家具商場清倉活動(dòng)方案.doc

1、家具商場清倉活動(dòng)方案家具專柜清倉活動(dòng)方案一丶活動(dòng)主題 :青田家居商場專柜 , 新品上市 , 清倉甩賣- 新品上市 , 清倉甩賣 , 不計(jì)成本 , 狂拋 !分解 :12 月份，青田家居商場家具專柜為新品盡快上市，更好重組品牌，特在本月 1 日 -20 日內(nèi)，家具專柜舉辦一次性清倉狂拋活動(dòng)。本次活動(dòng)均按, 口價(jià) ,不還價(jià) ,絕對(duì)低價(jià) , 力度空前絕后，拋完為止。二 . 活動(dòng)目標(biāo)量 :徹底清場，真正不計(jì)成本，拋完為止。三. 活動(dòng)日期 :12月 1日-12 月20日活動(dòng)期 20 天，推出具體工作時(shí)間 : 早上 8:00- 晚上 5:30 止。四 . 活動(dòng)人員組織 :1( 經(jīng)理 1 名，成員 7 名。a

2、.全面執(zhí)行落實(shí)本案相關(guān)細(xì)節(jié)工作.b.負(fù)責(zé)對(duì)外信息發(fā)布等宣傳工作的人員落實(shí).c. 負(fù)責(zé)商場現(xiàn)有產(chǎn)品的活動(dòng)定價(jià)及貨源組織布置等工作d. 負(fù)責(zé)導(dǎo)購人員組織 , 培訓(xùn)等工作5 principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of var

3、ious types of interventions. (2)Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of f

4、irst aid.Learning disease species requirements: System disease species breathing,and circulatory system bronchial expansion, bacteria sex pneumonia, Lungabscess, tuberculosis, lung cancer rheumatic heart valve disease,coronary heart disease, pericarditis Digest, and urinary systemendocrine system Di

5、gest road Ulcer (stomach, and duodenal ulcer), Digestroad tumor (gastric cancer, and knot rectal cancer), cirrhosis, liver cell cancer, pancreatic inflammatory, pancreatic cancer various type nephritis, kidney failure, bladder inflammatory various goiter, thyroid gland tumor, thyroid cancer bone joi

6、nt system bone loose, and bone metabolism disease, and endocrine bone disease According to the professional future work in selected non-specified sections (including Pediatrics, Neurology, etc) Web (you can select a Department). ? Pediatric rotation learn: awareness .e.負(fù)責(zé)活動(dòng)現(xiàn)場人員崗位組織及培訓(xùn), 執(zhí)行條例的監(jiān)督和回款等工作

7、 .f.負(fù)責(zé)售后人員送貨及撤場等工作安排.2 .導(dǎo)購員若干名 :a.負(fù)責(zé)商場現(xiàn)有的產(chǎn)品歸類及整理工作.b.負(fù)責(zé)商場全面衛(wèi)生清潔工作.c. 負(fù)責(zé)客戶接待 , 簽單工作 .d.負(fù)責(zé)客戸咨詢電話的接聽及統(tǒng)計(jì)歸檔工作.五丶廣告語設(shè)計(jì) :1. 青田家居商場家具專柜 , 新品上市 , 二十天內(nèi)全面徹底清倉完畢 !.1. 青田家居商場專柜 , 新品上市 , 清倉甩賣 , 不計(jì)成本 , 狂拋 ! 2. 高檔餐椅，玻璃茶幾，品牌棕墊，布藝沙發(fā)， 1 皮沙發(fā)。所有家具限量推出，不續(xù)定，拋完力止六丶廣告投放方式 :1. 制做若干條條幅 , 標(biāo)有主題 , 掛在各人流量集中地段和針對(duì)小區(qū)的地段 .2. 印制大量的宣傳頁

8、 , 以圖文并茂的夾報(bào)形式 , 展現(xiàn)所推出的系例家具產(chǎn)品 . 須突出主題 , 標(biāo)明活動(dòng)內(nèi)容 . 加強(qiáng)組圖優(yōu)勢 , 拉動(dòng)吸引力面 .3. 本地報(bào)刊，頭牌刊登活動(dòng)主題及分解，如下 : 5 principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative managemen

9、t of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a var

10、iety offirst aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary systemendocri

11、ne system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, livercell cancer, pancreatic inflammatory, pancreatic cancer various type nephritis, kidney failure, bladder inflammatory various goiter, thyroid gland tumor, thyroid can

12、cer bone joint system bone loose, and bone metabolism disease, and endocrine bone disease According to the professional future work in selected non-specified sections (including Pediatrics, Neurology, etc) Web (you can select a Department). ? Pediatric rotation learn: awareness .青田家居商場專柜徹底清倉- 新品上市 ,

13、 清倉大甩賣 , 口價(jià) , 不還價(jià) .12 月份，青田家居商場家具為新品盡快上市，更好重組品牌，特在本月20 日內(nèi)，家具一次性清倉狂拋活動(dòng)。本次活動(dòng)均按, 口價(jià) ,不還價(jià) ,絕對(duì)低價(jià) , 力度空前絕后，拋完為止。4( 短信發(fā)布 10 萬條以上 ,含老客戶 , 針對(duì)接收區(qū)域要到位 . 5( 當(dāng)?shù)厥找暵首罡叩碾娨暸_(tái)，選擇性給予前期宣傳工作,但文字須精簡，明了，突出優(yōu)勢。6( 宣傳車 2 輛，以噴繪的形式，展示活動(dòng)主題.七丶執(zhí)行細(xì)節(jié) :1( 廣告宣傳渠道，選擇須準(zhǔn)確，針對(duì)有效客戶群。2(咨詢電話須耐心，熱情，肯定，采用簡潔明了的言語對(duì)話，做好客戶信息檔案歸檔。3( 活動(dòng)流程安排要落實(shí)到位，設(shè)有崗位責(zé)

14、任人。4(導(dǎo)購員須確保簽單量?；顒?dòng)前培訓(xùn)工作須到位。5(簽單注明活動(dòng)規(guī)定及要求，現(xiàn)金管理須合理，確保準(zhǔn)確無誤。八丶活動(dòng)細(xì)則 :1( 活動(dòng)僅限在青田家居商場專柜兌現(xiàn)，其它區(qū)域視為無效。2( 活動(dòng)時(shí)間僅限指定時(shí)間，過期無效。5 principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and per

15、ioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particu

16、lar, to master a variety of first aid.Learning disease species requirements: System disease species breathing,and circulatory system bronchial expansion, bacteria sex pneumonia, Lungabscess, tuberculosis, lung cancer rheumatic heart valve disease,coronary heart disease, pericarditis Digest, and urin

17、ary systemendocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digestroad tumor (gastric cancer, and knot rectal cancer), cirrhosis, liver cell cancer, pancreatic inflammatory, pancreatic cancer various type nephritis, kidney failure, bladder inflammatory various goiter, thyroid gland t

18、umor, thyroid cancer bone joint system bone loose, and bone metabolism disease, and endocrine bone disease According to the professional future work in selected non-specified sections (includingPediatrics, Neurology, etc) Web (you can select a Department). ?Pediatric rotation learn: awareness .3( 活動(dòng)

19、之前開票或已付定金的商品不參與本次活動(dòng)。 4( 活動(dòng)期間所兌現(xiàn)的產(chǎn)品均享受售后服務(wù)，并實(shí)行一年的全程保價(jià)服務(wù)，在此保價(jià)期間發(fā)現(xiàn)商場同品牌同型號(hào)，同材質(zhì)的商品售價(jià)低于此之活動(dòng)價(jià)，憑有效憑據(jù)實(shí)行差價(jià)雙倍返還。5( 活動(dòng)清倉甩賣價(jià)格，僅限活動(dòng)期間下單有效，所購買商品須付清100%的貨款金額，下單才生效。6( 本次活動(dòng)，所訂的貨品經(jīng)確認(rèn)后不得更改，如有撤單者貨款不予反還。九丶活動(dòng)運(yùn)作方式 :1( 專柜所有在本次活動(dòng)推出的系例家具，售價(jià)比平時(shí)低50%以上。2( 賣場家具設(shè)有組合家具整體低價(jià)推出。3( 賣場部分家具以 2 折起售，體現(xiàn)價(jià)格優(yōu)勢。 4( 選有一定的實(shí)用家具做為促銷品。5( 低價(jià)丶組合丶贈(zèng)品要

20、合理安排，再定價(jià)。6( 獨(dú)立家具銷售須帶動(dòng)整體銷售額。7( 價(jià)格配比要有吸引力，做到以點(diǎn)帶面的效果。8( 活動(dòng)真實(shí)內(nèi)容對(duì)公司內(nèi)部員工，注意保密。十 ( 活動(dòng)進(jìn)度時(shí)間安排 :1(12 月 1 日至 12 月 2 日準(zhǔn)備擺場貨源，區(qū)域明了，并5 principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications

21、, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinicaldiseases listed in the following table, physical signs, laboratory testing and diagnosis, in

22、 particular, to master a variety of first aid.Learning disease species requirements: System disease species breathing,and circulatory system bronchial expansion, bacteria sex pneumonia, Lungabscess, tuberculosis, lung cancer rheumatic heart valve disease,coronary heart disease, pericarditis Digest,

23、and urinary systemendocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digestroad tumor (gastric cancer, and knot rectal cancer), cirrhosis, liver cell cancer, pancreatic inflammatory, pancreatic cancer various type nephritis, kidney failure, bladder inflammatory various goiter, thyroid

24、 gland tumor, thyroid cancer bone joint system bone loose, and bone metabolism disease, and endocrine bone disease According to the professional future work in selected non-specified sections (including Pediatrics, Neurology, etc) Web (you can select a Department). ? Pediatric rotation learn: awaren

25、ess .擺好場。場內(nèi)要以大眾消費(fèi)的沙發(fā)/ 床/ 床墊 / 餐桌椅等為主。2(12 月 1 日-12 月 20 日，戶外針對(duì)區(qū)的條幅全部落實(shí)到位，掛好。3(12 月 18 日大量夾報(bào)投放到市場。4(12 月 15 至 12 月 20 日電視臺(tái)投放滾動(dòng)字幕廣告。5(12 月 18 日?qǐng)?bào)刊頭牌八通牌面發(fā)布文字廣告。6(12 月 15 至 12 月 18 日分批大量短信發(fā)布。7(12 月 18 日 12 月 20 日 2 輛車體廣告，城區(qū)繞行。注 : 本案因不知具體活動(dòng)的推廣時(shí)間, 所以請(qǐng)注意以下幾點(diǎn) :1. 推廣活動(dòng)時(shí)間應(yīng)選在節(jié)假日 .2. 發(fā)布信息應(yīng)注意隱敝性 .3. 設(shè)計(jì)宣傳畫面要注要用詞 .

26、4. 活動(dòng)費(fèi)用不易過大 .5. 對(duì)外宣傳渠道可根據(jù)實(shí)際情況挑選施之 .盛世眾聯(lián)有限公司5 principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular