《新編實(shí)用英語(yǔ)綜合教程》第五單元教學(xué)設(shè)計(jì)

1、學(xué)習(xí)必備歡迎下載新編實(shí)用英語(yǔ)綜合教程第五單元教學(xué)設(shè)計(jì)一、基本信息本單元課程標(biāo)題：Unit FiveBrands and Advertisements教學(xué)目標(biāo)：1能力目標(biāo)：（1）對(duì)第五單元課文 I 中難度較大的詞以及重點(diǎn)詞、句的講解與分析， 幫助學(xué)生理解課文，培養(yǎng)學(xué)生正確翻譯文章段落的能力；（ 2）培養(yǎng)學(xué)生獨(dú)立完成課后練習(xí)的能力；（ 3）掌握正確的寫(xiě)作技巧。（ 4）掌握從句的語(yǔ)序2知識(shí)目標(biāo)：（ 1）詞匯方面，從詞性、詞義、用法、搭配、構(gòu)詞等方面對(duì)課文中部分常用詞做全面介紹；（ 2）語(yǔ)法方面：介詞短語(yǔ)的構(gòu)成、作用及相關(guān)搭配（ 3）寫(xiě)作方面：邀請(qǐng)函、請(qǐng)柬的格式及表達(dá)二、能力訓(xùn)練設(shè)計(jì)：1訓(xùn)練任務(wù)：通過(guò)

2、本單元課后相關(guān)練習(xí)完成下列任務(wù)：（ 1）對(duì)課文細(xì)節(jié)理解的選擇練習(xí)；（ 2）從詞性、詞義、用法、搭配、構(gòu)詞等方面的練習(xí)著手，拓展學(xué)生的詞匯；（ 3）從單詞的拼寫(xiě)方面入手，加強(qiáng)學(xué)生記憶單詞和正確使用單詞的能力；（ 4）對(duì)已學(xué)語(yǔ)法規(guī)則的應(yīng)用；（ 5）翻譯句子；（ 6）寫(xiě)作訓(xùn)練。2訓(xùn)練方式：提問(wèn)、討論、比較、總結(jié)三、課時(shí)分配設(shè)計(jì)：本單元用6 學(xué)時(shí)完成，具體分配為：2 學(xué)時(shí)學(xué)習(xí)課文I 生詞、短語(yǔ)及該文章的講解、翻譯；2 學(xué)時(shí)完成課文I 后相關(guān)練習(xí)；學(xué)習(xí)必備歡迎下載2 學(xué)時(shí)完成寫(xiě)作部分的講解及語(yǔ)法部分的相關(guān)練習(xí)；第一次課第一節(jié)教學(xué)設(shè)計(jì)方案（2 學(xué)時(shí)）1課程目標(biāo)：學(xué)習(xí)重點(diǎn)單詞、短語(yǔ)及課文I 的講解2課程內(nèi)容

3、：生詞、短語(yǔ)及課文I 的講解3能力目標(biāo)：讀、寫(xiě)、譯4知識(shí)目標(biāo)：加強(qiáng)重點(diǎn)詞匯和語(yǔ)法句型的理解和運(yùn)用重點(diǎn)：掌握重點(diǎn)詞匯、固定短語(yǔ)的搭配及語(yǔ)法的使用，完成相關(guān)練習(xí)。難點(diǎn)：正確運(yùn)用詞匯和短語(yǔ)造句，理解課文段落間的語(yǔ)法邏輯關(guān)系，掌握英語(yǔ)寫(xiě)作技巧。一、組織教學(xué)I. Introduction:1. Everyday, we can see many kinds of advertisements, including some English advertisements. on the newspapers, books TV, etc. We have to read them correctly in

4、 order to get necessary information. Therefore, we should have the ability to read them.2. When we need to sell something or have some information to release, the most effective way is to write an advertisement. So, we need to master how to write advertisement.II: Recognize some famous brands and tr

5、ademarks.Key: 1.Nike耐克a famous sports cloth company2.NBA美國(guó)職業(yè)籃球聯(lián)賽National Basketball Association3.Montagut夢(mèng)特嬌a famous shoes brand4.FedEx 聯(lián)邦快遞公司Federal Express5.Audi奧迪Germany car6.P&G 寶潔公司a big company of washing material二、開(kāi)始新課：Passage One Elsie the CowI. Important Words1.present v. give or hand o

6、ver sth to sb獻(xiàn)給，送e.g.: (1) We presented our teacher with a bunch of flower/ presented a bunch of flower to our teacher.(2) The school authorities presented the outstanding students with honorary certificates. 2.recognize v. be able to identify (so/sth that one has seen, heard, etc before)認(rèn)出，識(shí)別e.g.:

7、(1) I recognized my former classmate immediately though we have been separated for a long time.學(xué)習(xí)必備歡迎下載(2) Mothers possess the instinct to recognize their babies.3.represent v. stand for, to be a symbol or equivalent of sb/sth代表，象征e.g.: (1) The pigeon represents peace.(2) What does X represent in th

8、is equation? 4.amuse v. make laugh or smile. 逗某人發(fā)笑e.g.: (1) We were all amused by the joke.(2) He has tried every way to amuse that poor girl.5.soar v. go up high quickly急速上升e.g.: (1)The fighter soared into the air with a loud noise.(2)Prices began to soar at the news that the war was coming.6. prom

9、ote v publicize (sth) in order to sell it促銷(xiāo)e.g. (1) TV ads are one of the most effective ways to promote new products.(2) Nowadays college students must learn how to promote themselves.,7. require v. call for as obligatory or appropriate, demand要求e.g.: (1) All passengers are required to show their t

10、ickets.(2) The rules requires us all to be present.8. appear v. come into sight; be seen; seem, look 出現(xiàn)，看起來(lái)，似乎e.g. (1) A car appeared over the bill.（ 2） He appears well this morning.(3) It appears that he will win.II. Explanation of Difficult Sentences.1.(Para 2) To celebrate Elsie60thbirthday,s Man

11、hattan will be the site of the celebration, complete with abarn, white picket fence, hay and of course, the world s most popular cow, Elsie.Analysis: To celebrate Elsie s 60thbirthday is an infinitive phrase to express the purpose of the sentence. complete with is a prepositional phrase to modify th

12、e site of the celebrationTranslation: 為了慶祝埃爾西的 60 歲生日，蔓哈頓將作為慶典現(xiàn)場(chǎng)，有牛舍，白色的柵欄，干草，當(dāng)然還有全世界最受人喜愛(ài)的奶牛 - 埃爾西。Example: To qualify ourselves for the future job, we have had many subjects to perfect us, complete with學(xué)習(xí)必備歡迎下載PE lessons.2. (Para 3) The world s most famous cow is recognized nine out of the times b

13、y people who know her for her smile and warm eyes.Analysis: The frequency in this sentence takes the structure of“ nine out of the time” , which mprobably”.Translation: 人們推崇這一世界上最出名的奶牛，十有八九是因?yàn)橄矚g他的笑容暖人的眼神。Example: Only two or three out of ten people believe that the computer will fully take the place

14、 of our brain.3. (Para 4) Through the past 60 years, the friendly and cheerful bovine has come to embody all that isdairy and has“ mooed” her way into the list of top 10 icons of all time according to Advertising Age.Analysis: Here the word moo is originally onomatopoeia, but it is used as a verb to

15、 give the vivid image of the action taken by a cow.Translation: 過(guò)去的 60 年中，這個(gè)和藹可親的奶牛形象已經(jīng)成為體現(xiàn)的制品一切特征的標(biāo)志，并一路“哞”聲不斷，進(jìn)入了廣告時(shí)代評(píng)出的有史以來(lái)十大頂尖廣告形象的行列。Example: The department was buzzing with rumors.4. (Para 6) I t was in 1938 that Elsie came to life when a radio commentator singled Elsie out in a commercial tha

16、t he read on the air.Analysis: This emphatic sentence takes the structure of“ it is . who/that”.Translation: 1938 年，一家電臺(tái)的主持人在播送一則商業(yè)廣告的時(shí)候突出了埃爾西，就是從那時(shí)起，她就以活生生的形象出現(xiàn)了。Example: It is on October 12 last year that I met him for the first time.5.“ . It began when I first set my eyes on her at the 1939 World

17、 s Fair in New York making her thbreathing Elsie,” said tone customer.Analysis: making her the living is a participle phrase modifying the 1939 World s Fair.Translation: 一位顧客說(shuō)： “ 1939 年在紐約的世界博覽會(huì)上第一次看見(jiàn)被打扮的栩栩如生的埃爾西的時(shí)候我就迷上了她。 ”Example: I couldn t forget the Olympics Games in Los Angeles displaying to t

18、he world the strength and the beauty of Chinese sports.三、復(fù)習(xí)鞏固1段落翻譯2熟讀課文四、布置作業(yè)a. Recite new words and phrases;b. Review Passage I;學(xué)習(xí)必備歡迎下載第二次課教學(xué)設(shè)計(jì)方案（2 學(xué)時(shí)）1課程目標(biāo)：本次課為練習(xí)課，完成課文I 后的所有練習(xí)。2課程內(nèi)容：課文 I 后的練習(xí)；3能力目標(biāo)：（ 1）通過(guò)課文學(xué)習(xí)，獨(dú)立完成課文I 后練習(xí)；（ 2）通過(guò)教師對(duì)部分練習(xí)的講解，要求學(xué)生自己判斷選詞；（ 3）能進(jìn)行與學(xué)生合作完成作業(yè)。4訓(xùn)練目標(biāo)：本次課利用任務(wù)驅(qū)動(dòng)模式教學(xué)，課堂上以講練結(jié)合，啟

19、發(fā)引導(dǎo)為主，以鍛煉學(xué)生分析問(wèn)題，嘗試解決問(wèn)題，總結(jié)問(wèn)題，最后以達(dá)到學(xué)生真正解決問(wèn)題的能力為目標(biāo)。重點(diǎn)：通過(guò)選擇、填空題練習(xí)形式加深對(duì)課文重點(diǎn)生詞和短語(yǔ)的理解和使用，同時(shí)幫助學(xué)生對(duì)課文進(jìn)行全面復(fù)習(xí)。難點(diǎn)：通過(guò)對(duì)語(yǔ)法、句型和結(jié)構(gòu)等方面練習(xí)，不斷加深對(duì)所學(xué)知識(shí)和技能的掌握與提高。一、組織教學(xué)二、復(fù)習(xí)導(dǎo)入三、開(kāi)始新課Have a dictation(Do exercise )Key:3.soaredmilestonecommercialnutritionamusedcharmingiconpresentedromanticsymbolizes4.pleasureiconindustryappearan

20、ceconsumerscommercialscampaignlaunchextendaccomplishment5.1>. Last semester, Wang Gang was awarded the title of an Outstanding Student for his excellent performance.2>. On Teachers' Day, the students made a greeting card for their teacher, which symbolized their appreciation of what the te

21、acher had accomplished in the past year.3>. The children were amused by the story about the cat.4>. The continual sunny days made the temperature soar sharply.5>. Walking after supper promotes digestion.6.1>.What people admire about Lei Feng is his selflessness.What we lack currently is

22、credibility.2>.Since the Bulls won their third championship; Michael Jordan has been synonymous with the NBA.Since his story was publicized, Kong Fansen has almost been synonymous with the outstanding Party member.3>. His misery in life began when he first tried the drugs.His romantic life beg

23、an when he first touched a painting brush.4>. The film was so wonderful that I wanted to enjoy it again.We were so attracted by his description that we were planning to travel on Lijiang.5>. Even today, bunch of roses symbolizes love.Even today, war symbolizes destruction.四、復(fù)習(xí)鞏固1段落翻譯2熟讀課文學(xué)習(xí)必備歡

24、迎下載五、布置作業(yè)a. Written work第三次課教學(xué)設(shè)計(jì)方案（2 學(xué)時(shí)）1課程目標(biāo)：本次課為講解寫(xiě)作及語(yǔ)法練習(xí)2課程內(nèi)容：（ 1）寫(xiě)作格式及表達(dá)；（ 2）語(yǔ)法：從句語(yǔ)序問(wèn)題；（ 3）寫(xiě)作及語(yǔ)法練習(xí)。3能力目標(biāo)：（ 1）通過(guò)寫(xiě)作格式及表達(dá)的講解，學(xué)生能夠獨(dú)立完成邀請(qǐng)函或請(qǐng)柬的寫(xiě)作練習(xí)；（ 2）通過(guò)教師對(duì)語(yǔ)法的講解，要求學(xué)生自己完成相關(guān)練習(xí)；4訓(xùn)練目標(biāo)：本次課利用任務(wù)驅(qū)動(dòng)模式教學(xué)，課堂上以講練結(jié)合，啟發(fā)引導(dǎo)為主，以鍛煉學(xué)生分析問(wèn)題，嘗試解決問(wèn)題、總結(jié)問(wèn)題，最后以達(dá)到學(xué)生真正解決問(wèn)題的能力為目標(biāo)。重點(diǎn)：通過(guò)教師語(yǔ)法的講解，加深學(xué)生對(duì)語(yǔ)法知識(shí)的理解和運(yùn)用，同時(shí)幫助學(xué)生糾正從句語(yǔ)序方面的錯(cuò)誤。難

25、點(diǎn)：應(yīng)用文寫(xiě)作技巧一、組織教學(xué)二、復(fù)習(xí)導(dǎo)入三、開(kāi)始新課Applied Writing廣 告 宣 傳廣告有廣義和狹義之分。廣義的廣告既包括營(yíng)利性的商業(yè)廣告，也包括非營(yíng)利性的公益廣告和公告，而狹義的廣告則專(zhuān)指商業(yè)廣告。一則完整的書(shū)面廣告通常包括標(biāo)題，正文，口號(hào)，商標(biāo)和插圖 5 部分。前三部分是語(yǔ)言文字，是廣告的主要部分；后兩部分是廣告的輔助性部分。當(dāng)然，在具體廣告中，而不是在每則廣告都必須具備上述部分。廣告的語(yǔ)言應(yīng)遵守下列原則：簡(jiǎn)明易懂，即文體間接，用語(yǔ)通俗，句式簡(jiǎn)單，段落精悍。具有說(shuō)服力及渲染力，多用肯定語(yǔ)氣，令人感到無(wú)可抗拒。突出新穎性，體現(xiàn)主題，寫(xiě)作風(fēng)格及整體布局方面。Part One Try to