新航標職業(yè)英語·綜合英語2Unit 6-PPT[教師助手]

1、Background Getting Ready Text A Language Focus Text B Vocational Focus Skill Focus Practical Learning “十二五”職業(yè)教育國家規(guī)劃教材 經(jīng)全國職業(yè)教育教材審定委員會審定 新航標職業(yè)英語新航標職業(yè)英語 綜合英語 2 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Background Getting R

2、eadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus 1 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Background Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language F

3、ocus Public Relations PR as a career choice 2 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Background Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus Public Relations (PR) is a coll

4、ective noun. It involves the cultivation of favorable relations for organizations and products with their key publics through the use of a variety of communication channels and tools. Public Relations 3 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2

5、2 Unit 6 Public Relations Background Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus PR ranks as one of the most popular career choices for college graduates. The need for PR personnel is growing at a fast pace. The types of clients that PR people work for in

6、clude the government, educational institutions, non- profit organizations, specific industries, corporations, athletic teams, entertainment companies, and even other countries. PR as a career choice 4 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2

7、Unit 6 Public Relations Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus A A Match the following pictures with four PR activities. After that, try to list more PR activities. a. Media promotion b. Publicity event c. Advertising campaign d. Etiquett

8、e training d. a. b. c. 5 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus B B Work in groups and discuss the following questi

9、on. What is a PR persons job like in your mind? Tick () from the following adjectives. 6 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Public Relations While-readingAfter-reading Background Getting Ready Text A Text BVocati

10、onal Focus Skill Focus Practical Learning Language Focus 7 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations While-reading Paragraph 1 譯譯 文文 Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning

11、Language Focus Public Relations and Image Everyonea human being, an organization and even an animaltries to present themselves with a good image. In a well-known fable about the kingdom of the birds, there was a grand dance organized for all the birds. The hen, after looking at her very ordinary app

12、earance in the mirror, decided to dress herself up with some beautiful peacock feathers. She was a real hit at the party as she expected. However, while she was dancing happily, the feathers she had stuck onto her own feathers began falling off one after another. The extremely embarrassed hen fled f

13、rom the numerous cries of ridicule from all the other birds. 8 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations While-reading Paragraph 2 譯譯 文文 Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learn

14、ing Language Focus In a certain city, a water supply company issued a notice about cutting off the water supply. At first, the public were only told that the running water company needed to service the pipeline. However, on the second day the public were told that the water source had become pollute

15、d. Because the public had not got to the bottom of the affair, the whole city was in a panic. It led to very strong disaffection on the part of the public because it was clear that the company had tried to conceal the truth at first. Their corporate image was badly damaged. Public Relations and Imag

16、e 9 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations While-reading Paragraph 3 譯譯 文文 Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus Honestly informing the public of the tru

17、th in the first instance is much better than covering it up. For the long- term development, it is crucial that an enterprise communicate with the public openly in order to maintain good public relations. That is the ultimate value of the career known as Public Relations (PR). PR is the practice of

18、managing communication between an organization and the public. PR as a business originated in the U.S.A. in the early 20th century and boomed after World War II. Public Relations and Image 10 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Pu

19、blic Relations While-reading Paragraph 4 譯譯 文文 Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus In modern society, this career includes a variety of activities and roles under the general name of “Public Relations”; among them are included publicit

20、y, promotion, advertising, persuading, fund-raising and media relations. Public Relations provides services for a company by helping it give the public and the media a better understanding of how that company works. It also helps an organization achieve its full potential and provides important feed

21、back to the organization from the public. This usually takes the form of researching those aspects of the company that the public are most happy or unhappy with. Public Relations and Image 11 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Pu

22、blic Relations While-reading Paragraph 5 譯譯 文文 Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus In fact, Public Relations has become such an important and specialized element of business that now there are PR companies with professionally qualified

23、 staff. They can give advice and guidance to other businesses, so they are called consultants. Public Relations consultants focus on building relationships with all the “publics” of an organization. They are effective communicators who are good at problem solving, able to see multiple points of view

24、, and are calm even in the busiest situations. They must effectively answer all criticism in order to protect the companys reputation. Public Relations and Image 12 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations While-readin

25、g Paragraph 6 譯譯 文文 Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus If the poor hen had known something about “Public Relations” skills, she would have been able to rebuild her “public image”. If the water supply company had adopted a transparent

26、“Public Relations” strategy, the public would have had a better understanding of how it works. Today, more and more businesses believe they need “Public Relations” personnel to manage their public image. Public Relations and Image 13 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英

27、英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations After-reading 1. What can we learn from the unfortunate hens story? 2. Why was the public image of the pipeline company badly damaged? Exercise A Read the text and answer the following questions. If the poor hen had known something about “Publ

28、ic Relations” skills, she would have been able to rebuild her “public image”. We should learn something about PR skills to maintain our public image. Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus At first, the company tried to block the informat

29、ion and conceal the truth. 14 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations After-reading 3. When and where did PR business originate? 4. How does a Public Relations department provide feedback from the public to a company?

30、 Exercise A Read the text and answer the following questions. Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus PR business originated in the U.S. in the early 20th century. This usually takes the form of researching those aspects of the company tha

31、t the public are most happy and unhappy with. 15 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations After-reading 5. What do you think of the service of Public Relations consultants? Exercise A Read the text and answer the follo

32、wing questions. Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus PR consultants are helpful in building and maintaining public image of an organization. More and more businesses believe they need “Public Relations” personnel to manage the organizat

33、ions image in society. 16 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations After-reading Exercise B Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus Fill in the blanks to com

34、plete the main ideas of the text. The article tells us that Public Relations (PR) is the practice of_ _. PR consultants are good at_, and are able to _ _. managing the communication between an organization and its public communicating and problem solving see multiple points of view and stay calm eve

35、n in the busiest situations 17 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations After-reading Exercise C Background Getting Ready Text A Text BVocational Focus Skill Focus Practical Learning Language Focus Discuss with your pa

36、rtner, and choose the best answers from choices ag to fill in the blanks. Public Relations includes many different activities. 1. Within the organization, the PR department is able to _. 2. Outside the organization, the PR department helps to _. a. help an organization to achieve its full potential

37、b. give the public and the media a better understanding of how the organization works c. build relationships with all the “publics” of an organization d. give advice and guidance to the organization e. protect the organizations reputation f. manage the organizations image in society g. provide feedb

38、ack to the organization from the public a d g b c e f 18 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus Vocabulary StructureTranslation Language Focus Grammar Background Getting ReadyText A Text BVocational Fo

39、cus Skill Focus Practical Learning Language Focus 19 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus Vocabulary A A Choose the correct form of the words to complete the following sentences. Background Getting R

40、eadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus 1. consult, consulting, consultant a. You need to _ a dictionary when you come across new words. b. She is an art _ for this 3-D movie. 2. image, imagine, imagination a. The company needs to improve its _ among young peo

41、ple. b. I cant _ what my life would be like without my family. 3. communicator, communicative, communication a. The new president is a talented _. b. He has just finished his research paper on animal _. consult consultant image imagine communicator communication 20 返回目錄返回目錄 Vocational English 新新新新新新

42、 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus Vocabulary A A Choose the correct form of the words to complete the following sentences. Background Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus 4. pers

43、uade, persuasive, persuasion a. It is impossible to _ him to join our party. b. The young man admits that our_ changed his life. 5. create, creative, creativity a. She won in the handicraft contest because of her _. b. You should learn to independently _ your own future. persuade persuasion creativi

44、ty create 21 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus Vocabulary B Match the words in Column A with the appropriate phrases in Column B. Background Getting ReadyText A Text BVocational Focus Skill Focus

45、Practical Learning Language Focus 1. issue a. gas supply 2. cut off b. wild animals 3. protect c. the truth 4. conceal d. success 5. achieve e. a piece of news 22 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus

46、 Vocabulary C C Complete the sentences below with the correct form of the words and phrases in the box. reputation flee consultant open-minded build up cover up originate dress up Background Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus 1. His parents are _

47、 about his education and career choice. 2. The man _ to the mountain to avoid the conscription(征兵). 3. The girls _ as movie characters in this exciting festival. 4. PR personnel must protect the companys _ when the company is facing criticism. 5. The dishonest boy tries to _ his mistake. 6. PR _ are

48、 experts in managing sensitive issues inside and outside a company. 7. Most of the goods _ from South America. 8. Vocational education aims at _ students practical skills. open-minded fled are dressed up reputation cover up consultants originate building up 23 返回目錄返回目錄 Vocational English 新新新新新新 航航航航

49、航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus Structure A A Study the example and rearrange the words and phrases into correct sentences. Example: in order to, effectively, the companys, they, must, answer, reputation, all criticism, protect Backg

50、round Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus 1. in order to, catch, she, early, got up, the train _ 2. in order to, a new cell phone, Helen, money, saved, buy _ 3. in order to, a bunch of, his girlfriend, he, roses, bought, please _ She got up early

51、in order to catch the train. Helen saved money in order to buy a new cell phone. He bought a bunch of roses in order to please his girlfriend. They must effectively answer all criticism in order to protect the They must effectively answer all criticism in order to protect the companys panys reputati

52、on. 24 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus Structure A A Study the example and rearrange the words and phrases into correct sentences. Background Getting ReadyText A Text BVocational Focus Skill Foc

53、us Practical Learning Language Focus 4. in order to, his words, misunderstanding, the manager, avoid, repeated _ 5. in order to, my friendliness, show, smiled at, I, the neighbor _ The manager repeated his words in order to avoid misunderstanding. I smiled at the neighbor in order to show my friendl

54、iness. 25 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations Language Focus Structure B B Study the italicized part of the example sentences and compose sentences with the same structures using the words and phrases in parenthes

55、es. b. c. Background Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus a. 1. Example: PR is the practice of managing communication between an organization and the public. (moved, I, the mother, by, the love, am, the daughter) (sits, dad, her mom, the little gir

56、l) (our school, the theater, is, the museum) I am moved by the love between the mother and the daughter. The little girl sits between her mom and dad. Between the theater and the museum is our school. 26 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2

57、 2 Unit 6 Public Relations Language Focus Structure a. b. c. Background Getting ReadyText A Text BVocational Focus Skill Focus Practical Learning Language Focus B B Study the italicized part of the example sentences and compose sentences with the same structures using the words and phrases in parent

58、heses. 2. Example: Public Relations has become such an important and specialized element of business, that now there are PR companies with professionally qualified staff. (The meeting, a great success, the organizer, be praised, by, the sponsor) (John, be, a respected team leader, he, be promoted, t

59、o, a manager) (Joey, an experienced Public Relations consultant, he, successfully, protect, the companys reputation) The meeting was such a great success that the organizer was praised by the sponsor. John is such a respected team leader that he is promoted to a manager. Joey is such an experienced

60、Public Relations consultant that he successfully protected the companys reputation. 27 返回目錄返回目錄 Vocational English 新新新新新新 航航航航航航 標標標標標標 職職職職職職 業(yè)業(yè)業(yè)業(yè)業(yè)業(yè) 英英英英英英 語語語語語語 綜綜綜 合合合 英英英 語語語 2 2 2 Unit 6 Public Relations 1. The company at first tried to block the passage of information and conceal the truth, w