涉外導(dǎo)游對(duì)旅游業(yè)的影響——武夷山個(gè)案分析畢業(yè)論文

1、武夷學(xué)院畢業(yè)論文(設(shè)計(jì))the influences of foreign tour guides on tourism a case analysis of the mount wuyi涉外導(dǎo)游對(duì)旅游業(yè)的影響武夷山個(gè)案分析摘 要中國(guó)社會(huì)經(jīng)濟(jì)的迅速發(fā)展引來(lái)了世人的矚目，中國(guó)旅游業(yè)也迎來(lái)了燦爛的春天。涉外導(dǎo)游這一職業(yè)便應(yīng)運(yùn)而生。為了找到涉外導(dǎo)游對(duì)旅游業(yè)的影響，作者以中國(guó)武夷山景區(qū)為例進(jìn)行了調(diào)查研究。本文主要由六部分組成。第一部分作者將主要介紹了隨著中國(guó)經(jīng)濟(jì)的迅速發(fā)展，武夷山的旅游也日益發(fā)達(dá)。第二部分主要講了高鐵的修建為武夷山旅游業(yè)發(fā)展帶來(lái)的契機(jī)及對(duì)涉外導(dǎo)游的要求。第三部分作者將武夷山與桂林山水進(jìn)

2、行了位置及知名度對(duì)比，并指出其對(duì)涉外導(dǎo)游需求的影響。第四部分作者介紹了外國(guó)游者對(duì)武夷山涉外導(dǎo)游的評(píng)價(jià)和當(dāng)?shù)芈眯猩鐚?dǎo)游的整體英文水平。第五部分作者將進(jìn)行社會(huì)調(diào)研，并以餅狀圖的形式向讀者剖析涉外導(dǎo)游所面臨的現(xiàn)狀及存在的問(wèn)題。最后一部分作者將給出自己關(guān)于解決涉外導(dǎo)游存在問(wèn)題的幾點(diǎn)建議。本文作者將采用采訪及問(wèn)卷調(diào)查的研究方法，以中國(guó)武夷山景區(qū)為對(duì)象，調(diào)查涉外導(dǎo)游現(xiàn)狀及存在的問(wèn)題，并對(duì)所得數(shù)據(jù)展開(kāi)分析和討論。本文以影響旅游也發(fā)展的六大因素為依據(jù)，試圖通過(guò)分析提出一些具體的改進(jìn)措施，幫助中國(guó)旅游業(yè)擺脫不能迎接大量國(guó)外游客的束縛，同時(shí)也幫助國(guó)外游客更好地了解中國(guó)源遠(yuǎn)流長(zhǎng)的文化底蘊(yùn)，從而對(duì)中國(guó)旅游業(yè)如何引導(dǎo)涉

3、外導(dǎo)游發(fā)展有所啟發(fā)。關(guān)鍵詞：涉外導(dǎo)游；旅游業(yè)發(fā)展；英文知識(shí)儲(chǔ)備；改進(jìn)措施abstractwith the fast development of the society and economy in china, more and more foreigners begin to pay much attention on it. as for this, the tourism industry of china has also ushered in a splendid spring. foreign tour guides come into being. in order to un

4、derstand how the foreign tour guides affects the development tourism, the author takes an example mount wuyi scenic area of china to investigate. this paper consists of six parts. in the first part, the author has shown that with chinas rapid economic development, mount wuyi tourism is developed inc

5、reasingly. the second part is about what the opportunities that are brought by construction of high-speed rail for the development of tourism in mount wuyi and foreign tour guides. in the third part, the author will make a contrast between mount wuyi and guilin landscape in the position and visibili

6、ty contrast. then the author points out that the demand for foreign guides. the fourth part of is about the evaluation of foreign travelers of mount wuyi and the english level of foreign tour guides in the local travel agencies. in the fifth part, the author will make the social research and analysi

7、s of current situation of the foreign tour guides. with the analysis of the chart, the author will find out the problems that the foreign tour guides faced. the last part of the author will give some suggestions to solve the problem of foreign tour guides.the author employs the methods of observatio

8、n and questionnaire to mount wuyi tourism, aiming at investigating the situation of foreign tour guides. then the author analyzes and discusses the collected data. under the guidance of the six elements which influent the development of tourism, this thesis attempts to propose some specific improvem

9、ent ways to help the chinese travel agencies to train their guides for english learning method, and then help the foreigners to get a large acknowledge on the chinese culture. it may illuminate national tourism administration of the p.r.c to perfect training the foreign tour guides.key words: foreig

10、n tour guides; development of tourism; reserve of english knowledge; improvement measuresacknowledgementsi would like to express my great gratitude to all those who helped me with their knowledge and time during the writing of this thesis. first and foremost, i should express my deepest gratitude to

11、 my supervisor, ms. guo, for her patience, professional instructions, and useful suggestion on my thesis. in the process of my essay writing, it is ms. guo who has helped me when i met many difficulties, from selecting a topic to finish this thesis. she has spent much time reading each draft and pro

12、vided me with inspiring advice. without her pushing me ahead, the completion of the present thesis would not have been possible. i would also want to thank the teachers and students in jianyang foreign language school, who have kindly given me a hand when i was making the observation list and questi

13、onnaire. i am also great indebted to all authors from whose books and articles some of my ideas have been taken.last but not least, i would like to express my gratitude to my classmates who gave me their constant encouragement and time in listening to me and helped me work out my problems during the

14、 difficult course of the thesis. contentsabstractiiacknowledgementsiiicontentsiv1 the development of tourism in mount wuyi11.1 the introduction of mount wuyi11.2 the analysis of the data on the flow of people in mount wuyi22 the opportunities that the high-speed rails brought to mount wuyi42.1 the i

15、nfluence of the high-speed railway42.2 the opportunities that the high-speed railway brought to mount wuyi53 the contract between mount wuyi and guilin landscape63.1 the contract between mount wuyi and guilin landscape63.2 the reasons for the differences between them74 the interview to the foreigner

16、s and the tourism agencies74.1 the interview to the foreigners84.2 the interview to the tourism agencies85 questionnaire of the foreign tour guides85.1 the main contents of the questionnaire95.2 the results of the questionnaire95.3 the analysis of the questionnaire106 the advice of the development o

17、f training the tour guides116.1 the outside conditions of training the tour guides116.2 the inside conditions of training the tour guides12conclusion13references141 the development of tourism in mount wuyiwith fast development of the economy in china, more and more people all over the world have pai

18、d much attention to the chinese tourism. as one of the ancient civilizations country in the world, the china is very mysterious for the foreigners. so many people from other countries begin to come china to travel and they want to know much things about this beautiful place with the long history. in

19、 this part, the author will show the development of the tourism in mount wuyi.1.1 the introduction of mount wuyimount wuyi national tourist holiday resort is located in the east of the main scenic spots of mount wuyi national scenic area, which is on the opposite of the mountain peak of dawang and y

20、unv across the stream. its total area of is about 12 square kilometers. mount wuyi is one of first batch of 11 national resorts approved by the state council in october 1992. with the beautiful natural resources, mount wuyi scenic area is known as most beautiful scenic in southeast. it is said that

21、the mount wuyi consists of the odd of huangshan, the sprawl of beauty of west lake and the male taishan. with the goal to the development of international tourism, mount wuyi is planning to develop into a to pick paternity overseas tourists, sightseeing, vacation, leisure and entertainment as one of

22、 the integrated international tourist resort in accordance with the requirements of the international holiday travel. the mount wuyi resort set up tourism reception area, five major functional areas of leisure resort, golf resort, entertainment area and features resort and folk customs, outdoor recr

23、eation and water sports fifteen district to provide high-quality foreign tourists ecological environment and high-performance infrastructure and multifunctional cultural enjoyment, a high level of service and management.with the high speed of the economy developing, the tourism of mount wuyi has mad

24、e the development rapid development and great achievements in recent years. just taking 2012 as an example, the number of tourists is 642 thousand which increases of 22.4% from 2011. and the income of the tourism is 2.827 billion yuan, which is up by 23.9%. the tourism development in mount wuyi is n

25、ot only reflected in the increasing in the amount but also in its quality which has been greatly improved. looking back at 2008, the development of tourism in mount wuyi could be described as fruitful. 5.13 tourism festival, the second session of the strait tea expo and other major festivals held in

26、 mount wuyi, the impression of china tea named dahongpao expo garden, information technology and other major construction of the project, cctv across china to mount wuyi chips, all these activities made the big influences of the visibility, reputation, credibility, satisfaction and loyalty of mount

27、wuyi. wuyi mount has four consecutive top the popular list of the chinese characteristics and charm of the city 200”in seoul, south korea. mount wuyi is also selected for the scenic that are famous during the 30th anniversary of reform and opening up.1.2 the analysis of the data on the flow of peopl

28、e in mount wuyiin this part, the author will quote some data to support her views that there are more and more people to choose mount wuyi as the destination of their trips. that is the data about the the development of tourism economy in mount wuyi from january to september of 2012. there are more

29、than 670 thousand passengers which increases of 19.78% over the same period of last year. the total tourism income is 11.368 billion yuan which increases of 21.21%. the number of tourism directly earned is $ 49 million which increases of 10.06%. there are four main characters of the tourism developm

30、ent in mount wuyi. first of all, the domestic tourism has developed well. there are 6.5 million domestic tourists which increases of 20.03%. and domestic tourism income is 11.021 billion yuan which increases of 21.59%. among these travelers, there are 4.1 million people choosing the multiday tour wh

31、ile 237 thousand passengers choose for one day trip. they are accounting for 63.77% and 36.23% of the number of domestic tourists. with the adjustment of the holiday system, the popularization of the motorization and the increasing number of tourism, the number of day trips increases significantly.

32、the total number of one day trip increases to 36.23% from 35.57% in the same period last year, an increase of 0.66 percentage points, an increase of 22.32% over the previous year, an increase of 2.23 percentage points. secondly, the number of the tourists from the aboard rises. in the nine months, m

33、ount wuyi has received 147,300 inbound tourists trips which increases of 9.49%. inbound tourism market showed the following characteristics: first, the three source markets rise and fall. reception of hong kong and macao tourists 29,800 passengers, down 4.47%; taiwan tourists 61,500 passengers, an i

34、ncrease of 7.62%; 53,500 people receive foreigners, an increase of 17.97%. second, in a foreign market: asia, an increase of 19.37%, the americas increased by 16.65%, the european flat, oceania, africa decreased by 10.68%, 86.36%, respectively. diversified tourist market. survey from the travel team

35、: fujian accounted for 15.7%; zhejiang accounted for 12%; 10.9%; 8.2% in shanghai; jiangsu accounted for 6.3%; henan accounted for 6%; shandong accounted for 4.8%; guangdong accounted for 4.1%; liaoning 2.9 %; shaanxi (2.4%); jiangxi accounted for 2.3%. foreign tour tourist source for the three regi

36、ons of the neighboring provinces provinces, the yangtze river delta, the bohai sea region, its share of the proportion of the number of domestic tourists were 18.4%, 26.4%, 22.4%. fourth, self-driving tour dramatic increase in the number. january to september, from high-speed access to wuyishan self

37、-driving reached 396,100, an increase of 28.1%. use their own transport or together aboard the transport, or the relevant units scheduled board see attractions on the fit tours is becoming a fashion choice.2 the opportunities that the high-speed rails brought to mount wuyithere are three main high-s

38、peed rails that pass from mount wuyi. they are beijing-shanghai high-speed railway, hefei-fuzhou high-speed railway and beijing-fuzhou high-speed railway. all these will make a big difference on the tourism in mount wuyi. with the convenient traffic, there are more and more travelers from home and a

39、board to trip to mount wuyi.2.1 the influence of the high-speed railwaywith the mount wuyi as the dot, the high-speed railway life in future will make the big difference of peoples life. it can also bring the changes of the mount wuyi. because the high-speed railway can bring more and more people to

40、 trip on the mount wuyi. as for the speed of 350 km / h, we can not feel it only standing on the bleachers to watch the match-car to pass. however, the high-speed railway which can be used in mount wuyi in 2013 can make the 350 kilometers per hour into the reality. all these changes are only the way

41、 for people to travel. this speed tool is equipped with modern high-speed railway. there are much more that high-speed railway brought acute consumption and unplanned consumption for us. someone said that with the double track railway passenger dedicated line, the train design speed of 250 km to set

42、 aside a further acceleration conditions. as for it, one-way transmission capacity of is up to 80 million passengers / year. 2.2 the opportunities that the high-speed railway brought to mount wuyithe author believes that transportation is one of the six elements which influents the development of to

43、urism. high-speed railway makes closer to the straight-line distance between the city and created the preconditions for domestic and aboard tourists to mount wuyi. the development of high-speed railway will be more conducive to mount wuyi as a central city tourism as radiation function; bring new op

44、portunities for high-speed railway will mount wuyi tourism. as we all know that mount wuyi has a large number of high-quality tourism resources, but unfortunately some are kept in purdah that can not be known. then the problems are all solved with the developed high-speed rail to the regional touris

45、m. the completion of the high-speed rail, you can quickly promote the economic circle of the development and construction of high-quality resources. taking the high-speed railway express, mount wuyi tourism will develop much better than before.as there are so many people want to have a look around t

46、he mount wuyi, the foreign tour guides become the hottest jobs in the scenic. the language is the most important basic skills of the new era of foreign tour guides. without perfect language skills, it is very difficult to develop the tourist well. as we all know that the foreigners only want to have

47、 a good understanding of the history of china, then if we can not express our own history well to them. all these will let them down. this can be the weakness of the development of the tourism. at present, china has formed a considerable scale, to master the worlds major foreign language tour guides

48、, but in this one, a lot of problems are also common. here the author will give an example to make the readers know that the importance of learning english well. there is a guided tour to visit the great wall from the uk, then a tourist want to go to the toilet on the great wall. so he asked the tou

49、r guide: may i go somewhere? our guides mistook tourists ask: i can walk around it? so he answered enthusiastically: you can go anywhere. in fact, the tour guide meant that the tourist can go anywhere to have a look around the great wall. but the tourist understood that the chinese people are so out

50、going that they can go to toilet anywhere. from this case, we can find that foreign tourism guides should not only have a strong oral communication skills, but also be careful to respect the language habits of the people from all over the world. the different expression means the big difference betw

51、een regions. as for the foreign tourism guides, they must grasp its various uses flexibly. 3 the contract between mount wuyi and guilin landscapeas we all know that both mount wuyi and guilin landscape are the famous places of interest in china. but there are also many differences between these two

52、scenic beauties. mount wuyi is not known for the more public than guilin landscape.3.1 the contract between mount wuyi and guilin landscapeas a beautiful card, guilin landscape will strive tourists total number of year-on-year growth of 10% and the total tourism revenue grew 25% in 2012, which means

53、 guilin landscape tourist reception will exceed 30 million people this year. guilin landscape is the barometer to weathervane of the tourism in china. the total number of tourists to guilin landscape is 2011 billion which increases of 24.12%. and the total tourism of the citys revenue exceeds 20 bil

54、lion yuan which increases of 29.74%. comparing with guilin landscape, mount wuyi is in the lower location. then the author will analyze the reasons for the disparity between them.3.2 the reasons for the differences between themthere are six elements that make the difference between mount wuyi and gu

55、ilin landscape. the first one is the traffic. everyone knows that guilin landscape holds the convenient traffic. and the boats can all transform a large number of the tourists. the second element is the accommodations. when people traveling far away from home, they want to have a peaceful place to h

56、ave a good rest where guilin landscape can provide. while in mount wuyi, it is difficult to book a room during the tourist season. the third one is the location of the scenic. guilin landscape holds the mountain and water together. while the mount wuyi only has the mountain alone. the fourth element

57、 is service which the scenic can provide for the tourists. with the various goods is also the advantage for the landscape. then the last but not least element is the english level of the guides. in guilin landscape, it is easy to find a skillful foreign tour guide at a reasonable price, while in mou

58、nt wuyi even you pay a lot money, it is difficult to find someone that can explain the scenic well. so for this, the author want the readers to know that the importance of the english learning.4 the interview to the foreigners and the tourism agenciesin order to make a clear explanation about the english level of the tour guides, the author has interviewed the foreigners and the tourism agencies. with their answers, the readers can have a good learning of the english level of the foreign tour guides in mount wuyi. 4.1 the interview to the foreignersin order to make a clear unde