efficient movement of goodsc.developing new wants for consumer goodsd.

20、making goods readily available to customers4、to understand the marketing concept, it is only necessary to understand the difference between marketing and selling. not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive sales

21、manship” to move as much of these goods as possible. such production and selling focuses on the needs of the seller to produce goods and then convert them into money.marketing, on the other hand, focuses on the wants of consumers. it begins with first analyzing the preferences and demands of consume

22、rs and then producing goods that will satisfy them. this eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and

23、 then go about making it according to consumer demand.this concept does not imply that consumer satisfaction is given priority over profit in a company. there are always two sides to every business activitythe firm and the customerand each must be satisfied before trade occurs. successful merchants and producers, h