unitConductingaSurvey實用教案

1、Unit 1 Conducting a Survey第1頁/共56頁第一頁，共57頁。 1. talk about the process of a survey; 2. ask for opinions and suggestions; 3. sum up and report survey outcomes. In this unit, you will learn to talk about:backLead-in第2頁/共56頁第二頁，共57頁。Section 1Getting Things ReadyActivity 1 Listen and LookActivity 2Listen

2、 and RepeatActivity 3Speak OutTask 1Listen and MatchTask 2Listen and WriteTask 2Prepare a SpeechTask 1Talk and complete backSection 1 Getting Things Ready第3頁/共56頁第三頁，共57頁。Task 1 Listen and MatchnextSection 1 Activity OneA Conducting Interviews for Further Data 訪談收集佐證B Choose the Research Methods 選擇調(diào)

3、研方法C Determine the Sample of the Survey 確定調(diào)查對象D Pre-test the Questionnaire 預(yù)測調(diào)查問卷E Identify the Goals of the Survey 明確(mngqu)調(diào)查目標(biāo)F Create the Questionnaire 創(chuàng)建調(diào)查問卷G Conduct the Survey and Collect Data 調(diào)查及收集數(shù)據(jù)H Pretest the Findings of the Survey 演示調(diào)查結(jié)果I Analyze the Data Quantitatively and Qualitativel

4、y 對數(shù)據(jù)作定量和定性分析J Create a Report on the Survey Outcomes 撰寫調(diào)查報告第4頁/共56頁第四頁，共57頁。backecbfdgaijhSection 1 Activity One第5頁/共56頁第五頁，共57頁。Task 2 Listen and writebackListen and complete the general responsibilities of Human Resources Department.surveyquestionaireanalyzequantitativelyqualitativelyoutcomesampl

5、edetermineresearch methodcollect dataSection 1 Activity One第6頁/共56頁第六頁，共57頁。1. It is absolutely necessary to conduct a market survey for a new business.2. Whats your purpose of the market research?3. One of the purposes of market research is to find out whether theres a market for the product or ser

6、vice.4. We have sent questionnaires to customers.5. Whats your market share? We have about 7 percent of the Chinese shoes market.6. According to our market research information, customers are particularly interested in the qualities and prices of the products.Listen and RepeatSection 1 Activity Twon

7、ext第7頁/共56頁第七頁，共57頁。7. We have to predict what fashion will be like at least one year ahead.8. Our survey reveals that the new product has a good prospect in the domestic market.9. Maybe this item is priced too high according to our market survey.10. Are you more concerned about the style or the pri

8、ce?11. What are the deciding factors in choosing our products?12. You need to analyze the results both quantitatively and qualitatively so as to make realistic conclusions.backSection 1 Activity One第8頁/共56頁第八頁，共57頁。Task 1 Talk to two students about the different methods of conducting a survey and co

9、mplete the table belowbackSection 1 Activity Three speak out第9頁/共56頁第九頁，共57頁。Section 1 Activity Three speak out Task 2: Prepare a short speech to be presented in class by filling in the blanks with the information from the table above. In a personal interview, the Interviewer asks the questions 1) _

10、 with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see, feel or taste a product. People may be willing 2) _ face-to-face than to someone on the phone. But they cost more per interview t

11、han other methods. face to faceto talk longernext第10頁/共56頁第十頁，共57頁。 3) _ is the most popular interviewing method. You can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents. However, many people are reluctant to answer phone interviews and use th

12、eir answering machines to 4) _. You cannot show your sample products by phone. Email surveys are both economical and fast. There is practically no cost involved once the set up has been completed. You can attach 5) _ files. But you must possess a list of email addresses. Furthermore, you may want to

13、 send email questionnaires only to people who expect to get email from you. backSection 1 Activity Three speak outSurveying by telephone screen calls pictures and sound第11頁/共56頁第十一頁，共57頁。 Task 1 Listen and Write Task 1 Listen and RepeatTask 2 Listen and Complete Task 1 Listen and Repeat Task 2 Liste

14、n and JudgeActivity 2InteractionsActivity 3Listening OutActivity 1Task Check-ups Task 3 Answer Questions Task 2 Make a presentation Task 3 Role PlayingTask 4 Just Do It Task 5 Challenge Yourself Task 3 Listen and DecideTask 4 Listen and CompletebackSection 2 Things to Do第12頁/共56頁第十二頁，共57頁。Script:1.

15、telephone survey 2. market share3. consumer response4. sample5. be popular with6. It is absolutely necessary to conduct a market survey for a new business.7. We have sent questionnaires to the customers.Task 1 Listen and WritebackActivity 1 Task check-ups第13頁/共56頁第十三頁，共57頁。 Task 2 Make a presentatio

16、nListen and take notes. Then report the information you get to your class. Script: In a personal interview, the Interviewer asks the questions face-to-face with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It

17、lets the interviewee see, feel or taste a product. People may be willing to talk longer face-to-face than to someone on the phone. But they cost more per interview than other methods. Activity 1 Task check-upsnext第14頁/共56頁第十四頁，共57頁。 Surveying by telephone is the most popular interviewing method. You

18、 can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents. However, many people are reluctant to answer phone interviews and use their answering machines to screen calls. You cannot show your sample products by phone. Email surveys are both economi

19、cal and fast. There is practically no cost involved once the set up has been completed. You can attach pictures and sound files. But you must possess a list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you. backActivity 1 Task

20、 check-ups第15頁/共56頁第十五頁，共57頁。Listen to the questions and complete the answers1. It helps to make clear _.2. It means deciding on _ .3. It is to determine _ .4. We should _ _ .5. We should _.backTask 3 Answer questionswhat you want to know whom you will interviewwhat questions to askanalyze them both

21、 qualitatively andwrite a report on the findings Activity 1 Task check-upsquantitatively 第16頁/共56頁第十六頁，共57頁。Task 1 Listen and repeat backscale n. 規(guī)模，尺度realistic a. 現(xiàn)實(xinsh)的amateur n. 業(yè)余愛好者 wage-earner n. 掙工資的人，工薪族engage sb. in 使人參加(cnji)go in for 贊成，擁護(hù)Original Equipment Manufacture(OEM) 貼牌生產(chǎn)franch

22、ised store 專賣店Activity 2 Interactions第17頁/共56頁第十七頁，共57頁。(In the office)M: My boss engaged me in the market survey for thenew product. But its my first time to undertake sucha task and I have no idea how to do it.W: First of all, you ought to have 1) _ of thegoals of the survey because the scale and

23、the methodsare based on what you want to find out.M: The boss wanted to know if the new product wouldhave a good market.W: Since you already know the purpose you shouldTask 2 Listen and completedActivity 2 InteractionsnextDialogue One第18頁/共56頁第十八頁，共57頁。decide in what way to 2) _. You can do it onthe

24、 phone, on the Internet, by E-mail or go out forface-to-face interviews.M: Well try E-mail first. As we know the 3) _ ofthe investigation.W: Whatever method you choose, you should create aquestionnaire first. This contains all the details youwant to find out about the new product.M: So the answers t

25、o the questions will be the basis forour final report?nexteActivity 2 Interactionsa第19頁/共56頁第十九頁，共57頁。W: Not yet. You need to 4) _ both quantitativelyand qualitatively so as to make realistic conclusions.M: And the management will take these conclusions into consideration when they make the 5) _, ri

26、ght?W: Exactly. And thats what surveys are for.M: Thank you for your advice. I know what to do now.Activity 2 Interactionsbcnext第20頁/共56頁第二十頁，共57頁。 Listen and supply the missing words. Then listen and repeat.(At a shopping mall.)W: Excuse me, Sir. Im doing 1) _ for our new business. Id like to ask y

27、ou a few questions if you dont mind.M: Thats OK. I dont have much to do right now anyway while waiting for my wife whos wandering from one shop to another in this huge mall.W: Women are the same. This business will be a medium-sized store 2) _ sports shoes, so the questions will be related to that.

28、a market survey specializing inDialogue TwoActivity 2 Interactionsnext第21頁/共56頁第二十一頁，共57頁。M: Youve picked the right person: Im an amateur go ahead.W: Which do you prefer, Chinese brand names such as Anta,Warrior and Li Ning or overseas ones like Nike and Adidas?M: I definitely go in for our 3) _. Fo

29、r one thing, there isnt much difference in quality and after-sale services. For another, the overseas ones, though many of them are actually OEMs from China, are too expensive for us wage-earners.national name brandsActivity 2 Interactionsnext第22頁/共56頁第二十二頁，共57頁。W: Yes, many people hold the same vie

30、wpoint. Next question:what colour do you like best?M: White or black for me and my son but red for my wife and pink for my daughter.W: Are you more concerned about the style or the price?M: I think both are very important. But we do have 4) _: my wife and I care more about the price while our childr

31、en the style.W: Aha, thats interesting. One more question: would you prefer 5) _ or supermarkets and department stores when it comes to buying sports shoes?Activity 2 Interactionsdifferent preferences specialty stores 第23頁/共56頁第二十三頁，共57頁。M: It again varies. My son and I would go directly to a franch

32、ised store, but my wife and daughter would choose the latter for more shopping pleasure.W: This brochure contains all the information about our new store. Drop in if you want to buy shoes. Many thanks foryour time.M: Youre welcome.Activity 2 Interactionsback第24頁/共56頁第二十四頁，共57頁。backActivity 2 Interac

33、tions第25頁/共56頁第二十五頁，共57頁。Make up a similar dialogue with your partner and present it to the class. Use the following as clues. Situation 1Talk about how to do a survey.For your reference:1. open up new market2. It is absolutely necessary to conduct a market survey.3. follow the 10 steps of market re

34、search4. What factors should be taken into consideration when we design a questionnaire?5. write a report on the findingsnextTask 4 Just do it: Make up your own dialoguesampleActivity 2 Interactions第26頁/共56頁第二十六頁，共57頁。Situation 2Conduct a survey about the service of Baiyun Hotel.For your reference:1

35、. in order to improve the quality of our service2. receive polite and efficient service3. be satisfied with4. any other suggestions5. I suggest that the hotel provide us with the shuttle service for shopping.samplebackActivity 2 Interactions第27頁/共56頁第二十七頁，共57頁。Look at the pictures and ask each other

36、 questions about them with your partner. Use the words as clues. They may be used as answers to your questions.nextTask 5 Challenge yourself: Ask questionsActivity 2 Interactions第28頁/共56頁第二十八頁，共57頁。Activity 2 Interactionsnext第29頁/共56頁第二十九頁，共57頁。backActivity 2 Interactions第30頁/共56頁第三十頁，共57頁。 Task 1 L

37、isten and repeatbackActivity 3 Listening out第31頁/共56頁第三十一頁，共57頁。Listen to the 5 short conversations and tell if the statements are true or false. Write T for True and F for False. 1. Mr. Li, the sales representative, is conducting a market survey. ( ) 2. Linda does not know much about the products a

38、nd their prices. ( ) 3. The tow speakers are going to conduct a market survey for the new products. ( ) 4. Mr. Wood didnt receive any professional training. ( ) 5. About 13% people were satisfied with the performance of the products. ( )FFTT F backsssssActivity 3 Listening outTask 2 Listen and Judge

39、 第32頁/共56頁第三十二頁，共57頁。Listen to the dialogues and choose the best answer.Dialogue One 1.A. Leisure sports shoes.B. Leisure sports activities.C. Leisure sports facilities.D. Leisure sports people.2.A. 505 men.B. 500 women.C. 505 men and women.D. 500 men and women.backnextscriptTask 3 Listen and decide

40、Activity 3 Listening out第33頁/共56頁第三十三頁，共57頁。3.A. 27 to 35.B. 36 to 45.C. 18 to 26.D. 46 to 60.nextActivity 3 Listening out第34頁/共56頁第三十四頁，共57頁。Dialogue Two4.A. The quality of the products.B. The after-sale service of the products.C. The price of the products.D. The design and the styles of the produc

41、ts.5.A. The services of the company.B. The quality of the products.C. The speed of the delivery.D. The design of the products.backActivity 3 Listening outscript第35頁/共56頁第三十五頁，共57頁。Hong Kong Unemployment Rate Rises to 5% Hong Kongs seasonally adjusted unemployment rate increased from 4.6% in January

42、2009 to 5% in February 2009, according to 1) _ carried out by the Census and Statistics Department of the Hong Kong Special Administrative Region Government. The increases in the unemployment rate were mainly seen in the construction, 2) _, import and export trades, manufacturing and restaurants sec

43、tors. As to the 3) _ rate, decreases were mainly seen in the decoration and manufacturing sectors, and amusement and recreational services sectors. the latest survey transport domesticTask 4 Listen and complete Activity 3 Listening out第36頁/共56頁第三十六頁，共57頁。In the near term, the unemployment rate is ex

44、pected to 4) _ further, as labor demand remains weak given the economic downturn. Hong Kong Secretary for Labour and Welfare, Mr. Matthew Cheung, said that the labor market had been much affected by the financial tsunami (海嘯(hixio) and the 5) _. He stressed that the Government would continue to do i

45、ts best to help the affected employees and job seekers.backActivity 3 Listening out go up economic slowdown 第37頁/共56頁第三十七頁，共57頁。Sample Dialogues Situation 1W: Do you have any particular plan to open up new markets?M: We plan to conduct a market survey.W: Would you tell me how to do a good survey?M:

46、We must follow the 10 steps of market research.W: What are they?M: First of all, wed better identify the goals, determine the samples and choose the research method, then well create the questionnaire.Activity 3 Speaking Practicenext第38頁/共56頁第三十八頁，共57頁。W: What factors should be taken into considerat

47、ion when we design a questionnaire?M: A good questionnaire should be brief and to the point.W: What should we do after that?M: We should conduct the survey to collect data, and then analyze the data. Finally, we will write a report on the findings.W: OK, I see. Thank you.backActivity 3 Speaking Prac

48、tice第39頁/共56頁第三十九頁，共57頁。Situation 2W: In order to improve the quality of our service, would you like to answer some questions about our hotels service?M: Yes, no problem.W: Did you receive polite and efficient service when you arrived?M: Yes, your employees are very kind to me.W: Are you satisfied w

49、ith the room and food services of our hotel?Activity 3 Speaking Practicenext第40頁/共56頁第四十頁，共57頁。M: Yes, the room is tidy and clean and the food is delicious but a little too expensive, Im afraid.W: I see. Do you have any other suggestions to help us make your stay enjoyable?M: In view of few commerci

50、al facilities nearby and the poor traffic conditions to the city, I suggest that the hotel provide the guests with shuttle bus service for shopping.W: Thats a good idea, thank you.backActivity 3 Speaking Practice第41頁/共56頁第四十一頁，共57頁。Script:1.A: May I introduce myself ? Im Steve Song, marketing manage

51、r at NBC Company.B: Glad to meet you, Mr. Song. Im John Li, sales representative of our Medical Instrument Company. This is my name card.A: Thanks, and here is mine. Im in charge of sales and marketing and now Im conducting a market survey on the information industry. I hope we could cooperate in th

52、e future.backActivity 3 Listening Practice第42頁/共56頁第四十二頁，共57頁。Script:2. A: Linda, would you like to give us your opinions about our products and their prices?B: Well As a matter of fact, I am not so familiar with them.A: Then, do you think our prices are too high?B: Mmm, I wouldnt exactly say that.b

53、ackActivity 3 Listening Practice第43頁/共56頁第四十三頁，共57頁。Script:3. A: Mr. Liu, whats the purpose of our market survey?B: One of the objectives is to find out whether theres a market for the new products. A: Oh, I see. Im glad to join the team for the survey.B: Welcome on board.backActivity 3 Listening Pr

54、actice第44頁/共56頁第四十四頁，共57頁。Script:4.A: Whats your main responsibility in your company, Mr. Wood?B: I am responsible for conducting surveys for our products and services.A: Did you receive any professional training?B: Yes. I took several training courses at college, including marketing and sales train

55、ing.backActivity 3 Listening Practice第45頁/共56頁第四十五頁，共57頁。Script:5. A: Have you sent the questionnaire to our consumers?B: Yes, and we have received the feedbacks already.A: Whats the result?B: Hmm, among those who have responded, 30% were satisfied with the performance of our products.backActivity 3

56、 Listening Practice第46頁/共56頁第四十六頁，共57頁。Script: M: Lily, could you review the results of the survey on the leisure sports activities again?W: Sure, Mark. Ive summarized the results of the questionnaire according to consumer age groups and sports activities.M: How many people were interviewed in this

57、survey?W: There were 500 men and women between the ages of 18 and 60 years old interviewed.M: How did you deal with the data? What are the results?Dialogue OneActivity 3 Listening Practicenext第47頁/共56頁第四十七頁，共57頁。W: The results are broken down into 4 age groups: 18 to 26, 27 to 35, 36 to 45, and 46 t

58、o 60. According to the results, the most active people involved in sports activities are those between 18 to 26 year olds, followed by those aged from 36 to 45.M: What activities do they go in for?W: Jogging is their favorite sport, followed by climbing, tennis, swimming and cycling.M: And what are

59、the results according to gender?Activity 3 Listening Practicenext第48頁/共56頁第四十八頁，共57頁。W: Oh, thanks for bringing that up. Men appear to be more active than women in the 18 to 26 age group, but women seem to be more active in the other three age groups.M: Hmm Based on what you have said, I think we sh

60、ould target the 18 to 26 age group as our major customers.W: I think so. I suggest we should increase the number of our chain clubs and advertise for this age group.M: Good idea. Q1. Whats the focus of the survey?Q2. How many people were interviewed in this survey?Q3. In which age group are men more