AnalysisofrhetoricalfeaturesofadvertisingEnglish-畢業(yè)論文翻譯

1、An alysis of rhetorical features of advertis ingEn glishAbstract As the En glish Ian guage differe nces andcultural differences,advertisingthe subtleties of Englishwords, it is sometimes difficult to reproduce in Chinese This paper an alyzes the rhetoric of En glish in advertis ing features.Keywords

2、advertis ingEn glish; rhetoricalfeatures;alliterati on;ono matopoeia; simile; metaphor;oxym oron;dual; pun; an thropomorphic;repeatAdvertis ing is a way to tran smit in formati on, the purpose is to sell goods, services,in flue neepublic opinion;advertisinghave persuadedfunctions,the aim is topromot

3、e public in terest in the products or services and to purchase products or receive services as the economy the continuous development and the frequentexchange ofin formatio n, advertis ing show ing vitality, all the platform throughadvertisingcompanies to expand their productvisibility.advertis ingi

4、n thein formati onage, can bedescribed as ubiquitous, pervasive due to differences iniEn glishIan guageand differe nt culturalbackgro un ds,advertis ing the subtleties of En glish words, it is sometimes difficult to reproduce in Chin ese.Advertisi ng in En glish as semi-literary body, said the adver

5、tis ing rhetoric ofte n used in En glish means to achieve vivid, memorable results; enable consumers interestedin the product, and then purchase goods orservices.The followingAnalysis of Advertising Englishrhetorical features:1, alliteration: the so-called head rhyme,is theemerge nee of successive w

6、ords in the beg inningof thesame letter or voice, for example: sing a song of sixpe nee, or as thick as thieves in the En glish-speak ing alliterati on is more diff icult to reproduce in Chin ese . Alliterati on More ads in En glish, or call to achieve realistic effects, such as:Johnson &Johnson

7、 s an advertisement Touchtheir Todays, your gen tle touch can promote pare nt-child bonding and may help little muscles to grow. To your baby, your touch is love, and its power will shape her tomorrows.Touch their Tomorrows. alliteration to make this advertis ing has played a certa in role in the em

8、otio nal call.For ano ther example:1) Hi-Fi, Hi-Fun,Hi-Fashio n,only from Sony.(High-fidelity, high fun, high fashi on, on ly from Son y.)2) Sea, sun, sand, seclusion-and Spain! (Sea, sun, beach, quiet - Spa in!) 2, ono matopoeia: Some En glish words are formed by imitatio n of the sound for example

9、:buzz, cuckoo, thud, hum, etc. In advertis ingEn glish,sometimes also use onomatopoeia to achieve lifelike results, such as: Time marches on Tick, Tock, Tick, Tock, Sniff, Tock, Tick, Tock, . Sniff, Tick, Tock, . Sniff, Sniff, . Tick, Tock, . Still no sig n of cat box odor, i ntroduc ing tidy cat lo

10、nglasti ngodorcon trol. advertisers useonomatopoeia tick tock to symbolize the time flies.3, simile: simile is one thing and another to comparethings,and by showinghow one thing andanother thing to explain things like what it was like the way it used as, or like the words in the text as a clear sig

11、n. The use of advertis ing En glish simile can sometimes make the product more convincing example: Featherwater: light as a feather (Fazewate glasses: light as a feather.)4, the metaphor:metaphor and simile are the differe nces in form, that is implied in such as like or as a class of words does not

12、 appear. Metaphor is to compare two eleme nts are not similar; However, this comparis on isimpliedrathertha ndirectcon fessi onbecause ofthemetaphorof metaphordidnot give aclear signal,andthereforemoredifficulttoide ntify,butmore powerful.Advertis ingEn glishmetaphor metaphoricalleav ingcon sumers t

13、o their taste and un dersta nding, for example:1) To spread your wings in Asia. Share our van tagepoint. (In Asia, expand your wings, take off the high Ion g-term perspective with us.)2) EBEL the architects of time ( accord ing to Bell, watch - the foun der of Time)5, oxym oron: Advertisi ngEnglish

14、sometimes sounds like the words in a sentence con tradictory to achieve special effects, but leave a deep impression,for example: Impossible made possible,Cannon prin ti ng This ad implies a high-quality Canoncopier features, and play a role in attract ing buyers. 6, the dual: the emerge nee of adve

15、rtis ing in En glish and sometimes even sentence by sentence on a neat, symmetrical, read catchy, left a deep impression to the con sumer, such as:1) A con temporaryclassic. A timeless timepiece.(Con temporary classics as; perma nent timer.)2) The choice is yours. The honor is ours. (Chooseyou, and

16、glory in us.)7, a pun: the pun is the use of the words voice andsema ntic con diti ons, so that some words in the senten ce,resultingin the possibility of two meanings,so as toachieve a particular rhetorical effect; use of the word Polysemy or homonymy phenomenaa humorous wordusage. advertising Engl

17、ish sometimesuse puns to makethe product sound more in terest ing and attractive to consumers reverie, for example: I m More satisfied! (I am more satisfied with Moore cigarettes.) then such , an airline of the English ad: a better stretch for the long stretch. stretch the first time that stretch an

18、d thesecond appears that a continuous journey. This sloganshows the flight , harm onious and beautiful en vir onment.8, anthropomorphic:the thing is not life orbiological as people to look at, to give a variety of things people s words or thoughts and feelings, which left a deep impressi on on the r

19、eader.An thropomorphic This rhetorical device is sometimes applied to theadvertis inginEn glish,makes theadvertis ing content with in timacy and appeal, thedesireto en courage con sumers to buy.For example:1) Flowers by In terfloraspeak from the heart.(Cultivated garde n flowers his heart.)2) Un lik

20、e me, my Rolex n ever n eeds a rest. (Un likeme, I never break the labor Fox table.) Watch this ad to match Zuoren, it does not require rest, thus dem on strati ng the high quality Rolex watches.9, repeat: repeat certain key words or similar structure appears in the senten ce. Advertisi ng En glish

21、can use the repeat this rhetorical device to emphasize the important features of the product or service, such as:It s seen war. It s seen the passage of 185 years. It s seen hopes and dreams. And it s about to see better days. Save America s Treasures.National Trust forhistorical preservation. In th

22、is ad, using the repeat to emphasize its care industry s longhistory.Forano ther example: Dish after dish after dish. People expect us to be better. (one an ano ther dish. people look forward to us better.)Advertising rhetoric of English Ianguageskills toen rich and enhance the effect of Ian guage expressi on, and thus deepen the impression of consumerproducts. Thispaper an alyzes the rhetoric of advertis ing En glish in order to enable readers to under