建立商業(yè)合作關(guān)系Establishing Business Relations

1、chapter 3 establishing business relations,建立商業(yè)合作關(guān)系,1. introduction,the development and expansion of a business depend on customers. it is the fundamental step in foreign trade and in international exchange. transaction can only be made after the business connections have been set up. it may also be

2、called a first enquiry. it begins by telling the addressee how his name is known; then some general information should be given as to the lines of business being handled.,writing suggestions,opening where and from whom you get the new customer (banks, chambers of commerce, trade fairs and exhibition

3、, commercial counselors office, advertisements in media, introduction from business connections, trade directory and telephone book); expressing the intention to establish business relations body self introduction, financial position and reference closing express the wish, hope to keep the relations

4、,2. sample letters,a. self-introduction by an exporter b. request for business c. trying to do business with others d. trying to resume business relations e. asking to act as an agent,a. self-introduction by an exporter,may 2, 2008 gentlemen, we have heard from china council for the promotion of int

5、ernational trade that you are in the market for silk garments. as we are one of the leading exporters in this line of business, we would like to establish business relations with you on the basis of equality, mutual benefit and the exchange of needed goods. our silk garments are made of super pure s

6、ilk materials and in the traditional skills. they are magnificent and tasteful and have long enjoyed a great fame both at home and abroad. we enclose a catalogue for your reference and trust some of the items listed will be of interest to you. we would be very much interested in receiving your inqui

7、ries, against which we shall send you our quotations. we look forward to your reply. yours faithfully,b. request for business,dear sir, this is to introduce ourselves as one of the leading exporters from the uk, of a wide range of chemicals. we have enjoyed an excellent reputation through fifty year

8、s business experience. we are sure that you will be quite satisfied with our services and the excellent quality of our goods. we attach a list of products we are regularly exporting and trust some of these items will be of interest to you. we would be interested in receiving your inquiries for all k

9、inds of chemicals, against which we will send you our quotations in sterling, fob uk ports, packing included. terms of payment are to be arranged. if you are not interested in dealing with the import of our chemicals, please be good enough to forward this letter to the import corporations who may be

10、 interested in these items. we look forward to your early reply. yours faithfully,c. trying to do business with others,dear sirs, we write to introduce ourselves as one of the leading exporters from the uk of a wide range of electric goods. we attach a list of products we are regularly exporting and

11、 trust some of the items will be of interest to you. we would be interested in receiving your inquiries for all types of electric goods, against which we will send you our quotations in sterling, fas u.k. ports, packing included. terms of payment are to be arranged. should, by chance, your corporati

12、on not deal with the import of electric goods, we would be most grateful if this letter could be forwarded to the correct import corporation. we look forward to hearing from you. yours faithfully,d. trying to resume business relations,dear sirs, in casting a retrospective glance through our accounts

13、 for the past year, we observe that we have not had any order from you for quite a long time. assuming that you are still in the market for the class of goods we handle, we would be grateful if you would inform us of the intentions and purposes of your imminent sales. if you have any comments or sug

14、gestions in respect of placing orders with us, please lay your case before us so that we may give it our careful study. we presume that you may be interested to know that we have made a series of improvements in our products, both in workmanship and in packaging. under separate cover, we have sent y

15、ou some new models of the line you used to order. after inspecting these samples, you will find that they will meet your requirements just well and will induce you to resume and develop our friendly business connections. we look forward to receiving your positive response. very truly yours,e. asking

16、 to act as an agent,dear sirs, your name and address have been secured from our sales representative in your district and we have learned that you are seeking to form import and export connections for various goods and commodities. since you have not yet established definite connections, we would li

17、ke you to consider us for your would-be partner. while our company was originally established to act as distributors of electric home appliances for our domestic market, a recent change in management has also changed our policy concerning distribution. thanks to many years experience in internationa

18、l trade, we have succeeded in building suitable and lasting trading connections throughout the world. moreover, those direct factory connections allow us to be most competitive in this line we are now dealing with. may we suggest that we handle one or two models of your product at the first step, wh

19、ich would be distributed at reasonable prices in our market, and then it would be conductive to establishing a steady supply and lasting partnership. we should be very glad to receive your suggestions as to how we can work together for our mutual benefit in the near future. if need be, we are also i

20、n a position to act as your sole agent in china on a commission basis. we now await your early reply with interest. yours truly,3. useful expressions,your name and address have been given to us by we owe your name to ,through whom we learned that we learn from your name and address. your company has

21、 been introduced to us by through the courtesy of , we have your name as a firm who is interested in doing business with us. on the recommendation of , we have learned with pleasure the name of your firm.,we have read (seen) your advertisement in and have pleasure in establishing business relations

22、with you. we write to introduce ourselves as one of the leading exporters of garments in china. this is to introduce ourselves as large dealers in food-stuffs with good connections. we have been engaged in exporting cameras for 30 years and are closely connected with large manufacturers in our count

23、ry. we are well established as an export corporation of chemical products and are enjoying high reputation for good credit.,our latest price list and catalogue will be sent to you upon request. if your prices are reasonable (in line / competitive / attractive / favorable), we trust important busines

24、s can materialize. your early reply would be appreciated. we are looking forward to pleasant business relations with you.,.complete the letter with the given words， and change their forms where necessary.establish recommend commission importers literature forerunner cooperation interested introduce,

25、gentlemen, the foreign department of bank of china your company as being in business relations with a chinese company. may we ourselves as of all general merchandise, exporters of chinese products and agents. we shall thank you if you send us samples and other promotional . we hope that this letter

26、will be a to many years of profitable . yours very truly, gale, wu,.rearrange the following sentences so as to compose a letter of establishing business relations.,1. we now avail ourselves of this opportunity to write to you and see if we can establish business relations by a start of some practical transactions. 2. we are active in commercial intercourse with the trade and financial circles of various countries and districts. 3. our corporation is establis