必修五Unit2TheUnitedKingdom

1、I 閱讀理解Bring any group of bus in ess owners or man agers together, ask them the best way to promote their organizations , and you II get different answers.That comes as no surprise.When it comes to promoti ng a bus in ess , trying to find the sin gle choice is rarely wise.You ll see bus in ess owners

2、 and man agers try radio advertis in g.Whe n that does nt produce the results they want, theyll cha nge to sending direct mail.Whe n that does nt create a jump in sales, theyll buy TV commercials.When that falls short of their expectations , theyll try a new online strategy.and it goes on and on.For

3、 most companies, the best approach is a mix of different channels , organized in ways that allow each to build upon the others.The cha nnel that will work best in a give n situati on depe nds on a lot of factors , including the company itself , its audienee, the message being conveyed, the environme

4、nt, and many more.Just that radio worked well for a companys last effort doesnt mean that TV advertising wouldn t be a better choice this time.Or maybe the right channel is direct mail.There s no simple answer, because there are so many variables. If your audienee is broad, then maybe radio or n ews

5、paper advertis ing is the right choice .If you re targeti ng a carefully defi ned group, such as former customers, direct mail or email will probably perform better.There are two important lessons here.The first is not to concentrate on trying to find a single cha nnel that will serve all of the com

6、pa ny s n eeds, because it just doesnt exist.The sec ond less on is that before you spe nd the first dollar to promote your bus in ess , you n eed to do more tha n a little learning.You ll really need to understand your customers , your marketplace , your competitors , and the en vir onments in whic

7、h you do bus in ess.A nd you n eed a good un dersta nding of what makes one marketing channel right for one situation , but not another.語(yǔ)篇解讀本文為一篇說(shuō)明文。作者介紹了公司常用的促銷(xiāo)策略。1. According to Paragraph 1 , there are no.A . cheap adsB. unsuccessful adsC. perfect adsD.汕】L叩OH 閲勺解析：推理判斷題。根據(jù)第一段可知，如果把公司老板或經(jīng)理們聚在一起問(wèn)他們促

8、銷(xiāo)的 最佳方法，他們會(huì)有不同的答案。這不足為奇。為了達(dá)到他們預(yù)想的促銷(xiāo)效果，公司不斷采 取不同的方式做廣告。由此可推出：沒(méi)有完美的廣告，故答案為C項(xiàng)。答案：C2. What is the best way to promote a bus in ess?A . Using a channel that serves all of your budget.B. Putting ads on various channels at the same time.C. Creating an ad that appeals to all your customers.D. Advertising on

9、 a channel available to consumers.解析：事實(shí)細(xì)節(jié)題。根據(jù)第二段第一句可知促銷(xiāo)的最好方法是：同時(shí)使用不同的方式做 廣告。故答案為B項(xiàng)。答案：B3. When it comes to choos ing an ad for a bus in ess， we should .A . stay away from TV advertisingB. choose it based on the specific situationC. advertise on the radio or on the newspaperD. choose it according to

10、your customers budget解析：推理判斷題。根據(jù)第三段可推知：在選擇廣告形式時(shí)要具體情況具體分析，不能一概而論。故答案為B項(xiàng)。答案：B4. Before deciding on a marketing channel , you need to .A . ask for your customers adviceB. compare differe nt advertis ingC . realize the problems with your bus in essD . make research on all related factors解析：推理判斷題。根據(jù)第二段第二

11、句及最后一段第三、四句可推知：在決定營(yíng)銷(xiāo)方式前，要對(duì)所有相關(guān)要素進(jìn)行研究，故答案為D項(xiàng)。其他選項(xiàng)均未被提及，故被排除。答案：DCrying is the sig n of the rawest of huma n emoti on s.We cry whe n we can t hold in side what we feel any more.We cry when we re at our best , and when we re at our worst.By the way , I mean all of us.Me n in cluded.But we never see oth

12、er men cry.In no western culture has it ever been acceptable for men to shed （流淚）more than a single tear, and even then its reserved for grand victories , defeats and deaths.Dutch research suggests that women cry between three and five times more than men.Generally men and women cry over the same th

13、ings deaths,，廣曲 叩師1 110 mesickness, primarily , but researchers believe that men cry more often than women when it comes to positive events.I want to admit I m a bit of a cryer.However , having never really experieneed deaths in my life , a few weeks ago I experieneed what it means to really , truly

14、 , pour my heart out in tears.See, my dog and 24/7 companion was killed by a car right outside my house.Being a witness to this painful event left me in shock for a good hour , but then the floodgates opened.Over the next 48 hours, I might have cried 20 times.Once or twice I crouched（ 蹲）on the floor

15、 with my head in my hands and tears were the only outlet.It is suggested in the book Adult Crying : A Biopsychosocial Approach that there s certain pleasure in crying.lt helps ease stress whe n there is no other way to express ourselves.In those days after my dogs death, Iremember thinking , “Ive go

16、t to stop this crying . It felt unmanly.lt felt like a sign of weakness.I ve since realised that tears are for everybody ； they re not gender specific/Hiey show we have sympathy, allow us to get rid of stress and just feel.語(yǔ)篇解讀本文是一篇夾敘夾議文。作者的狗遭遇車(chē)禍，作者痛哭不已，傷心欲絕。 后來(lái)作者意識(shí)到哭泣是釋放壓力的一種方式。5. What does the fir

17、st paragraph mainly talk about?A . Crying is a raw human emotion.B. Crying is an emotion beyond control.C. Crying is an emotion showing sadness.D. Crying is an emoti on show ing happ in ess.解析：段落大意題。通讀該段可知， 該段第一句Crying is the sign of the rawest of humanemotio ns. ”為該段的主題句。結(jié)合該段其他內(nèi)容可知，該段主要論述“哭泣是人類(lèi)最自然的

18、情感流露”，故A項(xiàng)正確。答案：A6. Whats the differenee between men and women in crying according to Dutch research?A . They cry over different matters.B. They cry at different times of life.C. Women cry more often over deaths.D. Men are more likely to have tears of joy.解析：細(xì)節(jié)理解題。由題干關(guān)鍵詞Dutch research定位至第二段，根據(jù)第二段的but

19、researchers believe that men cry more often than women when it comes to positive events.可知, 男女哭泣的區(qū)別是男人對(duì)于積極事物的哭泣頻率要比女人高，故D項(xiàng)正確。答案：D7. What did the author think of his crying over his dog s death?A . A sign of strength.B. A sign of weakness.C. Behavior of being womanish.D. A way of reducing emotional s

20、tress.解析：細(xì)節(jié)理解題。根據(jù)第六段，尤其是最后一句 “They show we have sympathy , allow us to get rid of stress and just feel. ”可知，作者意識(shí)到哭泣是減輕情感壓力的方式，故D項(xiàng)正確。答案：D8. What s the best title for the text?A . Men , never cry like womenB. Men , its OK to cry sometimesC. Crying solves psychological problemsD. Cryi ng expla ins diff

21、ere nces betwee n men and wome n解析：標(biāo)題歸納題。通讀全文可知，作者首先指出哭泣是人類(lèi)最自然的情感流露，接著作者又以親身經(jīng)歷點(diǎn)明主題 一一哭泣無(wú)性別之分， 可以緩解壓力。由此可知，B項(xiàng)“男人哭 泣也無(wú)妨”概括了文章主旨。適合做文章標(biāo)題。答案：Bn .完形填空l(shuí)eu yeai old Riley Cliristensen and her mother, Lynn , sat in front of the family computer , check ing out models and prices of bikes. “ Lets 1 one out for

22、 Dads birthday present,” Lynn suggested to her daughter.As Riley surfed the home page of the Bike Rack , a 2 in their town caught her eye.She clicked it out of curiosity.The 3 told how Bike Rack owner Hal Hon eyma n had created an orga ni zati on to 4 specially engin eered bicycles for people with d

23、isabilities .It also showed the 5_faces of those who were riding them ,6 Hals own son, who had been born with cerebralpalsy （腦癱）.“Im going to 7 a bike for one of those kids，” Riley told her mother.Two days later , she showed her mother a 8 she had writte n ask ing for don ati on s.L ynn was en coura

24、ged by her daughters effort,9 doubts quickly came.The 10 of just one of those special bikes couldbe as much as $ 4,000.Riley could never raise the money.However, her letter went out to 75 relatives and friends.Within 3 days, checks and cash began 11 .Then word 12 about Riley s 13 , and as Christmas

25、drew n ear, more and more don atio ns rolled in .The tee n _14 raised more tha n $ 12,000, eno ugh to pay for three bikes.Last Christmas Eve , Riley delivered the bicycles to three of the 15 disabled kids: Ava , Jenny and Rose. “ This is the 16 Christmas I have ever had，” said Ava.Since then, Ava an

26、d Jenny have 17 together. “ When I ride , I like to go fast, get sweaty, and feel the 18_, ” Jenny says. “ So does Ava.She rides the bike with her arms , not her feet , but she really feels she is 19. ”Riley is 20 to keep her campaig n going every holiday seas on. “ I want kids to feel the wind in t

27、heir faces , ” she says.語(yǔ)篇解讀本文為一篇記敘文。本文講述了 10歲女孩兒Riley Christensen募集善款給殘疾人買(mǎi)自行車(chē)的故事。1. A.pickB. giveC. sellD. send解析：根據(jù)上下文可知Lynn建議女兒為父親的生日挑選禮物。pick out精心挑選；giveout 分發(fā)；sell out 賣(mài)完；send out 發(fā)出。答案：A2. A.schoolB. buildingC. shopD. restaura nt解析：要在店鋪(shop)里挑選生日禮物，故答案為C項(xiàng)。答案：C3. A.sightB. linkC. ideaD. model

28、解析：根據(jù)上文中的surfed the home page及clicked等，可知本空應(yīng)為 鏈接” (link)。答案：B4. A.showB. chooseC. repairD. provide解析：從下文可知車(chē)行老板Hal Honeyman創(chuàng)建組織的目的是免費(fèi)提供專(zhuān)門(mén)為殘疾人設(shè)計(jì)的自行車(chē)。show展示；choose選擇；repair修理；provide提供。答案：D5. A.sadB. specialC. happyD. beautiful第5頁(yè)解析： 殘疾人能騎上專(zhuān)門(mén)為自己設(shè)計(jì)的自行車(chē)一定會(huì)非常高興(happy)。答案： C6 A.exceptBwithoutCconcerningDin

29、cluding解析： 其中包括 Hal 患先天性腦癱的兒子。 except 不包括； without 沒(méi)有； concerning 關(guān)，就而言；including包括。答案： D7 A.buyBfindCkeepDdesign解析： 受到網(wǎng)站內(nèi)容的啟發(fā)， Riley 決定也給一名殘疾孩子買(mǎi)一輛那種自行車(chē)。 buy 買(mǎi)； find 發(fā)現(xiàn)； keep 保留； design 設(shè)計(jì)。答案： A8 A.si g nBletterCbookDpicture解析：根據(jù)下文的 “However ， her letter went out to 75 relatives and friends. ”可知答案。

30、答案： B9 A.butBsoCifDas解析： 前后為轉(zhuǎn)折關(guān)系，故答案為but。答案： A10A.orderBneedCcostDaccount解析： 根據(jù) “as much as $4,000”可知本題答案為 cost。答案： C11 A.movi n gBarrivingCdroppingDdisappearing解析： 3 天之內(nèi)，支票和現(xiàn)金就到了。 move 移動(dòng)； arrive 到達(dá)； drop 下降； disappear 消失。答案： B12 A.got outB got inCgot aroundD got off 第 6 頁(yè)解析： 后來(lái)有關(guān) Riley 的消息就傳開(kāi)了。 ge

31、t out 離開(kāi)，出去； get in 收獲； get around( 消 息)傳開(kāi)； get off 脫下，下車(chē)。答案： C13 A.campaignB lifeCdreamD feeling解析：根據(jù)最后一段中的Campaign”可知答案。答案： A14 A.patientlyB willinglyCespeciallyD eventually解析： 最終這個(gè)十多歲的孩子募集到了 12,000 多美元，足以買(mǎi) 3 輛自行車(chē)。 patiently 耐心地； willingly 樂(lè)意地； especially 尤其； eventually 最終。答案： D15 A.luckyB lovelyC

32、cleverD honest解析： 得到資助的 3 名殘疾孩子是幸運(yùn)的 (lucky) 。 lucky 幸運(yùn)的； lovely 可愛(ài)的； clever聰明的；hon est誠(chéng)實(shí)的。答案： A16 A.funniestB heaviestCbiggestD best解析： Ava 說(shuō)： “這是我有生以來(lái)度過(guò)的最好的圣誕節(jié)。 ” funniest 最可笑的； heaviest 最沉重的；biggest最大的；best最好的。答案： D17 A.riddenB helpedClivedD studied解析：根據(jù)常識(shí)及下句中的ride”可知答案為A項(xiàng)。答案： A18 A.warmthB powerC

33、breezeD sound解析： warmth溫暖；power權(quán)力；breeze微風(fēng)；sou nd聲音。答案： C19. A.smilingB. flyingC. cryingD. changingsmile微笑；fly飛解析：Ava騎自行車(chē)時(shí)，用的是雙臂而非雙腳，可她卻感覺(jué)像在飛。翔；cry大哭；change改變。答案：B20. A.aimedB. allowedC. determinedD. forced解析：be determined to do sth.決定做某事。答案：C川.短文改錯(cuò)When Mr.Mill was young , his purpose in learning was to be teacher.Now he is a learning