訂貨會策劃方案

1、 訂貨會策劃方案準(zhǔn)備過程：1、派專車、工作人員到機(jī)場、車站迎接客戶2、發(fā)送邀請函 3、場景布置 4、地點(diǎn)、時(shí)間的確定 5、模特、化妝師選定 6、產(chǎn)品款式準(zhǔn)備齊全7、加盟手冊，產(chǎn)品標(biāo)志視覺識別系統(tǒng)說明書 8、贈送客戶入場證 活動(dòng)策劃（營銷會議） 1、經(jīng)理首席發(fā)言，歡迎各界人士的到來 2、公司營銷專家訴解產(chǎn)品的營銷方案3、研討過程，與客戶共商產(chǎn)品營銷方案 4、請知名營銷人員指點(diǎn)迷津 5、解答客戶營銷疑點(diǎn)（對公司目前營銷方案的疑點(diǎn)）6、中間要安排休息時(shí)間，會議以茶話會形式召開 7、就餐安排訂貨會策劃： 1、副總發(fā)言 2、負(fù)責(zé)人發(fā)言，概述公司遠(yuǎn)景，加盟優(yōu)勢，簡介公司 3、模特秀活動(dòng) 4、播放幻燈片（有

2、條件的前提下），展示產(chǎn)品風(fēng)格，給人直觀、方便的感覺5、有條件就邀請媒體參與，擴(kuò)大公司形象 6、產(chǎn)品標(biāo)志視覺識別系統(tǒng)解說 7、進(jìn)入加盟程度 a、贈發(fā)加盟手冊 b、客戶出示必備條件（三證，專賣店地點(diǎn).） c、公司核實(shí) d、簽約 8、客戶代表發(fā)言 a、贈送禮品（手提袋、雨傘等） 負(fù)責(zé)人總結(jié)發(fā)言 b、公司負(fù)責(zé)人陪同客戶參觀公司 c、晚宴就餐 d、歡送客戶 補(bǔ)充 1、會場大廳應(yīng)展示產(chǎn)品 2、會場應(yīng)設(shè)置咨詢臺、醫(yī)療臺、會場標(biāo)志應(yīng)準(zhǔn)備3、治安保證 4、停車場秩序維護(hù) 5、沒有入場證人員不得入內(nèi) 待添加的隱藏文字內(nèi)容3所需道具 1、產(chǎn)品款式 2、加盟手冊 3、邀請函4、產(chǎn)品標(biāo)志視覺識別系統(tǒng)說明書 5、模特師、

3、化妝師 6、橫幅條聯(lián)、花籃、氫氣球、拱門 7、公司迎接牌 8、入場證9、禮品（手提袋、雨傘、必須帶有公司標(biāo)志）10、發(fā)言搞 11、全場平面圖和方向標(biāo) 12、幻燈片（含公司產(chǎn)品內(nèi)容） 29c91afe4ced1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91afedd1b6c87d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91af95ad9c91afe4ced1b6c8795ad91afe4ce

4、d1b6c8795ad9d1b6c8795ad9c91afe4ced1b6c8795a1afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91afc91fe4ced1d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6cd1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91af8795ad9c91fe4ced1d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b

5、6c87d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91af5d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91afad9c91fe4ced1b6c8795ad29c91afb6c8795ad29c91afb6c8795ad29c91afd1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6d1b6c8795ad9c91afe4ced1b6c8795ad91

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8、91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91af5d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91afad9c91fe4ced1b6c8795ad29c91afb6c8795ad29c91afb6c8795ad29c91afd1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8791afe4ced1b6c8795ad91af

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15、8795add1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91af29c91af4ced1b6c8795ad1b6c8795ad9c91afe4ced1b6c8795ad91afd1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91afd1b6c8795ad29c91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91afd91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c9d1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91af1afd1b6c8795ad9c91afe4ced1b6c8795ad91afe4ced1b6c8795ad9c91fe4ced1b6c8795ad29c91afd1bd1b6c8795ad9c91afe4ced1b6