商務(wù)對(duì)話--營(yíng)銷(xiāo)策略篇

1、商務(wù)對(duì)話-營(yíng)銷(xiāo)策略篇商務(wù)英語(yǔ)是以適應(yīng)職場(chǎng)生活的語(yǔ)言要求為目的， 內(nèi)容涉及到商務(wù) 活動(dòng)的方方面面。接下來(lái)為大家整理了商務(wù)對(duì)話 -營(yíng)銷(xiāo)策略篇。希望 對(duì)你有幫助哦！英：In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.Tanya: So, Carla, do you have

2、a marketing plan for our new ice-cream sandwich?Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunityfor the novelty of a choice of flavors.Since our comp

3、any already has a good image,I don’t see many weaknesses. No other company sellsice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.Tanya: I assume we don’t need to worry about creating a need, with summer almost here.Carla: Right. As for the m

4、arketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, us

5、ing a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let youknow. Canwe meet again the beginning of next week?Tanya: Sure can. Let me check . how about Tuesday morning at 10:30?Carla: Uh, let’s see . okay with me. 中：在這一對(duì)話中，Tanya Nichols是一家

6、冰淇淋制造公司的業(yè)主， 她正在和他的營(yíng)銷(xiāo)經(jīng)理 Carla Hutchison 談?wù)撘环N新產(chǎn)品的營(yíng)銷(xiāo)策 略。Tanya: Carla,你對(duì)我們新的冰激凌三明治有什么營(yíng)銷(xiāo)計(jì)劃嗎？Carla:是的我有。經(jīng)過(guò)SWOT分析，我認(rèn)為我們的經(jīng)營(yíng)狀況很 好。我們的主要優(yōu)勢(shì)之一是我們產(chǎn)品的質(zhì)量，并且創(chuàng)新口味的產(chǎn)品在市場(chǎng)上有很大商機(jī)。因?yàn)槲覀児疽延幸粋€(gè)好的形象，我并不認(rèn)為有 很多不利因素。沒(méi)有其他公司有5種口味的冰淇淋三明治，所以對(duì)我 們來(lái)說(shuō)談不上有什么威脅。Tanya：我想夏季就要來(lái)臨，我們不用再為創(chuàng)造需求而擔(dān)心。Carla:對(duì)。至于說(shuō)營(yíng)銷(xiāo)組合，我們要用像巧克力一樣的深褐色字 母的金箔紙來(lái)包裝它，仿照巧克力，并且定價(jià)比我們的巧克力脆皮冰 激凌貴20%。下個(gè)月將要在全國(guó)有選擇地投放市場(chǎng)。主要通過(guò) 廣告 促銷(xiāo)，當(dāng)然是運(yùn)用“拉”的策略。我們還沒(méi)有最終決定我們的廣告， 因此我還得要通知你。我們下周初能再碰一下面嗎？Tany