阿里巴巴價值鏈ppt課件

1、.1Alibaba value chain model value chain model.2Alibaba company introduction Alibaba was founded by Ma Yun in 1999. It is an enterprise online trading platform for enterprises. Alibaba group is the world leader in e-commerce and is the largest e-commerce company in China.3logistics enterprisesocial n

2、etwork platformoffline businessespayment platforme-commerce platform payment platformconsumerLogisticsoffline paymentoffline paymentinformation flowcapital flow.41.Offline businessesAlibaba has numerous offline merchants.Many large companies have partnered with alibaba to become alibabas suppliers.T

3、hey produce a variety of products that meet most of the consumers needs.Catering industry, tourism industry and other various forms of offline businesses make e-commerce industry constantly enrich and perfect.They increase the coverage of social e-commerce industry, and lay a foundation for online a

4、nd offline integration.(Offline merchants are producers or providers of products and services in the social e-commerce industry value chain.).52.E-commerce platform Alibaba is a company that uses e-commerce as a platform for sales.And its e-commerce sites are numerous, such as Taobao, Tmall, and so

5、on.Most of them can be sold under a website or mobile APP. Consumers can buy products or services anywhere or anytime.(E-commerce platform is a platform for enterprises or individuals to negotiate online transactions.).63.social network platformAlibaba and domestic famous social network service plat

6、form sina microblog reached a consensus.In this cooperation, the product information released by merchants on the website is in step with Sina microblog.Ma Yun also has a registered account to release information about the company.By social networks , Alibaba relies on huge user groups and social re

7、lationships to conduct marketing.74.logistics enterprise Alibaba was cooperate with many logisticis company, such as Yuan Tong, Shunfeng and so on. Logistics companies provide logistics information to consumers through the Internet. In addition, alibaba also cooperate with the insurance company.When

8、 consumers buy goods on the Internet, they can selectively buy freight cost risk.Then they can enjoy compensation service for returning or exchanging goods .85.payment platformAlibaba found the “Alipay”. It has realized the online payment, intermediate payment management. The capital flow allows the trade operate online normally. To ensure the capital flow, Aliba