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1、高級商務英語寫作期末復習(一)考核目標本課程的考核目標分商務英語寫作基礎(chǔ)知識和寫作技能要求兩方面。(二)考核方式及計分方法本課程的考核采取兩種形式:形成性考核占30%,課程終結(jié)性考試占70%。(三)有關(guān)課程終結(jié)性考試說明1. 考試目的以考查寫作技能為主,寫作基礎(chǔ)知識為輔2. 命題原則1) 考試命題應覆蓋本課程教材的第一到第六單元內(nèi)容,既全面,又重點突出。2) 每份試卷的素材60% 以上選自教材。3) 試題難易適中,可分為:容易、適中、較難三個程度,所占比例大致為:容易占20%,適中占60%,較難占20%。8(四)課程考核的相關(guān)內(nèi)容 單元課程內(nèi)容寫作技能1. introduction 概述int

2、roduction to business writing 商務英語寫作概述商務英語寫作標準寫作有效句子與段落商務英語寫作格式2. job hunting 求職2.1. application letters 求職信練習撰寫英文求職信2.2. resume 簡歷練習撰寫英文個人簡歷review & assessment 1 小結(jié) 13. publicity 企業(yè)外宣3.1. company profiles 公司簡介練習撰寫英文公司介紹3.2. product descriptions 產(chǎn)品描述練習撰寫英文銷售函review & assessment 2 小結(jié) 24. social commu

3、nication 社交4.1. invitation letters 邀請信練習撰寫英文邀請函4.2. letters of thanks 感謝信練習撰寫英文感謝信4.3. congratulation letters 祝賀信練習撰寫英文祝賀信review & assessment 3 小結(jié) 35.contract negotiation 合同磋商5.1. enquiries & replies 詢盤與答復練習撰寫詢價信和回函5.2. offers & counter-offers 發(fā)盤與還盤練習書寫發(fā)盤與還盤5.3. orders & contracts 訂單與合同練習撰寫英文訂單練習填寫簡

4、單的英文商務合同5.4. agency & consignment 代理與寄售review & assessment 4 小結(jié) 46.contract execution 履約6.1. packing 包裝練習撰寫與上述業(yè)務環(huán)節(jié)相關(guān)的簡單信函6.2. shipment & insurance 運輸與保險6.3. payment & l/c amendment 支付與信用證修改6.4. complaints & claims 投訴與索賠review & assessment 5 小結(jié)5end-of-course revision 總復習總結(jié)跨文化交際應注意的事項通過修改自己的寫作提高商務寫作技能

5、(五) 終結(jié)性考試試題類型及規(guī)范解答舉例i.題型部分內(nèi)容題型題量每小題分值總分預期完成時間第一部分詞匯翻譯 匹配題10 2分20分10分鐘第二部分句子翻譯英譯漢/漢譯英54分20分15分鐘第三部分段落結(jié)構(gòu)排序重新組合段落54分20分25分鐘第四部分短文寫作求職應聘/企業(yè)對外宣傳/商務社交/業(yè)務磋商/執(zhí)行合同有關(guān)寫作等140分40分40分鐘合計21100分90分鐘ii試題舉例part 1 matching up (20 points)directions: match the english words and phrases with their proper chinese meanings

6、.1. quotation sheet 2. for your reference3. deal with 4. with the scope of ones business activities5. place an order with sb for sth6. without delay 7. make sb an offer for sth8. sight l/c 9. in favor of 10. as requested11. enter into business relations12. enjoy good reputation13. quantity discount

7、14. sales contract15. commission16. counter-offer17. irrevocable18. clean b/l19. insurance20. fap21. damp-proof22. recourse23. agent24. terms and condition25. promptly26. publicly traded companya. 報價單b. 供你方參考c. 經(jīng)營d. 屬于某人經(jīng)營范圍e. 向某人下訂單f. 不延遲g. 向某人為某物報盤h. 即期信用證i. 以某人為受益人j. 應要求k. 建立業(yè)務關(guān)系l. 有良好聲譽m. 數(shù)量折扣n.

8、 銷售合同o. 傭金p. 還盤q. 不可撤銷的r. 清潔提單s. 保險t. 平安保險u. 防潮v. 追索權(quán)w. 代理人x. 條款y. 迅速地,即時z. 股票公開上市的公司part 2 translation (20 points)directions: translate the following sentences into chinese (english).1. i have enclosed a copy of my resume with detailed information about my qualifications.附件是我的簡歷,包含更詳細的關(guān)于我資格的信息。2. o

9、ur product are widely recognized in the global market and can meet customers various needs.我們的產(chǎn)品在國際市場上獲得廣泛認可,并能滿足消費者各種不同的需要。3. our products are attracted in design and superior in quality.我們的產(chǎn)品款式優(yōu)美,質(zhì)量上乘。4. we obtained your name and address from the commercial counselors office of your embassy in bei

10、jing and are now writing to you in hope of establishing business relations with you.我們從貴國駐京使館商務參贊初得知貴公司的名稱和地址,現(xiàn)特致函希望與貴公司建立業(yè)務關(guān)系。5. should your price be competitive and the time of shipment acceptable , we are going to place an order with you .如果你方報價很有競爭力,裝運日期也能被接受,我方將向你方下訂單。6. we would be grateful if

11、 you could make us an offer cif xiamen for the commodities we inqure. 如果你方能給我方所詢商品以廈門到岸價報盤,我們將非常感激。7. regarding the terms of payment, we usually require confirmed , irrevocable letter of credit payable at sight關(guān)于支付條件,我方通常要求使用保隊的,不可撤銷的,即期信用證支付。8. we have covered the shipment with the peoples insuranc

12、e company of china against wpa.我們已向中國人民保險公司為上述貨物投保了水漬險9. our customers request the shipment to be made in three equal lots.我們的客戶要求將貨物分成三批等量裝運。10. after examining the goods carefully, it was found that nearly 10%of the goods had been seriously broken. 經(jīng)過仔細檢驗貨物,我方發(fā)現(xiàn)近10%的貨物已被破壞。11. my knowledge and exp

13、eriences qualify me to be a competent member of your team.我的知識和經(jīng)歷使我有資格成為你們團隊稱職的成員。12. please quote your lowest price cif shanghai, inclusive of our 3%commission. 請報你方最優(yōu)惠的上海到岸價,包括我方3%的傭金。13. we shall be glad to know whether you can provide insurance against all risks for the wine. 我們希望知道貴方是否能為葡萄酒承保一切

14、險。14. a discount of 2% on the total value will be granted if you could make payment within 15 days of delivery.如果貴方能在交貨后15天內(nèi)付款,將可以享受貨物總價值2%的折扣。15. we enclosehere a copy of our illustrated catalog about the main items available at present.suixing隨信附上一份我們目前所能提供的帶插圖的產(chǎn)品目錄。part 3 paragraph organization (

15、20 points)directions: rearrange the order of the following sentences to form a proper letter. a. you mentioned that japanese goods are offered to you at a price approximately 10% lower than that quoted by us. b. we accept what you say, but we are of the opinion that the quality of the other makes do

16、es not measure up to that of our products. c. we are disappointed to hear that our price for flame cigarette lighters is too high for you to work on. d. thank you for your letter of 29 december 2012. e. although we are keen to do business with you, we regret that we cannot accept your counter- offer

17、.f. we look forward to hearing from you.g. the best we can do is to reduce our previous quotation by 2%. h. we trust that this will satisfy your requirement. 答案:d,c,a,b,e,g,h,fpart 4 writing (40 points)directions: write a business letter according to the information given below. write about 150 word

18、s. write your answers on the answer sheet.寫作案例詳解求職信1. job application letter 求職信dear mr. wood: im writing to you to ask if you have a vacancy on your staff for an assistant accountant. my education and experience give me the confidence to apply for this position. i graduated from northeast universit

19、y of finance and economics, majoring in accounting. i have been working in the costing department of abc company for the past two years. the only reason for my seeking another employment is that abc is moving to a new location in the northwest of the city, which is very far away from my home. it is

20、inconvenient for me to go to work every day. attached is my curriculum vita, together with the names of my referees. if there is some opportunity of a vacancy occurring in the near future, i would greatly appreciate being given an interview. you may call me at 81234567 or email me at xuwenqiang. i l

21、ook forward to your reply. yours faithfully,建立商務關(guān)系1. establishment of business relation建立商務關(guān)系dear sirs, a few days ago we had the opportunity to see a display of your products at the chengdu international trade centre,and we were most impressed with their quality and low prices we should like to off

22、er you our services as a trading firm,and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product in addition,we operate our own advertising agency,and we can use the latest marketing procedures quite efficientlyyou ca

23、n be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout chinawe look forward to hearing from yousincerely yours,liyun liu邀請與約見函1.invitation letter邀請與約見函dear mr. black: to celebrate the 10th anniversary of shenzhen trading co. ltd, we are

24、holding a dinner party at hilton hotel in shenzhen from 7:00 p.m. to 9:30 p.m. on saturday, june 6th. you are cordially welcome to the party so that we can express our sincere appreciation for your generous support. for your information, the party will be attended by other business elite such as mr.

25、 zang hong and li peng from beijing international. we believe that this may offer many of us an excellent opportunity to get acquainted with each other. we do hope that you will be able to join us on this occasion, and look forward to meeting you at the party.sincerely yours,2. congratulation letter

26、祝賀與慰問dear mr. stewart: please accept my warmest congratulations on your promotion to general manager! we have just learned that you have been appointed to this position. it came as no surprise to us in view of your unusual abilities. you deserve the position after years of service in the company. yo

27、ur experience in this field will surely bring in more profits for your company. we are sending you our best wishes for the future. through 3 years of working with you, many of us know clearly how much you have contributed to building the relationship between our two corporations. you also have come

28、to know us well during the past 3 years, and we are ready to offer you the same service in the days ahead. we look forward to the continuing growth of your company under your enlightened leadership.sincerely yours,david parker3. letter of thank-you and apology感謝與道歉函dear mr. smith: thank you very muc

29、h for giving so much help to our sales manager adam francis while he was in san francisco. mr. francis must have already written to you to express his gratitude, but i would like to thank you on behalf o the whole company. the information you provided and the contacts you helped him to establish are

30、 most useful to our efforts in the bay area. we wish to have more help from you in the future. if i can offer you any similar service, please feel free to contact me.yours sincerely價格談判1. buyers inquiry買方詢盤dear sir or madam, we learned from our common business partner jiafu ltd. that your company is

31、 one of the major exporters of cashmere products in australia. we are a leading dealer in high-quality textiles in mainland china and are very much interested in importing your goods especially mens cashmere sweater. we would appreciate your sending us catalogues, sample books or even samples if pos

32、sible. please give us detailed information on cif dalian prices, terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces. we hope this will be a good start for a long and profitable business relation.sincerely yours,mr.jim li2. sellers offer賣方發(fā)盤dear mr.

33、 li, we welcome your inquiry dated june 16th and thank you for your interest in our mens cashmere sweater. in accordance with the instruction given in your last letter, we hereby enclose our illustrated catalogue and price list giving the details you asked for. also by separate post, we are sending

34、you some samples. we are confident that you would be satisfied with the design and quality. in reply to your inquiry, we take pleasure in making you an offer as follows, provided your reply reaches us within 10 days from today:commodity: mens cashmere sweaterquantity:10,000 piecesprice: us 20 net pe

35、r piece cif dalianshipment: july 2008payment: irrevocable l/c at sight on considering the fact that this is our first transaction and the volume you ordered is not small, we would allow you a discount of 5%. we are expecting your early order.yours faithfully,ms judy jordan3. buyers counter offer買方還盤

36、dear ms judy jordan, we are in receipt of both your offer of june 19 and the catalogue and samples. while appreciating the special design and good quality of your products, we find your price is rather too high for chinese market. we have to point out that japan-made mens cashmere sweater of this qu

37、ality are available in our market, all of them are at prices about 15% below yours. such being the case, we have to ask you to consider if you can make reduction in your price, say 15%. as we are ready to purchase many other cashmere products later this year, you may think it worthwhile to make a co

38、ncession for a potential big client. we are anticipating your early reply.sincerely yours,mr. jim li4. accepting the offer接受發(fā)盤dear ms judy jordan, thank you very much for your quotation for your mens cashmere sweater along with the catalogue and samples. we found both the design and quality of your

39、products meet our requirement and the prices you quoted are satisfactory. we also note that you will allow us a discount of 5% on an order of no less than 10,000 pieces. we therefore take pleasure of placing you the order as follows, which we commend to your immediate and best attention:quantityspec

40、ificationcatalogue no.prices10,000 piecesmens cashmere sweatersxl m10us 20 each please note that as these goods are urgently required in our market, we should be obliged if you could dispatch the goods as soon as possible. if this first order proves satisfactory, we shall be happy to place further o

41、rders with you.sincerely yours,mr.jim li訂貨1. accepting the order接受訂單dear sirs we want to say how pleased we were to receive your order of 15 april for ladies and childrens shoes. we confirm supply of 1,000 pairs of the shoes at the prices stated in your order no.888 and will allow a 5% special disco

42、unt on your order worth 5,000 or above. our sales confirmation no.bc510 in two originals were airmailed to you. please sign and return one copy of them for our file. it is understood that a letter of credit in our favor covering the said shoes should be opened immediately. we wish to point out that

43、stipulations in the relative l/c must strictly conform to the stated in our sales confirmation so as to avoid subsequent amendments. you may rest assured that we will effect shipment without delay on receipt of your letter of credit. we appreciate your cooperation and look forward to receiving from

44、you further orders.yours truly,2 declining the order 拒絕訂單dear sirs, thank you for your order no.458 for tin plate sheets which we received today. we regret that, owing to a shortage of stocks we are unable to fill your order. moreover, our manufacturers can not undertake to entertain your order for

45、future delivery owing to the uncertain availability of raw materials. we will, however, contact you by telex once supply improves. in the meantime, please feel free to send us your specific enquires for other types of metal sheets. you can be assured of our best attention at all times.yours faithful

46、lybrowexport manager3. pressing for order催促下訂單 dear sirs we understand that you are the agent for the white tiger ties. we enclose our order for 1,000 dozens of the white tiger ties. please note that we need these goods rather urgently as christmas is drawing near. if you could supply goods timely f

47、or seasons, we would make repeated orders, provided prices are reasonable. payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before december 1, 2000.yours f

48、aithfully4. confirming the order確認訂單mr. grover douglass,289 kont boulevardaugusta, sc, sc 28197dear mr. douglass: thank you for your june 4 order. everything except the kitchen furniture is already on its way to your home. so that you may begin enjoying your new chairs and tables immediately, would

49、you please let me know whether you would like set 400, which comes with an oval table, or set 400-a, which comes with a rectangular table. in all other respects, the two sets are the same. it is a pleasure to have this opportunity to be at your service. we look forward to meeting your future needs f

50、or high-quality home and garden furniture.cordially,horace johnson,sales director投訴與索賠1. apology for wrong delivery為送錯商品致歉dear mr. right, thank you for your letter. we were very sorry to hear that you received the wrong delivery. we can only suppose that one of our packers confused two orders. we se

51、nt you the correct machine you ordered by express this morning, and the documents have already been forwarded to you. please send the wrong one back to us, and charge us with the cost. we hope this arrangement is satisfactory. and we greatly regret the inconvenience caused by our errors and offer ou

52、r sincere apologies to you. we can assure you that every effort will be made to ensure that similar errors do not occur again.yours sincerely,george obama2. 調(diào)解客戶退貨 managing customer for returning productsdear thomas white, on receipt of your letter of july 4, we looked into your case and found that your complaint is well justified. the model 520 circular saw you ordered does have a manufacturing defect that re

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