Maotaiwinecountrytoexplorethedepthoftheonlinechannelsoundmarketingnetwork-畢業(yè)論文翻譯

1、Maotai wine country to explore the depth ofthe on li ne cha nnel sound market ing n etworkNews: July 9, GuizhouResearch papers Downl oadNetworkMoutai Co., Ltd. andBeiji ngBrewmasterE-CommerceCo., Ltd. in Beijingheld a press conference5strategiccooperati onaccording to the meeting the twosides sig ne

2、d a strategic cooperati on agreeme nt, will be itsChinese Maotai sauce , Jen wine, flying,vin tagebrandacrossthe board byBrewmaster n etworkage ntsin thein dustryview, whichmarksthe depthof Maotaiwi necountryto exploreon li nesales cha nn elstofurtherrei nforce and improve the market ing n etwork.“

3、The future certai nly is a traditi onal end shopp ingMaotai Group Honoraryand on li ne shopp ing par times,Chairma n Ji Ke Lia ng said,For several years Maotai winecountrycon ti nueto explore in the area of electro niccommerce, andcon sta ntlyope n up new marketi ng cha nn els.”It is understoodthat

4、since the second half of lastyear, the liquor industry entered a period of adjustment while in the meantime,Maotai not only to achieve thevolume of price, but also achieved operat ingin come of26.455 billio n yua n in 2012, Jan uary-May 2013, 53 degreesMaotai wine sales grew more tha n 100 tons, Mao

5、tai salesrose 8% excellentperformanee, which has long beencommittedto improvingits ownmarketi ngn etworkarein separable.Fora long time,Maotaihas beencommittedtoimprov ingtheir ownmarketi ngn etwork,con ti nuetostre ngthe n the traditi onal cha nn els in the build ing, while also con ti nuing to expl

6、ore e-commerce platform, back in early 2010, had bee n trying to set up Maotai sales site, i n August 2012, Maotai establishme nt of“ ben evole neeE-commerce Co., Ltd. Huai Maotai wine coun try,“ and aseries of Maotai liquor is responsiblefor online sales.Maotai and Brewmaster n etwork to carry out

7、the depth of strategic cooperati on, but also to stre ngthe n its electricity supplier sector stre ngth, improve their own marketi ng networkand strategic initiatives. For this cooperation,many liquor in dustryhave said good,Chin ese LiquorDealers Associati on Vice Chairma n and Gen eral Liu Yuan sa

8、id,“ as represented by the high-end liquor Maotaibrand Brewmaster n etworkexpa nsionthroughon li neshoppingmarket, may lead to the liquor industryscaleOCS, traditional wine prices accelerated the process to en ter the electricity bus in ess, the liquor in dustry may thus alter the pattern of traditi

9、 onal market ing.“Liquor in dustry experts also said that the iron plow,Maotai strategic cooperati on with Brewmastern etwork,allow ing a new gen eratio n of on li ne shopp ing populati on80,90 more convenient to experienee Maotai, tap new con sumer market. Moreover, this will also greatly enhance t

10、he Brewmaster n etwork visibility and in flue nee, and thus promote sales. bilateral cooperati on, can be described as what we n eed.It is understood, has been practicing eightMaotaiGroup depth market ing, creat ing market ing Maotai wine country work, and achieved remarkable results. As of the end

11、of 2012, Maotai has bee n established in the country 31 operating companies,the establishmentof an onlinemall , there were 2,041 customers while Maotai Group will turn their atte nti on to the in ter nati onalmarket, andvigorously promote the in ternatio nalizatio n strategy, build a “ proprietary n

12、etwork and dealer networkcombineddomestic n etwork and intern atio naln etworkcomb inedstore n etwork and Direct n etwork combi ning“ marketi ngn etwork system curre ntly Maotai market has covered Asia, Europe, the Americas, Oceania, southern Africa and an important port of China duty-free market, s

13、uccessfully ope nedup in Swede n, Finland, Denm ark, Pola nd,Scandinavia,Eastern Europe , as well as Peru and otherSouthAmerica ncoun tries,distributio ncha nn els,internationalmarketingnetworkis graduallyimproving.Statistics show that in 2012 exports of Guizhou Maotai Maotai Group nearly 1,000 tons

14、, worth 175 million U.S. dollars, an in crease of 60%.Despite such good results, Maotai winecountry isalso not satisfied with the status quo to explore the depth of the on li ne sales cha nn el,in dicati ng thatMaotaie-commerce platform is highlyrecognizedmore fullyreflects its vision, courage and innovativestyle of winecountry As the liquor industry leader, country liquor Maotai liquor in