中西酒文化對(duì)比課件

1、1 Wine Culture of China Wine Culture of China the Western World the Western World 2 3 4 1 Introduction 2 3 Wine-Making 4 Wine Customs content content Origin 5 Conclusion 5 Lead-inLead-in Liquor occupyed an important position Liquor occupyed an important position in peoples life from its appearancein

2、 peoples life from its appearance. . HistoricallyHistorically-anan i indispensable part of ndispensable part of cultureculture. W With the different cultural bacith the different cultural back kground ground of China and the Westeof China and the Wester rn world, itn world, it formed different wine

3、culture.formed different wine culture. 6 The origin of Chinese wineThe origin of Chinese wine Yi Di(Yi Di(儀狄）儀狄）-It was said that during Xia Dynasty when the ruler Yu was in power, Yi Di invented brewing of alcoholic drinks. Lu Shi Chunqiu said, Yi Di brewed alcoholic drinks. Du Kang(Du Kang(杜康）杜康）-

4、One legend says that Du Kong originated brewing of alcoholic drinks, (Du Kong lived in Xia Dynasty ). Explanation of Articles and words （說(shuō) 文解字） issued in East Han Dynasty explained the term of alcoholic drink saying: Du Kong brewed alcoholic drink. 7 我國(guó)釀酒起源的傳說(shuō) 人類很早就懂得了釀造多種不同的酒類來(lái)作為日常生活中的飲料。據(jù)考證 ，大約在公元

5、前20世紀(jì)至公元前15世紀(jì)。古埃及、古希臘以及中國(guó)古 代的先民已經(jīng)掌握了簡(jiǎn)單的釀酒技術(shù)，并可用五谷、各種果子及不同 的原料來(lái)釀制不同味道的酒。 在古代，往往將釀酒的起源歸于某某人的發(fā)明，把這些人說(shuō)成 是釀酒的祖宗。有關(guān)我國(guó)釀酒起源的傳說(shuō)有以下幾種說(shuō)法： 儀狄釀酒 杜康釀酒 釀酒始于黃帝時(shí)期 酒與天地同時(shí) 8 9 The origin of Western wineThe origin of Western wine Middle eastern origin-There was a concubine（妾）（妾） disfavored by the Persian king opportune

6、ly（恰好）（恰好） to see the grapes labeled poison and wanted to die . She drunk it and felt a sense of intoxication （陶醉）（陶醉）when she was waiting to die. The Bible -The earliest written account of viniculture(葡葡 萄酒釀造法）萄酒釀造法） is in the Old Testament of the Bible which tells us that Noah planted a vineyard a

7、nd made wine. (諾亞的葡萄園諾亞的葡萄園) Company name 10 WINE-MAKING categories ChinaWest 2) Grain-based baijiu (白酒literally white liquor), also called Shaojiu “hot liquor or burned liquor Grain-based huangjiu and choujiu 黃酒literally yellow liquor”) 3) White wines 2) Pink / rose wine 1) Red wines Company name 1

8、1 Preparing the seed mash Brewing the main mash Concurrent(攪拌) Separate Distillation（蒸餾） China Growing grapes Initial processing （初步加工） Alcohol（葡萄汁轉(zhuǎn)化酒精） Malo-lactic fermentation （發(fā)酵） Winery aging（存放） Filtration（過(guò)濾） Pasteurization(加熱殺菌) Bottling wine West Company name 13 Materials Grape Saccharomyces

9、 cerevisiae Grains Water Liquor starter(酒曲酒曲) CHINA WEST wine customswine customs Wine festivals in ancient time The Dionysia (ancient Greece)狂歡節(jié)狂歡節(jié) The Bacchanalia (ancient Rome)古羅馬酒神節(jié)古羅馬酒神節(jié) American wine festival美美 國(guó)酒節(jié)日國(guó)酒節(jié)日 International Berlin Beer Festival 柏林國(guó)際啤酒節(jié)柏林國(guó)際啤酒節(jié) Wine (Dionysus) and the

10、Western culture Wine customs of Han nationality Jiu Xi Wine game Duan Wu Nv Er Hong Chinese poetry Wine customs of ethnic minority Yin za jiu(飲匝酒飲匝酒) (northern and western areas) Conclusion Wine culture is a mirror to human culture. Westener believe wine was made by God, and the Chinese think wine w

11、as made by human. 1. Chinese wine was made from rice, the Western wine was made from grape. The difference was caused by different geographical conditions of China and the Western world. China has rich and fertilize plain. Western world, especially the Europe, most region is mountainous. Today more

12、and more people discover the culture of this beverage. Wine culture will be a new means for cross-cultural communication 17 Wine and Chinese Poem Over 6000 poems in Tang poetry are about liquor Immortal of Wine Invitation To Wine 將進(jìn)酒將進(jìn)酒 Wine as an image of poem creation possesses the magic formula t

13、o being alive beyond time and space, and various spirit of its culture makes the themes and meanings of poems great different. Yin za jiu(飲匝酒飲匝酒) is popular in the northern and western areas of China. During festivals or when serving guests, hosts will bring out a jar of wine and all the people sit

14、together around the wine jar with a bamboo or reed straw in their hands. Theyll drink the wine together through the straws. Maybe its not the most hygienic way, but it can improve communication. At the various ceremonies held by the Tibetans or Mongolians, as the first reputation holds a wine and cu

15、p up, dips his right ring finger into the wine and flicks the wine in the direction of the sky, then dips his finger again and flicks the wine in the direction of the ground, and finally flicks the wine towards the west. This means he is offering wine to the god of heaven , the god of the earth and

16、his ancestors. The Awa people keep an interesting drinking customs. The host drinks first before proposing a toast, thus disarming the guests suspicions. And the guest drinks to the bottom to show his sincerity. The Yi people are very hospitable. They have a proverb that “the Han people attach impor

17、tance to tea and we Yi people attach importance to wine. There is no dinner without wine.” They sit on the ground in a circle when they have visitors. Then they drink from a single cup by turn. At festivals, Yi girls stand in front of their house or on the roadside with a wine jug in their hands. Th

18、ey invite passersby to stuck the wine from the jug with a wheat stalk. When the Yi people take an oath they drink“blood wine.”At a ceremony they kill a cock and allow blood to drop into the wine. The oath-takers drink the wine to the bottom to show they will never break their oath. 20 Dionysus （希臘神話

19、中的酒神）（希臘神話中的酒神）was a very popular god in the ancient world, and dozens of different festivals dedicated to him existed throughout the ancient Greek world. 21 why :the interpreter didnt stop it Why:behavior of Chinese team why:behavior of American team how : improve the situation Case 12 The majority

20、 of the Chinese workers doesnt realize the value of time For Chinese team, there is a time to work ,a time to rest,a time to eat ,a time to enjoy friends In China ,Chinese workers are used to waiting getting off work, work is placed at second seat. Facing with worker, American people have a strict and serious rule American peop