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1、1.Iceberg: Edward. 7. Hall.-標(biāo)志著“跨文化交流”學(xué)科的開始 Culture can be viewed as an iceberg. Nine-tenths of an iceberg is out of sight (below the water line). Likewise, nine-tenths of culture is outside of conscious awareness. The part of the cultural iceberg that above the water is easy to be noticed. The out-

2、of-awareness part is sometimes called “deep culture”. This part of the cultural iceberg is hidden below the water and is thus below the level of consciousness. People learn this part of culture through imitating models. / Above the water: what to eat, how to dress, how to keep healthy;Below the wate

3、r: belief, values, worldview and lifeview, moral emotion, attitude personalty2.Stereotype:定型主義 a stereotype is a fixed notion about persons in a certain category, with no distinctions made among individuals. In other words, it is an overgeneralized and oversimplified belief we use to categorize a gr

4、oup of people.3.Ethnocentrism: 民族中心主義Ethnocentrism is the technical name for the view of things in which ones own group is the center of everything, and all others are scaled and rated with reference to it. It refers to our tendency to identify with our in-group and to evaluate out-groups and their

5、members according to its standard.4.Culture: Culture can be defined as the coherent, learned, shared view of group of people about lifes concerns that ranks what is important, furnishes attitudes about what things are appropriate, and dictates behavior.5.Cultural values: Values inform a member of a

6、culture about what is good and bad, right and wrong, true and false, positive and negative, and the like. Cultural values defines what is worth dying for, what is worth protecting, what frightens people, what are proper subjects for study and for ridicule, and what types of events lead individuals t

7、o group solidarity.6.Worldview: A worldview is a cultures orientation toward such things as God, nature, life, death, the universe, and other philosophical issues that are concerned with the meaning of life and with “being”.7.Social Organizations: The manner in which a culture organizes itself is di

8、rectly related to the institution within that culture. The families who raise you and the goverments with which you associate and hold allegiance to all help determine hoe you perceive the world and how you behave within that world. 8.Globalization: refers to the establishment of a world economy, in

9、 which national borders are becoming less and less important as transnational corporations, existing everywhere and nowhere, do business in a global market.9.Communication: Communication is any behavior that is perceived by others. So it can be verbal and nonverbal, informative or persuasive, fright

10、ening or amusing, clear or unclear, purposeful or accidental, communication is our link to the rest of the humanity. It pervades everything we do.10.Elements of communication process:交流過程的基本原理(1).context: The interrelated conditions of communication make up what is known as context.(2).The participa

11、nts: in communication play the roles of sender and receiver, sometimesas in face-to-face communicationof the messages simultaneously. (3). messages: are far more complex. They include the elements of meanings, symbols, encoding and decoding.(4). A channels: is both the route traveled by the messages

12、 and the means of transportation. We may use sound, sight, smell, taste, touch, or any combination of these to carry a message.(5). noise: is any stimulus, external or internal to the participants, that interferes with the sharing of meaning. External noise: sight, soundInternal noise: thoughts, fee

13、lingSemantic noise: unintended meaning aroused by certain verbal symbols can inhibit the accuracy of decoding.(6).Feedback: As receivers attempt to decode the meaning of messages, they are likely to give some kind of verbal or nonverbal response. This response, called feedback, tells the sender whet

14、her the massage has been heard, seen, or understood.11.Abraham Mslow (亞伯拉罕馬斯洛) five basic needs五個需求1. physiological needsfood, water, air, rest, clothing, shelter, and all necessary to sustain life2. safety needsphysically safe, psychologically secure 3. belongingness needsaccepted by other people a

15、nd needs to belong to a group or groups. 4. esteem needsrecognition, respect, reputation 5. self-actualization needs-the highest need of a person12.Culture Dimensions 文化維度ChinaAmericaIndividualism 個人VS Collectivism集體CDX: obligation to the group, dependence of the individual on organizations and insi

16、tutions, a “we” consciousness, an emphasis on belonging. Eg. Pakistan, West Afeican outgroupIDX: independence, privacy, self, the all important I. eg. Australia, the Netherlands, the United States ingroupUncertainty avoidance避免不確定性Low-UAIs: in tolerating people, in taking risks, trying new things. E

17、g. Denmark, Jamaica, Ireland, SingaporeHigh UAIs: not tolerate dissent, ensure certainty and security through extensive set of rules, regulations, and rituals. Eg. Greece, Guatemala, PortugalPower distance權(quán)力距離High-PDIs: the actions of authorities, social hierarchy. Eg. Guatemala, Malaysia, The Phili

18、ppines Low-PDIs: using power only for legitimate purpose. Eg. Australia, the Netherlands, Denmark, IsraelMasculinity陽剛 VS femininity柔美High-MAS: believe in achievement and ambition in judging people on the basis of their performance; in the right to display the material goods that they have been acqu

19、ired. Eg. Australia, Italy, Japan, MexicoLow-MAS: believe less in external achievements and shows of manliness; more in the importance of life choices that improve intrinsic aspects of the quality of life. Eg. Chile, Portugal, Sweden, ThailandLong-term 長期VS 短期Short-term orientationLong-term: life va

20、lue social order and long-range goals; admire persistence, thriftiness, humility; a sense of shame; status differerces within interpersonal relationships.Short-term: changing event have a deep appreciation for tradition, personal steadiness and stability, maintaining the “face” of self and others, i

21、mmediate gratification of ones needs13.A High-context: 內(nèi)向型communication or message is one in which most of the information is either in the context or internalized in the person, while very little is in the context or internalized in the person, while very little is in the coded, explicit, transmitt

22、ed part of the message. Eg. Japanese, Chinese, Korean, African American, Native American. self-effacement隱匿自我A Low-context:外向型 communication is just the opposite, the mass of the information is vested in the explicit code, and the context or situation plays a minimal role. Eg. German-Swiss, German,

23、Scandinavian, American, French, English self-enhancement凸顯自我Low-context interaction emphasizes direct talk, person-oriented focus, self-enhancement mode, and the importance of “talk”. High-context interaction, in comparison, stresses indirect talk, status-oriented focus, self-effacement mode, and th

24、e importance of nonverbal signals and even silence.Eg: In Scene 1 and spell out everything that is on their minds with no restraints. Their interaction exchange is direct, to the point, bluntly contentious, and full of face-threat verbal message. Scene 1 represents one possible low-context way of ap

25、proaching interpersonal conflict.In Scene 2, has not directly expressed her concern over the piano noise with because she wants to preserve face and her relationship with . Rather, only uses indirect hints and nonverbal signals to get her point across. However, correctly “reads between the lines” of

26、 verbal message and apologizes appropriately and effectively before a real conflict can bubble to surface. Scene 2 represents one possible high-context way of approaching interpersonal conflict.Direct and Indirect Verbal Interaction Styles self-enhancement and self-effacement凸顯自我,隱匿自我In the direct v

27、erbal style, statements clearly reveal the speakers intentions and are enunciated in a forthright tone of voice. In the indirect verbal style, verbal statements tend to camouflage the speakers actual intentions and are carried out with more nuanced tone of voice.14.Colors: Black: death, evil, mourni

28、ng, sexy; Blue-cold, sad, sky, masculine; Green-envy, greed, money; Pink: feminine, shy, softness, sweet; Red: anger, hot, love, sex; White: good, innocent, peaceful, pure; Yellow: caution, happy, sunshine, warm15.Functions of Nonverbal Communication: repeating, complementing, substituting, regulati

29、ng contradicting 16.Confucian teaching key principles: 1.Social order and stability are based on unequal relationships between people. 2. The family is the prototype for all social relationships. 3. Proper social behavior consist of not treating others as you would not like to be treated yourself. 4

30、. People should be skilled , educated, hardworking, thrifty, modest, patient, and persevering.Four books and five classical: The Analects of Confucian , Mencius ,Great Learning , The Doctrines of Mean / Classic of poetry , Book of documents , Book of kites , Classic of changes , Spring and Autumn An

31、nals . 仁義禮智信:merciful, justified, polite, intelligent, honest17.The Sapir-Whorf Hypothesis: language becomes our shaper of ideas rather than simple our tool for reporting ideas, language influenced or even determined the ways in which people thought. The central idea of the Sapir-Whorf hypothesis is

32、 that language functions, not simply as a device for reporting experience, but also, and more significantly, as a way of defining experience for its speakerInfluence: The Sapir-Whorf hypothesis has alerted people to the fact language is keyed to the total culture, and that it reveals a peoples view

33、of its total environment. Language directs the perceptions of its speakers to certain things; it gives them ways to analyze and to categorize experience. Such perceptions are unconscious and outside the control of the speaker. The ultimate value of the Sapir-Whorf hypothesis is that it offers hints

34、to cultural differences and similarities among people.18.The way people speakHigh involvement高度卷入: 1. talk more 2. interrupt more 3. expect to be interrupted 4. talk more loudly at times 5. talk more quickly. Eg. Russian, Italian, Greek, Spanish, South American, Arab, AfricanHigh considerateness高度體諒

35、: 1, speak one at a time 2. use polite listening sounds, 3. refrain from interrupting, 4. give plenty of positive and respectful responses to their conversation partners. Eg. Mainstream American19.文化維度OrientationKluckhohns and Strodtbeck Beliefs and BehaviorsHuman natureBasically evil(American)Mintu

36、re of good &evil.Neither good nor evilBasically good (American)Relationshia of man to natureMan subjugated by natureMan in harmony with nature (Chinese)Man the master of nature (American)Sense of timePast-orientedPresent-orientedFuture-oriented(American)ActivityBeing (stress on who you are)Growing (

37、stress on self-developing)Doing (stress on what you do) (American)Social relationshipsAuthoritarianGroup-oriented(Chinese)Individualistic(American)20.Chinese VS English-Chinese: open, visual, old. English: close, changing, modern21.Stumbling Blocks in Intercultural Communication跨文化交際中的絆腳石(1) Assumpt

38、ion of similarities假定相似 (2) Language differences (3) Nonverbal misinterpretations不用言語表達(dá)的誤解 (4) Preconception先入為主的概念的固定形式 (5) Tendency to evaluate評價意圖 (6) High anxiety焦慮 (7) Conclusion22. Essentials of Human Communication (1) Communication is a dynamic process. (2) Communication is symbolic. (3) Comm

39、unication is systemic. (4) Communication involves making inferences. (5) Communication has a consequence23. How is language related to cultureCulture and language are intertwined and shape each other. In our own environment we aware of the implications of these choices. All languages have social que

40、stions and information questions. The point is that words in themselves do not carry the meaning. The meaning comes out of the context the cultural usage. In addition to the environment, language reflects cultural values.24.More words/expressionimportant role in cultureIn Chinese we have many kinshi

41、p terms, some of which seem to have no equivalents in English. Compared with Chinese, English has fewer kinship terms. The difference is not just linguistic; it is infundamentally cultural.25.A cultures conception of time can be examined from three different perspectives: 1. informal time; 2. perceptions of past, present, and future; 3. monochromic and polychromic.26.Monochronic(M-time) 單維時間and poly

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